Wuliang Advertiser

During Wu Liang's hospitalization period, Li Shufu was not idle. When new products were released, he would have to work for a while even when he was hitting the iron.

This new product launch event produced a great response in the industry. The media's touts are on the one hand, and on the other hand, there are many potential user groups. They compare the appearance of Geely and Vichi. The result is naturally obvious.

Wu Liang's definition for Jili is the appearance of winning, through good spray paint and beautifully designed appearance to achieve full competition with joint venture brands.

This is also where Li Shufu values ​​Wu Liang the most. For Li Shufu, Wu Liang is not only a producer of advertising content, he is also involved in the development of the enterprise, and he has formulated a corner overtaking strategy for Geely.

Of course, this strategy can also be used for reference.

There has been such a story on the Internet, "The new model of a certain car company has been released, and in the comment section below, all reply, run, the engineer of XX came over with a measuring tape!"

Of course, more people treat this matter as a joke.

But actually?

What Wu Liang admires most is the wisdom of the head of this company. He is very aware of his shortcomings. He started his business with molds and stamping. His advantage lies in the strong mold production capacity, the construction of a chassis, and the top A beautiful shell, this is his only magic weapon for the enterprise to enter the car market.

When the sales volume rises and the profitability increases, how can such a strategy be wrong to invest in research and development and improve the quality and reliability of products?When foreign brands are raging in the celestial dynasty, this is definitely a corner overtaking.

Compared with him, Li Shufu has a more unique advantage, that is, he has his own research and development capabilities, and the only thing lacking is the appearance design. Wu Liang has more than ten years of insight, and he even looks down on Enzo's appearance. It was really a piece of cake for Li Shufu to be a consultant.

And Li Shufu's strategy of designating suppliers on this new car has also achieved excellent results.

Some people may not understand the role of designated suppliers, but Wu Liang is very clear that for Tianchao, especially for companies like Jili, the phenomenon of cargo suppression is extremely frequent, which is easy to cause supplier resistance and it is not good to supply. Goods occasionally happen.

Then it is imperative to re-select a supplier to supply. You can’t stop loading the car because of a lack of parts. Moreover, new suppliers are willing to block up such a large order. This is why Li Shufu can hold down several billion dollars. s reason.

However, this is bound to create a new situation, that is, there are many suppliers of parts of the same type, and their quality control levels are also uneven. For example, the quality control ability of this supplier can reach 500PPM, which is one part per million. The failure level is five hundred, but the other company may be at the level of ten thousandths. Since then, the failures of various models on the market have been different.

Maybe a certain model will have a problem or not. Some consumers have different opinions on the quality of the car. Some people say that their car is not good here or there. It breaks all the time, but some people say The quality is good, there are no problems.

Therefore, in order to make new cars reach a good quality level and form a good reputation in the market, appointing a supplier is the easiest and most convenient way.

Of course, there are various deep-seated reasons in the interior, so I won't repeat them here to avoid the suspicion of water injection.

In short, if Li Shufu took it seriously, this matter would be easier to handle.

After the new car was withdrawn from the market, although it took less than a week, the quality of the car was passed from various ports. Although it was equipped with an old engine and gearbox, it was reliable and stable, and then equipped with a cheap Dealers are very confident about the price.

I yelled to increase the amount all day long.

Li Shufu fell into distress once again, although it was a trouble of happiness, but fortunately he kept in mind the marketing model Wu Liang designed for him. Even if the dealer threatened him by exiting the sales sequence, he still insisted on hunger marketing. Ideas.

On the TV media, Li Shufu bought out the full five minutes of the hot interview and played the commercial "Colorful Days" again.

Many people still think that ZTV is revamped?Actually put a nice song on such a key advertising position, and when MTV played to the end, when Jili's big logo appeared at the end, people realized that this was a real commercial.

This commercial attracted three groups of professionals, one in the automobile industry, the other in the media industry, and the last group in the music industry.

People in the automotive industry, as soon as they look at the five-minute ad, they know that Li Shufu directly challenged Wei Chi, who played the ad at the same location last year. For the same idea and the same advertising space, someone will pull out the ad for comparison. .

The result is of course obvious. Wu Liang’s commercial is more like a commercial. Take close-up shots of various new cars in the film. This is a perfect combination with MTV itself. It’s even more interesting. Colorful days, open Get out of the new car!

Director Ning Hao's level is unrivaled, the effect of shooting with the lens of a movie is extraordinary, and the sense of picture is very strong.

And the big words "Director Ning Hao" on the title of the commercial film made his name resonate in the celestial world of directors in a short period of time. This is also an unexpected gain. With this good opportunity, Ning Hao naturally It was a hype for his new film "Crazy Stone".

Professionals in the music industry are a little dumbfounded. Wu Liang is responsible for writing, composing, and singing all by himself. When will commercial talents become musical talents?

Wu Liang's reputation shocked the entire celestial dynasty for a while.

Both the Qianqianquege website and the Zhongshi advertisement are on the homepage of the website at the same time, uploading MTV and MP3 for music lovers to download, which forms favorable conditions for the promotion of songs.

Li Shufu even bought out the advertising space in the input method status bar of Dapingyang Computer Network for a month to promote, and the download address was poured into the website of Qianqian Quege, which almost made the server of Qianqian Quege burst. .

After this kind of publicity, Li Shufu can be regarded as exasperated in the sky, new car and new advertisement, relying on the Internet to complete a very gorgeous advertising promotion.

It’s not over yet. The major TV stations across the country, especially the entertainment channels, did not regard this commercial as a commercial, but when it was broadcast by MTV. They didn’t want to advertise Jili for free, but the song was good, and It's a hot spot. If you don't follow it at this time, how can you reflect the speed of entertainment channel consultation gossip?

With the help of the entertainment channel, the song "Colorful Days", Wu Liang, Ning Hao, Li Shufu, and Jili Motors became popular in a short time.

The most intuitive feeling in the media industry is that commercials can still be shot like this?So Wu Liang's advertisement once again shocked the media.

Coupled with the exposure of news gossip about his assassination as a Forbes rich man, Wu Liang made the headlines.

This headline is of course the masterpiece of the global website. Fujisun directly included the Broad Internet company where Zhang Xiaolong worked at a price of 120 million yuan.

The domain name of Qiuqiu was also sold at a price of 20 million yuan, which accounted for 5% of Fujixun.com’s shares. Anyway, due to the intention of Fujixun to enter the portal site, Nanfei Telecommunications has no choice. He spit out four points of shares and got 20 million yuan in cash.

This also means that the valuation of Fujisun recognized by South Africa Telecom has reached 500 million meters, which is a lot lower than the previous valuation of 62.

This is undoubtedly good news. Ma Xiaoju speeds up the agency and localization of the online game "Triumph". The entire Fujisun website is in dire straits, and people have changed from ninety-six to ninety-nine. Seven, the reason is, of course, the shares promised by Ma Xiaoju.

Of course, it is also to further dilute the shares of South Africa Telecom. Anyway, his own management team has too few shares, so he can only sell it from South Africa Telecom.

Wu Liang is the Yu Wei who brought "Colorful Days" into the conference room of Xizhilang's headquarters, and he will present his own advertising plan for Youlemei.