Wuliang Advertiser

After Wu Liang arrived, Li Xingping personally reported, Ren Yuxin added.

The work of reporting is not difficult, just play the game directly with the test terminal of the latest game version.

Wu Liang enters the game, full mouse operation, hot keys and the like. These are the most basic functions. He skillfully clicks on various tasks and starts to play. All tasks are completed in less than two hours. The game The fluency is good.

Wu Liang’s focus is on the Diamond Mall. According to his previous plan, the items in the Diamond Mall can only be purchased through diamonds, and some items that can be exchanged with points can also be placed in the Diamond Mall!

Comparing the two, Wu Liang bought a set of rings and looked at the character attribute panel. The total score has been increased a lot, which is attractive enough for money players.

The other is the first charge system. For a dollar, you can get a very practical Ziwu at the beginning, allowing people to win at the starting line. The purpose of this is to attract players who did not want to spend money to spend a little money, a cigarette. Son, who cares.

However, don’t underestimate this first charge. Even if it’s a dollar, an account can have four characters, which is four dollars. According to the capacity of the server, it supports 1,000 players online at the same time. Then, this is four thousand dollars, one first charge One month's maintenance cost for a server is enough.

The most important thing is that with the first recharge, the recharge channel will be opened. If you want to recharge in the future, it will be in a single thought. If you can't control it, congratulations.

After playing for two hours, Wu Liang expressed satisfaction with the progress of the game.

The entire career system is open to the third stage. In fact, the later the easier it is, it is nothing more than the development of new equipment, new skills, etc., if you have to rush to the market, you can also, it is nothing more than the later update link needs to make progress. , I am afraid that the pressure on these gamers will be greater.

Otherwise, the player's level is enough, and the transfer has not been opened yet?

That's not enough to make a joke. Understand that even if this game can be played for free, it will earn money from rich players, but these people upgrade the fastest, not to update, and the loss of these players is intolerable. .

In order to prevent the game level from being too wide, Wu Liang’s setting in the game is as follows: take the average level of the top 30 players as the world level, which is higher than the experience plus the world level players gain in the upgrade task. The success can only reach 50%, and the experience of players below the world level will increase to 200%.

This seems unreasonable and unfair to high-level players. However, when a high-level player opens a new map, the experience value of the monster in the upgrade mission is twice as high as the experience of the previous map.

On the whole, in the three or four revolutions, it can maintain the level of less than two levels a day.

It is equivalent to the level of 400 to be upgraded to three ranks. Apart from the first two hundred levels, it takes one week, and the middle two hundred levels take about two months.

In other words, if the current version is to be launched, the update speed of the game must be kept up, at least one revolution per month. For game developers, time is tight, tasks are heavy, and the market is in the morning, and the later investment is even greater. From a business perspective, this is not a good thing.

Sure enough, Ren Yuxin said, "Consultant Wu, I still want to wait for the game to reach the sixth round before considering listing, otherwise, the brothers really can't hold it!"

Wu Liang expressed his understanding. He looked at these game developers. They were all unkempt and sloppy. On the contrary, they were the developers of Bangzifang, except for the tired look on their faces. Neat, five people and six people.

Wu Liang suddenly asked, "Did you not eat lycopene?"

Ren Yuxin smiled bitterly and replied, "If there is no such thing against it, it would have collapsed early!"

"It seems that the spirits and spirits have not dispersed, you can be the leader!" Wu Liang also sincerely praised, Ren Yuxin's talent has been fully demonstrated through these two months-such a large team, You have to add the technical staff from the stick country to guide you. First, communication is a problem.

Ren Yuxin was able to combine these two groups of people in just two months, and this kind of leadership is unparalleled.

Faced with Wu Liang’s praise, Ren Yuxin was not proud. He humblely stated, “Thanks to the game planning provided by Consultant Wu, it has completely suppressed the arrogant guys like Bangzi!”

It was the first time Wu Liang heard Ren Yu Xin say this, "Oh? What's the situation?"

Ren Yuxin explained, “When they came over, many people didn’t understand. They felt that we were a desert of a game. Opening your mouth and shutting your mouth is the setting of Triumph. After a few meetings, Li Xingping talked about each other, these talents were honest. !"

"These people are either snobbish or hypocritical. They will show a certain affinity if they think it is beneficial to them, or they will be repulsive, and they will relax if they are afraid!" Wu Liang smiled and gave Li Xingping a thumbs up, "Xingping is not bad. , Triumph is finished, I have a new task for you!"

