Wuliang Advertiser

Ji Dafeng took a closer look at the ad copy, and didn't think there was anything special about this ad.

but,

He doesn't understand, but Jiang Peng understands. Is Ali's supervisor not a silly talent.

Wu Liang was able to complete an advertising plan on the spot in just over ten minutes, which gave Jiang Peng a new understanding of Wu Liang. The legendary advertising master really deserves its reputation. He once again remembered the work written by Wu Liang. This online best-selling book, "Golden Ad", is still on my desk, and I open it from time to time to find some inspiration.

He originally thought that this textbook-like advertising textbook might only be valued by people in the industry. After reading it carefully, he realized that this is not just a textbook for advertising practitioners, but more from the perspective of advertising psychology. Show people how a good advertisement should be done, and ordinary people are also suitable for reading.

Wu Liang's advertisement made him feel itchy for a long time, and he couldn't help but ran to Ji Dafeng's side and reached out to accept the plan of the advertisement. His eyes lit up under the scrutiny.

The commercial is a short film. The camera is shot from the ceiling. In the film, a bed records the three stages of the hero and heroine from meeting, falling in love, and breaking up.

Whether it's getting drunk, falling in love, or sleeping alone after a breakup, it's all related to the bed, and it's also related to sex.

Youth, hormones, love, skin-to-skin dating... is a set of very real scenes among young lovers, and it also fits the beautiful fantasy or memory of love.

Therefore, even if there is no narration to explain and sensational in the whole film, it is enough to arouse the emotional resonance of countless audiences.

Of course, such a dirty commercial can only be thought of by Wu Liang, right?Just look at the copywriting on Double One!

Anyway, this is a very peculiar commercial. Jiang Peng felt that way at first, but after thinking about it again, he was shocked and shocked. Wu Liang was going to create a gimmick, and it was a big shot. Just extraordinary.

Ji Dafeng was thinking about the meaning of this advertisement. He was already admiring when he saw Jiang Peng shaking his head and thinking, the monkey asked anxiously, "What does Jiang think?"

Jiang Peng looked at him and smiled, "I will buy a set with this ad slogan!"

Ji Dafeng was shocked when he heard this, "Is it that amazing?"

Jiang Peng put on an unpredictable look and told him, "Do you know how much the ad slogan "Drink Wang Laoji if you are afraid of getting angry" is worth?"

Ji Dafeng scratched his head awkwardly, telling the truth, "I don't understand this very much!"

Jiang Peng suddenly felt that he felt like playing the piano with cows, "Oh, then please come back and ask friends in the advertising industry to find out!"

It’s not uncommon for an ad slogan to prop up a brand story. There is a saying in the industry, "The slogan is well thought out, and the brand is famous early!"

The ad slogan given by Wu Liang covers three elements, playing a card of sentimentality.

Nowadays, consumers choose a brand not only because of good things, but more people will choose a brand with the same values ​​as themselves.

For example, some customers have reminiscences of time-honored brands and old tastes, or have a special attachment to their motherland and hometown, or have a kind of nostalgia for the things they have personally experienced, and they will resonate with them. He or she will feel that choosing this brand is A kind of pride is a sense of belonging.

In the previous life, Dapu Home Textiles, the owner of the ad slogan, relied on this ad slogan to be staged on JD. In just a few hours, this film not only snatched the attention of advertisers, but also focused on prestige, micro-strike, and fighting. Social platforms such as Huaban caused an uproar. In the promotion of e-commerce bedding products flooded with rational appeals, consumers were captured with sensibility.

It quickly became the forefront of the national textile brand, and cooperated with Luolai Home Textile to realize its brand dream.

However, now, this advertisement and the advertisement only exist on paper, and the real effect is unpredictable, and it is normal for Ji Dafeng to not understand it.

Advertising is not something that the boss will surely catch if he says it is right.

So Jiang Peng has a feeling of playing the piano, and Wu Liang suddenly felt a sense of frustration with cannons and mosquitoes. He used tens of millions of advertising plans to deal with a small brand that just wanted to make a world on Taotao. This is really true. Some are overkill.

The scene of surprise and surprise that Wu Liang was expecting did not appear, and he was a little disappointed. He planned to hand over the scene to Jiang Peng after solving the third e-commerce.

Ji Dafeng finally agreed, and Wu Liang also successfully accepted an advertisement, but the production of such an advertisement is estimated to be unable to recover the cost.

Ma Yun saw Wu Liang's mood suddenly drop, and he knew what was going on after a little pondering-these small customers should not have been received by Wu Liang himself.

For his advertising company, Ma Yun has also learned that there has been a whirlwind of emotions in the industry, and he can be regarded as a rookie in the advertising industry, and this rookie is actually sitting here and doing advertising planning for these junior processing companies. And brand planning.

The most important problem is that these people don't know the goods, and Ma Yun also feels that the battle seems a bit big.

Seeing the third merchant, the owner of the fountain pen manufacturer Golden Crown Gold Pen Co., Ltd. stood up. He had been watching the scene with cold eyes. It was also clear that Wu Liang went from excitement to depression. He thinks that if this continues, I am afraid that today I'm afraid that the forum will not go on anymore. It is a serious thing to be able to get two advertising ideas from the legendary advertising giants as soon as possible.

"Consultant Wu, Dong Ma, Minister Jiang, please allow me to introduce myself. I am Huang Xide, the chairman of the Duke of Deutsche Pen. I am honored to be able to participate in the brand promotion activities organized by Ali. In fact, my company's development is still good, but these The brand developed in 2015 and gradually became a high-end brand. Everyone knows that the demand for high-end products is still relatively small. In order to survive, companies still need low-end products to occupy the market!"

Huang Xide picked up the disposable signature pen in his hand and shook it, and said helplessly, "Everyone knows that this kind of disposable signature pen is easy to use and cheap. Almost everyone has abandoned the fountain pen and switched to this simple one. Things, our company is becoming more and more difficult to make, even if our products are designated as a gift designer and manufacturer for the first F1 Grand Prix of Magic City, after all, the demand is small, and the market is also small! What solution does consultant Wu have? ?"

Wu Liangzheng was playing around with the signature pen in his hand. It was as fast as a hot wheel, and he was thinking about it, "It's obviously a golden crown, how did you become a duke?"

When Huang Xide finished asking questions, the signature pen in his hand accidentally fell off because of the pause in his thinking. It bounced on the table and fell to the ground. Yan Yisheng saw it and quickly put the signature pen in his hand in front of Wu Liang.

Ordinarily, Wu Liang's behavior seemed a little disrespectful on such a formal occasion, but Wu Liang also has his own explanation. You don't trust me so much, so why should I be rude to you!

Huang Xide was still standing. Jiang Peng, as the host of the meeting, could still see the high eyebrows and low eyes. He quickly and politely asked Huang Dong to sit down and speak.

Wu Liang reacted and asked very politely, "Huang Dong, what is the relationship between the golden crown and the duke?"