Wuliang Advertiser

Muji’s footbath company, to put it bluntly, is a grocery store.

It's a bit like small Lingnan products, but the quality is much better.

This is not to say that the quality of Lingnan's small commodities is not good, but that demand determines everything.

The main purpose of girls who are keen to visit the small commodity market is to find some small things they like, such as rubber bands.

It’s not that there are no hair-tying rubber bands in ordinary supermarkets, but there is always a threshold for these things that can enter the supermarkets, such as quality, such as price, etc. The most important supermarkets have limited locations and small commodities. The market can sell rubber bands in a small shop, but supermarkets will not give up limited space to these gadgets.

Isn't the profit of vegetables higher than anything?It can also attract passengers.

Of course, the 2 yuan store used to be very popular, but it will not last long. The development of the enterprise ultimately depends on quality. With the role of Taotao.com platform, more small commodity wholesalers have also moved their stores online. There is no shortage of production companies.

It is false for these companies to say that they do not want to develop, or that they do not want to make a lot of money.

Therefore, Wu Liang's design has a place to be used, which is also an important part of Wu Liang's star-making activities on Taotao.com.

Ma Yun arranged for people to sort out the top 100 production companies through the transaction situation, and produce a variety of goods, covering all aspects of life.

Wu Liang selected ten of them, including hardware products, underwear, luggage, daily necessities, lighters, etc., and gathered these businesses in the first Taotao.com training forum.

The purpose is not only for class, business cooperation is the most important part of it. Participants require that the boss is the first, and the second is that a designer must participate.

The most important thing is full board and lodging.

From the perspective of hosting the conference, the most feared thing is that no one will attend. Free board and lodging is the most important means to attract popularity. Ma Yun supports this.

A few days before the meeting, Wu Liang's main work in the morning was design.

He randomly found an inkjet printer and connected it to his computer, and began to exchange the compiled value for what he needed.

Thanks to the first aid in Linhai, Wu Liang himself still had some compilation value. He remembered that he had browsed pictures of small commodities on Taotao.com, such as electronic lighters.

When he was a street writer, he had studied the electronic lighter. Of course, he downloaded various materials from the Internet and studied it thoroughly. He is no stranger to this thing.

At the dinner banquet of the training meeting, Jiang Peng attended on behalf of Ali, and Wu Liang, as the main teacher, gave a speech.

On the second day, in Ali’s training classroom, the first Entrepreneurship To Become Rich Forum was held. Ma Yun gave a passionate speech on behalf of the organizer. Most of the time, he brags about the role of Taotao.com and hopes that everyone will unite closely. Wait.

Wu Liang explained the development of small commodities like the participants, what should be paid attention to brand promotion and packaging, especially the protection of some intellectual property rights such as design, the design and development of various related derivatives attached to products, etc. .

In short, it is to provide you with an idea of ​​how to develop.

Of course, this is not the point. The point is that Wu Liang, Ma Yun, Jiang Peng and others attended the symposium in the afternoon. The meeting was hosted by Jiang Peng.

Jiang Peng is also a quick-spoken person. He finished the question in a few sentences and told everyone the purpose of shouting. "First, Ali provides advertising so that each company's products can get more attention; second, it combines each company's products. The status of the enterprise, Mr. Wu Liang, Ali’s special consultant, will provide you with ideas for enterprise development. Okay, the seminar will start now. Please, Mr. Liang from Yiwu, who is in the lighter business!"

In fact, President Liang’s lighter is blunt. It is a high imitation. The kerosene lighter can be regarded as the most successful one in the world. The quality is fair and almost unreliable. With this business, Mr. Liang can be regarded as having a small wealth. He was the first to respond to Taotao.com. He understands the power of Taotao.com's platform, which can be seen from his shipments.

Mr. Liang’s hair is slightly thin and his head is bald. On the contrary, he appears to be extremely energetic. With Wu Liang’s diagnosis, he unceremoniously took the lead in speaking. “First of all, I would like to thank Ali for giving us such an opportunity to communicate. I am honored, thank you, and I I would like to say to Consultant Wu and Teacher Ma, I like your desert camel very much!"

President Liang gave a flattering, Ma Yun was stunned, and started talking with the microphone, "Thank you, President Liang!"

Mr. Liang nodded and started asking questions, "Counselor Wu, your experience is quite inspirational for us, but there are only scattered reports on the Internet. I remember the sentence you once said, "You have thousands of people here. Thousands of ideas', I think, if we come today, we can get some of your ideas, right?"

Wu Liang patted a thick pile of materials in his hand, all of which he had prepared these days, "I said this two years ago, but it seems to the world that I will only toss on the Internet. Actually, I have more good ideas physically, but no one came to me, so I took the initiative and invited everyone to come over!

The thick pile in my hand is part of my design. Of course, there are patents and everything!Can be authorized to everyone!"

Mr. Liang looked at the thick pile of drawings in Wu Liang's hand with great enthusiasm, and hurriedly asked, "Consultant Wu, just say what you have for it!"

Wu Liang looked at Ma Yun. It was time for him to appear on the stage. Ma Yun was not welcome, "Your products can only be sold on Taotao.com except for physical stores!"

For these people, such a condition is actually impossible to talk about. In 2004, the C2C shopping platform was still ahead of Taotao.com. Things are not sold on Taotao. Go to other small stations?Nobody's head is so pretty.

President Liang hurriedly stated, "Teacher Ma, your conditions are the same as without conditions!"

These business owners didn't know the true purpose of Ma Yun's words, Wu Liang understood.

To cope with the impact of so many e-commerce platforms, Ma Yun has his own confidence. One is to pay only, and the other is to implement a free strategy for all C2C merchants. His profit mainly comes from the precipitation of funds from only pay. , The other is the advertising business of Alibaba, the revenue memory of Taotao Mall.

However, being confident is on the one hand, he needs to transfer many potential businesses to Taotao Mall, and on the other, stable businesses.

No business, everything is floating clouds, even if the conditions you give are more generous and you can't make money, tell me Cai Guoqing!

Therefore, Alibaba will sign 7 billion advertising cooperation contracts with many traffic platforms, such as Douyin and Kuaishou, to obtain traffic each year.

The purpose is to maintain the No. 1 e-commerce platform on Taotao, so as to attract more merchants to settle in.

Similarly, what Wu Liang did at this time is to win over these merchants. Wu Liang believes that with the continuous investment in the e-commerce platform of foreign brands, private contacts with these merchants will definitely continue.

Ali was able to intervene early, which is a precautionary move.