As soon as Li Xingping heard of interest, he was about to ask, Wu Liang himself said, "That’s it, didn’t I have a stake in an online novel website? I want to change one of the books into an online game, which can be regarded as a use The popularity of novels!"

This is Wu Liang's IP development plan-the cultivation and development of high-quality IP, and the implementation of a pan-entertainment strategy with IP as the core.

In Wu Liang's view, Starting Point Literature is definitely not simply selling IP, but rather integrating IP development.

As the original owner of IP, Wu Liang will not only link up the publishing, games, animation, film and television and other pan-entertainment businesses in the literature industry chain, but will also participate in various development links in the industry chain and open up content cooperation and channel resources. Strive to achieve the effect that one plus one is greater than two.

Adapting the game is the first part of it.

The simplest model is to change the soup without changing the medicine, add a "Dragon" shell to Kaixuan, which is jointly developed by Kaixuan Business Unit and Qixian.com.

Counting on the starting point to develop a game by himself is purely looking for death, so Wu Liang naturally thought of Li Xingping in his first step. He has worked in Kaixuan for so long and he knows the game planning very well, so he will give him the adaptation of the dragon game. It's the most suitable.

Li Xingping asked excitedly, "Master, do you have a new idea?"

Wu Liang shook his head, "In addition to applying the plot and changing the character settings in the game, the rest is still a triumphant structure!"

Ren Yuxin listened strangely, pondered for a moment, and raised his concerns, "Consultant Wu, forgive me for saying something that shouldn't be said. Triumph was bought by Fujisun. Is this appropriate?"

Wu Liang understands that Ren Yuxin is his own support, but in any case, he is also a member of Fujixun. Wu Liang uses Triumph's technical ability as a starting point to create benefits. To put it ugly, this feels a little bit inside and out.

In the face of Ren Yuxin’s question, Wu Liang had a case long ago, “I understand your concerns. Fujixun has just entered the large-scale online game industry. In the face of competition from miracles and legends, what needs to be done is to unite as much as possible. Contend with the power!

In 2003, many people saw that the online game industry could make money. Shengda was firmly in the top spot, followed by Yiwang, the eighth city, and Fujitsu was basically excluded from the first camp.

At the same time, this industry still has a steady stream of funds being invested. Investors always think this is a steady profitable business. Buying out game agency fees from the other three countries is even more expensive, and hundreds of millions are a starting point. , The development is somewhat deformed.

And for Wu Liang, with these funds, if they were tied to the triumphant chariot, why worry about triumphant sales?

You must know that a good game also needs to be operated well. It has not developed well in the first two years of the game's most vigorous life. It is a joke to expect subsequent efforts."

Ren Yuxin understands Wu Liang’s difficulties. It was Wu Liang’s suggestion that Ma Xiaoju transferred Ren Yuxin over. It was Wu Liang’s suggestion to purchase the parent company of Kaixuan, although the purchase of the parent company of Kaixuan also included consideration of zero operating profit.

However, for Fujisun, this is spent after all, not a small amount of money, so Wu Liang's pressure is also there. Triumphant only allows success, not failure. Originally, a project that had been abandoned by Ma Xiaoju, Wu Liang said. Fuck, if it messed up, Wu Liang’s advisory title might have to be a question mark!

Ren Yuxin thinks of this. For him, Wu Liang’s pressure is also his own pressure. He also has to face the same problem. If the triumphant ends in defeat, it will be a fatal blow to his career. Wu Liang He proposed to cooperate with some companies that are interested in entering the large-scale online game industry. This is a way to spread the risks. Ren Yuxin thought for a while and asked, "How should we cooperate?"

Ren Yuxin asked this to prove that he did not object. Wu Liang answered cautiously, “The advantage of the starting point is that the starting point has a daily traffic of up to one million visitors. At the same time, the novel of "Dragon Race" also has 30,000 subscriptions. These are all Potential consumer groups, it can be said that the overlap between the users of the starting point and the users of Triumph is also very high. This is a matter of mutual benefit. The starting point bears the cost of the server by itself, and promotes the game on the website for Triumph. The profit is based on both parties. Five open!"

Ren Yuxin said, "I need to discuss this issue with pony!"

Wu Liang understood, "I will also write a special report and submit it to the company for resolution!"

