Wuliang Advertiser

In addition to the collection of poems and posters, the introduction of the Double One product on Taotao.com is updated simultaneously. According to Wu Liang's design, the most important information for people to obtain the product is the product introduction.

Alibaba is gradually playing an important role. As a result, Taotao.com's advertising space resources have also begun to be in short supply. The bidding effect of the same category of products is prominent, especially under the drive of double one, as long as the key is searched The word "small umbrella" must be the flagship store of Double One.

Then there are those products of Double One.

Different from the packaging of physical stores, the packaging on the Internet is also updated simultaneously, bolder and more dirty.

However, because of the high pollution, the number of people buying small umbrellas on Taotao.com has increased. People at the beginning of the century were still relatively thin-skinned, and would not go to the pharmacy to have a choice of small umbrellas on a shelf.

At the very least, in the introduction of the specifications of small umbrellas, people clearly know that domestically produced ones are the most suitable for the Chinese people, and foreign brands are not doing well at this point.

Of course, those who like the trumpet are automatically skipped, even if you choose it, it does not matter. Anonymous mailing guarantees the privacy of customers to the utmost extent, and Double One does this very well.

It can be said that Double One is the first batch of companies to do e-commerce on Taotao.com. After a year of operation, such an online store is enough to match the sales of a region. This shocked the CEO of Double One. The manager's ability to take the lead in realizing e-commerce on the Internet is really admirable.

Therefore, after enjoying the joy of success, if you still don’t know that you will continue to invest in e-commerce, then it really does not meet the decision-making that a qualified businessman should have.

The current general manager of Double One has achieved this.

In fact, the person he should be most grateful for is the solid foundation laid by Wu Liang and Xia Xia for him. On this basis, as long as no big mistakes are made, the output value of Shuangyi can be up to a few somersaults.

Of course, Taotao.com is the one who enjoys the fruits of victory with Shuangyi.

The emergence of bidding rankings makes Ali’s profit model clearer. Taotao.com is like a big store. The products displayed on the screen are only the tip of the iceberg of all products, and the promotion positions occupied by these products have become numerous. A strategic location for businesses to compete for.

Just like when Alibaba’s staff and merchants talked about cooperation, “The price of each advertising space is different. There is a reason why it is expensive. Look at Double One. There are reasons why people sell so well. You got it last time."

There are not a few salespeople who use Double One as an example. It seems that Double One’s success is due to such advertising spaces.

After Ma Yun learned this information, she began to model Shuangyi and molded Shuangyi into a model of successful e-commerce. Of course, for such things as modelling, Ma Yun did not hesitate to take a layer of skin from Shuangyi—— For such a key promotion position, Double One also has to pay.

However, for this kind of thing, one is willing to fight and the other is willing to endure. Taotao.com actively helps to promote the promotion. Double One is also happy to be so. The only problem is that the customer service representatives of Double One face all kinds of strange consumers. Questions, the first time I don’t reply, I have to be patient to explain the benefits of this product to them.

Over time, these customer services have developed enough immunity to the small umbrellas. Even if the other party is full of dirt, I will not move, and a business deal is settled between talking and laughing.

In addition, Ma Yun gave full consideration to the factors of the Youth Day and set up a special session to guide everyone on how to celebrate the Youth Day.

His creativity is equivalent to the continuation of Double Eleven. Every new year celebrates a festival, he opens some special sessions, organizes some small and no small activities, puts holiday-related products in a column, and then harvests a wave of promotion fee.

The platform is well developed, and I really do what I want!

When Ma Yun told Wu Liang about the Youth Day special, Wu Liang’s weird mind came up and exchanged the translation value for a song "We Are Different", and changed the lyrics and composition to double one, but the lyrics were not at all. Untouched, in Wu Liang's words, "Fouling is also a realm, too late!"

However, after listening to the lyrics, everyone kept silent, and cast their sights on Wu Liang's admirable six-body.

