Wuliang Advertiser

Oriental Fortune.com is actually a download site with not much content, mainly to provide convenience for customers when registering, and nothing else.

The eMule download that is also used for downloading is also the download of Pi Er Pi, which saves valuable server resources.

Looking at the time before Sass, Mao helped Wu Liang set up a proxy server for stock trading, and he fell in love with the software of Oriental Fortune. He believed that he should have done something in this regard. The two sheep are also in a rush, registering the company and providing 10 million yuan of funds, let it play.

The main thing is to attract customers and provide free services. After nearly a year of development, the company is very impressive.

Especially Wu Liang directly rushed those customers in his own ball group to Oriental Fortune. The registration is also handled in accordance with the formal process, and the payment is no longer performed through offline transfer. Direct borrowing only pay treasure to pay. The amount of money is clear, basically barely enough for the rental cost of the server.

Of course, the traffic fee, flow rate fee, etc. between the two exchanges, transaction unit usage fee, etc., are also included, which is basically barely self-sufficient.

But if you want to further increase the network speed, as the number of customers further increases, Wu Liang's capital injection again will be imperative.

Right now, Li Yongjun mentioned that Wu Liang was hitting a date with a bamboo pole. Regardless of whether there is a date or a date, he would flicker. If he can flicker, there is no loss, right?

If Li Yongjun is not on the set, then shine his muscles!

Liu Yuyan opened the chapter on advertising planning and had a simple dialogue, "Because you are my Yolemei!" "In this way, I can hold you in the palm of my hand!"

Li Yongjun pondered these words carefully, and suddenly stood up with a slap on the table. Liu Yuyan was shocked, and the hand that pressed the mouse shook.

Wu Liang smiled and said to his heart, "You old fox, I don't believe you can't see the key!"

Sure enough, Li Yongjun was crazy, "Absolutely, really absolutely absolutely, hurry up, turn down!"

The next page that Liu Yuyan opened was an advertisement. It was a snowy day, and the girl was so cold with her hands that she picked up a cup of milk tea and drank it, reflecting a warmth.

Speaking of this, Wu Liang took Liu Yuyan’s words, “This kind of marketing lies in the insight into the deep-seated psychological needs of the target consumers-the recognition of emotional value. Of course, this does not conflict with the Xizhilang brand, and can even serve Xizhilang's brand injects deeper connotations!"

Wu Liang looked at Li Yongjun’s eyes and said confidently, “With the unique values ​​of the brand “Love is priceless”, Xizhilang insists on creating an emotional and warm brand image. Li Dong, I am right! "

Li Yongjun only nodded.

"Through this advertisement, we need to arouse the emotional needs of consumers. The target is young people or teenagers in love. Milk tea is not only an instant drink, but also a medium for people to communicate with each other and a beautiful vehicle for expressing feelings. "Wu Liangkan talked, he injected the product into emotional needs, just like the meaning of a diamond forever, and a diamond ring is not a matter of marriage.

This is almost the same as Diamond's emotional appeal. It's a meeting or something, there is no milk tea called a date!

Even when these consumer groups are getting older, he or she will sigh with emotion, "Brother (sister) is not drinking milk tea, but the feeling of first love!"

When Wu Liang said this sentence with emotion, Li Yongjun was a little crazy. He remembered the days when he started his own business. His lover always rushed him a cup of sweet milk tea when he was tired. Greasy.

Now, his emotional appeal has finally been realized in this advertising creative. He is really moved, but he keeps in mind what he should do as the chairman of a company and continues to evaluate the promotion ability of Wu Liang advertising company.

In the first game, in terms of creativity, Wu Liang's advertisement has been invincible.

The second round, promotion ability.

Liu Yuyan continued to introduce, "We have invited the current popular young boy Dong Chou to be the hero!"

Of course, the purpose is that Jay Chou, as the spokesperson of emotional advertising, is particularly attractive to young people. These people automatically join the Youlemei consumer army, and these people are the targets that the company wants to capture. Target consumers.

"In short, it is clear that the consumer groups of milk tea are these young people who like Jay Chou!" Liu Yuyan was concise, and Li Yongjun did not express any objection.

Liu Yuyan continued to introduce him, "The heroine, you can choose Zhang Hongning!"

Li Yongjun also watched the commercials filmed by Zhang Hongning before, but from the bottom of his heart, he did not agree with the practice of Wu Liang Advertising Company, and raised his eyebrows slightly.

Wu Liang kept staring at Li Yongjun. Seeing that his expression had changed, he interrupted Liu Yuyan’s introduction again, “Li Dong, in fact, there are more choices for the heroine. The main purpose of including Zhang Hongning is to reflect her. The sweet words of "Sweet" give people a green feeling of first love at first glance!"

As soon as Wu Liang’s voice fell, Li Yongjun objected, "The commercials that Deputy Dong Zhang shot before, I admit that they are beautiful, but there is still some deviation from my advertising positioning, uh, a little more mature!"

Wu Liang turned his head and took a closer look at Zhang Hongning, "Huh? That's right, it's only a few months. Has it been developed by himself?"

Seeing some minor omissions in the heroine link, Wu Liang chuckled, "The heroine's choice can actually come to a big draft to warm up the launch of new products, and at the same time borrow Zhou Dong's popularity to make more Potential consumer groups from all over the world are involved, complete the task of focusing the attention of consumers, and complete the first step before going public!"

After Wu Liang finished speaking, his heart was dripping blood, "It's a pity that Honghong didn't get such a good opportunity to win the popularity! I don't know, which little mushroom will be cheaper in the end!"

After careful consideration, Li Yongjun thought that Wu Liang’s proposal was very good. He himself is a marketing expert and would never think that advertising is just a violent bombardment of money on various TV stations and even marketing.

The trilogy of focusing on popularity, active dissemination, and integrated bombing is indispensable.

Without the first two steps, it is hard to say how effective the advertisement can be. This is also the purpose for him to insist on listening to Wu Liang's promotion plan before making a decision.

Fortunately, Wu Liang did enough homework, and Liu Yuyan worked hard for the ten-point project planning expenses.

In terms of active dissemination, it is also carried out on the Internet, with the output of the remake of the Youlemei commercial, which is judged by the public, and participants have the opportunity to receive rich prizes and "scholarships."

Prizes can be varied, scholarships are not only cash, but also ball coins, without really spending money.

In addition, due to the limitation of internet speed, Wu Liang also prepared another award, which is the adaptation of advertising slogans, to win popularity with huge bonuses. If it is finally selected, Wu Liang advertising company provides an annual salary of not less than 20 Millions of creative design jobs.

In short, it is a gimmick that allows many netizens to participate and actively spread it.

Finally, full force, integrated bombing, the strong launch of major TV stations' golden and strong gears, intensive online advertising, and integrated marketing communication under the mixed media partner, so that the image of Youlemei is gradually clear. With advertising, Youlemei is in The distribution of goods in major supermarkets and the gifting activities of ball business, the combination of online and offline activities and perfect complementarity.

When Wu Liang was working on his marketing plan, he did not forget to pick up a few bites from his own plate. There is such a boss who always creates performance for his own sales staff, which sales staff do not like.

This is the same as the great steward of the Heavenly Dynasty helping the enterprises of the Heavenly Dynasty to promote the industry of the Heavenly Dynasty.