Wuliang Advertiser

Going public is a big event for a company. The original shares of the company have increased tenfold or even a hundredfold. This is a myth of wealth creation.

After two years of the Internet's cold winter, with the brilliant performance of the three major portals in the rice stock market, and many potential Internet rookies in China have gradually stepped out of the trouble of the profit model, the dawn of the Internet has also emerged.

Starting from Dapingyang Computer Network, many domestic network and computer companies are gearing up to prepare for the listing. Even Fujixun has such a voice.

However, according to the historical trajectory, Fujisun, which was originally listed in 2004, has no news. It seems that he does not want to go to this wave of craze. Ma Xiaoju thinks very well that he used to have no money, and the painful grandpa begged for financing. , And now?

Fujisun is a cash cow, and its profitability is already very impressive. Why do you need to share your shares with others?

The most important thing is that Fujitsu can postpone the listing process and wait until it grows ten times and one hundred times before going public, and the benefits will be even more substantial.

Perhaps the listing of Fujisun is the biggest wealth creation myth.

Lin Huairen couldn't wait, everything was ready and he was waiting to ring the gong of the Hong Kong Stock Exchange. He expected Wang Daxin to give him a satisfactory answer.

Wang Daxin was very tired recently. He didn't want to move one finger until he went home. But when he heard the news of Wu Liang's return to Yangcheng, he suddenly became energetic. He was anxious to see Wu Liang.

The gluey Wu Liang and Yani arrived as scheduled. Wang Daxin didn't mind the dog food that the two people fed him, but just handed the menu to them casually, and asked them to order whatever they wanted, and he himself carried it. Savor a cup of coffee carefully.

Wu Liang hadn't seen Yani for a long time, and his mood was a little surging. His previous worries did not appear on Yani. Yanni was still that Yani, who belonged to Wu Liang's trophy.

After seeing Wu Liang, he didn't have many students. On the contrary, he felt a little bit different from the newlyweds.

Perhaps this is one of Yanni’s magic weapons to survive in this world. When she felt that she could sell herself a good price, she did it without hesitation, and when she found that the big tree she was leaning against could still When she further sheltered herself from the wind and rain, she felt that such a life was exactly what she expected.

She exchanged her loyalty for Wu Liang’s pampering with her. This is a very cost-effective business. Perhaps it would be more suitable to describe her as a taller canary that can spread her wings, and this is still a reluctance. Canary leaving the bird cage.

Thinking of this, Wu Liang felt much better and began to bring the topic to the matter of the Dapingyang Computer Online Market.

When Yani talked about going public, this could be considered a rare experience in her life. “Actually, it’s not that complicated. It’s just to gather some investors, draw them a pie, and invest in your company!”

Seeing that Yani was in a good mood, Wu Liang couldn't help laughing and teasing her, "Oh, this is all the experience!"

Wang Daxin also interjected, "Who said no? Anyway, it's just a speech. Yanni was pushed to the front desk, almost in the role of Secretary of the Board of Directors!"

This is a bit interesting. It is the first time Wu Liang heard that Yani has a tendency to develop into the Secretary of the Board of Directors, and sighed, "Secretary of Board of Directors' work is very hard!"

Yani didn’t take it seriously. Her journey on her own seemed like a dream. She experienced so much. Three points depended on external forces, and seven points succeeded by relying on her own ability. She knew the hardships, but what she enjoyed was that. The process of doing things-fight hard when you are young, and regret it when you are old.

"Fortunately, thanks to your help, I see the development of the company very clearly, and I still have the ability to draw cakes for rich people who do not understand the Internet!"

Yani said so. Wu Liang knew that Yani was not at home working all day. She hugged her in her arms when she was busy stopping her, and told her softly, "Now you know me?"

Wang Daxin only covered her eyes when she looked, "Hey, I said, you two will sprinkle dog food on me as soon as you enter the door, and you still don't let me go?"

Wu Liang laughed, "What? My sister-in-law doesn't talk about you now?"

When talking about this, Wang Daxin was very excited and very proud, "I said, Wu Liang, who did you learn this from? You are in your early twenties, why are you so clear about the way of health preservation?"

Wu Liang had a black line on his face, "Who asked you about this? I mean my sister-in-law is not strict with you financially?"

"What, it's stricter than before!"

Wang Daxin is even more depressed when he talks about this, "Before, I just fought in stocks and played, and didn’t make money or lose money. Your sister-in-law didn’t care much about me! But after earning money, she is more concerned than me. I have to stare at my account to see the profitability of the day and take a small notebook to write it down. It is difficult for me to make some private money!"

Wu Liang curled his mouth and slammed the horse fleas, "Oh, dare to love me or fall into brother Wang's injustice?"

"Old Wu, don't say that. Our family is grateful to you that it is too late! Before, although the money we took back was a lot, it was just to make the family not nervous about using money. If you want to buy a big piece, you have to plan well. The plan, now, even your sister-in-law has said, every day watching the money in the stock account increase a little bit, I feel at ease!"

"Haha, it's good, let's put the money in A shares, make a long-term for three to five years, and make a steady profit!"