"Brothers for so many years

Who knows you better than me

Too much is not easy

I have smoothed out the years and temper"

The original good song was ruined by Wu Liang.

The instigator secretly went to Zhejiang Province to participate in the Xiaonian concert in Zhejiang Province.

Wu Liang couldn't help but Yani had big opinions on Zhang Hongning!

When Dapingyang.com was recruiting new employees, Yanni was the presiding judge. As soon as Zhang Hongning showed up, Yani saw Wu Liang’s pig brother and knew that something was in trouble. Under her various obstacles, Zhang Hongning was still secretly by Wu Liang. Recruit his advertising agency!

During the SARS period, Wu Liang’s advertising company closed its doors for office. Wu Liang hid in the villa area of ​​Pengcheng for stock trading and then ran around the country. He also met with Yani from time to time. Zhang Hongning took advantage of this inadvertence. .

This time, Zhang Hongning came to Yangcheng to shoot a commercial, Wu Liang could only run away, and it would be inappropriate to stay with anyone!

In contrast to this, it is really better to escape, quite a little bit out of sight and out of mind.

Zhang Hongning is different from Chu Ziman.

In order to please Wu Liang, Chu Ziman would even put his ideas together with Yani into action.

Zhang Hong would rather not. She has her arrogance, so she can just open and close a glance at Wu Liang. She wants to fly again, huh, is it true to be a god beast?

Wu Liang can figure out the subtle thoughts between them, so choosing to run is the most correct choice.

...

Wu Liang has no way of knowing whether Zhejiang Satellite TV has had a small year concert in the past, but what Wu Liang knows is that Zhejiang and Mango Satellite TV and Guangdong Satellite TV pay the most attention to the entertainment sector among so many TV stations in the country.

At the beginning of the year, the two columns "Entertainment Fortune" and "Zheshang" launched by Zhejiang Satellite TV can explain the problem. These two columns have basically established the theme of "entertainment wealth". Ma Yun has also been on this Column.

Of course, in order to maintain the integrity and correctness of such programs, it is normal to record and broadcast.

After Wu Liang played against Ma Yun, it was finished.

To tell the truth, Wu Liang really found it difficult to lip-synch. He didn't know what to do without speaking. In desperation, the staff turned off his microphone and asked him to sing with Ma Yun live. a.

As for the effect, Wu Liang was invited here, and his status in the music industry is considered a new "talent". Originally, it was really difficult for a musician like him to get ahead.

However, his identity determines his transcendent status-he is the person on the rich list. In the eyes of others, music is a hobby for him, so Wu Liang is facing the big names on the stage, He always maintains a slight advantage.

"We are not in the music industry, can we compare to see who has more money?"

Because of this, the director of the Zhejiang Provincial TV Station nominally came to the scene to supervise the battle. In fact, he was also very interested in Wu Liang. Without him, Jili’s car advertisement was still broadcast on Zhejiang Provincial TV. The commercial was Wu. Produced by Liang’s advertising company.

In addition, companies such as Bodao and Xizhilang have invested a lot in the advertising of Zhejiang Satellite TV. Every year, Zhejiang Satellite TV and unscrupulous advertising companies still have a lot of business.

In fact, part of these cooperations is the business of Heisei Advertising Company. After Heisei Advertising Company was acquired by Wu Liang, it naturally became Wu Liang's advertising business.

Ordinarily, Wu Liang should have visited the house a long time ago, but in 2003, Wu Liang's work was not focused on advertising at all, so that Wu Liang advertising company could operate normally.

So this time, since Wu Liang came to Zhejiang Satellite TV, it is not impossible to meet with the big boss of this satellite TV and talk about the cooperation in 2004.

Therefore, Lang Youqing concubine intentionally, oh, no, it should be that both parties have a reason to meet. On the evening of the rehearsal on the first day of the concert, the director of Zhejiang Satellite TV personally hosted a banquet for Wu Liang, and of course there was another one. A crossover player Ma Yun.

