Wuliang Advertiser

Wu Liang was in a good mood when he went back, and even Majestic was a little bit puzzled. That night, he spent four million, which is too fast!

Wu Liang was happy. Although the money was far from being invested in rice stocks to make money, the opportunity was indispensable. Two of the four who were kicked in the capital in the past have been included in their own territory. This alone is enough to make Wu Liang cheer .

He was not honest at all sitting in the car, and Majesty was frantic and grumbling, "You are not afraid to drive onto the sidewalk!"

Wu Liang smirked, "I didn't expect Majesty to be a lieutenant!"

Majestic did not understand, "None of the two companies you invested in can make money, and I don't know how happy you are!"

"Whether you make money or not, you will know in the future! Anyway, burn money first!" Wu Liang replied indifferently.

Majestic did not speak, and drove intently.

The next day,

Majestic took Wu Liang to the Dangdang.com headquarters in Jing'an Center, North Third Ring Road, Beijing. Li Guoqing arranged a table for Wu Liang alone, and another person was specially responsible for preparing books for Wu Liang.

Wu Liang probably forgot it, one thousand copies, two thousand words, if the signing is fast, it can be over in two hours, just to avoid Li Guoqing’s lunch time, yes, business is business, and there is no need to mix too much. Polite.

On this day, the homepage of Dangdang.com was also officially marked with a poster of "Golden Ad". The drop-down banner will automatically return to the top of the page after staying on the homepage for ten seconds.

Many netizens noticed a yellow poster on Dangdang.com in the early morning, which read, "Special consultant of Fujixun.com and Dapingyang Computer Network, founder of Wuliang Advertising Media Company, and promoter of Double One brand. , The promoter of traditional Chinese culture, a masterpiece of Mr. Wu Liang!"

It can also be seen from the banner posters that Wu Liang’s advertising skills, the four words for money-absorbing ads, are very large, accounting for almost a quarter of the poster’s space, and a few simple introductions also reflect Wu Liang’s suffering. Attentively, "to contribute to the Tianchao advertising business, to tell you about the wonderful advertising after the brand!"

The tone is arrogant enough, the purpose is to attract many angry youths to slap in the face, while creating a strong topic, pushing this book to the forefront of public opinion.

And the audience of this book is not all for the numerous advertising practitioners across the country. Many people who are curious can also use the appearance of the advertisement to study the story after the advertisement and the brand. It is also relatively mysterious for ordinary people. The story behind the industry.

Wu Liang also wrote a succinct introduction on the poster, "Almost everyone knows the importance of advertising, but few people know what kind of advertising can be effective. The beginning of this book clearly tells readers that the purpose of commercial advertising is In order to make money, only ads that can convince customers to pay are effective ads."

After clicking on the advertisement, the link and introduction of the book appear. "This book starts from analyzing customers and reveals the secrets of purchase. It tells readers through the basic principles of consumer psychology: effective advertisements must be able to stimulate purchases with emotions. Interpret buying rationally.

Next, it describes the specific writing skills of advertising copy, from title to content writing, from layout to font selection, and teaches readers how to write copy that can impress and ultimately convince customers to buy."

After that is Wu Liang's introduction, which of course is the best thing to praise, and writes out what Wu Liang did in Double One concisely.

Then there is the concise content of the book, seventeen principles, and forty secrets. Just looking at the introduction of each principle can attract people to buy this book, especially the first principle, to make money with fear.

This is really eye-catching. This principle is used most often in the advertisements of daily necessities such as sterilizing soap and toothpaste. People are also exposed to the most such advertisements in daily life.

For example, "Caring mothers take care of the whole family". First of all, it is to introduce to the audience what kind of bacterial environment the children and adults are exposed to all day, so that the caring mothers will have a fear, and then use this psychology to tell young mothers, come on With my product, it can effectively inhibit bacteria for 12 hours and solve your worries.

But is this really the case?

Although our ancestors suffered from infectious diseases and infections before the invention of antibiotics, bacteria are by no means the same as germs.

A healthy body with normal immunity is supposed to fall in love and kill with thousands of bacteria and coexist in harmony.