When Wang Daxin heard this, he was excited. He was waiting for Wu Liang's words and hurriedly asked, "Better than fruit income?"

Wu Liang didn't find a suitable word to answer for a while, and said vaguely, "That's not true. You are from a financial background. You should know, where is the current capital flowing?"

Wang Daxin pondered for a while, knowing that Wu Liang didn't want to elaborate, and didn't take it seriously. He toasted Wu Liang with coffee instead of wine, "Old Wu, I don't have to think so much, just follow you! Anyway, this thing is better than work. Strong!"

When talking about going to work, Wang Daxin's face fell, "Recently, the company's share allocation plan has some different opinions within the company. People are moving!"

Yanni also made up the knife, "Who said no? For this listing, the company has put in many efforts, but in exchange, it is a bit unsatisfactory. Ordinarily, I should not say this, but some colleagues I didn't get it. I feel that I am a leader, and I feel a little sorry for them!"

Wu Liang shook his head and expressed different opinions, "This is because I saw that the company was about to go public and felt unfair. Why did you go there? At the beginning of the company's establishment, I worked hard. I think Dong Lin will not ignore it!"

Wang Daxin got one million shares. He is a vested interest and sighed, "Old Wu is right. My mentality has changed. The money I get from stocks is too easy! On the contrary, he feels that I have too few shares. Up!"

Yanni was a little reluctant, "Wu Liang, why did you turn your elbow out, don't you feel sorry for your five-point share?"

"Distressed, why not distressed, but didn't I have no money at the time? Selling shares is the best thing. Besides, I make more money from selling shares!"

Wang Daxin stretched out his thumbs and admired, "Old Wu, I really admire your ability to make money. 20 million yuan has become 2 billion yuan. This one-hundred-fold income has been achieved in just one year. I respect You are a stock god!"

Wu Liang is very humble, "It's just the right time. I have to thank Brother Wang for helping me set up a MiShare account!"

"Hehe, that's a small matter!"

Wu Liang said that he still put aside Wang Daxin’s dissatisfaction with regard to the stock allocation. He was speaking to Lin Huairen at this point, and it was not he who helped Lin Huairen to speak. In fact, with the development of his own company, he soon One day we will face such confusion.

Large companies all over the world will encounter two major problems when they develop to a certain scale. One is that the functional departments are becoming larger and more rigid, and the other is that employees lose their entrepreneurial spirit.

Equity incentives are the only magic weapon to solve employees' loss of entrepreneurial spirit.

Of course, this is not the only thing. Many veterans of companies will lose their entrepreneurial spirit after they become billionaires after listing. They think that they have made enough money in their entire life and don't have to fight anymore. They are in a state of early retirement.

Although Wu Liang has not encountered such a situation, he is also facing the problem of share distribution. Take Qianqianquege as an example. Wu Liang has invested several times and owns 80% of the shares. The shares obtained from the subsequent two capital injections allow the management team to repurchase at a premium of 50%.

This is also impossible. Wu Liang keeps investing, and the company has not made a profit. When it becomes profitable, the company basically becomes Wu Liang’s. Everyone else works for Wu Liang, so Gao Qingsheng’s management team is still doing it. What's the point?

This is an industry that has been kicked out, where an idea can create a great company, and there is such a mature team, is it possible to build a mountain?

Therefore, Wu Liang thought about the issue of equity for a long time before deciding it. The old saying is dead, not only to let the horse run fast, but not to feed the horse, there is no such truth in the world.

Wang Daxin proposed the issue of equity allocation. Wu Liang also wanted to see Wang Daxin’s understanding of this. Wu Liang always wanted him to help himself. Wang Daxin rejected Wu Liang on the grounds of "willing to be friends with Wu Liang but not subordinates". But this does not prevent Wu Liang from having some investment problems to seek him out.

Wu Liang enlightened Wang Daxin with a few words, and the other side readily accepted it. It can be seen that Wang Daxin is also very affectionate for the company that has been in this company for five years. Even if he is slightly dissatisfied with Lin Huairen, he still understands that he can have Today, it is inseparable from the reuse of Lin Huairen.

From this point of view, Wang Daxin can be considered loyal. If he can get this help, Wu Liang believes that his company will develop better, so he once again sent out an invitation, "After Dapingyang Computer goes online, you will also It’s just a fame. In case one day you feel bored with being on Dapingyang Computer Network, the door of Wuliang Advertising Company will be open to you, Brother Wang at any time!"

Wang Daxin once again toasted Wu Liang with water instead of wine, "If you thank you, I won't say more. If there is such a day, I will definitely report to Brother Wu!"

On the way back, Yanni began to complain about Wu Liang, "Don't you have a big opinion on Lin Huairen? Why did you speak for him tonight?"

Wu Liang sighed, "There is Liu Nanfeng in the finance side to help me. She is in charge of auditing and in charge of the financial company. This is not a long-term solution after all. If Wang Brother can help me, my wealth will be stable!"

"Are you wooing him?"

"Yes! So I can't blame Lin Huairen too much!"

"Your man's mind is so complicated, no wonder I can fall into your hands!"