The leader's surname is Zhong, but he doesn't like Wu Liang to call him the director, but directly calls his pen name-Jin Zhong.

Jin Zhong graduated from the Normal University with excellent articles, and he is also a director of the Literary Research Association.

This is a bit like Gao Qingsheng. As a literati, it is a good talk to call him respectfully or under a pen name.

At dinner in the evening,

Wu Liang shouted after him, "Teacher Jin Zhong!"

The long face of Zhongtai was joyous, and he warmly greeted Wu and Liang to take their seats.

A small table, four people, and a host of the Xiaonian concert. It can be seen that this family also has some energy-otherwise, she would not give her the opportunity to face the two big guys!

Wu Liang took a look at it and gave a comment that the skin was slightly rough. There was no way. They were exposed to these skin-damaging things all day.

Wu Liang complimented and dealt with Ma Yun's complaints.

Ma Yun had a deep resentment towards Wu Liang, and promised good things to be delayed again and again. When we met this time, she didn't hesitate to choke, "I said Dong Wu, when will the advertising creativity you mentioned come out? ?"

Wu Liang was not sure what the purpose of Ma Yun was when he said this, whether it was really grieving, or deliberately bringing up a topic in front of the director, pondering for a moment, or telling the truth, "Teacher Ma, the creative of the advertisement is good, but the advertisement is good. I'm afraid you will not be able to bear the cost of broadcasting afterwards!"

Ma Yun was stunned, and Wu Liang then asked, "Teacher Ma, how much do you plan to spend on advertising in 2004, and what kind of effect do you expect to achieve?"

Ma Yun was silent for a moment, and said abruptly, "Isn't that something you should consider?"

"Watt? Teacher Ma? What did you just say? I didn't hear clearly!"

Wu Liang was very surprised. However, Ma Yun gave her own reasons, "You said you wanted to advertise!"

"What you said makes sense, I was speechless!"

Indeed, Ma Yun's current shortcoming lies in this. Even though the SARS in 2003 had a huge impact on the Heavenly Dynasty, the impact was extremely broad, ranging from a small individual to the entire Guojia.

For example, in the fast-moving consumer goods industry, tea beverages are almost wiped out. In contrast, herbal teas with heat-clearing functions such as Wang Laoji have emerged.

For example, Haoyi and other companies and companies that insist on fighting SARS have won a good opportunity for development. Taotao.com has solved some of Haoyi’s channel problems in the middle, and sold only 20% through express delivery. Multi-billion, can be said to be a model of e-commerce in China.

This has also achieved the reputation of Taotao.com's first e-commerce website, and has attracted many merchants to move their products to Taotao.com to sell. Of course, it has also made Wuliang advertising company's Luocheng branch like this. The rapid development of some advertising companies such as Taonet goods advertising copywriting.

Most importantly, there are a large number of companies in Alibaba's B2B business. They are extremely interested in the operation mode of Taotao.com, which is also the main force for many businesses to enter Taotao.

Wu Liang knows this and also understands that it is time for Taotao Mall to launch it to increase Taotao's profitability.

What Wu Liang wanted to advertise was Taotao Mall. He was really impressed by that commercial.

However, in the same way, this commercial also has its shortcomings, that is, to set off a scene like "Nobody Takes to the Street". Forty-five seconds of the 58-second advertisement are used to set off such an atmosphere.

That is, the advertising time is too long, and the initial promotion is really too costly.

Therefore, Wu Liang has such a question. Taotao.com has been profitable for the third year. Wu Liang’s dividend has already been paid, but it is not appropriate to spend tens of millions on such an advertisement. Wu Liang really has no confidence. .

In his planning, he considered two aspects. One is that the Internet in the Celestial Dynasty is really not very good. The number of people who can surf the Internet is tens of millions. Most people choose to surf the Internet in places like Internet cafes or Internet cafes. This group of people visit Taotao.com and browse it is the limit.

