Wuliang Advertiser

The main tasks of Wuliang Advertising's Pengcheng headquarters are building buildings and investing in Guangdong province.

The land has been obtained for building the building, and Mr. Bai's company is solely responsible for it, and Wu Liangle is free.

Investing in an advertising company in Guangdong province is more difficult. Wu Liangkong has the financial resources and the other party simply refuses to accept it.

Moreover, Guangdong Guangdong has not yet been listed, and Wu Liang has no way to start from the secondary market, but there is good news, but this news is really too difficult for Wu Liang.

Pengcheng Commercial Bank holds 20% of the shares in Guangdong Province, and Pengcheng Commercial Bank, haha, that is not something that Wu Liang can get involved.

At this point, the entire acquisition work has stalled. It is not that Yan Yisheng's team did not work hard, but it was Wu Liang's wishful thinking.

In response to that sentence, "The leader ran and broke his leg under his mouth!"

That being the case, Wu Liang focused on the competition for outdoor billboard car advertising. Anyway, these high-quality advertising resources must be held in his palms. Otherwise, no matter how good your advertising company is, there will be no channels to promote it. That's still catching the blind.

Wu Liang is targeting the subway.

He knows what kind of big development the subways of the celestial dynasty will usher in. The high-speed rail, subway, and airport are all connected to each other and switch seamlessly. The subway becomes the main means of transportation.

One of the biggest advantages of subway advertising is that it has a large passenger flow. From the moment people enter the station, the advertisements accompany their entire journey.

Platform light boxes in subway waiting stations, passage posters and passage light boxes in subway passages, and passage light box corridors in the passages where passengers are most concentrated.

In-car advertising, as long as people are in the carriage, it is difficult not to watch!

Posters on the side walls of the escalator, large wall stickers, and special advertisements at the entrances and exits of subway stations or above the ticket sales points. Each advertisement space has its own unique advertising advantages.

If you can hold all the subway advertising spaces in your own hands, then the strength of Wuliang Advertising Company will increase exponentially. Instead of talking about an advertising project as it is now, you need to find an advertising company with these resources to discuss cooperation. The price is still high, which is not what Wu Liang expected to see.

In this era when online marketing has not yet formed a scale, outdoor advertising is also the most important point for advertising companies.

The Heisei advertising company acquired by Wu Liang has a small part of such resources, but the number is very small and only part of a line.

In Yangcheng, such resources are pinched in the hands of several major advertising companies. Wu Liang wants to grab food from their mouths. The difficulty is conceivable. Then Wu Liang can only do it in a roundabout way. That is to find a way. Acquire these advertising companies and integrate Yangcheng's subway advertising resources.

For Wu Liang, outdoor advertising is either not done, or if it is bigger and done a little bit, it is easy to fall into the sea without effect.

The most important thing is that Wu Liang hasn't taken the subway in Yangcheng, how can I say?He was surprised by the development of subway advertising in a first-tier city like Yangcheng, and it was too immature and backward.

Take the car door as an example, what a key advertising space, after the door is closed, it will definitely be noticed, there is not.

The glass on both sides of the seat was also empty.

It is true that in order to create a good riding environment and prevent the majority of passengers from causing visual pollution, this is understandable, but that sentence is really too wasteful.

There are also handle advertisements, hey, this is all money, and it is really shameful to waste.

Wu Liang has been busy these days except Fujisun, and the other is the subway advertising. He decided that he should invest a lot of money in one or two days. He was helpless and hit the wall, so that he could only focus on other places. Subway advertising is a good entry point, especially Pengcheng Metro Line 1 is about to be completed and is expected to open to traffic by the end of 2004.

The advertising company that owns these subway advertising resources in Yangcheng has become Wu Liang's key target. Coupled with the deployment of Pengcheng subway in advance, these people under him finally have a place to use.

He called Yan Yisheng back from Yangcheng and held a meeting with her. At the meeting, he set the tone, "I am not demanding. I want to take up 50% of the resources for the advertising space of the Yangcheng Metro. Remember, It's all lines!"

Yan Yisheng was a little surprised at Wu Liang's sudden decision, and asked him suspiciously, "What happened?"

Wu Liang's mouth was a little bitter, "It's not because of summer!"

"What happened in summer?"

"Summer ambitiously produced a small umbrella of Zero and Three. He thinks that such a product should sell well in Pengcheng. He said that I am in Pengcheng and I am going to put some subway ads in Pengcheng for you!"

"Oh, it seems that summer is really good for you! But how can Pengcheng's subway say it is next year!"

Wu Liang understands the purpose of doing this in the summer, and he is reciprocated. The raw material production of water-based polyurethane was ultimately eaten by Wu Liang, Xia Xia and Professor Wang Wusheng.

Wu Liang’s capital contribution was the highest. In summer, he had 15 points of shares. In addition, Wu Liang’s promised 10 points of information costs accounted for 25% in summer. Wang Wusheng was greedy for shares, but he had no money. What he wondered was that in the future, he would use zero-one technology to buy shares and then exchange shares.

Lin Huairen’s ten-point share of Dapingyang Computer Network was also taken over by the summer. As a result, summer is the second largest shareholder, and the largest shareholder becomes Wu Liang. Wu Liang also paid 60 million yuan for this.

Wu Liang first thought about earning an information fee, but he didn't expect things to develop like this. There was no money in the summer, and he had to let Wu Liang take over. Anyway, Wu Liang was also optimistic about the industry, and eventually contributed to this.

After squeezing the company to the palm of his hand, he was ambitious in the summer. He asked Wang Wusheng to be the company’s chief technical expert. The general manager of this company did not resign and has been in office. After trial production of new products, his work ability has also been obtained. Summer’s recognition, after being brainwashed by the summer, finally succeeded in surrender under the lure of shares.

Wu Liang is also a hand-off shopkeeper. He asked Liu Nanfeng to arrange an accountant to conduct regular audits and leave the rest to Summer.

After the integration of the water-based polyurethane company, the summer began to prepare for the zero and three promotion. He believes that the influence has been formed in Yangcheng, and normal promotion is enough. Just win the subway advertisement in Yangcheng. His other goals are Pengcheng and Dongguan. In these two young cities, Yangcheng focuses on subway advertising and Dongguan focuses on public transport advertising.

When he told Wu Liang his needs, Wu Liang was a little dumbfounded.

Pengcheng advertising company is really a bit of a stance of selling dog meat. It has few serious business. It is either building a building or engaging in capital operations. In terms of advertising business, except for the business that he received before killing Pingcheng Advertising, now turn After a while, he returned to the Heisei advertising company after the acquisition.

Wu Liang just provided a few good ideas, nothing more.

Under the shock, Wu Liang thought for a few days. He felt that his current layout of new Internet marketing has basically entered a benign track. On the contrary, the advertising company has stagnated and has not made much progress.

Therefore, based on the promotion demand in summer, Wu Liang had the idea to enter the subway advertising. For nothing else, he would give him money like this in the summer. This matter also has to be handled properly.