Wuliang Advertiser

Aifei’s list is not 100,000 yuan in total, and Wu Liang still has to provide consultation on the law of ruling, otherwise, if the store is closed directly, it will really be a big loss.

When Xia Qianjun received this call from Wu Liang, he wouldn't be depressed, but irritability would indeed occur.

He was upset, Wu Liang was even more upset.

After solving Liu Wenjian's problem, the other party hosted a banquet in honor of Wu Liang and his party.

I ate flower wine, accompanied by the two models I saw in the mold hut in the afternoon.

The model has a very good figure, and his face can be beaten up. However, Wu Liang's headache is that there are two others waiting to be served at home, and he is not sensitive to these two.

If you don't say that the men are all big pig's hoofs, seeing that Wu Liang has been cold and cold, the two did not look for themselves, and instead leaned in like Anji Liu.

An Jiliu was dug by Wu Liang from the Devil Capital, just when the body needed it most, but in front of the boss, he had the heart but not the guts for this obvious opportunity to take a card.

In addition, Wu Liang had something in his heart, and the atmosphere couldn't be lively because of how to eat the flower wine.

Everyone should eat a potluck, drink no wine, and end hastily.

On the way back, Wu Liang kept wondering what to do when he went back.

He had something the night before and didn't go to see An Kaka and his boyfriend. That's why Chu Ziman came to Yangcheng, and Yan Yisheng obviously regarded Yangcheng as his own territory, and he would come back directly every weekend.

Coincidentally, these two days are weekends.

Chu Ziman was empathetic, saying that the supervisor of Guangdong Province had a meal together, and he was tired after running the market for a day and didn't want to move, etc., living alone in the hotel, which made Wu Liang feel guilty.

Wu Liang couldn't help but also learned her to put work first. In this way, at least there is a reasonable excuse, "Busy at work!"

Early the next morning, Wu Liang sent Yan Yisheng away and continued to work. He had more important things to do.

The European Cup has already begun to promote in China Television, and various websites on the Internet have also published columns on the European Cup to share this rich feast.

There are also promotional advertisements for the stars' magical Lisbon trip for download on the Internet.

The four-year European Cup is really here.

As for the right of TV broadcasting, only China TV has its own rights.

Xia Hongbo, director of the advertising department of China Television, offered three packages, ranging from five seconds, fifteen seconds, to sixty seconds, with prices ranging from 50,000 to 40 million, which can meet different needs.

In just one month, Zhongshou's advertising revenue on the European Cup alone reached 600 million Chinese yuan.

This is inseparable from the exclusive broadcasting rights. In addition, I quote Xia Hongbo's sentence, "Many audiences have another psychology: advertising in China TV, especially a set of prime time commercials broadcast by China TV, is definitely a famous brand. Some To be a brand in the national market, it is worthwhile to choose Zhongshi to advertise."

Wu Liang agreed with this point of view. After all, the dominance of China TV has not been broken. In 2004, China TV was the best medium. There was no one.

Therefore, Wu Liang fully supports the decision of these customers to choose to advertise in China TV.

However, the advertisements during the European Cup did not include the auction on the day of the annual China TV advertising bidding day. That is to say, even the bidders must follow the European Cup advertising requirements to purchase themselves during the European Cup. The time period deemed appropriate.

Many of Wu Liang's customers want to play a ticket.

Even Double One was moved by this thought, but Wu Liang denied it. The reason was, "It was hard to stay up late to watch football, and you have to hand in your homework. Are you advertising or smashing your own sign?"

Needless to say about Bo Dao, Sui Bo, at the request of his boss, intends to advertise the new product launch on CTV 5 for the newly launched music phone, and let Wu Liang plan a one-minute advertisement.

Wu Liang thought of the song "I had a cold in that corner" for the first time. The title of the song is very peculiar, and the lyrics are even more exotic. There is only one English word, "Darling", used by Bubu Gao music phone. Yes, the advertising heroine is Song Huijiao. For Wu Liang, that is the memory of an era.