How to ensure the safety of funds when this part of the consumer group is expected to shop in Internet cafes?Even if it is pretending to be Qihu 360, it will not work, people's psychology can't pass this level.

This is the objective basis for the development of Taotao.com.

The second point is that with the successful sales experience of Haoyi’s 3M masks, Wu Liang is no stranger to the word “carrying goods”. Just do it.

And these people who buy on behalf are not in conflict. The reason is that every transaction is also evaluated for the purchaser. The attractiveness of being a diamond user to these people is also quite high. Of course, behind the diamond user is every order. The praise is piled up, one more transaction, one more red heart.

Then, among these future consumers who are looking for someone to bring the goods, most of them have good economic conditions. After a comprehensive comparison, they finally choose to buy on Taotao.com.

These people have a characteristic, that is, they watch TV longer than others. In an era when entertainment is relatively scarce, TV is an important channel for this group of people to get advice. This is also an important reason for Wu Liang to advertise on TV. .

In fact, there must be more people watching TV in 2003 than in 2018. The reason is the simplest.

But in any case, Taotao.com still needs to expand its reputation so that everyone knows that there is such a website that can be compared to the existence of portals. This is the most important thing.

Thinking of this, Wu Liang no longer entangled. He pondered for two seconds and replied, "The advertisement can be broadcasted on provincial channels in several first-tier cities. This part is also the one with the strongest consumption power, and the effect is better!"

Speaking of this, the director of the station is a little reluctant, "Ma Dong, don't the TV stations in my hometown think about it?"

Wu Liang was taken aback and laughed, "Teacher Jin Zhong, it was my negligence. Your leader also said that Ali is a star enterprise in Zhejiang Province or an Internet high-tech enterprise. What good policies does it have?"

Wu Liang fluttered and kicked the ball back to Jin Chong. Jin Chong was knowledgeable and naturally answerable. “Taili fully understands the spirit of the provincial government and creates a favorable environment for the development and growth of local enterprises. Dong's demands are the same. I also expressed my opinion today. As long as Dong Wu and Dong Ma have needs, they can call me directly, and they will definitely get the best policy."

Ma Yun and Wu Liang picked up the wine glasses together, "Then thank Mr. Jin Chong for showing her love!"

After finishing this cup, Jin Zhong smashed his mouth, hesitated and asked, "Wu Dong wants to advertise, there is a good way!" After that, he pointed his finger to the sky, "I didn't want to invite the leader. Visit Taotao.com?"

The director suddenly made this sentence, which really caught Wu Liang by surprise. Wu Liang asked uncertainly, "Uh, Ali’s boss is Ma Dong, is it more appropriate for him to come forward?"

The master of the station smiled without saying a word, and then said to the host who accompany the wine, "Help me urge the dishes, today's dishes are a bit slow!"

When she went out, the director said mysteriously, "Wu Dong, do you remember our interview with you during SARS?"

Wu Liang reflected this. At that time, there were some bad voices against the 3M masks sold by Haoshi and Wu Liang. Wu Liang had considered before, so the pricing strategy for 3M is not to make money or lose money, and to borrow through P2P. The purpose of using money to complete the flow of more than two billion yuan is to silence some people, not to mention that he is a genuine person.

These voices questioning Wu Liang’s development of the country and the financial difficulties disappeared after Wu Liang’s interview. Even if there were, it was such a small measure on the Internet that it would not be a big climate.

But what he has always wondered is, why is there such an interview to justify him?

At this moment, the director's words evoked his previous throbbing again, "Could it be because of the words from above?"

The director told Wu Liang earnestly, "You are still young, it doesn't matter if you don't understand the ins and outs of things, I'm not telling you, do you know what to do?"

Wu Liang glanced at Ma Yun, and found that the guy was winking his eyebrows and was very excited. Wu Liang thought about it, this is indeed a godsend, especially since Wu Liang also knows that nine things will become seven in eight years, "Then I will try. ?"