Wuliang Advertiser

Wu Liang once again proposed to buy Ali. This means that, in fact, Ali still has a lot of good things!

There are two black faces, one is Jiang Peng, and the other is naturally Ma Yun.

Ma Yun knows a lot. It's a joke right to be Wu Liang, but Wu Liang is really greedy.

Ma Yun's biggest feature is that she has good eyes, and it might be better if her eyes are small and focused.

Among the people he recruited, many of them were able to stand alone.

Wu Liang was greedy by these talents, but Wu Liang believed that he could not keep these people. Wu Liang didn't know how to use the people who had been brainwashed by Ma Yun.

He kept talking about it from time to time, reminding Ma Yun, "Come on, be careful when I dig your wall!"

However, Wu Liang believes that there will be no shortage of talents who are determined to operate the Internet. From the beginning, the establishment of the Internet of the Celestial Kingdom has referenced too many foreigners' models and has taken too many detours.

Foreigners would know how to operate such a thing, but the celestial dynasty has it, and more and more people are now discovering the importance of operation. Even the general manager of the broken company before Wu Liang crossed over would use Internet operations as an example from time to time. child.

Therefore, if Wu Liang really made up his mind to dig people, he would definitely not be difficult.

His advertising company does this business, and treats this job as a serious job. It is a serious profession and an industry that can provide so many programmers with a new way out. ——Can't have a toast to the programmer, right?

It is true that Feng Xiang has done a good job in this area, and he will also bring up if there are no people. Wu Liang only needs to provide financial support, so why bother to insert personnel?

This kind of nasty trick is nothing to do with the acquired company. It is really inappropriate for Feng Xiang-it is not conducive to unity. The so-called trust and decentralization are also positively related.

So Feng Xiang and Wu Liang also called Ali to him and asked him to come to Ali for a training. Of course, the main thing is Ali? Do you want to learn Ali? For the various settings of advertising spaces, external prices and so on.

At the same time, there is one of the most important tasks, that is, "making stars", so that the entire celestial dynasty can understand that a brand new brand can be achieved through Taotao.com.

Feng Xiang's family is a wine maker. At one time, he used to provide pure liquor to Qinling Pharmaceutical and determined to be a qualified supplier. With the violent sales of Qinling's Maca health wine, Qinling Pharmaceutical made his own Two lines were also cast, which basically met his own needs.

As a result, the wine market in Feng Xiang's family is slightly worse. The most important thing is that Mr. Feng has also expanded his production line and has some excess capacity.

The part of his current business volume is custom-made wines. Wu Liang’s advertising company entertains wines at the annual meeting and the usual receptions, and everyone commented very well.

Ma Xiaoju is also using everything.

Calling Feng Xiang this time is to push Feng Xiang's wine to the market.

How to push, Wu Liang has a mature template, that is Jiang Xiaobai.

As an intruder in the liquor industry, Jiang Xiaobai spent seven years exploring, but it only took Jiang Xiaobai more than one year to go from the Shancheng market to the national market. This year is a fully utilized network channel.

There is IDG's credit, and Jiang Xiaobai is one of Yan Yisheng's investment masterpieces. Wu Liang moved out the masterpiece for his own woman in advance without any guilt in his heart.

The most successful part of Jiang Xiaobai is that he has given new connotations to liquor, warm, powerful, inspiring, and attitude. This solves the aging problem of liquor brand image from the perceptual level and drinking culture.

In other words, the ancient literati and innocent people used alcohol to make gifts. The image of this traditional liquor is more mature and bigger. However, young people need a more relaxed and simple brand image, and they have the independent spirit of young people in it.

In addition, Jiang Xiaobai solved the problem of spicy, strong, and easy to get drunk, and used Xiaoqu Kaoliang Liquor's fragrant taste to cater to young light consumers.

If there must be a summary, it is to subdivide the liquor market-young people who consume lightly. What the Tianchao market lacks is such a transitional product between beer and liquor. Jiang Xiaobai is aiming at this part.

Wu Liang made stars, of course, he would choose near water towers. Feng Xiang's winery is the most suitable. The quality of the wine is now. Gujing uses Daqu Luzhou-flavored liquor. Naturally, there is a taste like Xiaoqu sorghum.

Feng Xiangjia has both tastes.

Hearing that Wu Liang wanted to recruit, Feng Xiang also brought Hangzhou to his father.

It was also the first time Wu Liang saw Daddy Feng. In the face of his elders, Wu Liang maintained enough respect. For nothing else, at the end of each year, Daddy Feng still thinks of himself.

Feng Xiang’s father looked ruddy and looked like a person in his forties, but he was actually over fifty. Perhaps because of long-term drinking, his body was very tough and his voice was loud. He smiled when he saw Wu Liang He stretched out his hands, laughed and shouted, "Noble man!"

