Wuliang Advertiser

In the next few days, Wu Liang's biggest gain should be the stock market. Starting from November 14th, it has risen for three consecutive days, and Yiwang has risen from RMB 6 to RMB 10.

Unfortunately, Wu Liang’s crow’s mouth was really right. A newspaper in Hong Kong reported the Double One incident in detail, and quoted a terrifying headline, "Using Umbrellas to Get Strange Diseases, Unscrupulous Manufacturers Have No Bottom Line" , The content is nothing more than an out of context. After using a small umbrella of a certain well-known brand, a woman found itching and unbearable. She went to the hospital for an examination and unexpectedly contracted a fungal inflammation.

Her husband accused him of all sorts of accusations and caused a divorce, so she put her face to action and sued the store in Yangcheng, demanding compensation of 10,000 yuan and hundreds of thousands of mental losses.

Although the text of the report did not mention any information about Double One, it was only replaced by a well-known brand, but the accompanying illustrations clearly showed the big logo of Double One.

Everyone knows the heart of Sima Zhao!!!

Shuangyi’s general agent at Xiangjiang immediately sent the information back to Shuangyi. In the previous mobilization meeting in the summer, the establishment of a crisis public relations working group was clearly proposed, and various relationships were used to reduce the impact of the incident on the Shuangyi brand.

After receiving the information, the Crisis Public Relations Working Group started operating as soon as possible, and dispatched personnel to Xiangjiang to sue the newspaper.

This is just the first step!

In the summer when I was in Yangcheng, after reporting to the higher-level unit, I wrote a detailed statement and submitted it to the relevant departments of the province, requesting that foreign competitors' reports on local brands be treated positively.

In particular, the domestic media is required to treat it positively, and not to distort facts or catch up on reports. Double One will actively cooperate with various media interviews to restore the truth.

Even the hidden information behind the incident was directly used as an internal reference, one is Xiangjiang’s tenure of legal officials, and the other is how foreign countries have cracked down on local brands...

However, the online media is not too big to see the excitement. Such explosive information has also been posted online. In the summer, they urgently contacted major portals across the country and sent a formal statement requesting the website to provide objective and fair reports. Finally, attach an article, "The false information can be deleted within one day, otherwise the lawsuit will be brought to law the next day!"

All things are afraid of being serious. With enough money to open the way, the website saw that the bitter host sent the advertisment. If there is anything else that cannot be done, the information is withdrawn and replaced with a detailed report on the production line of Double One.

In China, false information has been almost completely blocked. Only in Xiangjiang, the newspaper that broke the news was not moved at all and continued to vilify the Double One brand.

In the summer, there is no particularly good way, the media over there is not regulated at all.

With this feeling, Wu Liang came to Magic City Advertising Company and made an offer to acquire 30% of the shares, and the offer was an astonishing 60 million.

Compared with Ogilvy’s 1 million meters and 25% of the shares, Wu Liang’s offer appears more sincere.

Guo Lijuan, the general manager of Modu Advertising Company, is not cold. With foreign investment, the company has transformed into a joint venture company. The various policies that can be enjoyed will be more favorable.

In addition, Modu Advertising Co., Ltd. and Ogilvy Hakuhodo established Modu Ogilvy Advertising Co., Ltd. in 1991 and Modu Hakuhodo Advertising Co., Ltd. with Ogilvy Hakuhodo in 1996, respectively. Last year and 2001, they established Modu Hakuhodo Advertising Co., Ltd. In such an environment, Mr. Guo had a hard time making a choice.

She explained to Wu Liang in this way, “We choose to cooperate with foreign brands, and through comprehensive cooperation and exchanges with foreign advertising companies, we gradually build the Magic City Advertising Company into a localization that is different from international companies and the internationalization of local companies. Company, what can your Wu Liang advertisement bring us? Except for the thirty million?"

Wu Liang knows that the purpose of Magic City Advertising is to integrate with international standards, learn from the excellent experience and technology of others, and develop and strengthen himself.

However, will foreign investment really be so kind and unreserved?

The answer is obvious.

It can be seen from the chaos in the auto industry in the celestial dynasty that people who are not from our own race must have different hearts. Working with them is tantamount to pursuing a tiger's skin. However, there is too little knowledge of this truth in 2002!

Therefore, the one who developed the high-speed rail is the one Wu Liang admires and admires.

What's more, the merits and demerits are left to be judged after twenty years.

Wu Liang also became a manager of a state-owned enterprise, and was still restless all day long. Compared with him, the Great God is really a Great God, and it is not at the same level as those who subscribe to Ten+ and Ten+.

It’s a bit farther away for a while, in fact,

Wu Liang’s discussion on the sword by the West Lake, said that it was better to say that Wu Liang talked about his kendo, it is better to say that there is no one to use Wu Liang, and there is a lack of posture to make up for something.

And his grass-roots team is now running the SA.RS.com website with all its strength due to SARS affairs, and has no time to take care of other things. Faced with Guo Lijuan’s questions like this, Wu Liang could only shrink, "Mr. Guo, You may have misunderstood, Wu Liang advertising is still in the development stage, but I believe that with my own mind, it is no worse than the income from joint ventures! I will definitely inject new vitality into Magic City Advertising!"

Guo Lijuan smiled. Even if you are a bull, who can refuse the temptation of joint venture?

The ability of foreign monks to recite scriptures is one factor, and the other is to attract investment, which is also the performance of the leadership.

Weiji’s fart theory is a common practice and opinion in this era. Therefore, Guo Lijuan will not change because of Wu Liang’s spoiler. She tactfully refuses, “Wu has courage, but joint venture is for us. , Is a rare good opportunity to enhance the image of our company, we will not give up the joint venture!"

Wu Liang thought for a while. Is Guo Lijuan's idea wrong?

No.

Universal recognition, Wu Liang understands, even though he wants to say "a young man is a strong country", he understands that he is in vain.

He took out the "Sudden Money Advertisement" from his briefcase and placed it in front of Guo Lijuan, "Well, I understand Mr. Guo's meaning, this book is for you! In addition, I will publicize the acquisition of shares!"

After speaking, Wu Liang politely shook hands with Guo Lijuan and left, while Guo Lijuan looked at the book in front of him in a daze. Who wouldn’t know Wu Liang’s name? With the popularity of this book in the industry, Wu Liang already had it. The style of the first person in the Tian Dynasty advertising.

However, this world depends on ability to speak after all. You are a book writer, what should you do!

Hope to write a book will be a big hit, can you point me at your fingertips?

Can we not be so naive.

Therefore, Guo Lijuan praised Wu Liang's talents in her heart. Books are on the one hand, and on the other hand, she has such great courage at a young age, which is rare. She shook her head and sighed, "Is it really good for such a person to refuse? "

This is Guo Lijuan's only emotion after Wu Liang left.

Unlike Guo Lijuan's, Wu Liang left the 60 million contract behind and continued to devote himself to the stock market.