Wuliang Advertiser

The plan Wu Liang gave is a complete solution from brand to product.

Shajing oysters are valuable in a fresh word, while traditional canned food solves the problem of fragrance and has nothing to do with freshness.

Compared with hairy crabs, Shajing oysters have too many things to develop.

Take a refrigerator as an example. With cold chain transportation, you can go directly to major supermarkets. This kind of attraction will not be unexpected. One thing he needs to do is to integrate resources.

Among the plans planned by Wu Liang, this is also the most important point. The resources are not integrated. If these guerrillas are allowed to play, the biggest brand of Shajinghao will be corrupted.

Even now, how many people will buy the dried seafood of Shajing oysters?

It's amazing that you can take it back as a local specialty and taste it fresh. Coupled with the lack of cooking skills, it is difficult to taste the essence of Shajing oysters.

An Jiliu participated in the entire meeting, until the end of the meeting, he was still dumbfounded. The original boss did the branding after he was really familiar with a company, rather than ignorant of the company, relying on his own head. A good idea to do it.

Aside from mentioning Anjiliu’s many thoughts for the time being, Wu Liang’s purpose of letting him attend is naturally to train him. Seeing that these Anjiliu he said are recorded in the notebook seriously, this serious attitude is worthy of Wu Liang’s reuse and promoted.

Wu Liang put forward several requirements to Wang Kailong. "First, the Shajing oyster brand belongs to Pengcheng. Wang Dongneng's right to use the brand should be enough for your business development. Therefore, he established a chamber of commerce with many local fishery companies. Or the Shajing Oyster Brand Promotion Association, relying on the strength of the association to obtain the Shajing Oyster brand registration, this is a step that must be taken."

Wang Kailong leaned to the side, and the middle-aged man in suit and leather shoes sitting next to him leaned in his ear and said something. Wang Kailong immediately stated, "Wu Dong, I understand!"

Wu Liang nodded and continued on the second item, "Second, in order to ensure the smooth flow of logistics, Shunfeng Chairman Wang Wei will serve in the association. I think this point, Wang Dong has no opinion!"

Wang Kailong said happily, "This is a good thing!"

"Third, in view of the quality of Shajing oysters, chilled Shajing oysters rely on downwind cold chain transportation to open up national sales. I met the owner of a local supermarket chain in Los Angeles and worked with him to create a direct supply system for Shajing oysters. , So as to occupy the market in Henan Province, this is not difficult!"

Wu Liang not only provided ideas for the development of the brand, but even found a good market. What else does Wang Kailong do not want, but he is still a bit confused, "The price of Shajing oysters is acceptable in the Mainland?"

Wu Liang rolled his eyes when he heard this, "Wang Dong's geographical distinction is very serious?"

Wang Kailong smiled slyly, "After all, where is the consumption level?"

Wu Liang shook his head disapprovingly, "Wang Dong, you have seriously underestimated the heart of every foodie! Can you not afford to eat abalone, can you not afford to eat oysters? It's all a matter of calculation!"

Wu Liang calculated an account for Wang Kailong, "Ordinary raw oysters are sold at the barbecue stall in Los Angeles, and the price of one is six yuan, while the market price of a catty of manhole oysters is about 30 per 100 grams. Selling to the mainland, the price doubles, and the table is marked with one hundred and two. This price is not unacceptable in the mainland! Not to mention the high-end hotels that specialize in seafood products! If Wang Dong is not at ease, he can go to Luohu himself. Take a trip to the city and learn about the market conditions!"

Wang Kailong pondered for a moment, "I still understand the truth that things are rare!"

"Fourth, the easiest way for the general public to boil oyster seafood products is to boil or steam them. Such products will appear to be a little single. If these products can be processed into semi-finished products, after vacuum packaging, I think it is more than just Peng. The people in the city will like it, and the mainlanders who lack cooking knowledge will probably like it more!"

This is a way of thinking. Wang Kailong didn’t realize the value in the middle. If Ma Xiaoyang was next to him, he would definitely call out "wonderful"—their Majia Spice made this kind of semi-finished stuff, fried chicken ingredients and The great success of braised pork has made their family taste the sweetness, a simple packaging factory can satisfy, and the profit of the product has increased by half.

The most important thing is that with packaging, you can build your own brand. This is the core of Wu Liang's brand promotion of Shajing Oyster.

Wang Kailong is a little bit unsure about investing in such a processing plant, but the person next to him brightened his eyes and asked Wu Liang's words, "Wu Dong means that raw food becomes cooked? After freezing, go home and steam it in a steamer. In five minutes it became a dish on the table of an ordinary surnamed Bai?"

"Yes, you can taste the local delicacies of Pengcheng when you cook it at home. It's drooling when you think about it!" Wu Liang replied with a grin. He saw that Wang Kailong was still ignorant and couldn't help but give a hint, "In addition, there is Packing, there will be Baolong Aquatic Products' own brand!"

Wu Liang awakened the dreamer, and Wang Kailong finally realized, "Wu Dong has been around for a long time, dare to be here waiting for me! Haha, admire!"

After Wu Liang said these four articles, he didn't leave much time for everyone, but signaled An Jiliu to hand over the final brand promotion contract to Wang Kailong, "I ask Dong Wang to review this contract."

Wang Kailong picked up the contract and looked at it carefully. When he saw the final quotation, his expression was a little distorted, and when he handed the contract to the person next to him, both of them looked stunned.

Angie Liu could see clearly, and said to her heart, "Bad dishes, don't be scared by the price!"

Sure enough, the two of them murmured for a long time, and shook their heads. Wang Kailong was very entangled, "Wu Dong, I admit that your plan makes us feel like a rush, but the price this year is 3 million. Is this a bit too high? ?"

Wu Liang appeared very confident, "Wang Dong Shaoan don’t be irritable. You have also read this contract. The quotation is divided into two parts. One part is what I just mentioned. The quotation is only 500,000 yuan. I think this price is Wang Dong. There should be no objections?"

Wu Liang meant to buy and sell strongly. Indeed, he said so much just now for what?

It’s not very good to say something like an idea. Since I can tell you about it, a consultation fee of 500,000 yuan is not a loss, and the price is not high. Besides, there is a downwind constraint, Wu Liang doesn’t believe it at all. , Would he be willing to take such a good path and stay in Pengcheng for development?

Wu Liang can even see that the person next to Wang Kailong obviously has an official background, and he will not sit back and watch that the great opportunity for the development of Shajinghao, a local brand, will slip away from him. This is a heavy burden for him. His performance is right in front of him, and how to choose is not difficult.

Wu Liang is right. It's like he has offered Majia Spice for three brand planning at different price points. How much money is spent to do big things and get matching benefits.

Without much hesitation, Wang Kailong nodded in agreement.

Wu Liang explained the origin of the other 2.5 million. "There are packaging design fees, brand design fees, and of course advertising costs. In other words, two million are spent on the media, not Advertising company income! In other words, Wang Dong is willing to spend two million to promote your own Shajing oyster brand!"