Wu Liang has not put forward another part. In fact, this is a cross-industry collaboration. For the starting point, he wants to develop his IP pan-entertainment strategy. Fujixun needs a triumphant sale and a lot of promotion. Relying on your own resources to invest is a good idea in the early stage of the development of the Fujisun game industry.

Of course, the cross-industry cooperation proposed by Wu Liang is not his first, but there have been successful cases. The eighth city in the previous life cooperated with the Cola Company to promote the Warcraft. "China 2" cooperated with Tongyi to launch a playable Instant noodles promoted both games and instant noodles.

The purpose of this is also obvious. First of all, it can increase the profit of the enterprise and obtain a profit of one plus one greater than two. Coke relies on the influence of Warcraft on the Internet to expand its influence, and obtain more with less online advertising costs. Revenue, WoW can attract more gamers through the offline influence of Coke.

In addition, it can create added value for consumers and build brand loyalty.

As the fierce competition for goods and services continues to increase, they will become increasingly similar, which makes the marketing work of companies more difficult. This is like a mouse. There are so many mouse brands on the market with similar quality. When users choose , The randomness is great, just buy a 25 yuan worth of money.

However, if there is a gaming mouse in the Triumph suit at this time, at the very least, the original triumphant users will most likely choose such a mouse.

Shengda and Radium Snake Mouse have done such activities. Users purchase Radium Snake——Shengda Radium Snake special edition evil snake set, which contains a mouse and a Shengda joint event exquisite gift card package, which contains one Ten thousand points and platinum accounts and N many gifts.

For consumers, when they gain added value while consuming, they will naturally buy the same product again. Of course, the company will beat other competitors and achieve sales success.

In other words, inter-industry cooperation between companies will make their products more distinctive, a new kind of packaging and advertising.

Of course, Wu Liang's cooperation with Fujixun is not just that he serves as a special consultant. His advertising agency and Fujixun have a broad foundation for cooperation, as is the case with the "Triumph" game.

He will never tolerate that Triumph’s offline cooperation will be done by other advertising companies. Before Triumph’s listing, what Wu Liang needs to do is to let Ma Xiaoju and Ren Yuxin understand that cooperation with Wu Liang Advertising will allow "Triumph" has developed better.

Wu Liang thought so and did the same. He stayed in the magic city for three days.

Wu Li, the girl, didn't care about going home during school holidays. She changed her residence directly into a studio, focusing on making the Ao Da Miao series of emoticons.

Judging from the current progress, the effect is quite good. The second edition has been put on the market, and the sales volume ranks first among Fujisun’s major emoticons. She also made almost one million in this edition, which is a great deal for the girl. Exciting, shouting to develop the third edition, but also to make a dialect version based on the Modu dialect.

This is actually squeezing the residual value of the first and second editions of Ao Da Miao, and I don't know who made the idea.

Wu Li was willing to fight, and Wu Liang was also supportive. He specifically called the family to help Wu Li ask for leave. He said that he would return home when he was young, which made Mother Wu jealous.

The first thing Wu Liang did when he returned to Pengcheng was to discuss the offline promotion of "Triumph" with Ma Xiaoju.

Ma Xiaoju has read his report. He has had successful promotion experience of Yole Mino tea before. Ma Xiaoju is not against it. Wu Liang will plan the matter of finding a suitable merchant.

Wu Liang chose Youlemei. Similarly, the consumer group of Youlemei tea and the consumer group of Triumph are almost the same. In addition, when the triumphant time comes, you can also ask Jay Chou to endorse the matter. For a few photos, Jay Chou Earning a big red envelope a year ago was perfect.

However, what made Wu Liang puzzled was that Ma Xiaoju agreed to let Qixian Chinese Network and Zizizhu Game Network participate in the cooperation of Triumph Games. However, regarding Wu Liang’s proposal for cooperation with other game networks such as 17173, Ma Xiaoju Did not agree.

After careful questioning, Ma Xiaoju said that Tianqiu.com added a new game section. It was when the triumphant game was used to gather popularity, Wu Liang thought for a while, "Or, you buy it for my Yezizhu game network. Up?"

Ma Xiaoju's face turned black, and he refused, "I have said, tighten your belt this year to pay you back, and I will talk about buying Leaf Pigs at this time next year!"

Wu Liang laughed loudly, "Next year, hehe, the price can be well talked about!"