Wuliang Advertiser

In the end, Chen Hongdao did not get the answer he wanted. He only negotiated with Wu Liang. After the plan of Li Yimin's shareholding was approved by Yangcheng Pharmaceutical Group, the three parties held a signing ceremony and did not need to establish a new joint venture. Dobao can be changed to a joint stock company.

According to the agreed plan, Yangcheng Pharmaceutical Co., Ltd. will buy shares with a brand name, accounting for 10% of the shares, and Wuliang Advertising Company will buy shares with a cash of 100 million yuan, accounting for 20%. At the same time, Jiaduobao’s advertising contract and brand planning are handed over Executed by Wuliang Advertising Company.

Wu Liang had the last laugh.

Some people are happy but others are worried. The Yangcheng Achilled Advertising Company and Qinbo Brand Management Consulting Agency, which originally cooperated with JDB, have become the biggest losers.

A week later, Sui Zhiyong, CEO of Achilled Advertising Company, and He Xiaomin, Brand Director of Qin Bo Brand Management Consulting Agency, looked at the three people on the stage who signed the contract with a smile.

Why did the original good cooperation suddenly change?

Wuliang Advertising Company was not the company that promoted the brand for Shuangyi. It suddenly stepped in Jiaduobao. It was too late for people to react quickly.

But it's done, and it's useless to talk about it.

However, after signing the contract, Wu Liang did not let them go. At the luncheon, Wu Liang, who appeared as a winner, did not hesitate to initiate a takeover offer to the two companies. After obtaining a clear conflict between the two, Wu Liang Liang didn't care, and didn't say much.

Just on the way back to the company, Wu Liang told Liu Yuyan to hire all the employees of the two companies.

Liu Yuyan was very curious. The original boss ran back to Pengcheng secretly. She gave her such a big surprise once she returned to Yangcheng and won the company Jiaduobao.

After the win, the advertising companies and brand planning companies that the two companies originally cooperated will be dug up. What is this intention?

Liu Yuyan asked casually, "Why?"

Wu Liang pouted and reluctantly made up a reason, "These two companies still have masters, think of a way to serve them in one pot!"

Liu Yuyan was only the boss when she bumped into a nail at the luncheon. With the willful words in her heart, she nodded casually, "Well, I will arrange for An Ji Liu to do this!"

Wu Liang saw that Liu Yuyan was so perfunctory, and was very annoyed, "You personally supervise the handling, this matter must be done for me!"

Seeing Wu Liang's sudden anger, Liu Yuyan shivered and said, "Don't worry, boss, I will do it myself!"

Wu Liang just breathed a sigh of relief. According to his thoughts, since these two companies can support a company with a brand of 100 billion yuan and annual sales of 20 billion yuan, such a company is not included in his own banner. It's really a waste of talent.

An Jiliu was finally successfully abducted by Liu Yuyan to Yangcheng. One of the things that moved him most was that Liu Yuyan said to him, "The employees of Wuliang Advertising Company also have housing provident fund!"

Mordu Advertising Company is a state-owned enterprise, and the benefits are definitely not mentioned, but Guo Lijuan told him, "In such a senior-level company, talented young people like you have to find suitable opportunities even if they want to get ahead. I want to reuse you, but the level of error between the two of us is really too much. Go to Wuliang Advertising Company. From my perspective, I believe that within a few years, you will have an equal dialogue with me. qualifications!"

An Jiliu was moved when he heard Guo Lijuan's words to him. His character is too detached and easily offends the leader at the Magic City Advertising Company. He belongs to the kind of capable but stronger stab ability. State-owned enterprises are really not very suitable. he.

A private company like Wu Liang Advertising Company is a good choice for him, but he still doesn’t want to give up the generous benefits. He is also a temperament who can’t save money. He counts on the provident fund to repay the loan every month. Even if the salary went up in Pengcheng, the hidden income was a lot of money, and it was also a factor he considered.

But when Liu Yuyan told him that Wu Liang Advertising Company would still pay provident funds to employees, his first impression was, "Is this guy Wu Liang a fool?"

The second feeling is, "Sure enough, following a rich boss is promising!"

Therefore, he left without hesitation from Magic City Advertising Company and signed an agreement with Wu Liang Advertising Company. Of course, Wang Weilai came with him.

Anjiliu's advantage lies in the media, while Wang Weilai's advantage lies in brand promotion.

As soon as they joined Wu Liang Advertising, the director of the media department directly gave An Jiliu to be responsible for the bidding work for the main media resource management rights of Yangcheng Metro Line 2 and Pengcheng Metro Line 1. The advertising company was also a big project, and he suddenly felt a lot of pressure.

However, Wu Liang told him, "Money is not a problem, just do it with your heart!"

