Wuliang Advertiser

There is an annual meeting called an advertising company's annual meeting.

People who work in this industry need to open their minds, otherwise, where do so many advertising ideas come from, so the annual meeting of advertising companies is always so different.

People often say that there are three doubts in the advertising circle:

How to prevent hair loss?

When can I leave the order?

And Ali's copywriting is worth tens of thousands of monthly salary?

According to rumours, an advertising planner locked himself in his room for a month without going out, just to think of a copy, but after putting a very loud and smelly P in the toilet, he had an inspiration.

Undoubtedly, after a long time of this kind of torture, thin hair became a distinctive feature of this group of people.

As for leaving the order, it is better to say that from the family members who signed up on the spot, it seems that there are not many people who have dropped the order. There are two hundred people in Wuliang Advertising Company, and less than 20% of the married people.

And Ali’s copywriting is a plain company that can arrange our lives. Even if it’s selling a green onion, it will say, "Even if you boil noodles in white water, you should sprinkle some green onions. Fight!"

Responded to the sentence "There is a copy of Ali's copy".

In 2004, at the Wu Liang Advertising Annual Meeting, the large screen on the scene scrolled through so many advertisements produced by Wu Liang Advertising Company this year, telling everyone present about the extraordinary of Wu Liang Advertising Company. .

And these extraordinary summaries into one sentence, there is a kind of copywriting called Wu Liang advertising copy.

Inspired by Wu Liang's promotional video introducing Wu Liang advertising company at the Good World Supplier Conference, Liu Yuyan's recent major work is planning the annual meeting.

This scene on the big screen is Liu Yuyan's masterpiece.

She inherited Wu Liang’s essence of big characters in advertisements. The commercial she produced can be said to be a combination of warmth and romance, funny and dirty. From the perspective of an advertiser, she described Wu Liang’s advertising for more than a year. The extraordinary.

The ad copy of Double One starts from the scene of Zhang Hongnian jumping in a puddle wearing a small umbrella, to the planning of Double Eleven Singles Day in 2002, and one of the many plugs is presented in front of everyone alone.

Such a picture easily resonated with everyone on the scene, so many people who did not leave the order saw this scene, sad but also proud of the achievements of Wu Liang's advertising.

After the copy, it was a TV commercial.

The picture of Zhang Hongning riding a horse has been the object of many otaku licking the screen in the Jie Li automobile advertisement. With the background music of colorful days, people see not only the advertisement, but also the same thing. A horse galloping yearning for a better life.

There are even more dog abuse plots like Jay Chou and An Kaka holding a tea cup and saying, "This way I can hold you in the palm of my hand".

Liu Yuyan seems to believe that the theme of this year’s annual meeting is "single abuse". First, it shows what a good life is, and then it changes the law to promote the beautiful love between two people, even if it is Jacques's tooth-friendly gum advertisement Those sad plots in the middle are not let go.

Such a scene is very attractive to so many employees of Wu Liang advertising company, and the whole short film becomes interesting under Liu Yuyan's script design. Until the end of the short film, a line of words is printed on the screen, "2003 , Are you off the order?"

Abuse!

This is the only theme.

But it looks good!

For most advertising companies, the annual meeting is equivalent to an alternative comparison, and good-looking is the most important thing.

However, for Liu Yuyan, such a theme is not thin. She wants to express a thought for all employees of Wu Liang Advertising, that is, "The annual meeting is the purest feedback to employees for their hard work in the past year. This sentence is definitely not just talking in Wu Liang's advertisement!"

Especially at the end of the short film, did you leave the order?

After the screen freezes for three seconds, another line of words is typed out, "2004, housing fund fulfills your dream of a home!"

This is the benefit Liu Yuyan won for all employees of Wu Liang Advertising.

That's right, Liu Yuyan drove a horse brand car by herself, and also bought her own real estate in Yangcheng. She made a lot of money this year. She is the top of Wu Liang advertising company. Her income will be a very important vane. If you want to earn more, talk about performance!Wu Liang is least afraid of sending money, and what he fears most is that there is no reason to send money.

However, advertising companies always create value by a small group of people, and more people are paying in the background in obscurity.

However, it is really impossible to leave these people. To realize a good advertising idea, it requires the cooperation of various departments and cannot be completed by one person.

On the surface, the people who cooperate do not produce value, but in fact their work is also extremely important.

The sales department in the enterprise got the order back. Without the delivery from the production department, how can value be generated if the order is not fulfilled?

The same applies to Wuliang Advertising Company.

A good script is not completed by anyone, but it is always a small group of people who get the advertising contract.

Therefore, Liu Yuyan used the housing fund to twist everyone into one strand, and made Wu Liang's advertisement an invincible team.

From this point of view, Liu Yuyan succeeded.

From the thunderous applause at the scene, it can be seen that this annual meeting has already been half successful, and this is also Liu Yuyan's success.