Wu Liang didn't dare to be called such a name, and hurriedly held Feng Lao's hand with a smile and replied, "Uncle Feng is serious, Feng Xiang helped me a lot when he was on the Dapingyang Computer Network!"

Feng Lao Busi replied politely, "One yard goes to one yard. Today, I brought the best wine I brewed myself. It has been stored for 25 years. This kid Feng Xiang was not willing to drink it when he got married!"

Wu Liang felt a heavy gratitude, Zhengguqian declined, and Jiang Peng next to him muttered, "Feng Qingyang said that you can't drink at noon!"

Wu Liang's attention was immediately deflected. He glanced at him, smiled and slapped haha, and the thought of refusing was gone. This face hit him on the head, how can this be tolerated, "Uncle, your mind I took it. The company has regulations. Even at noon, I will invite you to eat authentic Hangzhou dishes with your wine. It is also a good story!"

Old Feng smiled and agreed, Wu Liang introduced Ma Yun to him, but Jiang Peng ignored it automatically.

Everyone moved to Guangmingding, which is the meeting room. Wu Liang turned on the computer and plugged in the USB flash drive to explain in person.

This is the first time Feng participated in such a scene, and he felt a little bit entering the Grand View Garden.

Wu Liang took Feng Lao and sat beside him with a smile, widening his heart, "Uncle Feng, you are an expert in the liquor industry. You can give me more guidance on my shallow opinions!"

Feng Lao said hurriedly, "Don't dare to be", but he relaxed a little in his formal sitting posture.

Wu Liang began to introduce, to be precise, should it be for Ali? These people are in class and they can do too much.

"The main topic today is the star-making function of Ali? That is to say, how to let merchants know that the existence of the platform is an expansion of the manufacturer's sales channels, and only rely on the Internet to develop a top brand. He called it an Internet brand!"

Perhaps the brand that Wu Liang chose is still somewhat dependent on the establishment of traditional channels. Feng Yuwu's mobile phones and Squirrel brand nut products may be more suitable for starmaking.

However, even products such as baijiu can establish their own brands through platforms such as Taotao.com, so what's the other possibility?

There are countless opinions on the Internet leading the show to sell liquor, and there seem to be few successful ones. This is why some people begin to question that liquor is not suitable for the B2C model.

However, many of them have succeeded. Jiuxian.com, Yajiujiu, and Meijiu.com have not made a lot of achievements except for these mixed enthusiasm.

Those who disagree have their own reasons. Jiang Peng seems to have been on the bar with Wu Liang, and he has no scruples about Wu Liang being a special consultant for Ali. !"

Wu Liang didn’t care, and signaled Jiang Peng to continue. Jiang Peng was not polite, "Liquor sales on the Internet must first solve the transportation problem, right? Other people like to buy alcohol in the store. A week has passed since I sent it back?"

Wu Liang smiled faintly, "I have 20% of Shunfeng's shares in my hand. I think I will solve the transportation problem of liquor within a time limit. It shouldn't be difficult?"

Jiang Peng was stunned, the big guy was really big, and his thinking about issues was different from others, and he shrugged helplessly, "Okay!"

Wu Liang looked around for a while, "Do you have any other questions?"

No one said anything, in the face of the rich man pretending to be one, who can do?

Wu Liang continued to play the slideshow. At the beginning of the slideshow, he talked about the advantages and disadvantages of traditional channels and online e-commerce channels.

“As a wine industry, because its consumer groups are distributed in a wide area, and most sugar and wine products belong to mass-demand products, the selection and design of channels will be applied to deep distribution, intensive distribution, and multi-channel distribution. mode.

There will be multiple distribution layers and a large number of distributors under the general agency or general distribution. In the selection of liquor channels, supermarket stores, retail stores, catering stores, and community convenience stores are all included in the channel development category.

Through this channel design, a deeper level of distribution is achieved, enabling products to reach farther regions and cover the most extensive consumer groups.

This is the advantage of traditional channels!"

Ali? There are many similar talents among them. Wu Liang’s analysis of traditional channels can be described as insightful. “It’s just like Qin Ling Pharmaceutical’s Maca Health Liquor adopts such channels. Mr. Feng should have investigated!”

For Feng Xiang’s father, starting a business at the age of fifty is an extremely motivating thing in itself. He also knows what Wu Liang said very well. After all, his winery is used near his home. The model is nothing more than a smaller head, and the big frame remains the same.

