Wuliang Advertiser

Ma Yun's doubts are not unreasonable. Whoever holds a bunch of mobile phones, someone asks for an increase of 500 yuan but doesn't want to sell it. How can this kind of thing sound a bit wrong.

Wu Liang didn’t care. He saw too much. More than 5,000 mobile phones were fired up to tens of thousands. He even came up with the concept of local tyrant gold to make the value of the goods in his hands another somersault—— Never underestimate that many people will have a heart that pretends to be beeping. Even in just three days, there will be people who flock to it.

Otherwise, no matter what type of novels at the beginning, so many novels will pretend to be beep, even novels with a faint beep will sell well.

There is no doubt that pretending to beep is also a realm.

No matter what you do now requires specialization, and the same goes for pretending to be a beep!

Therefore, Ma Yun was very modest when asking Wu Liang's second question, "Counselor Wu, just now you said, this market is so hot, how big is it, can you describe it in numbers?"

Wu Liang thought for a while, and said lightly, "The market is as big as the heart!"

Ma Yunton felt painful, "Can we stop being so literary?"

Wu Liang smiled, but turned the topic to the commercial of Taotao Mall, "No one goes to the street, not necessarily no one goes shopping, do you know what it means?"

Ma Yun was stunned, "Isn't that literal?"

Wu Liang glanced at Ma Yun contemptuously, and threw himself in the large chair comfortably, and looked at the surrounding people leisurely. Half of Ali’s eighteen arhats gathered here, "We can first Analyze, why are so many businesses opening stores online?"

"It's cheap!" someone answered.

Wu Liang nodded and agreed, "Yes, it's cheap, but have you analyzed the cost structure of physical stores and online stores?"

No one answered. Wu Liang didn't care. The ghost believes that Ali has not investigated. Otherwise, how will the entry fee of Taotao Mall be set?

Take a good example, the fees that the store needs to pay each year include store deposit, annual fee and service fee.

The store deposit is 50,000 to 200,000, and the best one is 200,000, the highest level. Of course, this deposit is a type of deposit set to protect the rights and interests of Tmall buyers. If the merchant can Operate with integrity, then you can return it at the end of the year.

This kind of fee setting is very reasonable. If the store has some violations during the operation process, the deposit will be directly deducted, and the merchant needs to make up the deducted deposit amount within the specified time.

This is the basis of the existence of Taotao Mall. There is no deposit. What is the difference between these stores and ordinary online stores?

In addition to the setting of the annual fee, the annual fee is the fee that the merchants who enter Taotao Mall must pay every year, and if the merchants can complete the sales that should be completed each year, then the annual fee will be fully refunded to you, this is Taotao Tao Mall platform is a policy to encourage all merchants.

In fact, sales are very easy to complete. As long as the store can operate seriously and actively participate in large-scale activities on the platform, it is easy to complete sales.

The amount of the annual fee is also determined according to the type of store and the trademark. The amount is probably between 30,000 and 60,000 yuan. It is also good to pay in full, 60,000 yuan per year.

The last one is the service fee.

Of course, the platform needs to make money. It is a platform that provides services for so many merchants. Therefore, every transaction on the Tmall platform will be charged a certain service fee by the platform, which is about one thousandth to five thousandths.

This part of the good life has not been handed over. This is not Wu Liang stingy, but a special policy that Wu Liang wants.

When Haoyi was online on Taotao.com, it almost won half of the platform’s sales. It also gained a huge reputation for Taotao.com. When Taotao Mall was established, it was the first time to settle in. It was unreasonable. Handing in is also appropriate.

Besides, with Wu Liang's status as a shareholder, you Ma Yun has a big face?Uh, small face?

Of course, the service fee setting is reasonable, because Taotao Mall also needs to spend a lot of money to promote the merchants. If the merchants want to make this money back, then the price of the goods can also be appropriately increased.

Therefore, others may not know, how can Wu Liang not understand?

This model was taught to Ma Yun by Wu Liang.

They didn’t say that Wu Liang was not polite, “As the rent of physical stores increases, one day, when the profit of the store cannot support the expenses, in other words, the owners of the physical store cannot make money. At that time, Taotao.com will be in a blowout state. When will this time come?"

