Wuliang Advertiser

During the last acquisition of Heisei Advertising Company, these managers under Yan Yisheng demonstrated their abilities.

Although Wu Liang got the boss of the Heisei Advertising Company at one price, these people were not idle in the subsequent real handover process, including Liu Nanfeng, auditing Heisei Company’s financial situation, sorting out the company’s debt problems, and checking the company’s operating status. , To ensure that the company’s historical business is reasonable and legal, whether the company’s previous annual inspections were attended on time, etc., and finally formed a detailed audit report for Wu Liang’s review.

To Wu Liang's comfort, the debt of Heisei Advertising Company is not much, and it is within the acceptable range.

After the price was negotiated and Wu Liang signed the transfer contract, Wu Liang changed the "Articles of Association", and the Heisei Advertising Company was completely allocated to Wu Liang's name.

During the whole process, Wu Liang did almost nothing except to decide the price, and then sign and sign. If not counting his three biggest clients from Heisei Advertising Co.

The cooperation with Xizhilang Group has been on the right track, and Wu Liang does not need to interfere too much.

In Huaqiao City, I found someone and stuck in the advertisement for a few days. After Heisei yielded, it naturally recovered. In addition to the water park project, it is about to enter the off-season, and the advertising business is gradually entering a trough. .

The advertisement for the Bodao mobile phone follows the previous advertisement "fighter in the mobile phone".

According to Wu Liang's request, the introduction of MediaTek chips to customize mobile phones is also in progress. Wu Liang plans to launch in batches during Double Eleven.

As for the second year’s advertisement, the phrase “fighters in the mobile phone” in the Bodao mobile phone advertisement is already a household name. Just continue to dig deeper and subdivide the customer groups, and then remake new advertisements based on the new products on the market and the selling points of the products.

In general, Wu Liang Advertising Company did not add too much business, just maintaining the status quo in the business of Heisei Advertising Company. This is also no way.

Liu Nanfeng and Liu Yuyan have just taken over such a big stall. They have no management experience. They have to learn everything from scratch. Fortunately, the original staff of Heisei Advertising Company is more optimistic about the company’s long-term development because of Wu Liang’s personal identity, and their hearts are relatively stable. .

Only a few people with ulterior motives or ambitions who are not reconciled voluntarily resigned, and it did not have much impact on the merged Wu Liang advertising company.

Of course, this is inseparable from Liu Yuyan's hard work.

Otherwise, Wu Liang would not designate her as the head of the ten-person advertising company in the first acquisition. The reason is her affinity, which is her advantage and is easy to gather people's hearts.

Of course, this also has shortcomings. The ups and downs are obviously not what Wu Liang expects to see. What he wants to see is that the company forms a competitive atmosphere.

Here you need Liu Nanfeng's iron fist to be a catfish.

Liu Nanfeng knows that her job is hard-won, especially with such a high salary, which is highly regarded by Wu Liang. She only needs to maintain Wu Liang alone.

Therefore, Liu Nanfeng is more of a villain.

In particular, she is also in charge of finances and has established a complete set of financial systems. The cost control is relatively strict, or the card is relatively deadly. Any approval beyond the scope of the process is all left to Liu Yuyan to decide.

In this way, when the two people sang a peace, they shocked the original team of Heisei Company, and the company achieved perfect integration.

Of course, Wu Liang advertising company originally had so many people, it is not too difficult to integrate.

In the past two months, the company has been a running-in process, and its external expansion has been slightly slow.

With the development of Double One, the resources of Wuliang Advertising Company are obviously unable to support the entire marketing needs of Double One. Although Double One’s products are not worried about selling, the brand's influence is still slightly weak and needs to continue. Investment.

Shuangyi’s posters and copywriting that were originally spread on the Internet have gained a certain reputation on the Internet. At the same time, Shuangyi also moved the blog from Xinlang to Fujixun, which also brought some traffic to Fujixun.

In addition, it has become a habit for dealers across the country to regularly replace double-one posters, especially before the holiday season. Many dealers even call in the summer directly, saying, "The festival is coming soon, what about the posters?"

Among these dealers, Chu Ziman obviously would not contact Xia, she would only send him a text message when she was thinking about Wu Liang, "When will the new Double One product be launched? I would like to study with you!"

To say that the most harmonious is Chu Ziman, her fighting power can basically match Wu Liang, unlike Zhang Hongning who always hoarsely shouts surrender.

As the Double One Company became more and more prosperous, Wu Liang’s advertisement was gradually noticed by some merchants in Yangcheng, and some people tried to imitate it. However, the products operated by Double One are really two concepts with their business. It is out of place.

Coupled with the boom in the online audition, people in the industry have even noticed Wu Liang and his advertising company.

Originally thought Wu Liang was just better in theory than reality, and wanted to gain a foothold in the advertising industry by writing a book?

Many businesses are holding a wait-and-see attitude. So now, seeing Shuangyi hit, Youlemei's solid Naicha also has the potential to become popular. So, cooperation with Wu Liang advertising company is an excellent choice.

As a result, someone came to seek cooperation.

Among them, two are actually competitors. One is a bubblegum producer that once had a relationship with Wu Liang, and the other is Jacques from Fujian Province.

Ordinarily, he asked Wu Liang for help. Wu Liang could understand that he was struggling and had a single product line. It was urgent to open up new markets. But what about Jacques?

To say that this company has many favorites and one body, first it was named a famous brand by Fujian Province and sponsored the basketball of the celestial dynasty. Please endorse the diving prince, ask Zhou Xun to endorse, and in the past August, a creative vitamin candy leader— -Jacques V9 was announced at Ludao International Convention and Exhibition Center, and Jacques has since embarked on the road of brand development.

However, the development trajectory of later generations also made Wu Liang dumbfounded.

There is a businessman named Chen Chuncheng, who registered the trademark "Jacques YAKE" at the end of 2003, and his product range is the 25th category gym shoes, which is completely different from Jacques who is in the candy business.

However, Candy Jacques lacks the awareness of protection in this respect. Jacques registered "Jacques" and "YAKE" very early, but Chen Chuncheng registered "Jacques YAKE", which is obviously different.

After that, it was a matter of litigation. However, after eight years, he finally lost the lawsuit and was removed from the famous Chinese trademark.

This has to be said to be a pity. So many candy companies in the sky are basically occupied by foreign brands. The only well-known Jacques has lost the title of well-known trademark.

This was the first thing Wu Liang thought of when meeting the head of Jacques Cheng Tianjiu in his office.

The hairstyle of the Cheng Tian Prize impressed Wu Liang, using the phrase Wu Liang told her when she watched the stick movie of "Color is Empty" with Zhang Hongning later, "Do you think this male protagonist looks like Jacques's boss Cheng Tian Prize!"

Indeed, being extremely smart is the patent of many successful people, and the Cheng Tian award is no exception. The only thing that is needed is to make the hair grow a little longer and cover the point of the summit.

After he met Wu Liang, he handed over his business card and introduced himself, "Hello Wu Dong, I belong to Jacques, and my name is Cheng Tianji, a prized Tian Prize every day! This is the vice president of our company, Ye Maozhong!"

Wu Liang politely invited Cheng Tianjiu Ye Maozhong to sit down. According to Guangdong Province's rules, after Zhang Hongning made tea for the two of them, he also sat aside and listened carefully to the customers' demands.