Regarding the pros and cons of this model, Wu Liang also elaborated later, "Although this approach of traditional channels can bring the above benefits, it also has its inherent shortcomings, that is, the extension of the channel level distribution front leads to sales management. With the increasing difficulty of brand management, the terminal sales price and the high cost of management personnel, the market management system formulated by the manufacturer cannot be thoroughly implemented and implemented."

This kind of thing is a problem that every manufacturer will face, especially the formulation of a sales price, which needs to be adjusted dynamically at any time, with various sales policies.

Such a problem exists in channel sinking.

It is very well done in traditional channels, and one cannot fail to mention one of the current hot laptop brands, that is, Shinto Computer. Wu Liang visited Shinto’s boss years ago.

The six-hour strategy of Shentong Computer has solved this problem. However, how many manufacturers can do this in the country?Very few.

With the comparison, the advantages of the network channel are described in Wu Liang’s slides. "The consistency of the network channel in brand communication management, the quickness of new product launches, the control of distribution levels, the statistics and analysis of distribution data, and the terminal Consumer information feedback and online research, fast and direct sales promotion information, 24-hour access, etc. have unparalleled advantages over traditional channels."

After Wu Liang said this, he deliberately glanced at Jiang Peng, which meant he was saying, "What is the point? That's it! In the future, when wooing various manufacturers to cooperate with him, these conceptual things will be thrown out. Besides, pretend to be the first one. What is professional? This is professional! Ali? There is still too much to do in this regard!"

Ma Yun’s spirit was refreshed. He has been wondering why his ashamed customers are rarely lost. It seems that these are Wu Liang’s roles behind the scenes. He casually said, "Thanksgiving, look back. I have to study this information carefully!"

Wu Liang nodded indifferently. It was not his personality to cherish himself. The starmaking operation still needed Ali's team to operate.

Wu Liangyang talked eloquently for more than half an hour and said everything that should be said or not. From his speech, it is not difficult to find that Taotao.com's advantage lies in the huge online traffic. Does Ali exist? This is the meaning of.

Besides, Baijiu can become an online brand. Are other gadgets still a problem?

Wu Liang said so thoroughly. If Jiang Peng can't see clearly, then don't take the position of his supervisor. It's best to choose another suitable person.

However, Ma Yun is still very optimistic about Jiang Peng's personal ability, but Wu Liang's steps are too large, making him a little unable to keep up.

It's not difficult to understand. Ma Yun has a feeling of guarding Baoshan without knowing it. Why is Wu Liang holding on to the advertising space of a good age? He naturally understands what this advertising space means.

And what Wu Liang said, including what he meant by Taotao.com's request to imitate the novels of the starting point Chinese network, is the same, turning any corner of Taotao.com into a product display, or called an advertising space. .

Of course, Wu Liang smiled and asked whether he wanted to buy Ali. This is probably the purpose.

Thinking of this, Ma Yun suddenly felt that Dapingyang Computer Network seemed to have become his biggest competitor, and Wu Liang singled out all the people in their house, which was a bit scary.

If it is only through the activities of making stars to give Ali a clearer explanation of how to develop in the future, then Wu Liang is obviously underestimated.

"Online channels are closely related to the advertising space of Taotao.com, and there is another important thing. Manipulating SEO to get a good ranking. Teacher Ma should know better than me!"

Ma Yun did not speak, and Jiang Peng explained, "Keyword ranking!"

Wu Liang smiled and skipped this topic directly, "Jiang Peng and Feng Xiang should communicate this matter! Feng Xiang is very experienced in this area!"

This is true. Feng Xiang is doing this kind of work for online promotion. How many networks he has contacted are doing the same thing, plus Wu Liang’s position in Thousand Baidu and Dapingyang Computer Network, this work is booming , Has become one of the biggest features of Wuliang Advertising Company-online promotion.

In the end, Wu Liang just threw the brand "Jiang Xiaobai" out.

"Suddenly I found out that many of my good friends had already lost contact unknowingly. It turned out that friendship is like a cup. It takes a while to stay alone."

"Those who go farther than you are not necessarily smarter than you, but they walk a little more every day. The so-called "miracle" in the world is just synonymous with persistence and hard work!"

"I have a bottle of wine and I have something to tell you."

"I am Jiang Xiaobai, life is very simple!"

"To Youth

Sometimes we do wrong things,

It's because when you should use your brain, you use your emotions.

Sometimes we say the wrong thing,

It was because he drank Jiang Xiaobai when it was time to drink.

Don’t do wrong, don’t say wrong,

Youth is gone for nothing."

What Wu Liang showed were the words he had seen on Jiang Xiao's liquor bottles. They were excerpted and placed on the slide. The packaging of the bottles was directly exchanged by Wu Liang with the compiled value.

The picture best illustrates the problem, but Wu Liang asked quietly, "Feng Xiang, would you drink this kind of wine?"