Wuliang Advertiser

Majestic has been a bit depressed recently. After leaving Dasoft, her job has become easier. As a shareholder, she works as a network editor in Qianqianquege. Her main job is to listen to songs and write reviews. Zhou plans a theme, find some suitable music to put together, it is a column, she is the person in charge.

This kind of work should be said to be simple and easy, but it is actually not easy to say that it is difficult!

There is a topic every week, and you need to rack your brains to choose, which is like a topic in each issue of "World Football" and then a good song.

In the meantime, I also need to consult a lot of information, which is very hard.

After being flogged by Wu Liang, Majestic began to criticize Wu Liang. Why don't you come for a few months without me? Even if the work is too tired, you don't know how to feel sorry for others.

Wu Liang pinched her earlobe and looked innocent, "Let you be a shareholder, you have to quit your job at Dasoft, and devote yourself to the website. Now I know that I’m tired and start to blame me. Huh?"

"Huh, you know to bully me!"

"Uh, did you think about it? What about becoming editor-in-chief at the beginning?"

"I want to be the editor-in-chief, so I don't have to be too tired!"

"Haha, the editor-in-chief? You think the editor-in-chief is such a good job. Some time ago, the rectification was done. How many books were blocked, saying that the traffic of the website dropped a lot because of the cyan description. To ensure popularity, the second is to grasp the degree, how simple is it!"

It is true that online novels are always indispensable for the three key elements of wealth, power, and sex, that is, books that are too serious are not read, just like the routines written by the Potato God. People like one principle.

What Wu Liang said are the routines of online novels. When Majestic heard him say this, her heart was a little retreated. Looking at this all day long, would she see the problem? She hesitated to take the job?

And her hesitation, this is exactly what Wu Liang hopes to see.

The editor-in-chief still has to let Bao Jianfeng come to play, she is at best a fantasy or urban editor in charge, there is still too much to go before the editor-in-chief.

After all, the nature of this job is completely different from her previous job, although it is an editor, the gap has widened.

Majestic thought for a while, and suddenly her mouth was facing Wu Liang's arm, and her mouth still made a murmur of lisp, "Bad guy!"

Wu Liang suffered from the pain, and treated his body with his own way. As a result, Majestic had won a big victory and was tired for a day......

The next day, Wu Liang got up early in the morning and simply pulled the refrigerator. There was nothing. He went out and found a steamed bun shop. He asked for a bowl of steaming fried liver and six buns filled with pork and green onions. It seemed that Wu Liang came to Beijing. The only enjoyment.

Of course, don't forget to bring a copy when you leave. Majesty is too physically exhausted. It is necessary to add some energy in the morning.

What's interesting is that when Wu Liang passed a small shop, a couple just came out of the store. The two of them had a cup of hot tea. Wu Liang saw the tea cup and knew that it was Yolemei's tea.

The young man smiled and said to the girl, "So I can hold you in my palm!"

Wu Liang smiled. He went into the store, bought something casually, and got close to the boss, "Boss, what did those two hold in their hands just now?"

"Hey, I don't know, the latest product, solid tea, hot drink, how about it, how about it? Let's make it for free here!" The boss smiled and was very happy.

"Okay, give me a drink too, I'll take another one! I didn't see it, boss, your business experience, this?" Wu Liang extended his thumb to praise him.

The boss explained happily, “You don’t know. There are many schools around here. The students are hungry at night. They often come to my store to buy instant noodles. I just thought about it. We provide boiling water service for an extra 50 cents. Accept it, as soon as this tea is on the market, I thought about it. Selling it like this will definitely work. It's not early in the morning. Ten cups are sold out. My place, it feels like opening a tea shop!"

Wu Liang was left with only admiration. Judging from the boss's skillful tearing of the bag and pouring water, he was indeed very skilled. After paying the money, Wu Liang took Naicha, took a sip, and felt good. Then he smiled and asked the boss, " How did you know about this product?"

"You have to ask, advertising, don't you watch TV? Every day, when you turn on TV, my God, change another channel, hold your hand in my heart, and change another channel, ah, I am your Yoromy! Look! Look, I can recite it!" The boss is undoubtedly a very talkative, with the peculiar poverty of the people in Beijing, and Wu Liang laughed in a few words.

And the boss’s next sentence is a bit spit, "You said that the country doesn’t matter, watch a TV show, where are there so many advertisements in the middle, it’s really exciting, huh, I’m holding my hand in my heart, if I watch It’s better to be a comedy. If you see a cup, like longing, you were crying with a snot and tears a second ago, and you’re in the middle of it. Do you think it’s bad?"

