Wuliang Advertiser

There are a lot of media participating in the Jili new product launch conference, creating momentum for the new car, and people like Jili are very sloppy.

Including Li Shufu, his shocking remarks also have a gimmick flavor.

When he became a topical figure, he and his Jili were also well-known, and the effect was no less than that of a well-known advertisement, letting people know that there are people like this who are working hard for the automobile industry in the sky, and let people Know that Tianchao now has a real car brand belonging to its own country.

A brand that Chinese people can be proud of.

Among the massive amount of information that people usually pay attention to on the Internet, gossip is undoubtedly the most attractive. Li Shufu has this insight. If you really want to talk about the people who know the most "content", Li Shufu is probably the one who knows the most.

From the perspective of brand operation, every one of his amazing remarks is a kind of publicity for the company and brand image, regardless of whether it is a positive publicity, the most important thing is the reputation of the company!

Otherwise, if you launch a car brand, who knows where you came from?

The ordinary people of the celestial dynasty always believe that only those who have advertised on TV can be regarded as big brands. With the full intervention of Wu Liang advertising company, Li Shufu has confidence in advertising and more confidence in cars.

When he watched Wu Liang finished singing and bowed to thank him, and then raised his head, his face suddenly became a little ugly.

Li Shufu followed Wu Liang’s gaze, another long-haired beauty, very intellectually wearing black glasses without lenses, a professional suit, and a factory entry permit before the attack. Automotive Network".

He recognized, "This woman should be Wu Liang's girlfriend, uh, it should be his woman in Yangcheng, by the way, what's her name?

Yanni?

That's right, it's Yanni!"

Li Shufu was amused in secret, "Here is a good show to watch!"

The moment Wu Liang felt murderous on the stage, he saw Yanni and had a surprised expression, and finally turned into, uh, surprise!

He also understands that Yanni is now considered the backbone of Dapingyang Computer Network. This kind of business trip is basically no different from traveling. When it comes to the partner's land, delicious and delicious hospitality is inevitable.

It is not so much a business trip as it is a holiday, which is much stronger than those of the motherland mothers who are still on a business trip.

With such a beautiful situation, Lin Huairen should not be too simple to be a good friend and give Yani a few days of vacation-like work.

Therefore, at the Jie Li company's press conference, Wu Liang and the reporter of Dapingyang Automobile Network, Yanni, met so unexpectedly.

It's just that this encounter is a bit embarrassing. In Wu Liang's commercial, he treats Zhang Hongning's pig brother, and Yani understands everything no matter how stupid it is.

What can Wu Liang do?

After he stepped down, he happily ran to Yanni, and excitedly took her hand and asked, "Huh? You come here without telling me?"

Yani shook off his hand in disgust, and didn't speak at all. Wu Liang scratched her nose in a jealous manner. Seeing a bunch of people looking at him, she said, "I'll look for you at the end of the press conference." Back to his seat, thinking for a while what to say?

Zhang Hongning also saw Wu Liang's embarrassment just now, and was so angry, "Being tempered in front of so many people, clean up her!"

Wu Liang looked at Zhang Hongning thoughtfully. Ordinarily, Hong Hong is not such a character?what happened?

Inflated?

Wu Liang has a kind of scolding and rushing foot, how come he has encountered such a thing.

Last time it was He Xixiu and Wu Heyu, this time it was Zhang Hongning and Zhang Yani.

Wu Liang wondered, "How about? Then drink and give these two a go?"

Really, Wu Liang wants to break his forehead, don't know what to do?

It wasn't until Li Shufu invited the city, district leaders and Wu Liang to jointly unveil the new model.

Wu Liang showed his talents to the world for the first time in the name of automobile exterior designer.

When the red silk cloth was opened, everyone on the scene was boiling, all kinds of words such as "I Fu, Niu Bo Yi, Zhen Ni Ma is beautiful."

Wu Liang couldn't help but complain, are these people all from the group?

And the retail price announced by Li Shufu is crazy again. The low-profile version costs only 498,000, the automatic transmission adds 10,000, and the high-profile version adds 10,000 on the basis of the low configuration.

This is undoubtedly a very competitive price. Compared with the price of Vios starting at 90,000, this price is simply a fatal blow to his weakness.

The appearance is better than yours, and the price is half as fast as you. It is really a very good choice for the shy working class.

After Li Shufu announced the price, a dealer shouted loudly on the spot, "I ordered a hundred!"

Li Shufu smiled very happily. It is a good thing for someone to join in. At the same time, he replied, "I will talk about the order after the meeting."

He also remembered the trick Wu Liang taught him, called hunger marketing, something that will be played by later generations!

As long as you have confidence in your products, wait for the word-of-mouth to slowly ferment and create an illusion for dealers across the country. My products are good sellers, and cost-price sales surpass the market. At the same time, users' appetites will be raised.

On the surface, the operation of hunger marketing is very simple, set a well-received surprise price, attract potential consumers, and then limit the supply, creating the illusion of hot sales that demand exceeds supply, thereby increasing the price and making profits.

This seems to be the same as Li Shufu's previous low-price strategy, but in fact it is very different. Li Shufu's low-price strategy later wants to increase prices basically, but hunger marketing has no such problem.

In the early stage of marketing, it was the ultra-high cost performance to infinitely increase the expectations of users. I thought that this car was worth 70,000. I bought it at 50,000. At the same time, the dealer’s intentional increase in the price caused the illusion that demand was in short supply. When it is worth 60,000 to buy a car, hunger marketing is declared a success.

Fruit phones and rice phones are the promoters of this model. In fact, they are very useful in the initial stage when consumers are not sure why.

But after playing a lot, everyone knows that when this is hunger marketing, it will feel like being cheated.

This is a serious blow to the brand.

Isn't the fruit machine like this?

Tuguan Motors also did this, but was scolded.

Increase the price by 30,000, rub, add 50,000 in some places, crazy?

Can consumers be fools if the product is good?

but,

right now,

Hunger marketing is definitely a good move.

The love running music player launched by the fruit of the old Joe is such a model.

Everyone in the world commented that a seller who sold appearance and did marketing had completely overturned all products.

Therefore, when some dealers felt that this was a great business opportunity and clamored for the batch of 200 units, Li Shufu felt at ease and sighed extremely regrettably.

"In order to raise prices in the future, bear with me."

When looking for a dealer with such a wealth of money and gasping with other people on the scene, Wu Liang stared at Li Shufu and shook his head slightly to strengthen his confidence.

Of course, Wu Liang and Li Shufu were tied together, not only because Li Shufu saved him, but in business, he focused more on Jili's advertising business in the future.

That's the car company!

(I wonder if anyone has come to invest in something?)