However, this is different from the feeling that the fighter jets in the Bodao mobile phone give people. The sudden change in the style of painting makes it difficult for people to change the inherent impression of the Bodao Island. Wu Liang was a little bit difficult for a while.

It is not difficult to understand that from the product itself, a mobile phone whose call quality is the selling point has suddenly turned into a music phone as a selling point. Such a change is a huge challenge for the company.

Sui Bo's appeal is that low-value-added products cannot bring the company's long-term development after all, and the music mobile phone must be firmly followed anyway.

Wu Liang unceremoniously despised Sui Bo's plagiarism, "Hehe, the music phone is my creativity, you mean let me use you to plagiarize my creativity to make an advertisement for me to kill?"

Sui Bo didn't mind Wu Liang's complaints at all, offering a big killer, "I have bought the most expensive period of the European Cup. The film runs for one minute and the production cost is 50 million. I want the finished product!"

Of course, the 50 million that Sui Bo gave was not all to Wu Liang. This included the cost of endorsement. Sui Bo didn't say the specific requirements. Anyway, as long as it is big enough-fan economy.

Wu Liang knelt down in seconds, he gave another advertising plan, from real's mobile phone advertising-piano room.

This is an advertisement that uses consumer psychology to the extreme.

The story is to the effect of a girl who hears music running on campus and enters the piano room, only to find that there is no one in the piano room, only a mobile phone is placed on the keyboard, making a pleasant sound.

The green and concise picture, the youthful background, and the beautiful campus style make people happy and happy.

The most important elements are there.

There is no redundant introduction in the entire advertisement, only music runs through it, highlighting the music function of the mobile phone.

In addition, the heroine's choice Wu Liang recommended is Wu Heyu, let her put on school uniforms, she is a pure and beautiful student appearance, anyway, Wu Liang has a taste, some infatuation can not extricate herself.

Choosing Wu Heyu also shows the audience of the product.

What Wu Liang did was not an advertisement, but a visual feast, a musical MV.

However, what does this have to do with football?

Well, no, so Wu Liang is not cold about Sui Bo's enthusiasm for the European Cup. His opinion is "Super Girl", which is a phenomenal program. The advertising cost of Super Girl's championship finals exceeds that of China TV's prime time. exist.

The most important thing is that it was originally a music phone. The consumer group was these little girls. They advertised to those big old men who watched football in the middle of the night. Hehe, really there is nowhere to spend money?

Therefore, instead of rubbing with a music phone, the effect of continuous bombing by mobile phone fighters is better.

The same goes for Wu Liang's advice to Sui Bo.

Sui Bo did not answer positively, saying that he would go back and ask the boss before making a decision!

Wu Liang smiled and hung up, "I am waiting for your good news!"

However, this scene of him, in Chu Ziman's eyes, really feels like Wu Liang has never seen money before, "It's only 50 million, so happy you are?"

Chu Ziman also wanted to get a closer look at Wu Liang's career. As soon as he went to work on Monday, he set off from the hotel to Wu Liang's company and witnessed Wu Liang negotiate such a contract.

It's just that the list is big or small, and the profit is not high. Chu Ziman really doesn't understand what Wu Liang is playing with?

Wu Liang smiled and held her in his arms, put his chin on her shoulder, and explained to her with a smile, "There is a famous saying in the advertising industry, you should be an advertiser if you don't be a president!"

Chu Ziman felt his beard stubble and twisted slightly, "I don't understand!"

"This sentence was said by a U.S. president. The advertising industry he founded has greatly changed and guided the buying habits of U.S. consumers, thus restoring U.S. economic standards after the Great Depression in the 1930s."

Chu Ziman was taken aback when she listened. She turned to her side and asked him with uncertainty, "Do you want to be such a person?"

Wu Liang nodded.

Chu Ziman was in awe and looked at him admiringly.