From this moment on, Liu Yuyan is no longer the hard-working little boss who lived with a small team of ten people a year and a half ago, she can see a kind of general demeanor from her, she is in charge of the advertisement. The company can only be better.

Wu Liang stood outside the banquet hall to welcome the guests attending the annual meeting from 6:30. Some of his important partners: the former deputy general manager of Double One Group, the general manager of Double One Umbrella Company, and the current Jincheng Waterborne Polyurethane Chemical Xia Xia, chairman of the raw material company, Li Yimin, general manager of Yangcheng Pharmaceutical Group, Chen Hongdao, chairman of Jiaduobao Group, Zhang Siming, chairman of Haiwang Bio, Wu Changhai, general manager of Yangcheng Zhongyi Pharmaceutical Sales Company, and Guo Wei, chairman of Digital China , Li Yongjun, Chairman of Xizhilang, Li Shufu, Chairman of the Board of Directors of Geely Automobile Group, Xiong Xiaoge, Vice Chairman of IDG Tianchao District, Ding Xiaobin, Current General Manager of Double One Umbrella, Cheng Tianjiu, Chairman of Jacques Group, Sui Bo, Deputy General Manager of Bodao Group and many more.

Of course, there are also uninvited fathers such as Jay Chou, Ma Xiaoju, Ma Yun, Tian Tongyuan, Bai Zheng and Bai Zheng.

This is the annual meeting of Wu Liang Advertising. It also tells these partners that Wu Liang's advertising is different from others, and shows them the overall image of Wu Liang Advertising Company's employees.

At the same time, the arrival of these people also demonstrated the strength of Wu Liang Advertising Company.

The only headache was Liu Yuyan. It was really too difficult to arrange the seats of so many big bosses. In the end, she arranged a table of 16 people for the group table according to the scale of business cooperation and filled them all in. She sits in the assistant position.

The other two tables are the ten-person table, and they are also important guests of major customers. For example, some people from the original Heisei advertising company. The director of the marketing department in Huaqiao City is Wu Tongxi, who belongs to Wu Liang.

The annual meeting invited a famous mouthpiece from Guangdong TV Station as the host.

At seven o'clock in the evening, the annual meeting started on time!

After the host’s opening remarks, he first introduced the guests present. Every time the name of the chairman of a company is spoken, there will be a wave of applause. These people are the parents of Wu Liang advertising company. Applause is the best. Welcome.

First is Wu Liang’s speech. He first thanked Liu Yuyan for his affirmation for his hard work in preparing for the annual meeting, then thanked the partners for their support over the past year, and finally thanked all employees for their trust in him and their outstanding contributions to the company. Contribution, the speech ended with a sentence everyone eat and drink well.

Wu Liang knew that the focus of the annual meeting was not in his speech, but in the performance and lottery. He was unwilling to stand on the stage and take up too much time.

The performance of the show invites foreign professionals, of course, it is more of the performance of the employees-advertising companies do not lack such talents.

Strong song, hot dance, catwalk, cos...The three-word summary is: Te Neng Hey!

The prizes include a grand prize of 10,000 yuan, a Shinto notebook computer, and a Bodao mobile phone. Almost these products of Wu Liang’s partner were used for the lucky draw.

Of course, there is also a big gift package for Double One-the latest one is a dozen of zero and one ultra-thin models. This is a new product launched by Double One with the help of Wu Liang advertising company’s annual meeting for external promotion. The purpose is of course for the youth in 2004. Section.

These are all sponsored by friendship, which saves Wu Liang a lot of money. Although Wu Liang is not lacking in this, Wu Liang laughed at the partner's wishes.

Someone has summarized such a law:

The company where Fanken gives back to its employees will certainly not be too bad.

Counting the revenue of Wu Liang Advertising Company this year, and signing so many advertising contracts, each of them is an enterprise that has invested heavily in the advertising media of television.

In the third and fourth quarters of Bodao, 150 million were placed in advertising.

Double One’s cumulative investment for the whole year exceeded 20 million, which is much stronger than the 500,000 withheld advertising contract in 2002.

Geely Automobile invested nearly 100 million yuan in Zhongshi in 2003, but Wu Liang only provided commercials at cost prices.

Facing a stingy player like Li Shufu, Wu Liang, there are not many good ways. When he understands that the cost and expense of setting up an advertising department are too high, he will naturally come back to Wu Liang. After all, Wu Liang is the most professional one. Bit.

Xizhilang’s advertising was taken over by Wu Liang. Their company’s annual advertising costs were around 80 million yuan. In addition, the advertising of Naicha started in November, and the average monthly price was 10 million. After all, the consumption of solid hot drinks is tea. The peak season is in winter, and jelly ads will be the main feature in spring.

Jacques' chewing gum advertisements were broadcast in Guangdong and Fujian provinces, with a total investment of 12 million yuan. From the current point of view, the effect is very good, and the national launch in 2004 will be inevitable.