Among the antibacterial products, the two most common ones are triclosan and triclocarban.

The controversy about triclosan has been around for a long time. Soaps containing triclosan and ordinary soaps have almost the same bactericidal effect under the same contact time. Antibacterial soaps only show an advantage after nine hours.

All in all, it is a sentence, antibacterial soap does not have any egg use. The specific principles are introduced on the Internet, so I won't repeat them here.

Or sum it up like this, you think of antibacterial agents as antibiotics, and the result of long-term use is that more resistant bacteria have been screened out by generations of antibacterial agents.

Long-term use of antibacterial agents does more harm than good.

However, soap companies use fear to sell their products in such a grand manner. In the end, it is almost done. If you don't buy a piece of soap, you are not a caring mother.

Wu Liang encountered it from Chu Ziman. After the child fell ill, she bought a lot of antibacterial soap and kept it at home. The first time the child returned home, she washed her hands with antibacterial soap for one minute.

Even if Wu Liang met, what could he say, "Antibacterial soap is no use for birds?"

Isn't that purely asking yourself for trouble, who can stop the heart of a doting young mother?Especially when the child is just recovering from a serious illness, but the principle of hand washing should still be explained. Take precautions.

This is just a typical advertising case. When it first entered the empire, it attracted a lot of attention and the products were sold everywhere. Wu Liang believed that with the virus that swept the country, such antibacterial products might be sold. Better.

Even white vinegar can be sold out of stock. Some places can actually sell 1,000 bottles, let alone antibacterial soap, but the difference is that this thing dare not increase the price, otherwise it will wait for the fall.

Therefore, this book attracts people's attention mainly on the secrets after the advertisement. How advertisers study consumer psychology and ponder the true thoughts of customers to achieve the purpose of sales.

One thing that netizens are also concerned about is that the copywriting of Double One is widely spread on the Internet. That Chinese Valentine’s Day's magical device for girls, Double One Poetry, has become the signature of many Qiuqiu netizens. The popularity of the ad copy.

In the book introduction, Wu Liang, the planner of Double One's advertising copy, really went to the public, letting people know that Wu Liang, who is only 22 years old, is not only a special consultant of Fujixun, but also an advertising company. boss.

What did he do?

This is one of the concerns of many netizens.

Majestic sat next to her and had nothing to do. She logged into Dangdang.com's account and wrote a post in the book review area.

"I am the editor of "Big Soft". I was fortunate to read this book as soon as possible. This is an actual combat of consumer psychology in advertising. If I have to evaluate it, I will define this book as A great book in advertising in the celestial dynasty, it is worthy of every advertiser and kicker. As for why, after reading this book, someone will recognize my point of view.

Write a little about my own knowledge of the book below:

What people care about most-is themselves.

No matter what you sell, where you sell it, or whether the times are difficult or not, effective advertising is the engine that keeps your business running.

If the premise for my gaining wisdom is to take it as my own and keep it secret, then I should reject it.There is no fun to monopolize anything.

The best way to understand anything is to first clear the preconceptions in your brain to make room for storing new knowledge.

The basis of consumer purchase is the use of the product, not the component part of the product.

A good title should include four characteristics: 1. Self-interest; 2. News; 3. Curiosity; 4. Shortcuts.

When Wu Liang joined Dapingyang Computer Network, he once talked about the relationship between content and title at a press conference. Then, this book will show you, why?"

This book review of her was placed on top by the administrator of Dangdang.com for the first time. It can also be seen from the actions of the administrator. Dangdang.com also arranged a lot of staff to sell the book. tracking service.

The fact is also true. From the moment it was put on the shelves at ten o'clock, in just ten minutes, one thousand copies had been sold out. Some users who could not buy were frantically swiping the screen in the message area, why there were only one thousand copies. ?

The message area of ​​Dangdang.com was once paralyzed. Angry netizens began to leave messages under various posts, asking Dangdang.com to step up the purchase of books and proceed with matters concerning the shelves.

The sales director of Dangdang.com, who discovered the change, hurried to the office where Wu Liang was located after learning the news to coordinate the supply of goods. But when he entered the office, he actually found that people were going to the building?