Wuliang Advertiser

In the face of a player who does not follow the routine, it is not necessary to pay attention to the size of Zhongyi Pharmaceutical. The most important task is to concentrate on doing your own products.

However, Wu Changhai is different. He is the general manager of a marketing company. Sales performance is his main indicator. He is more sensitive to the commission based on performance.

Wu Liang pondered for a moment, "What do you need me to do?"

This is not a simple matter of advertising, but a problem of how to deal with competitors.

Wu Changhe hesitated for a moment, but still expressed his own demands, "Kill this company!"

Wu Liang smiled, "I am an advertising company, and I can also do crisis public relations, but to directly participate in the competition of your company, shouldn't this be what our advertising company does?"

Wu Changhe sighed, a little helpless, "I understand the deviation!"

"Hehe, Brother Wu, don't be discouraged. I can personally do things that advertising companies don't do, but what good do I have?" Wu Liang saw that Wu Changhai was upset and pointed him another way.

In business affairs, Wu Liang puts out his cart and horse to see if you dare to accept the move. His purpose is also very clear. He is advertising. To deal with this kind of false propaganda, he knows how to deal with it, just like Dahua. The company issued a lawyer letter to Wu Liang, the same routine, but why would you help?

If there is business cooperation, then it is not difficult to send a copy of such a crisis public relations, and it is not difficult for hundreds of thousands of dollars.

Wu Changhe looked at Wu Liang and said that the businessman pays much attention to his profit. This is nothing wrong with Wu Liang. Wu Liang is not obliged to help him survive. He wants to know the cause and effect, and tells the truth, "The strength of Wu Liang advertising company It's clear. I'm trying to get an advertising contract from the company on the condition that you help me solve this one!"

Wu Liang stretched out his hand and said with a smile, "Deal!"

This was a good start. Wu Liang asked Xiao Zifeng to take a trip to the capital and contacted the lawyer who was responsible for Xiaowei's case. His performance in the incident was very good and Wu Liang's approval.

Xiao Zifeng was a little surprised and a little grateful. You can just make a phone call on this matter. The purpose of letting him go there in person is nothing more than to create an opportunity for him to date Xiaowei.

For Wu Liang, it is not without a move to win over the hearts of the people, he still plays this small trick very slippery.

After arranging all this, Wu Liang briefly reported to Wu Changhai. Three days later, the lawyer from the capital met with him and handled matters such as entrustment. Of course, prosecution is only the first step. Wu Liang still has a second hand to cut off the other party’s sales. The channel will do.

As for how to do this, Wu Liang said more directly, "We are ugly first and not ugly, when we talk about the advertising contract, I will take follow-up measures together!"

Wu Changhai agreed.

At noon, after Wu Changhe briefly invited Wu Liang to a work meal, Wu Liang returned to the company.

He hadn't been there for a long time, and Haoxuan didn't find the company. Finally, he called Liu Yuyan to pick him up. It can be seen that Wu Liang is so careless about the company.

The first thing in Wu Liang's office is to read the financial report.

To tell the truth, Wu Liang doesn't really understand it, but it doesn't matter if he doesn't understand, as long as Liu Nanfeng understands it!

At the end of the year, the financial reports of each company have been completed. Wu Liang focuses on various expenses, profits, receivables, etc. As for the balance sheet and cash flow statement, just look at the total. In short, how much money did the company make this year?

The results made Wu Liang gratified and did not lose money.

After he acquired the Heisei Advertising Company, he has taken over all the company’s debts and projects. Well, the advertising company’s debt is not high, and the main thing is the salary structure of the staff. The income is the advertising costs of each customer and the rebate of the media. .

In the second half of the year, basically achieve a balance of payments.

The most important expenditure is the commission of each project. For example, Xizhilang’s Youle Minai tea advertising, in the second half of the year, Xizhilang invested 50 million, 15% of the revenue of Wu Liang advertising company, 7.5 million, this 7.5 million is a commission from Wuliang Advertising Company in China Television.

That is to say, the business of advertising ideas between advertising companies and enterprises and the media are rebates to earn money at both ends. Of course, the big head is still the media.

Among the 7.5 million, Wu Liang used 10% of it as a commission for the project team.

Although all the ideas in this project came from Wu Liang, as a boss, the most important thing is to mobilize the enthusiasm of the employees, and Wu Liang should not be too sloppy about buying horse bones.