According to the previous plan, the chocolate advertisement will only be run for one month, and the total contract price is also 12 million yuan, which is a big deal in one month.

In addition, Jiaduobao, Yangcheng Pharmaceutical, Shentong Computer, and Haiwang are all new customers, and the future can be expected.

And Wu Liang is very generous to his own employees, and 30% of the fifteen points of all projects are given out as project awards, and the rest is the company's income.

Coupled with the original Heisei advertising company's own business, the annual revenue is close to 400 million, and a small 20 million project award is given. This kind of handwriting is not something that an advertising company can have!

Counting the one million in cash and one million sponsored gifts at the annual meeting, the average annual meeting income per person reaches 10,000, which is really hated.

With money to open the way, the mental outlook of Wuliang Advertising Company has undergone a radical change.

Even some small orders, such as long-term cooperation contracts signed by some companies, provide three corporate videos a year, and the annual cost is not high, around 150,000. Such customers are actually the most high-quality customers.

Relying on the professional quality and the good cooperative relationship of many TV stations, Wu Liang's advertisement can provide even if it needs the level of dubbing of the animal world, it is nothing more than an extra 30,000 yuan for the money of these big guys, uh, the dubbing fee.

In this part, Wu Liang did not deduct a point from whoever took the commission.

Who can develop such customers has a dozen homes, and an annual income of four to five million yuan is also appropriate.

Wu Liang’s generosity is reflected here, and the participation of employees at this first annual meeting is very high!

Therefore, even if the temperature in Yangcheng was around ten degrees at night, it could not stop the young girls in the company from showing off. Jin Wu is really a strong dance, imitating the superstar of SHE, the performance of the three girls is really laborious-except not All the exposed places should be exposed.

Those on the catwalk are even more impressive, direct Victoria’s Secret angelic demeanor. I don’t know if it’s the angel wings purchased from Taotao.com. More than a dozen girls appeared on the stage with so spicy eyes. Wu Liang’s eyes lit up. , Only Zhang Hongning glared at him fiercely and yelled, "Bi Chi!"

This is not surprising, Wu Liang is young and handsome, and he is also a newcomer to the rich list. A person who obviously depends on his appearance depends on talent. Whoever can get close to Wu Liang can fly to Gaozhi overnight. No one will give up. These wolves from Wu Liang Advertising Company have their eyes shining brightly.

This also caused the atmosphere of the annual meeting to rise to the highest dynasty.

In addition to these superb performances, there is of course the extremely appropriate backgammon sign language dance, which has almost become a must-chosen program at every annual meeting. You can see from their uniform movements, these employees wearing professional skirts and suits I have practiced hard in the audience.

The singing session was almost a tribute to the boss. From "Colorful Days", "Desert Camel", "My Good Brother", etc., I sang almost once. Wu Liang was very cool in his heart, and cheers from the scene. It seems that Wu Liang can feel it. These people seem to sing better than themselves!

Just like in the previous life, these highly imaginative plans were adapted to Desert Camel to complain about some problems of Wuliang Advertising Company. This complaint won more cheers than catwalks.

Wu Liang smiled bitterly and explained to Li Shufu and Li Yimin on his left and right sides, "The company has just started, and I will take these issues seriously!"

Liu Yuyan did not spare Wu Liang and Zhou Dong. These two big names were on the scene. It would be a waste not to perform a song. Zhou Dong's tornado continued to stimulate single Wang to spread dog food for them, and Wu Liang was a song "Thanksgiving "Heart", behind him is a chorus of all the guests participating in this annual meeting.

After all, this is an annual meeting. There are so many partners here. There is nothing more suitable than this to deepen the cooperation between the two sides by singing.

Apart from these, the most exciting thing is of course the lottery draw. Wu Liang put out one million in cash for the lottery draw. The biggest prize of 88,888 was drawn by an aunt in the media department, little girl. It was a scream, happy speechless rounds, and the feeling of dizziness finally turned into a sentence, "Boss, I want to give you a monkey!"

Wu Liang looked ugly and gave Zhang Hongning an apologetic look. At the same time, he didn't forget to send a message to Xiao Zifeng, "Make sure that Sister Liang goes home safely after get off work!"

Xiao Zifeng replied, "It has been arranged!"

The one and a half hour performance ended, just like Wu Liang said, eat and drink!

Wu Liang’s table is full of big coffees, and he is relatively prudent. Half of the 16-person big table drinks red wine, but this does not prevent others from toasting. Business counterparts come to deepen and deepen their feelings, and more young ladies We come to toast Wu Liangjiu.

Not surprisingly, Wu Liang fell down again. In this case, alas, what can Wu Liang do?

When the big table of 16 people came down, Wu Liang was enough!

After the hustle and bustle, what is left is emptiness, the company is also on holiday, and everything will continue in the coming year.

Only these people in the media department are still working on advertising for clients on TV during the New Year holiday. This is no way.