This reason may be clear to anyone in 2020. Is it true that so many physical stores have closed because of Taotao.com?

The answer is of course no. The rents of physical stores have risen to the sky, and people can't make money anymore. They have to find a way to make money, right?

In fact, in the final analysis, rents are rising, and the price of rent depends on housing prices.

Very simple reason.

Wu Liang continued his speech, "Why are there more shops in several economically developed places? The reason is the same. Shop rents change every month. This is our opportunity. The higher the house price rises, the more shops we will have. , It's that simple! Now I will answer the question of Teacher Ma just now!"

Wu Liang sat up and drew everyone a pie very seriously, "Hundreds of billions is the first step, right? Two years are not enough? Trillions? Five or ten years?"

Ma Yun just took a sip of water, and was sprayed by Wu Liang's words. She coughed for a long time while covering her mouth. Tears flowed out. He said in his heart that he originally thought he could agitate people. Wu Liang was more than himself. There is nothing less than it!

Other people are also uncomfortable. Wu Liang always says something shocking, some believe it, and some doubt it, but those who question Wu Liang seem to have disappeared?

Wu Liang’s success has come out one step at a time. Seeing Ma Yun’s life is so comfortable, everyone will understand that he used to worry about funding all day long, but in the past three years, An unprecedented dividend of 100 million was distributed, and Ali employees even got 16 salaries.

Wu Liang's consultant status is worthy of the name.

When Ma Yun was relieved, she looked at Wu Liang in surprise and asked, "Counsel Wu takes this seriously?"

Wu Liang despised him once again, "find a way to improve your own server, you can't even do a double eleven!"

It's okay for Wu Liang not to mention this, and he doesn't want to mention Ma Yun. "What about the investment of 300 million yuan a year, what about the money?"

Wu Liang ignored him, "Don't worry, you won't lose a dime!"

Ma Yun was silent for a moment. He still recognized Wu Liang’s financial strength very much. At least Fujixun’s expected income was 1.4 billion, and they were all being kicked out of the world. Ma Yun knew that there was another surnamed Ma. Now tighten the belt and pay Wu Liang's money.

He just said that as long as Wu Liangtong was unable to speak, Ma Yun would fight him. Wu Liang lacked confidence, and Ma Yun didn't think much. He also scanned the eighteen arhats and asked, "What do you think?"

Cai Chongxin was optimistic. He was very impressed with the P2P model that Wu Liang started at the beginning of 2003. He forcibly used 100 million funds to leverage a two to three billion project. In his opinion, it seemed that there was nothing wrong with it. If Wu Liang says it is feasible, he will humbly consult Wu Liang and find out Wu Liang's theoretical basis."If Taotao.com has hundreds of stores like Haoyishi, I believe that this hundred billion is really not a problem!"

At this time, Wu Liang interjected, “So, the deposit of Taotao Mall must be retained. As for the additional service fees and annual fees, there must be some preferential policies? First make the cake bigger, and then talk about profit!”

Ma Yun thought for a while and asked, "Counselor Wu, what do you mean, your Dapingyang Computer Network intends to do this?"

Wu Liang smiled and did not answer, but he knew from his owing expression that Wu Liang must be holding the same mind, Ma Yun was a little speechless, "Then we can't keep in step with each other? When will the charges be in sync? ?"

"Then don't you worry about me intervening in B2C?"

Ma Yun looked very open-minded, "You have said that one trillion yuan, it is easy to be hated if you eat alone in such a big market!"

Ma Yun's heart disease is gone, this speech has brought a few pride, Wu Liang clicked a like, "Tao Tao.com has been at the forefront of all e-commerce platforms, there will be no fewer imitators, and all we have to do is Stay ahead!"

In fact, Wu Liang was also quite worried that Ma Yun would suppress Dapingyang. Don’t do anything about Dapingyang’s computer mall before it went live. It would be a lot of fun.

However, Wu Liang also has another argument, that is, only pay treasure, which is the foundation of Taotao. If more shopping malls adopt online payment, then only pay treasure will make more profits and the amount of stranded funds will be Bigger.