Wang Weiwei followed Wu Liang to witness the friendly conversation between the general manager of Yangcheng Pharmaceutical and his own boss, smiling and Yanyan. He immediately felt that his future would become even better. It was a wise choice to join Wu Liang Advertising Company. .

And he is responsible for the planning of Wang Laoji's brand promotion, and he is under more pressure than Angie Liu.

Wu Liang’s arrangement made many people in Wuliang Advertising Company feel a little bit biased. Rumors arose. Intentionally or unintentionally, Liu Yuyan asked the chairman of the board to give the chairman a briefing.

Wu Liang directly told the two of these rumors, and told them earnestly, "If you don’t understand anything, tell me in time. Wait for you to win the media resource management rights of Line 2, and Wang Laoji’s The day when the advertising plan is released, the two of you will have a firm foothold in Wuliang Advertising Company. Only when you have performance, you will have confidence in your speech."

Liu Yuyan sighed with emotion, "When I was in office, the boss won Youlemei's Naicha advertising business. Otherwise, I really might not be able to control the acquired Heisei advertising company smoothly!"

Wang Weiwei and An Jiliu hadn’t been here for long. They didn’t know much about the Heisei advertising company that Liu Yuyan said. After asking carefully, and Liu Yuyan bragging about them, how did the boss give the original Heisei advertising company When the big customers of Wu Liang were poached away, the two talents thoroughly understood what kind of existence Wu Liang was.

The three big customers can be dealt with only by single-handedly, the cow is really sitting in the steamer-steaming the cow!

With the joining of these two, the shortcomings of the advertising company are gradually being made up. Wu Liang was very pleased. He gave himself a compliment-finally he did a little business.

As the Spring Festival approached, Wu Liang visited many customers, and of course some customers visited him. The owner of Big Bubblegum Wang Xiaoyi brought Wu Liang a box of spears and tea leaves. Wu Liang looked at this box of spears and felt dumbfounded. strange.

Wang Xiaoyi came to thank Wu Liang for linking, let Dajuan be wholly-owned by Jacques, and the two sides are integrating, one is the integration of marketing channels, and the other is the company.

After the acquisition, Jacques did not play a game like some foreign-funded joint ventures, but injected capital to transform the large-volume production line, and strive to make xylitol gum as soon as possible to seize the market.

Wang Xiaoyi is very grateful to Wu Liang. It is precisely because of him that the big bubble gum finally does not have to go bankrupt. The employees have a stable job and stable income. Wang Xiaoyi can be regarded as a good start.

However, he clearly understands that once the integration is completed, his life will come to an end. Making early plans to preserve a decent and stable exit is the path he should take.

Wu Liang drank hot tea in the office and chatted with Wang Xiaoyi for an afternoon. His sense of Wang Xiaoyi was still very good.

When the company was facing difficulties, he settled down and led the technicians to develop new products. Finally, he came up with new products that were comparable to those of major international brands. It was only because the company had been weak for a long time, and the Yangcheng authorities did not want to make a big difference. Continue to invest in the volume, the production line cannot be modified, and it is difficult to rely on the original low-profit products to make a living.

In the past few years, the benefits have become increasingly dire, and some capable backbones can't keep it. Even if a new product is launched, it is unknown whether it can win the glory of the past.

Instead of this, it's better to take the factory and pay a good price, which can be regarded as an explanation to those employees who have been working for decades.

Jacques did not spend much to acquire Dajuan. It only cost 20 million yuan. However, Jacques was burdened with heavy labor costs. Wang Xiaoyi fulfilled his obligations in this regard.

The two most valuable places of Dajuan are the dealer channels that Dajuan has maintained for many years. Even though the channels have been shrinking in recent years, the lean camel is bigger than the horse. This is the place that Jacques values ​​most.

The other is this new product, the brand new xylitol chewing gum. In Wu Liang’s view, this is a product that can compete positively with Green Arrow chewing gum. When Green Arrow’s same product has not yet been launched, it relies on advertising bombing strategies and The complete sales channel can definitely take a bite out of Green Arrow's market share of chewing gum.

However, in any case, Wang Xiaoyi was unable to return to heaven. His only hope was to not treat the old subordinates who had followed him for so many years in the acquisition and give them a complete account.

The final deal reached by Shuangfu was that Jacques acquired Dajuan for 20 million yuan, and at the same time assumed all the debts of Dajuan's company. At the same time, he also got the brand, his sales channels and new product formula.

For Jacques, this is an extremely cost-effective business. It is not an exaggeration to say that with a huge volume of sales channels connected to the grid, it is not a dream for Jacques to spread his products across the country overnight.

This is similar to the acquisition of Jianlibao’s sales company by Tongyi. Sales channels are the most precious wealth that Jianlibao has accumulated over the years.