In the contract signed with Xizhilang, the total contract price is 50 million yuan. Of course, this is only the advertising cost of the second half or the fourth quarter. Such an intensive advertising bombing effect is naturally expensive, especially the cost of China TV. It accounts for about 70%, and the remaining 30% is in the provinces, Taiwan and satellite TV.

In order to save money, Wu Liang really used all his strength to eat.

Wu Liang will also look at the commercials of Zhongshi if he has nothing to do. In the meantime, the weather forecast column can be said to be a blank area for advertisements. Except for the short advertisements before and after the program starts, there are no advertisements in the program content.

This is quite different from the weather forecast in Wu Liang's impression.

So the standard advertising application was born.

That is, while the weather conditions in cities across the country are broadcast, corporate standard advertisements appear on the TV screen, accounting for about 23 of the full screen area and about 4-5 seconds in length.

The viewing group of this column is huge, and the audience range is extremely wide. It involves almost all classes of society. The audience is not restricted by factors such as age, level, income status, and education level. This is not the era of mobile Internet. People look at the weather forecast. It's just a feeling-I've been here for so many years.

The most important thing is that the price is cheap!Only about one-third of the hard ads at the same time.

In an old-fashioned phrase, this is a rationalization proposal for the weather forecast column team, an innovation, and an effect.

Once Wu Liang's suggestion was put forward, it was immediately adopted, and all Wu Liang could get was the right to use three standard boards for one year.

Wu Liang gave these three to Majia Spice, Xizhilang and Bodao, which is a saving of 70,000 yuan each for two months. This also opened up the two firsts of China Television. The first one can get free. The second of the advertising companies that went to the advertising space was to initiate bidding for the bids. Each bid was bid once every two months, and the higher bid was awarded.

The selling point is that all satellite TVs will broadcast it, advertising on this is equivalent to turning on the TV during this time period, and you will see this target board, and the column group declares that the target version and weather forecast content appear at the same time, as long as you watch the weather forecast, Will see the advertisement, avoid the audience's avoidance of pure advertisement, make it reach a high rate, and can effectively spread to the target audience.

At present, due to time constraints, the target is still displayed in static advertising pictures. In Wu Liang's proposal, it can be developed into dynamic advertising in the future, and the price will be higher.

This year, tens of millions of advertising revenues have been generated, which is tantamount to windfall for the column team.

In addition to this business, the advertising revenue of Bodao mobile phone, in this year, Bodao shares revenue of 10 billion, profit of 300 million, advertising expenses 260 million.

This data is much better than the previous world. The reason is that the sales channels of Bodao shares are fully optimized. After seeing the sales data of Taotao.com, Sui Bo reported the matter to Xu Lihua, Xu Lihua let Sui Bo see it for himself.

Sui Bo looked confused. He didn't know what Xu Lihua was selling in the gourd. In desperation, Sui Bo asked Wu Liang for advice. Wu Liang's head and face was a jailed horse flea, "Where is my phone? Youth Day Can it be delivered in the first two weeks?"

Sui Bo almost forgot about this incident, and explained bitterly, "It's coming soon!"

"Well, you said?"

"what?"

"Ah wool? I'll ask how you and MediaTek are progressing?"

"The establishment of a new company is under intense preparations!"

"That means my phone is nowhere in sight?"

"Is it another six months, should it be almost the same?"

Wu Liang was going crazy when he heard that for half a year, "Bodao is at this level? Can you cooperate happily?"

Sui Bo continued to be helpless, "Mr Xu is unwilling to give up the cooperation with Sagem. He can only re-establish a new company!"

"Well, you say!"

When Sui Bo talked about his doubts, Wu Liang knew that Xu Lihua had a moth in the middle. His advice to Sui Bo was simple, "Simplify channels and reduce marketing costs!"

This is one reason why Bodao’s profitability has increased. Bodao has closed nearly five hundred self-operated stores and turned these stores into socialization, contracted by individuals, and the company’s marketing staff has dropped by nearly one tenth.

The outside world is extremely puzzled by this move on Pau Island. Xu Lihua did not have any doubts in the accident world. In his statement, these closed shops are all shops with poor profitability and have little impact on the theme operation.

