Wuliang Advertiser

Wu Liang's time in the magic city is not short. He is busy at both the Triumph Division and the starting point. However, he has not forgotten Ma Yun's matter about Double Eleven.

Compared with Ma Yun’s wanting to run it out, Wu Liang’s comments and suggestions are, “Double Eleven itself is a singles’ festival. How to connect the idea of ​​shopping with the festival? There’s no need for such a big fanfare and find a supermarket elite Do a wave of promotions! It's nothing more than the introduction of various traffic! Let people know that there is such a thing!"

This is the answer Wu Liang gave after careful consideration.

He was a bit hasty. He just wanted to take a mature business model and use it, but he didn't consider the soil for this business model to survive.

Despite the fierce development of the Celestial Kicking industry, it is still too weak. It is not easy to have its own computer and its own broadband.

The SARS at the beginning of the year brought a lot of users to Taotao. This is because 3M masks exist in just-needed form. Many people buy them through the Internet, and people who only pay treasure accounts are operating them.

"I heard that it is sold online, you can buy one for me, and I will give you the money!"

Similar scenes were staged in many places in the celestial dynasty, so after the end of SARS, Taotao.com's traffic dropped sharply. Although it has drastically changed from before Wu Liang entered Ali, the volume is still too small.

This small size is Wu Liang's own unilateral cognition.

Ma Yun doesn't think so. He used to sell a lot of things online only a year, and now there are nearly four billion sales on this platform in one year. This is already extremely shocking news!

In fact, Wu Liang's fundamental purpose is not to Taotao.com, his focus is Mama Ali.

Many people know Ali's father, but what is Ali's mother do not know very well?

The author has no intention of pouring water, in short, this is Ali's advertising business.

As Taotao.com has more and more products, his traffic is getting bigger and bigger. How to find the products you like among the massive products?

As a result, the search needs of buyers and the marketing needs of sellers are formed, and advertising comes into being.

Just like Chu Ziman's 3M company's products are always in the first search sequence of the product, which is specifically requested by Wu Liang.

Ma Yun didn't understand Wu Liang's true intentions at that time.

However, with a large number of imitation masks on the market, they still can't shake 3M's sales. The reason is that when buyers search for 3M, they are all good products, and sales will naturally not have much impact.

After Ma Yun studied the official flagship store for a good time, he finally understood.

Therefore, he also set up a new business department, the Ali Mom business department, which mainly operates the auction of various advertising spaces, as well as bidding rankings and so on.

It is still in the initial stage of development.

The other is that Ma Yun has created a Tmall mall.

How similar is this to the development trajectory of later generations?

After Ma Yun came to understand, then he knew how cunning Wu Liang was. 3M products are always in the best position at any time. Ma Yun can't say anything yet. Gentlemen agreement!

Moreover, Taotao.com’s model was created by Wu Liang. 3M made Taotao.com familiar to the people of the celestial dynasty. It is reasonable and reasonable. He can only support Ma Yun, although many people are so supportive of Ma Yun. When asking questions about the method, he said, "If you can make Taotao.com known to the people of the sky, how about the best position I will give you?"

No one dared to answer this question, so Haoshi is a very detached existence on Taotao.com.

Occupying the best advertising space, the search ranking is also at the forefront, and it has always been so, until someone asked about this matter later, Ma Yun gave the explanation, "Good One made a contribution to combat SARS in 2003. A huge concession, we must not forget him!"

Ma Yun also put gold on his face. If you have the ability, you can try to remove it?

However, these are all things later, and Ma Yun's failure to say it does not mean that he does not understand.

Studying well the development model of my life has also become an important work for him.

Another one is to study the Los Angeles branch of Wu Liang advertising company.

He even arranged for people to visit He Xiuxian under the guise of selling goods. After reading the feedback, Ma Yun understood how He Xiuxian made money.

Any item on the shelves must have a detailed introduction!

Picture plus text, there must be a variety of price information, advertising components included, not just a simple physical photo.

Compare Haoyi's product introduction and look at the introduction of other products, it is simply a kind of damage to the eyes.

In the same way, Ma Yun has his own Ali mother. He called and consulted Wu Liang, and Wu Liang’s answer to him also benefited him a lot, "Remember, Taotao.com is a platform, a heaven A typical online shopping platform with media business!"

For this sentence, Ma Yun even regretted it. It was really a shame for him to let Wu Liang just be a consultant!

What kind of person can define Taotao.com's definition so accurately, I am afraid there is no one else except Wu Liang!

He also fully understood why Wu Liang always took his advertising business and didn't let go, and dare to wait for him here!

The more Ma Xiaoju thinks about it, the more frustrated he becomes, so this time on Double Eleven he deliberately broke off with Wu Liang, "Don’t you agree to go big? Then I just want to make this brand that you are not particularly optimistic about as the most famous in China Shopping festival brand?"

How did Wu Liang know?

He was with Li Xingping. Taotao.com found him and added a special shopping site to the homepage of Hao123 for a fee of 200,000. Taotao.com and the Double Eleven shopping festival were followed.

The time runs from after the National Day to mid-November.

This is not over yet. Taotao.com also found Dapingyang.com and asked to add two keywords, Taotao.com and Double Eleven, in the thesaurus setting. In the same month, the advertising cost was 500,000.

What's interesting is that Yanni personally discussed this project. Yanni knew that Wu Liang had shares in Taotao.com, and gave a friendly price to face.

In fact, people from Taotao.com went around and found something very interesting. The homes they contacted seem to have always been inextricably linked with Wu Liang.

Except good 123.

But what they didn't know was that Li Xingping was already Wu Liang's apprentice...

In addition to the daily communication between Wu Liang and Ma Yun, Ali Wangwang came to communicate. Wu Liang was extremely disgusted with the constant addition of various businesses and individuals, threatening Ma Yun, "If you don't solve this problem again , Then I will solve it myself!"

"How do you solve it?"

"Hehe, see if there is an anti-blocking software called 360 in the lower right corner of your computer?"