Even if Tongyi Group claims to the outside world that it is only optimizing and expanding on the basis of Jianlibao’s original channels, Jianlibao’s channels are "very different" from those of Tongyi Group.

In the future, Jianlibao's sales channels will not be changed easily, and the personnel structure of Jianlibao Trading will basically not make major adjustments to maintain the continuity of business operations.

But in fact, it is precisely because of Jianlibao's sales channels that Tongyi's FMCG can gain a foothold in the market in a short time and directly compete with Master Kong's green tea beverage.

The same is true for Jacques.

Therefore, the acquisition of Jacques is huge, which is a win-win situation.

The only person who lost was Wang Xiaoyi.

From the moment Wu Liang suggested that Jacques acquire Dajuan, he expected this ending, but Wang Xiaoyi did it without hesitation.

This is what Wu Liang admires most, an unselfish man.

The two drank tea for an afternoon. Wu Liang got closer to Wang Xiaoyi's understanding. When Wang Xiaoyi asked to leave, Wu Liang said abruptly, "Pharaoh, come to my company to help Me!"

Wang Xiaoyi was at a loss on the spot. When Wu Liang asked again, he returned to his senses and asked nonchalantly, "Xiaoliang, oh, no, Dong Wu, you are serious!"

"That's natural!"

"Then, then, what can I do for you?"

Wu Liang smiled and looked at him sincerely, "Lao Wang, you have worked in a state-owned enterprise for so many years. What I need is your rich experience, how about it?"

The desperate Wang Xiaoyi's eyes were a little red, and his voice choked to express his opinion to Wu Liang, "Wu Dong, you don't want to say thank you, you will see my performance in the future!"

Wu Liang patted him on the shoulder, sent someone out, went directly to Liu Yuyan's office, and confessed, Liu Yuyan was a little surprised, "Wu Dong, Wang Xiaoyi are all 40 years old, are you still fighting?"

Wu Liang explained with a smile, "At the age of forty, a man was originally the most mature and the same year. In Wang Mirai's brand building, people like Wang Xiaoyi need to help him and give him the position of deputy brand director! He is more proficient in channel understanding than anyone."

Liu Yuyan also wanted to explain, but in the end she pressed her heart to express her understanding.

The next day, Jacques’ head Cheng Tianzheng paid a visit. Wu Liang hosted a banquet and gave a warm hospitality. During the dinner, Jacques briefly talked about the big deal, and Wu Liang affirmed it.

In the afternoon, Wu Liang's ad for Xylitol chewing gum for Jacques was freshly released. Cheng Tianzhen was invited to appreciate the adverts of the "Sweet and Sour Jacques" series.

Peng Yuyan and Gui Lunmei are naturally the protagonists selected by Wu Liang.

There is no other reason. The preconceived concept will always exist. For example, "The Legend of the Condor Shooting Heroes" or "My Little Horse" will be regarded as unsurpassed eternal classics, so Peng Yuyan and Gui Lunmei are still the vast majority of people. The best in mind.

And these two people, Peng Yuyan appeared in his first TV series "Love White Paper" in 2002 and entered the show business circle, and Gui Lunmei appeared in his first film "The Blue Gate", which can be regarded as debut.

Wu Liang asked these two people to participate in the performance without any effort.

The most important thing is that Jacques did not invest much in the advertising of chewing gum in 2004, and it was mainly concentrated in Guangdong and Fujian provinces.

Therefore, limited by advertising costs, Wu Liang did not invite such big-name celebrities, but directly moved the original advertisement.

Although the relationship between celebrities and brands is mutually beneficial and complementary, brands can use celebrities' popularity to shape their image and enhance their popularity and reputation.

Similarly, while celebrities receive huge endorsement fees, they can gain greater exposure and popularity with the exposure of brand advertisements in major media.

However, the owner is not willing to invest, so the early promotion will come slowly!

The three-minute micro-film advertisement, each segment can be assembled independently, can be edited independently for 15 seconds as a regular hard broadcast, and can be connected into a whole.

The most important innovation is to absorb the advantages of TV series, so that the audience is willing to look forward to the next development of the plot, forming a long-term brand attention.

Of course, what this model needs to pay attention to is that it requires extremely high-quality creative advertising and a large budget to achieve what you want.

In the early days when Jacques chewing gum was put on the market, Cheng Tianzai was not in his heart, so he put advertisements in his own base camp in Fujian Province and Guangdong Province, which is easy to accept new things and the traditional market of Jacques, and the advertising density will be very high. Enough to achieve the effect of intensive bombing in these two provinces.

And now it's time to check and accept the effect of the advertisement.

Before the play started, Wu Liang took a box of tissues and placed it in front of Liu Yuyan.