After the meeting, Wu Liang and Ma Yun briefly communicated about this matter. Ma Yun expressed his approval, and Wu Liang was about to focus on his mobile phone online sales.

At 10 o'clock in the morning on February 14th, it was the appointment time for Wu Liang’s new mobile phone, Wu Yinliang. Wu Liang sat in Taotao’s data processing center early to watch the appointment in person.

As for why he chose such a name, Wu Liang seemed very innocent. He was called Wu Liang himself. He was just taking advantage of it. Anyway, no one registered the brand of mobile phone, let alone infringement.

Those who really want to sing have to sue Wu Liang. Wu Liang is not even worried. When it comes to a lawsuit, Wu Liang will confidently say, "Lao Xia, go!"

Thanks to the early publicity, although the time is short, only one week, but as long as the user logs on to Taotao.com, the big screen banner on the homepage is Wu Yinliang’s mobile phone.

This is a model innovation for Taotao.com.

Web pages in the 1990s generally have relatively simple functions and low visual requirements. As long as they can show what they want, they don’t need fancy designs. As long as they can be opened smoothly, the most typical representative is a page like Hao123. .

With the gradual maturity of Internet technology, Wu Liang's hypertext language function became more powerful, which began to circulate widely on the Internet of the Celestial Kingdom, and the Celestial Kingdom's own standards loomed.

In addition, Wu Liang regarding the format of the picture, the png picture format he used in Fujisun’s audition for the Yolemei advertising heroine, is now widely used on the Internet. The picture takes up a small space and size, and the display effect is good. very good.

This provides technical support for the flat design of web pages.

And the big screen banner on the homepage made by Wu Liang is a combination of graphics and text, a cyan background with a 45-degree photo of a mobile phone, and the text is the words "world's first music phone" combined in Chinese and English. Next to it is the small yellow face and the big logo, which is very eye-catching. There is only an appointment button in the lower right corner, which is simple and atmospheric.

It is comfortable and natural for people to see, and there is no sense of violation.

The copywriting is even more compatible with the product, highlighting the product's text persuasiveness. Through the comparison of font size, font color matching, and font layering arrangement, the viewer can deeply remember the products sold by customer service cooperation.

Just for the design of such a large-screen banner, Ma Yun gave the evaluation, "Wu Liang is really good at advertising!"

This advertising space has a larger audience. Even if there is no need to buy a mobile phone, users will accidentally click in to learn about the relevant information of the mobile phone and have an intuitive impression. This is enough.

Especially with the name "Wu Yinliang", even if people think that this is a mobile phone brand endorsed by MUJI, it does not matter. For Wu Liang, even Feng Yuwu's mobile phones will have a good sales volume. Wu Liangzi I believe that the first wave of these 10,000 mobile phones will not worry about selling at all.

Moreover, hunger marketing, not being able to buy is the best, right?

Even if the reservation is not enough for 10,000 units, Wu Liang will artificially cause tension.

However, Wu Liang's worries are obviously overwhelming.

At ten o'clock, the appointment window begins to accept appointments, and in just one minute, the appointment is over.

In the message area of ​​the reservation, many people who did not make the reservation have already started to scold. Wu Liang breathed a sigh of relief and was looking at the message record.

Someone screamed, "Is this product that sells mobile phones out of my head? Make an appointment on the Youth Day, and the sales will start a week later. When you get the Nima, it’s been ten days since the Youth Day. Such a sales plan It can be pulled out and killed, trash planning!"

Wu Liang shrugged. He also felt very speechless. Sui Bo didn’t work hard. What can he do, but he hasn’t been able to reply yet. After refreshing the web page, the back-end staff kept replying, “Due to the limited capacity of mobile phones, I’m bothering you, you are welcome to join and please make an appointment next week."

Saying this backstage, everyone lost their temper. Except for some people who made an appointment, they started showing off in the message area.

Some people are showing off and others are screaming to buy, and the price increase of one hundred and two hundred begins.

Five minutes later, someone increased the price by five hundred and gave a link at the same time, and in just one minute, the account was sold.

Many people saw this scene and became tempted. This thing is an opportunity to make extra money.

As a result, the hunger marketing strategy showed initial results.