Wuliang Advertiser

Wu Liang didn't think that he was so charming. As soon as he let go of his domineering spirit, the other party would pay his respects, er, directly hand over the contract order to him.

But no matter what, Wu Liang still respects the first brand candy company in the celestial dynasty. Even if Cheng Tianzheng is bragging about his brand building, he needs the support of friends in the advertising industry and so on.

This is not wrong in itself. Let’s talk about cooperation. Just blow a cow and test how many catties the other party has. That's a game.

Wu Liang is a very good listener. He just drank tea like that, while pondering their true intentions from the communication between the two people's words and eyes.

It is true that their current advertising investment effect has been revealed, is there no need to rush to change partners?

Wu Liang patiently chatted with each other awkwardly, until the pot of tea was drunk, Ye Maozhong, who was sitting next to the Cheng Tian Prize, said a little bit, "Our company's advertising expenditure next year will reach 100 million, but I always feel that Input and output are not directly proportional, what do you think Wu Dong has?"

Wu Liang smiled slightly and put down the small tea bowl in his hand, "I dare not be too admired. Every advertisement must be seen as a contribution to the complex symbol of brand image and part of a long-term investment in brand reputation. Cheng. Anyway, I'm in a hurry!"

Wu Liang quoted David Ogilvy’s classic saying, that is to say, advertising is a process of long-term investment, instead of casually making an advertisement, the brand image is established.

If you have such an idea, then cooperation is not to be discussed.

After finally making an evaluation for the deal that was finally negotiated, the customer was extremely dissatisfied. Such a customer is really worse than none.

Wu Liang also clicked on Ye Maozhong obscurely with this sentence. The boss is not clear. As the shaper and promoter of the Jacques brand, if you don't understand this truth anymore, what qualifications do you have to be in this position?

Of course, this is not a sentence for an advertiser to shirk responsibility. The most important thing about the effect of the advertisement is to see if anyone buys your product, and the establishment of a brand cannot be completed overnight.

Sure enough, after Wu Liang finished speaking, Ye Maozhong's face was a little ugly. He was also familiar with this sentence. He was in contact with the advertising industry and was no stranger to David Ogilvy. His classic quotations were naturally familiar.

"Wu Dong seems to have the quintessence of the advertising industry. Ye is extremely admired. What I want to ask is, if, I mean, if we hand over next year’s advertising contract to Wu Dong’s advertising company, What can we get?" Ye Maozhong used the two words if, Wu Liang is no stranger to these two words, and he would also use them when discussing business.

"If you leave the ad to me, what effect can I achieve!" Or, "If you invest a million here, what will you get!"

It is safe for Ye Maozhong to ask like this. He rushed forward. What did he say or did improperly, and there was room for relaxation. There was a boss behind him, so this is the most appropriate question for Ye Maozhong.

Wu Liang will naturally have his own consideration of this issue, "Wu Liang advertising is not simply a creative idea, making an advertisement, and then the overwhelming number of advertisements is over! This kind of one-off deal, we don’t Will do it! Our aim is to grow together with the company!"

This is Wu Liang's previous development direction for the company. What he wants is a long-term company that can cooperate, otherwise he will not directly hit the door of the Pau Island company and hang them with a mobile phone contract.

He used God's perspective to help Bodao, so that he could not be limited to the buzzing sales situation in front of him, and look forward to the next two years.

What he needs is a long-term partnership, not a relationship that breaks up at dawn.

Similarly, Wu Lianggang is extremely confident to say this because he has a God's perspective.

How foreign brands bully us, Wu Liang has seen too much, and Jacques has been bullied, so why doesn't he try to change it?

This is his business.

Wu Liang is so self-confident, his self-confidence can naturally be infected with the Cheng Tian Prize.

Cheng Tianzheng smiled and said a few words, "Good good! We just like Wu Dong's way of doing things!"

Seeing that the boss was in a relaxed posture, Ye Maozhong quickly opened up the topic, as if he was embarrassed by Wu Liang's insufficient evaluation of his structure just now. He grasped the previous problems and said, "We also hope for long-term cooperation. But, as I said just now, what can our company get?"

Wu Liang slowly re-made the tea for the two of them, thinking, "Obviously, the surname Ye is dedicated to embodying his own value, so I will reluctantly and give him a gift!"

He deliberated and asked such a question, "I know that Jacques' products are extremely good in the field of confectionery in the heavens. However, there is a fatal injury among the brands. Is Ye always aware of it?"

When Ye Maozhong heard this, his face suddenly fell. Wu Liang's words obviously meant to accuse him of bad work. Then, he was a little excited and it was normal, "Fatal wound, ha ha, Wu Dong, the Yak brand is in August. Won the title of well-known brand in Fujian Province!"

"Yes, I know this. I just want to ask, if, I mean, if I register a brand like Jacques YAKE, how much impact will it have on your company?" Wu Liang asked him with a smile.

This question depends on how Ye Maozhong answered. If Jacques is a well-known brand in the Tian Dynasty, it is protected. Even if Wu Liang has registered the Jacques YAKE brand, Wu Liang will definitely lose if he goes to court.

Advertising law protects well-known brands, and a malicious registration is enough to defeat them.

But Jacques is not yet. He has just embarked on the road of brand building, and the concept of the brand is not so clear.

Wow, haha, why did you register some names that are similar to their brands, such as "hahaha," this is a typical self-protection.

The fake Kang Shuaifu and Kang Shuaibo beef noodles can be seen everywhere on the Internet. These counterfeit products seriously damage the brand image of the original enterprise.

However, even if the boss of Kangshuaibo is caught, he cannot be convicted by the criminal law, because the products sold by Kangshuaibo have specific usage properties, and are only "counterfeit products", which should not be regarded as the criminal law of our country "Fake and shoddy products."

So, in one sentence, I'm just a fake, and I haven't violated the criminal law, so what can you do to me?

So, if you even registered Kang Shuaibo yourself, you can do it casually, what impact will it have on my brand?

So Jacques lost the lawsuit and lost the title of a well-known brand in China. This was a fatal blow to Jacques. There is nothing wrong with this.

Ye Maozhong is obviously a little more confident, he doesn't think Wu Liang will have much influence on Jacques by registering "Jacques YAKE"!"If this is a fatal injury, then the legal department of our company will just resign!"

Wu Liang was too lazy to argue with him, and told him about a case, the trial of the trademark infringement case that was agitated at the beginning of the year.