Wu Liang awkwardly grabbed his beard, "You are right, that is, these unscrupulous advertisers are really irritating, but is this commercial okay?"

The boss thought about it carefully, and told the truth, "Yes, this advertisement is absolutely creative and impressive. Nowadays, a lot of people who buy Naicha are mostly bought by young men. It is hard to say, what is the difference between this and courtship? "

"Brother, it's not good for people to be a little young. Or else, you should also learn and show it to your sister-in-law when you go home. See what the effect is?" Wu Liang winked at the boss.

The boss's face was so beautiful, "Oh, we are all young and old, so we are still interested in this?"

"Hey, it's sentimental, you understand, look at other young people, how quickly you can accept new things!"

The boss stretched out his finger and nodded at Wu Liang, and finally nodded, "Or, let's go home and try?"

Wu Liang once again extended his thumb to give his boss a thumbs up, "Okay, you can go ahead and do business, see you later!"

As soon as Wu Liang left the house, his face changed, and it was a bit uncomfortable to get such an evaluation inadvertently.

It is true that the commercials are inserted in the TV series so that the audience area is larger, but it also has a negative impact. Just like the commissary boss said, it is very exciting to see the commercials, which is really a bit annoying.

However, Wu Liang still hesitated, is it only broadcast before the TV series starts?

It was difficult for him to make a decision for a while. He raised his hand to call Liu Nanfeng, "The interruption of the TV show has an impact on the audience's consumption. Please evaluate and give me a report!"

After returning to the house, Wu Liang woke up Majesty and put the hot cup of Naiacha on the bedside table, while he sat alone in front of the computer and performed daily routine checks on the installation of the test version of "Triumph". His opinions were passed directly to Li Xingping through the ball for improvement.

In this matter, Wu Liang is equivalent to a closed beta player. In addition to being unable to recharge, the one-turn equipment continues the original setting of Triumph, the copy map, the copy of Boss, etc., the most basic framework is completed. Of course, setting up the battle and adjusting the data are relatively cumbersome tasks, and the progress is a little slower. Only after Ren Yuxin returns from Bangziguo with sufficient personnel can the progress be accelerated.

After playing for half an hour, basically the test of the new function has been completed. Wu Liang informed Li Xingping of the result and his daily routine work was completed.

After all, through the ball, communication is not particularly convenient, even if there are functions such as screenshots, Wu Liang has to call for a long time to explain.

However, for Wu Liang, this is also the best office method.

Apart from these, Wu Liang continued the job just now, which was to check the effects of Youlemei's advertising. He turned on the TV and watched the advertisement.

Just like Xizhilang's advertising bombing strategy, winter is the season when solid tea is hot selling. Everything is going forward. The number and density of advertising are amazing. The main peace basically covers all channels of China TV, and all major channels in the country. Satellite TV and Beijing Moyangpeng are some provinces in first-tier cities.

The daily advertising expenditure has reached a staggering one million. Of course, in the previous month, in order to achieve the effect of advertising, the density is naturally the highest. After this, some adjustments will be made to reduce it appropriately.

Otherwise, even if the advertisement is very good, people will experience aesthetic fatigue, which will have a counterproductive effect.

The most direct way to reflect the effect of advertising is the order information collected by Xizhilang headquarters. For this reason, Wu Liang arranged for Liu Nanfeng to go to Yolemei’s factory to personally check the production status and warehouse delivery status, etc. Master the first-hand data, which ultimately needs to be written in the advertising effect evaluation.

Judging from the current feedback effect, the overall effect is good. Of course, this is due to the sound sales network of Xizhilang. There are new products on the market, dealers also have indicators, etc., and it is inevitable to distribute goods. At the same time, new products are listed. Part of the favorable policy will be given to dealers.

In fact, dealers have a more accurate understanding of FMCG than Xizhilang. As soon as the commercials are broadcast, dealers will naturally use market research and other means, plus the long-term acumen in the FMCG industry. Many people are very optimistic about Xizhilang's product.

"So I can hold you in the palm of my hand!" What it conveys is not only an emotional appeal, but also a practical function.

It's cold in winter, even on the way to work, holding a cup of hot tea in hand is a very pleasant thing.

At the end of November, with the arrival of a strong wind and cooling weather, freezing hands became the most common way for people to say hello. In addition, as the advertisement said, the attentive male compatriot sent a cup of hot tea to the girl he liked. Even if the love in the heart cannot be expressed in words, this simple and considerate little means is quite fashionable.

Therefore, Youlemei took Jay’s ad slogan "So I can hold you in my hand", which swept across the country in the winter of 2003 and became a legend in the advertising industry in 2003.