Wuliang Advertiser

Seeing the success of the suit, Chu Ziman finally turned his attention to the sales performance of 3M masks.

3M has a good investment in Tianchao’s factories. However, with the end of SARS, the sales of 3M masks to the general public have basically stopped, and they are currently only supplied to hospitals across the country.

However, hospitals do not have much demand for 3M's N95 level, and ordinary medical masks are sufficient for daily use.

Chu Ziman urgently needs to open up new channels to increase the sales of 3M masks, otherwise 3M's excess production capacity will cause huge losses.

This is what Chu Ziman didn't want to see.

She called Wu Liang to ask Wu Liang to solve this dilemma.

That's right, it's just a request, Chu Ziman is not alone in her good life.

After listening to Chu Ziman's appeal, Wu Liang sighed in his heart, "What should come is finally coming!"

Ma Yun winked his eyebrows with a smile. He knew Wu Liang had many girlfriends, and he also knew Wu Liang's troubles, "Or, I will arrange an interview for you? What a reasonable excuse?"

Wu Liang stared at him blankly and answered, "You know an eggplant!"

Ma Yun asked boringly, and put a middle finger to Wu Liang!

Wu Liang was speechless, "I'm a public figure, pay attention to the image?"

Ma Yun bounced again in English, and Wu Liang said "Go!"

Ma Yun has a dark face,

Wu Liang suddenly found it difficult to communicate with people in the early twentieth century, and explained, "Go away, now it's a tone particle, you think too much!"

Ma Yun looked at a black question mark, "Are you sure?"

Wu Liang shrugged and ignored him, thinking about the mask for a long time, he was clueless. He really didn't know if the PM2.5 killer would be effective if it was thrown out earlier?

In desperation, I can only continue to check the battle on the Youth Day.

Feng Yuwu's mobile phone sales are good. He launched a mobile phone with a red casing, which is small and exquisite and just perfect for girls. He sold 5,000 units and sold 3 million, which is an absolute tyrannical model.

Not to mention the double one small umbrella, the zero one is listed, filling the gap in the country, not to mention, the slogan is even more with one sentence, "Dear, did you bring it?"

It would be more tempting and tempting to pair it with a picture like soap bubbles. Anyway, Wu Liang was the first to try, and the whole thing is one word-awesome.

The price is only half of the foreign investment, but the quality is visible. The sales volume is more than 30,000 boxes, up to 99 yuan a box of high-end products, and the demand is gratifying.

Another product of Double One, Zero Zero Three's sales are all based on activities. Activities must give people a concept of value, otherwise who will participate in the activities.

Generally speaking, as long as the products that can be touched with the Youth Festival, the sales are good, even those that have nothing to do with them, they are also the heat of the activity, just to drive the personality.

After experiencing the stuttering of the last Double Eleven, Ma Yun is well prepared this time. The server has invested a lot of resources, which is slower at best, but there will never be such low-level errors as mistakes.

This also gave Ma Yun a sigh of relief. Wu Liang saw in his eyes that he has a deep-rooted resentment for the Internet speed of this era. The cloud era will take at least three years!

Wu Liang has transferred 50 million of the funds for the share repurchase of Fujisun, and the concept of Yun calculation is being demonstrated. However, Wu Liang knows that this is a meticulous work, and is not in a hurry. Money is something that can be spent comfortably. Take your time.

Wu Liang, who finished all of this, didn't rush to leave. He claimed that his business trip must have a look, right?

He stayed in Hangzhou for another week and waited until Wu Yinliang’s mobile phone went on sale. It was also ten o’clock in the morning. The appointments continued to be full. At eleven o’clock in just thirty seconds, the mobile phone sold out, and then it appeared on Taotao.com. The information on the sale of a price increase of five hundred was added.

And such a sell order was actually executed.

After reading all the data, Wu Liang felt stable, and he was in a good mood. He took out a hundred mobile phones and gave them to Ma Yun for distribution, provided that they were not allowed to be sold online.

Feng Xiang’s promotion on the Internet has achieved very good results. Professional websites, information-related websites, and computer newspapers and magazines are everywhere. The expenses are paid by Wu Liang Advertising Company in advance. Million flowers.

The consequence of concentrating funds to do one thing is that in a short period of time, as long as the computer is turned on, the advertisements of Wu Yinliang’s mobile phone can be seen everywhere, and the advertising spaces such as the large-screen banner on the homepage are spread all over the Internet. To the place.

Of course, Wu Liang also added Wu Yinliang’s mobile phone in the standard advertisement behind the weather forecast of ZTV. It’s free for one year. When should I wait?

And this advertising space is basically the only TV commercial that Wu Liang has put on the mobile phone. It is really impossible to expect him to invest like Bodao. The amount of money is only a part of it. The key is that there is no difference in advertising expenses. Matching products.