The real reason is that Sui Bo is Xu Lihua’s number one general, and his opinion Xu Lihua has to be treated with caution. After streamlining the channels, a profit-oriented model has also been formed in the island, and the marginal level of each store Become the only criterion for evaluation.

In other words, it is not to see how many mobile phones you can sell in this store, but to see how many mobile phones you sell and how much your profitability is-even if this store sells 10,000 mobile phones, it becomes the sales champion. You spent two million on sales promotion to eat up all the profits. What is the value and significance of such a store? Except for the market, nothing more.

Relying on meager profits and high marketing expenses is not king.

It is true that Wu Liang is fishing for such an OEM order for Bo Island, but this is also a competitive relationship, especially when Wu Liang's music phone is launched, which is also the biggest selling point for Bo Island.

It is not too difficult to copy Wu Liang's design. In other words, Bodao is also intensively preparing for the development of music phones.

Otherwise, it would not be necessary to build a separate production line for Wu Liang's OEM mobile phones, and set up a new company.

Wu Liang could guess that his impression of Xu Lihua was getting worse and worse. The typical businessman's face, this was the worst time Wu Liang was scammed.

In fact, for Wu Liang, there is no secret to this thing. MediaTek made this chip and it was also the case that MediaTek found mobile phone manufacturers all over the country to discuss cooperation. In the past life, the business of the Celestial Dynasty was stagnant because no one took care of him.

Because of Wu Liang's intervention in this life, the country's largest mobile phone company has taken the lead in opening the gap.

This is the luck of MediaTek and also the luck of Bodao.

In a sense, Wu Liang has a kind of paranoia about the mobile phone business of the Celestial Dynasty. He came from the era when the Celestial mobile phone gradually became the global king. Using a domestic mobile phone is equivalent to patriotic sentiment and deeply rooted in his bones. The king's gradual decline is with deep regret and distress.

In addition, Wu Liang wanted to acquire the opportunity of Heisei Advertising Company. He stepped in and gained a lot. On the one hand, Heisei Advertising Company was successfully acquired. On the other hand, MediaTek successfully entered the celestial dynasty and has a foundation for cooperation and development. .

Most importantly, Wu Liang believes that the cooperation between Po Island and MediaTek will make Po Island a formal one. From now on, the two joint venture companies will be able to see hope.

The only beeping is Wu Liang. Bodao has been dragging on, so that his music phone is only available in the form of a prototype. Wu Liang has also become the object of people's ridicule with this ugly phone.

But no matter what, even if Xu Lihua concealed it, the cooperation with Wu Liang did not have much impact, especially the advertising business.

Wu Liang received the entire advertising business of Bodao. Among the 260 million advertising investment of Bodao Company, the rebates in the third and fourth quarters are slowly being returned. This is the largest receivable of Wuliang Advertising Company, from the financial statements. Look, the receivables in the second half of the year were nearly 20 million. Liu Yuyan also issued an ultimatum to the business staff of her company, demanding that the payment be returned before December 30.

As for how many of them will not come back, Wu Liang has no way of knowing. He can only wait until the last day of the end of the year to see the decision. He has already started preparing for the prosecution, even if he loses money, he must win the lawsuit.

In addition to the issue of the financial report, Wu Liang signed and approved a large number of documents, including the appointment of various personnel of the company. Wu Liang fully respected Liu Yuyan's opinions without too much hindrance. Only one of the appointments was denied.

As the head of the media department, Liu Yuyan wants to put her in the position. Wu Liang's evaluation of the promoted personnel who had contact with him before is loyal but not capable.

Wu Liang's purpose of doing this is naturally to tell Liu Yuyan that who is the boss of the company is not without the meaning of beating.

Liu Yuyan had yet to fight for it, but Wu Liang said lightly, "Let's recruit people from outside the company!"

Can Liu Yuyan figure out that this is not something Wu Liang has to consider. At this age, she should know how to cherish it. With the company’s business development, Liu Yuyan’s ability has also touched the ceiling. Wait until Pengcheng’s business rolls out, and The subsequent grabbing of the subway business made Wu Liang advertising company truly enter the Red Sea dispute. Wu Liang was a little worried.

He couldn't help but picked up the phone and pondered for a moment. Finally, he called Guo Lijuan of the Magic City Advertising Company to see if she had a suitable candidate and was willing to come to Wu Liang Advertising Company to develop.