Wuliang Advertiser

When there are guests from far away, Wu Liang certainly wants to do his best to be a landlord.

He paused the conversation with Wang Xiaoyi and welcomed the guests to his reception sofa. He felt that the office was a bit lacking!There is not even a serious meeting room, "I'm sorry, the place is a bit smaller, please sit down as you please!"

Ma Huateng did not come alone. He was Zhang Zhidong, who was in charge of technology. It is with followers like Zhang Zhidong that Fujixun can grow bigger and stronger step by step. Otherwise, it is really useless to buy the ball back. .

Ma Huateng is a standard elegant fan, not good at words, that is, when I heard the phrase "latecomer advantage" just now, I felt touched in my heart, and then took another sentence.

After he sat down on the sofa, he felt a little embarrassed, "Mr. Wu, you are busy first, we will talk later, we are not in a hurry!"

Wu Liang smiled, "Well, it's very lively today. Let's find a hotel to eat and talk!"

Everyone agreed, Wu Liang arranged for Liu Yuyan to set the table, and he took Liu Yuyan and Zhang Hongning with him.

Several people shared three cars. After arriving at the hotel, Wu Liang also solemnly introduced Xia Xia to Wang Xiaoyi, and of course his own management team.

Wu Liang was very boring gossip, "Have you eaten Big Bubble Gum? Have you used Double One?"

Zhang Hongning's face turned yellow, and he felt ashamed and ashamed. He lowered his head without saying a word, and stared at him with a water glass, as if a flower could be formed inside?

Wu Liang handed the menu to Liu Yuyan and asked everyone if there was nothing to avoid, and asked her to order.

When Wu Liang saw Zhang Hongning lower his head, he knew that everyone had misunderstood, "Hehe, in fact, for our advertising company, it is necessary to pay enough attention to the products of customers, and to find out the shortcomings of competing products. Attack its weaknesses! David Ogilvy, a master legend in the modern advertising industry, has a famous saying that it’s worthwhile to research the product before you write your ad."

"Master said so, we have to do the same!" Wu Liang smiled at Xia Huo Huo after he said, "Mr. Xia, give us some newest products for your products. I don’t have time to study during the day and study at night. It's also generous!"

Zhang Hongning understood that Wu Liang had such intentions, but how could she always feel weird!"Study at night?"

Zhang Zhidong is involved in design, and he understands it more thoroughly. He said this to Wu Liang, expressing his approval, "The product is life, and we have the most profound experience in this aspect! User experience is the key!"

When the topic is opened like this, everyone’s conversation is strong. The summer itself is a technical background and has more experience. "Double One is a product that is exported to South Africa. In addition to good quality, we must also thank Mr. Wu for the design of the double The Yi’s trademark is truly inexhaustible. Last time during the negotiation, after the customer saw the production line and finally saw our products for the South African market, the order was finalized on the spot."

Summer seems to be boasting about his products. In fact, what he wants to express is very clear. "The time when the aroma of wine is not afraid of deep alleys has passed. In the past, we always felt that our products were of good quality and no worries about sales. , We discovered that good products need more promotion! The effect of cooperating with Mr. Wu this month is so obvious that it has increased by 50%!"

Wang Xiaoyi was there to help. He answered half of his question just now, and he couldn't keep up. "So, I found Mr. Wu and want Mr. Wu to prescribe a prescription for our company!"

Wu Liang was so boasted by several people that he couldn't help his old face blushing, "I can't talk about it, I just promote my company from the perspective of advertising, not as exaggerated as Mr. Wang you said!"

Why would Wang Xiaoyi think like this, "Mr. Wu, you are welcome. You can raise your umbrella to a very high level. I really admire the creative planning of this advertisement. I have never finished talking about it. , I hope Mr. Wu will give him any advice!"

Wu Liang thought, there must be a topic on the wine table. It’s rare that everyone here today is the helm of three companies in completely different industries. He comes from the era of information explosion seventeen years later. Of course, some advanced views can show off. Fan, don't do anything else, always have to find something for yourself.