Can't you sell 10,000 mobile phones and spend 50 million on TV commercials?

Money is not such a way to play.

During this week, Wu Liang continued to promote the cooperation between Taotao Mall and various brands. The cooperation method is also very simple, using advertising.

How is it?

Wu Liang's plan is brand alliance.

He remembered the trick of a rider after the previous safety incident of a rider. It cooperated with the new world to initiate a "how to get a sense of security" solicitation, inviting everyone to share their own ways of gaining a sense of security. The results of the collection were also launched by the new world.

From the collected more than 2,000 messages, 100 were selected and printed into a "Guide to the Sense of Safety of Urban Youth", which will be placed in the rides and special cars of Jingmo Yangpeng, so that more people will be visiting The steps are not chaotic and full of courage in the process of running.

For marketers, Xinshixiang continues to produce explosive models, and the collaboration between Shunfengche and Xinshixiang is another cross-border marketing case.

In modern brand marketing strategies, brand owners need to put their positions in the right place, not to replace content parties to produce content, but to select suitable content parties based on brand needs. The demand for'Xin Shixiang' is that it must deliver good and correct values , Readers will remember good content, and naturally they will remember the brand owners who support the production of good content.

However, Xin Shixiang is such a content producer. He started from a public account and expanded from text production to film and television production and online education. He is a well-known brand in the content field.

The combination of Wu Liang and Double One can actually be called a brand combination. The Wu Liang advertising company exists for content production, not just advertising.

In other words, it is an upgraded soft article.

It's just that this soft essay is more beautiful than poems. The poems he wrote to Zhang Hongning have excellent "content". Have you ever seen such a dirty collection of poems?

Therefore, with Wu Liang's intervention, will the relationship between Taotao Mall and the company remain the same as before?

The answer is yes. What Wu Liang has to do is to unite the major companies and Taotao Mall. To borrow a sentence from Ma Yun he fudged, "E-commerce and major companies have an interdependent relationship, and the union is logical. "

And his real goal is that if so many companies are clients of their own advertising company, then they can't make a profit?

Therefore, this is really a book for writing advertisements, and advertisements are no longer the traditional kind of advertisements on TV, newspapers and magazines. The development of traditional new media is the most magnificent and exciting in the Chinese advertising industry. of.

With Double One and Good One as a model, it seems that this is not enough!

In the past few days when Wu Liang was on Taotao.com, he was discussing these things with Ma Yun. He was bored while scanning the web page while picking up the nuts on the table and peeling the shell patiently.

Why is there only one squirrel painted on this packaging bag?

Shouldn't it be three?

He turned the bag over and looked at it for a long time, and then suddenly remembered something, there was it, "Stars!"

Three squirrels are the inspirational stories of five young Internet entrepreneurs. Similarly, Wu Yinliang’s mobile phone is even more so, why not package Wu Yinliang as an inspirational story?

He called Ma Yun to discuss the matter, and the operation was simple, using the list.

Taotao Mall originally paid an annual fee to Taotao.com. As mentioned earlier, the original role of the annual fee is to stimulate the mall’s stores to operate hard, and if they can complete the sales that should be completed each year, then the annual fee will be fully refunded to you .

Then, the effect of the list can be fully demonstrated.

For example, the mobile phone sales champion, the sales champion, etc., the annual fee is returned in advance as a reward, etc. This is a real benefit.

With the list effect, on the one hand, it interprets the shopping psychology of "Which family should buy more", or that so many people can choose it, it is a stimulus to the merchants.

This is the same as the monthly ticket list. In the first few days of the month, the great gods rushed to secure the end of the month. The purpose of the monthly ticket is to make the monthly ticket list equivalent to a good recommendation list. It can stay at the top of the list for a few days and increase by several hundred. Thousands of collections are really trivial.

It's definitely more powerful than the recommendation position of the PC web version that newcomers and new authors test the waters to give a "exciting people".

"Bang" has such charm, no one will ignore such a happy event as the title of the gold list.

Ma Yun has a hot temper. Wu Liang made such a plan and everyone thought it was feasible. Then this matter was put on the agenda.

However, Wu Yinliang's products are not sold on the Youth Day, only appointments. Such star-making activities still need to be elaborated.

Wu Liang’s second suggestion was, “February 14 is the Youth Day in the West. Why do we Chinese people celebrate it?”

He used his own personal experience to teach Ma Yun and his Arhats, "Everyone has passed it, and it looks a little shabby, isn't it? We celebrate the Youth Day of the Tianchao! Besides, who said that the Tianchao only has one in a year. The Youth Day is coming. We have had at least three, one with crooked nuts, one from our great celestial dynasty, and of course, there is another. We cannot create a holiday on Taotao.com, a singles festival like Double Eleven. Or shopping festival?"

