Wuliang Advertiser

Wu Liang's brains turned sharply. He thought about a lot of advertisements for health products. One of them should be considered the most suitable. He pondered for a moment, and through the effort of storing water for Li Yongjun, he smiled and said, "Do you not look at the advertisements to see the effects? "

Just this sentence, which netizen in the celestial dynasty doesn't know, almost all of it is broken, and it is used in almost all scenes.

The laxative advertisement that Uncle Zhao said in the 1990s also made this product remembered by thousands of households. This shows the power of this sentence.At that time, Harbin Pharmaceutical's 600 million advertising expenditure directly killed the so-called Biaowang at that time. At that time, the Biaowang was also 320 million, and it is said that the payment has not been completed.

The short piece "Heart Disease" of the Spring Festival Gala in 2003 once again spread this classic line to thousands of households.

After that, the experience will be even more impressive. The phrase "don't look at the advertisements to see the effect" is directly linked to the pragmatic spirit, especially the often said, to correct the style of formalism, and to promote the "don't look at the advertisements to see the effect." Pragmatic spirit.

Li Yongjun pondered for a moment. The purpose of his coming up was not just to simply drop by, but also to test Wu Liang. The advertising company, that is his own cooperative unit, he was born with the aura of Party A, so Asked like that without hesitation.

And Wu Liang’s answer made him feel amazing. Just after the Spring Festival Gala, everyone would say that this line is indeed very suitable for use here. He smiled and said, "It seems that Uncle Zhao’s advertisement is really Deep into the hearts of the people!"

Wu Liang agrees very much that those advertisements of Uncle Zhao are indeed stunning and brilliant, and the advertising planning behind him is absolutely powerful and deep in the essence of advertising.

Take that laxative as an example, the highlight is the curative effect. It is not so much a suggestion, but a choice for diarrhea, which is deeply rooted in the hearts of the people.

Of course, as Wu Liang, he can understand Li Yongjun’s approach. He himself has an in-depth cooperation with the Guangdong Heisei Advertising Company. Since 1996, Heisei Advertising has basically undertaken all the advertisements of Xizhilang, and the cooperation has been stable and unbreakable. .

Li Yongjun came to visit this time under the banner of stopping by, but he actually meant to consider the strength of Wu Liang advertising company.

As for whether you want to continue cooperating or just take a look after considering it, this is really a bit unclear.

However, this is finally an opportunity.

In the face of Li Yongping’s soft and thorny words, Wu Liang was very careful. Isn’t it just disgusting that I set other people’s advertising slogans?

Then I say something you don't know?

"Yes, the success of this advertisement is that one is the huge amount of advertising expenditure, and the other is the exquisiteness of the advertisement. Many people see this advertisement as a sketch, and it does not arouse the audience's disgust. Of course, the actors invited by the advertisement Very suitable! Success is a matter of course!" Wu Liang continued following Li Yongjun's words.

"This is a foreign brand. To apply this ad slogan, yes, the effect is really good. If you have to say another word, it will provide a strong guarantee for human health and a good quality of life! How?"

Wu Liang laughed. This ad slogan told the truth. The height was too high. Wu Liang laughed after he said it. However, Prepley dared to say that. His positioning is mass fast-moving consumer goods, and he can afford it. After eating, the effect is very good.

If you have to add a sentence to define it, it's "just say it all!"

Li Yongjun was silent, he was thinking.

Wu Liang’s words, if he is not extremely confident about the product, I would never dare to say so blatantly.

This advertisement is to infinitely raise people's expectations of the product.

So, what if the product does not satisfy you?

This big talk is really big talk!

Quite a kind of blocking meaning, unsuccessful will become benevolent.

To put it simply, this advertisement made a big hit, and then let everyone identify the true and false.

"Is this using gimmicks to advertise? Is it too risky?" Li Yongjun expressed shock at Wu Liang's boldness.

Wu Liang was a bit disapproving, "This is just a print advertisement, not a TV advertisement. The sales are also on Taotao.com. What is important is'what if it succeeds?'

Once the word of mouth is formed, it will be a terrifying advertising effect!"

"Well, you moved me. It seems that Wu Dong knows this product well?" Li Yongjun asked curiously.

Wu Liangzheng is worried that the sales of 3M masks are extremely shrinking, and slowly transitioning to a smooth transition. It feels like a waste not to find a product for himself.

Taotao.com is such a good platform.

Wu Liang explained with a smile, "It was also introduced by others. When I was in school, I was always sleepy and I ate one pill. As a result, , Li Dong, let’s talk about the curative effect! Oh, Li Dong’s milk tea tastes very good. !"

Li Yongjun came interested, "Oh? Dong Wu had it?"

Wu Liang’s face was not red and he lied, “Hehe, my girlfriend likes to drink, and tasted it. It’s good. Besides, like our advertising industry, we must be familiar with the product so that we can make a good advertisement. Otherwise, even I can’t find any selling points, so it's better to go home and grow sweet potatoes."

"Yes, the company has already developed into a bottleneck in the jelly industry. It must diversify its products. Milk tea is also sold in the province. It has not yet formed sufficient influence in the country. It is time to change!" Li Yongjun Very emotional.

The development of a company does have the concept of a bottleneck period, and a market capacity is so large. When the market is saturated, it is nothing more than a few means to make a breakthrough. One is to develop new markets, and the other is new. Product development.

The milk tea industry was really a blank window in 2003. It was like the era before Wu Liang crossed the road. There were various solid milk teas, ready-to-drink bottled milk teas, and there were many brands, such as the old Youlemei, fragrance and bleaching. There are hi tea, snow-resistant tea, because of the taste, a little bit, etc., online and offline work together, and it is not an exaggeration to describe this chaos by using a phrase of "dancing demons".

The most important thing is the fast-moving consumer goods industry, especially the milk tea industry. The annual advertising expenditures are sky-high. Take the fragrance and bleaching for example. Taking 2014-2017 as an example, the company’s advertising expenses were about 330 million yuan. , 250 million yuan, 360 million yuan, 230 million yuan, a total of 1.17 billion yuan.

The advertising company’s share is 15%, which is nearly 200 million in revenue.

It's strange that Wu Liang's eyes are not red. Seeing that Li Yongjun has plans to open up the market with new products, if the big business that was delivered to the door goes away at this time, it would be really embarrassing to be thrown at grandma's house.

Therefore, Wu Liang began to give Li Yongjun a soul soup, “Li Dong’s vision is very unique. The solid milk tea industry is indeed promising. In addition, it is not far from winter. Now it is working hard to catch up with the winter sales season. , Great things can be done!"

Li Yongjun obviously hadn't made up his mind yet. He hesitated and asked, "How can I see it?"

Wu Liang didn't answer him immediately. He picked up a small teacup and drank a sip of Longjing tea. He took a breath, the tea scented in his mouth, and the fragrance was full, "Good tea!"

He put down the cup and looked at Li Yongjun, and said quietly.