"Actually, there is nothing bad about being late, you can see farther from standing on the shoulders of giants!" Wu Liang first set the tone.

"Bubble Gum Big can be said to have achieved the king in this domestic segment, but the shortcomings of the single product line have also emerged. The users are only children, and the sales groups like Green Arrow and Yida are much more numerous. !

This is also related to the positioning of the advertisement!

The first thing people think of when talking about Big Bubblegum is the red Superman!Adults generally don't buy it, unless it is a crowd who likes to blow bubbles!"

What Wu Liang said is very clear to everyone. Ma Huateng’s perspective may be different from others. He is thinking about things in this subdivision that Wu Liang said, but he is out of place. His character is like this, slow. , Don’t panic, you always need to think carefully about the answer you want to know. After you get the answer, you will understand it more deeply.

"Advertising is actually more about what people need? What people care about is what products are useful to them, and how to make their lives better, happier, and more fulfilling. This is the purpose of advertising, which is advertising The essence of the product! The essence of the product!

Haha, I have four dishes!Shall we start?"

As the host, this is the first banquet in Yangcheng in the strict sense. As the host, of course, how to guide the atmosphere is needed. Fortunately, Wu Liang did quite well in this regard.

Wu Liang regarded the dining table as a platform for promoting his own advertising company. He solved Wang Xiaoyi’s doubts and gave him an explanation, “Recreate a product. Xylitol gum is good. , Packaging and advertising are not a problem!"

For the big bubble gum brand, Wu Liang once thought about why it was so easily acquired by a foreign company. In fact, it is very simple, with too many factors such as funding, strength, single product, etc.

In addition, when the product sales are good, the company’s development is not controlled, and the result is going downhill. Most domestic companies have gone through this path. If they see more, their sad thoughts will fade. He is not a Virgin Watch, must give all these disappeared brands to life.

He is just an advertisement. It is enough to make a good suggestion for the other party through his own business, and then create an advertisement that fits the product.

At least, in more than ten years, when people cherish the memory of these disappeared brands, they still vaguely remember that such a company is working hard to provide enough good ideas for the development and growth of domestic brands, and it is not his fault.

Wu Liang's perspective is novel enough, at least Ma Huateng thinks so. He couldn't help asking, "Mr. Wu, you are so proficient in advertising, haven't you thought of publishing a book?"

Being able to get the praise of Mr. Ma, Wu Liang immediately floated, "A good man like me, look in the mirror when you want someone to admire it!"

He didn't forget about writing a book after he finished drifting. As a former online writer, he was really ashamed of the word writer. Is there such an opportunity to publish a book at this time?

The more he thought about it, the brighter his eyes, "Yes, why did I forget this?"

When the Double One advertisement was successfully introduced to the market, Wu Liang already had the hardware environment for publishing books. He knew that there must be many big names in the industry watching his every move.

But how can he establish his reputation as a big brother in the domestic industry, publish a book, and make it a classic teaching material for advertising.

At this time, Ma Huateng was reminded, and suddenly felt that this matter can really be handled, and it is not normal to publish a book when he is famous?

In the advertising industry, if a Chinese advertiser only knows the name of a foreign advertiser, he will probably know David Ogilvy;

Similarly, if you only know an advertising classic, that book is probably "Confessions of an Advertiser"-the classic work of "Modern Advertising Pope".

Ogilvy left a lot of classic quotes. What Wu Liang said just now is that it is worthwhile to research the product before you write your advertisement. This is also a main point of Wu Liang today.

What Ogilvy gave to others was how an advertiser thinks, but when it comes to how to do it in actual combat, he didn't come up with a specific case to analyze it, and the reader's eyes were blackened.

This is like a very good high school student in mathematics, who has not experienced the tactics of the question sea, his college entrance examination results must be very poor, what he lacks is the specific operation.

Wu Liang thought a little lost, "In terms of actual combat, can I do it? Take a road that Ogilvy has traveled?"