Everyone understands that Wu Liang has a lot of ideas, and what he brings to people are all kinds of novel ideas, and so is this.

"People are most sensitive to numbers. When chatting, bye-bye type 8, or 3166, etc. This is a special language for the Internet, and the same, 520, I love you, why not use this day? We can call it the Netizens’ own Youth Day!"

What is the store’s favorite time?

festival!

Yes, there are festivals, there will be more reasons for shopping out of thin air, everyone goes to the flask, the store will naturally make a lot of money.

Similarly, Taotao.com is the same. Only when the platform becomes bigger and stronger can the value of the platform be reflected and profitability will increase. Wu Liang's suggestion was immediately responded to.

The star-making plan surrounding the 520 day was officially launched.

Taotao.com has just eased from the tense atmosphere on February 14th, and then it needs to invest in another festival.

With a density of one festival in three months, it is not small for Ali now.

However, this is Ma Yun's business. He is already a good consultant. What if he expects an annual salary of one dollar to provide several hundred million in sales?

And Wu Liang firmly believes that after these three months of brewing, his music phone sales will reach a peak on 520, and his goal is 100,000 units.

Of course, this is not the only thing Wu Liang has in Alibaba. The director of Alibaba, Jiang Peng, suggested to Ma Yun to buy Wuliang Advertising's Los Angeles branch.

Ma Yun tentatively mentioned, Wu Liang just sneered, "Ali? I'm not as embarrassed as I can steal the teacher, and I want to swallow it for the master. What a big appetite!

Ma Yun explained embarrassingly, "Or, you give me He Xixie!"

"Oh, when did shame become goods?"

Ma Yun is still struggling with death, Wu Liang poked his mind with a single sentence, "You mean, let my woman come to your company? Then I first ask, what kind of arrangement do you arrange? Live? Is Ali the head of the business department?"

Jiang Peng's face was dark like the bottom of a pot. He had heard about Wu Liang, but how did he think that A, uh, no, it should be Wu Liang's food for a flat body like 13?

This kind of embarrassment can only be resolved by Ma Yun, "Aren't I thirst for talent?"

Wu Liang replied quietly, "I think Jiang Peng is also very good in online advertising planning. Or, Teacher Ma, you will let him give it to me? I am also thirsty for talents?"

This time it was Ma Yun's turn that looked black like the bottom of a pot. He deliberately tilted the corners of his mouth and tried to make a very pleased look, "Consultant Wu, look, the talents of the mobile phone business department have been given to you? "

Ma Yun was talking about the few who made him mobile phone operating software. They had been to Yongcheng with Wu Liang. This time, Wu Yinliang’s mobile phones are selling well. In fact, they are the happiest ones.

The results of the hard work are visible, and in the end there is a huge bonus. Wu Liang has a hundred mobile phones in his hand. Although they are real objects, they are scarce resources.

As soon as I got the items, I booked them out, which is really cool.

These days, the one who holds scarce resources is Da Na.

That's right, Wu Liang recognized what Ma Yun said. He didn't form his own team. He could only borrow Ma Yun's people, or rub Ma Yun's booth-Ma Yun paid his salary and did Wu Liang's work. .

Wu Liang didn't expect why Ma Yun was so ashamed to talk about it, why he was so excited, could it really be caused by the sour grape psychology?

It is true that Ma Yun is thirsty for digging Wu Liang's walls. Wu Liang can understand that the characteristics of being shy and hands-on are quite general, but there is a little lack in the management company. Wu Liang also found someone to assist her. From the current point of view, the effect is good. .

However, if he really joins Ali, he might really be able to stand alone. However, it is also appropriate to put the words of being a phoenix rather than a head of a plane on the body of shame. Then a arrogant person will be Wu Liang alone. Popularity is enough, if you get angry with Ma Yun's big mouth, it will be real.

Thinking of this, Wu Liang didn't care about Ma Yun's digging the wall just now, and instead chatted about other things.

He is relatively relaxed in Ali, that's it, working atmosphere.

He once watched an advertising film "Singularity" by Paybao, which tells the behind-the-scenes story of Taotao.com's first successful transaction. The garden by the West Lake in Ali is the place that impressed Wu Liang most.

It was in such an environment that such a great company as Ali was born.

He has also been to that place, but as Ma Yun is now earning money, the improvement of office conditions has also been put on the agenda. While chatting, Ma Yun asked Wu Liang enviously, "I heard you It cost several hundred million to build a building by myself?"

Wu Liangqian was a bit humble, "Actually, I didn't spend a penny! It was all in debt!"

Ma Yun's eyes lit up in an instant, "Then, can you make me one too?"

Wu Liang's eyes lit up, "Peach Blossom Island?"