Wuliang Advertiser

In the summer of 2003, three songs dominated almost all the music charts of the celestial dynasty, Wu Liang’s "Colorful Days", Jay Chou’s "In the Name of Father", and the Yuquan group who had just held a concert in the magic city. The title song of the same name on his new album "I can't do without you" scores well, and it is not a problem to get the fourth platinum record.

Wu Liang's single has not been released on record, but it is provided free of charge with the car as an advertising material for Geely Automobile.

This is also a very strange phenomenon in the market.

That is, people who drive Jili cars will always be approached when parking on the side of the road, and the reason for the approach is, "Is the CD that I bought for the car sold?"

There were too many people asking, and this word actually reached Wu Liang's ears. Those Geely cars in his company were also encountered when someone drove out.

Wu Liang called Li Shufu and asked him to provide 10,000 DVDs to be driven to the capital and handed over to Majestic, who asked Majes to hang on the Internet in the form of selling books as a gift CD.

However, the shipping cost of the book has increased by ten yuan, which is a red envelope to Majestic.

In terms of popularity, Wu Liang is also considered a small fire.

But compared to Zhou Dong, Wu Liang's popularity is still much worse.

This is not the same as the audience. There are more young people who like Jay Chou’s songs.

The popularity is so popular that Zhou Shaowei’s agent, Zhao Shaowei, is also a little frustrated. Although he agrees with the cooperation with Xizhilang Company and agrees with the win-win approach, he believes that “the price of 30 million is very reasonable! With the 30 million won by Dong Chou, your company will benefit even more!"

After Wu Liang listened to this explanation, he felt an urge to curse. Is this comparable?

But that's what people think.

There is a paradox behind this. The value of celebrities is that they can create profits for customers, but the profits of the company are also something you can remember. Are you stupid?

Wu Liang directly contacted Zhou Dong through Qianqianque’s Gao Qingsheng and sent him an e-mail. The content of the e-mail was that Wu Liang’s advertising company invited him to endorse. At the same time, to show his good intention to cooperate, he sent him a song. "Chrysanthemum Terrace", of course, was sung by Wu Liang in the intensive care unit, and was re-arranged by Gao Qingsheng to prepare it as a key piece for the next promotion of the website.

Only now, Wu Liang has a new task, then this song has to be handed over to Jay Chou. If the boss speaks, then listen to it!

Wu Liang and Li Yongjun were studying countermeasures. Wu Liang had nothing to hide from him, so they arranged this in front of him!

However, Li Yongjun was still wondering, "Just one song can do it?"

Wu Liang smiled indifferently, "Don't panic, there will be results in a while!"

Gao Qingsheng's movements were very fast. In almost half an hour, his call came back, "Boss, good news, Jay Chou said for an interview, I will invite you to have a meal!"

Wu Liang agreed, "Then you arrange it!"

After hanging up the phone, Wu Liang and Li Yongsheng shook their cell phones, "Ask for a face-to-face meeting, right?"

Li Yongjun readily agreed. This is a deal worth tens of millions, and only his big boss can make it. Seeing things turn for the better, his frowning brows stretched out, "Wu Dong, admire!"

Wu Liang smiled, "It's just that his agent is a little bloated. It's actually a trivial matter. I don't want to have an endorsement contract delivered to my door!"

Li Yongjun held different opinions, "Really, considering the impact of advertisements on their image, some celebrities pick it up!"

Wu Liang waved his hand, "It's nothing more than the price hasn't been negotiated!" Wu Liang, who believes in the ability of banknotes, is definitely a firm supporter of the ability of banknotes. , "Money can make ghosts!"

This is now, "There is no problem that cannot be solved with money, the problem is that there is no money!"

He also gave this to Li Yongjun, and after another emotion, he also told him about the acquisition of Heisei Advertising Company. What he got was Li Yongjun's sorrow, "To be honest, my personal relationship with Wu Xiaobo is actually very good. , But in business, I will not deliberately support him because of personal relationship issues!"

Wu Liang and Li Yongjun have been getting along for a long time. Up to now, Li Yongjun has also spoken about some business matters for him. This is undoubtedly a recognition of Wu Liang.

Wu Liang didn't let him down either. He told him about his investment ideas, tentatively revealing the idea of ​​buying shares, but Li Yongjun lightly rejected it. Wu Liang didn't say much.

This is in line with Wu Liang's perception of him. Xizhilang is considered one of the extremely low-key companies in the food industry. There are few reports on the company and its founder Li Yongjun on the Internet.

An industry giant started from 400,000 yuan, a low-key and silent entrepreneur, built the world's largest jelly kingdom in 22 years of business.

In the year of Wu Liang's rebirth, Xizhilang had an annual sales scale of tens of billions, and owned well-known brands such as Xizhilang, Crystal Only Love Jelly Series, Beauty Times Shiguang Seaweed, and Youle Minai Tea.

But for more than 20 years since the company was established, the brand has been advancing all the way and has never been listed.

It belongs to a character like Tao Ganma.

They always have their own unique way of doing business.

Tao Ganma alone supported a national brand, confident of "how much he can do many things", stubbornly insisting on the four principles of not going public, not holding shares, not participating in shares, and not taking loans.

Xizhilang is too.

Li Yongjun and Wu Liang boasted about the things they had done in those years, including the launch of the Xizhilang brand, and successfully introduced jelly, a children's food, into the female consumer group, giving full play to the brand extension strategy.

At the beginning, Wu Liang was surprised that Xizhilang had a good jelly, so he had to create another Crystal Love brand. The purpose was originally here. His goal was clear and his understanding of advertising was clearer. I advertised to sell products. Yes, the product cannot be sold, I made a woolen advertisement.

Li Yongjun smiled very thief, "It is a fact recognized by the world that women and children make the best money!"

Once again impressed by Li Yongjun’s wisdom, Wu Liang suddenly understood how naive he was to rashly advertise Youlemei’s ads. Li Yongjun had a draft for a long time. Even if you can say nothing, Li Yongjun doesn’t recognize everything. They are all floating clouds. If you talk about the real advertising masters, Li Yongjun is actually the best.

Fortunately, Wu Liang was fully prepared at the time and finally won his approval. You must know that Li Yongjun raised objections to the choice of the heroine at the time. If Wu Liang insisted on not going through the sea election and focusing on this step, he could If you can't get this one, or two.

And what we have to do now is to get Jay Chou.