Wu Liang began to call Qu, "We are in love with each other, okay?"

Yanni snorted, "Don't say it's trophies?"

"If you don't leave, I won't give up!"

"Hehe, they all said don't believe the man's broken mouth, I have learned it today!"

Wu Liang licked his lips upwards, "Are you going to learn more?"

Yanni was driving, her head twisted twice, "Don't make trouble, you are driving! By the way, it's not easy for you to find Wang Daxin just to get in, right?"

"Yes or not, even those people who have participated in the online market of Dapingyang Computer are familiar with it. In the future, if the advertising company wants to go public, it would be nice to draw a few of them!"

"So, are you ready from now?"

"you're so smart!"

Yani sneered, "Yan Yisheng has not been in IDG anymore. With her here, you still need to worry about the listing?"

Wu Liang corrected her, "I'm not worried about going public, I'm worried about these things before going public, especially about shares. I can't do the kind of wealth and people gathering like Lao Niu, and I don't want the company I set up to be controlled by others! Each company’s equity is different, and sometimes it hurts to think!"

Wu Liang’s worries are by no means unfounded. In the past, entrepreneurs had one person to dominate the world without considering the issue of partner equity. However, now is the era of partnership entrepreneurship, especially the standard configuration of successful companies in the Internet era. For this new topic, the world Many veterans and novice entrepreneurs lack basic knowledge.

Take Ma Xiaoju as an example. When he has no money, he sells out most of his shares. When the company develops on the right track, he always thinks that his shares have been sold at a loss. If it weren't for Wu Liang's timely intervention, he would start from South. Non-Telecom bought the shares in his hands, and then signed a share repurchase agreement with Ma Xiaoju. Ma Xiaoju was depressed to death.

If entrepreneurship is regarded as a long-distance rally, the reasons why the racer can win in the end include at least the choice of race, the quality of the racer and the performance of the sports car. The tank of gasoline on which the sports car is started is definitely not the only winner. The key factor, and the early days of entrepreneurs' partners, are like that barrel of gasoline.

In the past, people still kept the idea that if the company’s start-up capital is 1 million, even if the shareholders who have invested 700,000 don’t participate in the business, it’s common sense to account for 70% of the shares. But over time, people will find , Lucky to panic.

Therefore, when the management team wants to adjust the equity structure, it is only fine-tuning, which is equivalent to moving the investor's cake. This is a living "baking" test of humanity, and the final result is also obvious.

When Wu Liang used the Sozhu input method to invest in Dapingyang Computer.com, Lin Huairen and his other two major shareholders had also quarreled about this matter. There was no way. It was not appropriate to move anyone. In the end, they were evenly distributed. Five points of shares were given to Wu Liang. This is because Wu Liang has such a software in his hands, which is something that can be seen. Otherwise, these five fixed shares will make Lin Huairen depressed.

In the companies that Wu Liang invested in before, except for Oriental Fortune's software, which he can confidently occupy most of the equity, he did not take equity matters seriously.

The reason is this. When Gao Qingsheng or Spear sees one day when he suddenly feels that he has lost, he has contributed money and efforts, and he has become a small shareholder. Investors only contribute money but do not contribute but are major shareholders. This is unfair. Finally, Whether this company can continue to develop is still unknown.

In other words, the pure capital stocks, or the part that only spends money but does not work, the shareholding ratio should not be too high, and the manpower stocks should account for a large part.

This is how Wu Liang’s shareholding structure for Qianqianquege’s website is. Gao Qingsheng and his team accounted for 50% with their own funds plus human resources. In the follow-up investment, Wu Liang signed an equity return despite holding shares. Purchase agreement.

This is not Wu Liang silly. Qianqianquege will eventually go public. When the road show, investors will definitely have a headache when seeing such an equity structure. No one dares to enter-excellent partners and follow-up institutions The channels for investors to enter the company are blocked.

It is true that Wu Liang has money and is a more reassuring partner, but Wu Liang’s biggest shortcoming is that his own team is not stable and there are few staff. So many companies expect Wu Liang to run around alone. It’s unrealistic to take care of it.

Therefore, from the beginning, Wu Liang designed the equity structure that fully considered the development in the following years, that is, the equity structure that can be extremely beneficial to the company's development during the period before the listing.

People who don’t know think Wu Liang is stupid, and people who know will say Wu Liang’s righteousness at most. Comparing the two, compare Wu Liang with IDG, that is, Wu Liang is a typical person who is stupid and rich, while IDG It's like sucking blood on a high-tech enterprise lying on the heavens.

Otherwise, there will be no scene on the Tianchao Internet forum asking Wu Liang for investment, and IDG will follow the investment boom.

Because of Wu Liang’s intervention, these companies have obtained a more reasonable shareholding structure, and established a co-creation, shared, sunny and transparent partnership entrepreneurship culture between the company’s core entrepreneurial teams, allowing the company to develop faster, and Wu Liang will also To benefit from it, this is what he hopes to see.

When Wu Liang talked to Yani about these things, it was also a process of learning and improving for Yanni herself. After all, Wu Liang saw a momentum from Yani-she would be a qualified business manager.