Wuliang Advertiser

"Luo Lai?" Ji Dafeng was obviously confused, shook his head and said that he had never heard of it.

Yan Yisheng, who was listening together, interjected, "Luo Lai, I know, the bedding we buy is of this brand!"

Wu Liang smiled and nodded, "Yes! The quality is good!"

The two of them sprinkled dog food unscrupulously. Ma Yun looked upon it as if he hadn't seen it, but just casually agreed, "I have to buy a set when I look back!"

Wu Liang's villa in Hangzhou has been successfully renovated, and Yan Yisheng is no stranger to these brands in the final decoration.

With her explanation, Ji Dafeng's expression was a bit silly, and said on the spot, "Our products are by no means inferior to any domestic one!"

"Ji always has this self-confidence, which is also the purpose for us to invite President Ji to come over. Luo Lai Home Textiles can be said to have a very unique vision. His uniqueness is that he accurately discovered the pain points of this industry-three years in 2003. There is no decent brand in the 160 billion market? Even Luo Lai, his sales volume in 2003 was less than 100 million yuan. I would like to ask Mr. Ji, why can’t your home textile company take the same brand as Luo Lai Home Textile The road?"

Ma Yun made up the knife, "It is not a shame to imitate the footsteps of successful people!"

Ji Dafeng's expression was straightened, and he put away the distress just now, stood up and sincerely apologized to Wu Liang, "Counselor Wu, please don't mind if Ji was disrespectful before and go to Counsel Wu!"

Wu Liang waved his hand and replied with a smile, "President Ji is polite. My advertising company undertakes the business of brand development. If Mr. Ji is interested, let's go down and talk! Don't digress at the meeting!"

After Wu Liang finished talking and laughed, he took out a document bag from his data pile and took out a piece of A4 paper with the four large letters MUJI written on it, and the four words Wu Yinliang underneath. This is a brand. logo.

He held it in his hand, Ji Dafeng was a little puzzled. This is obviously a brand of a company in the foot basin. What does Wu Liang mean to show him?

As a result, Wu Liang was very proud to introduce to everyone, "Muji this company must be known to many people. It is a grocery store with foot basin! Registered a brand in Tianchao and also registered a sales category. Some time ago, my Wu Yin Liangpin’s mobile phone also had a battle of words with the company that owns this brand!"

Yan Yisheng began to laugh when he heard the three words for the grocery store. He covered his mouth with a smile on the side, and Wu Liang shrugged, "It was originally a grocery store, I dare say, give us the product portfolio of the twenty bosses here. Get up, you can build a chain store like Muji!"

After Wu Liang finished speaking, he regretted it. It was a bit troublesome, so he quickly explained, "To build a market like IKEA, there is still too much way for China to go!"

The appetite that he had just raised was suppressed by himself. Wu Liang quickly returned to his previous topic, "Why do you talk about saliva fighting? The other party sent me a lawyer's letter. I found it troublesome. Five hundred thousand, I bought it for the other party’s brand! That’s right, it’s the brand in my hand!"

After Wu Liang finished speaking, he lifted up the piece of paper with Wu Yinliang's product, so that everyone could see it more clearly.

Ji Dafeng felt unbelievable, "Isn't the Pedal Man registered?"

Wu Liang smiled, "I have registered, but the 23rd category of bedding is missing from the registered category. It was registered in advance by a company in Beijing. The company I was fighting with was, so, now this The brand is in my hands!"

Ji Dafeng asked subconsciously, "Transfer?"

That was what Wu Liang waited for, "Muji Company is really coming, can Ji always carry it?"

"This..." President Ji was immediately stuck. Muji Company has already established a branch in Wanwan. Sooner or later, it will be a matter of entering the country. By then, Ji Dafeng's small arms and legs may not be able to carry it.

But Wu Liang is not afraid. Since he dared to buy this brand, he was naturally determined. The most important thing is that he knew that Mu Ji once sued the Kapok company, and finally ended in failure. It is also a sound for the various companies in the Chinese dynasty. It's a wake-up call-how can such a big company also fall on the way to a brand?

Therefore, it really takes a long way to awaken the brand awareness of Tianchao people. It takes enough tuition to understand the importance of branding.

This is why Wu Liang printed the topic. The brand is in his hands. Even if Muji Company sued Ji Dafeng, he, as the owner of the brand, can completely cover Ji Dafeng.

Now that Yu has taken the bait, Wu Liang saw that Ji Dafeng was retreating, and he did not hesitate to answer, "Since Ji always has concerns in this regard, Muji's brand can take the form of authorization. I will bear all the risks. ?"

Ji Dafeng also thought about the mode of cooperation. Seeing Wu Liang's big deal, he couldn't believe it. After hesitating for a long time, he was about to agree. Another person not far from him is also a home textile, from Gaoyang, Hebei Province. One of the bosses said, "Consultant Wu, authorized Wu Yinliang's brand to me?"

It is a good thing for someone to compete. As soon as Gao Yang’s boss spoke, Ji Dafeng immediately became anxious and stood up and roared, “Mr. Ho, why bother to take my good deeds?

When he saw this, he snorted coldly, "I know it's a good thing, and I'm still pushing back and forth. You are not rare, and some are rare!"

Seeing that the scene was a little out of control, Jiang Peng hurriedly said, "Mr. He, Mr. Ji, sit down and say slowly, Consultant Wu can invite two of you over. He must have his thoughts. Why bother? "

Seeing that Jiang Peng gave the ball to himself again, Wu Liang was speechless for a while. He had to let himself buy the brand for this 500,000 yuan to earn back, but his face remained calm and nodded gently. Now that it comes to this matter, I have another idea!"

Wu Liang’s thoughts can only come from advertisements. He worked hard to write a book, took a piece of A4 paper, and wrote the copy of two advertisements in just a few minutes, and at the beginning of the copy, he wrote a sentence, "No All bedding products are suitable for fruit sleep, XX provides you with the ultimate fruit sleep experience!"

Two commercials, one is a ceiling perspective that records the process of a couple of boy and girl friends from falling in love to breaking up, interpreting "our youth is all in the bed sheet of sleeping fruit!"

The other is the many weird incidents with his roommates caused by the protagonist Funny Beep because of his habit of fruit sleep.

The first advertising film once caused a sensation on the Internet and successfully achieved the effect of brand exposure. Facts have also proved that the advertisement has brought the brand into flames.

However, there are also people who disagree. They quoted a sentence from David Ogilvy in the book to refute, "Don't put up an advertisement that you don't want your family to see!"

That is, the social breadth of advertising creation. After all, this is a bold exposure and is not suitable for viewing with family members.

However, the success of the advertisement lies in the fact that the slogan not only attracted the attention of youthful young consumer groups, but also explained the commodity attribute "sheets", and quietly hinted at the "comfortable enough to sleep" commodity. Features.

To put it simply, it is a good copy that kills three birds with one stone.