Wuliang Advertiser

Ma Yun praised Wu Liang's thoughts at the time and stated that before the movie was released, the theaters in Zhejiang Province would definitely be full.

Wu Liang disagreed with his approach, "Publishing goods is to spend his own money. With the demonstration effect, it is the key to let many theaters come to ask for cooperation!"

Ma Yun was stunned, and yelled through the phone, "A good girl is not worried about marrying?"

This is what it means, just let Ma Yun have a fine product!

The purpose of Wu Liang's call is, "You can't handle a software that sells tickets anymore, is it embarrassing?"

Just after the meeting, Ma Yun was in anger, suddenly choked by Wu Liang, but also angered, "I'm busy!"

Wu Liang looked at the screen of the phone. That's right, it's the old horse. "What's the matter?"

Ma Yun was too busy, and felt that she should not lose her temper. She eased her tone and replied, "It's not the 520 event. Many businesses feel that the event is too frequent and they are not willing to lower the price!"

Obviously, Wu Liang had not considered this issue. Hearing Ma Yun's complaint and taking a closer look, he felt that it was the same reason!

From last year’s Double Eleven to the Youth Day, it’s now 520. I have done three activities for six months in a row. It’s normal for businesses to feel numb!

The various activities launched by the platform are a bit ugly. They are basically unscrupulous. The discounts are all businesses that give profits to users. The platform is nothing more than a selection, and the top sellers give a certain promotion. , There is really not much real money!

Wu Liang thought for a while, and asked, "Doesn't the mall have a deposit for sales? These merchants are not willing to ask for it?"

Ma Yun sighed and replied, "Many businesses have already completed sales ahead of schedule on the Youth Day!"

"It turns out that this is the case. Those who don't participate will stop their promotion positions and switch to competitors!"

"Does this make the mall too passive?"

Wu Liang sneered, "Tens of millions of advertising expenses have been smashed into China Television, which has brought them such a good sales volume, and they don't even want to do an event. Is it the other way around?"

In fact, such problems are not new. Such things will happen on Taotao.com at any time. As a platform, the interests of consumers are the most important, and the only way to give them benefits is to give them to consumers. Consumers are keen on shopping online. In this way, the platform can become bigger and stronger.

Some businesses are unwilling to do activities, and can understand that in accordance with the 520 promotion agreement signed with Taotao.com, businesses need to make 10% profit.

These ten points are basically the profits of each business, and then let the profits go out, plus other costs of the platform, such as buying 200 minus 50, free shipping and so on. Many businesses are losing money and making money. Gain popularity.

Of course, there are also many merchants just to flush sales. Just like Ma Yun just said, there are also many Taotao mall merchants who have not completed their sales, and the platform management fees are not refunded, in order to smoothly return this part of the funds. , And a lot of gritted teeth.

The event plan for the gold rush created by Wu Liang last time is supposed to be a very attractive plan, but unfortunately, the drainage role of gold rush coins has not yet been highlighted, and it is even under test now. The 520 will only be officially launched a week before , It’s not difficult to understand that the merchant cannot see the value of the activity.

On the contrary, the shops created by Wu Liang himself are very keen on activities, such as Double One, Good One, Bodao, Yuwu Mobile and so on.

Since Bodao tasted the sweetness on Taotao.com, and saw the hot sales of Wu Yinliang’s mobile phones, this is the purpose of the launch of music phones.

In Sui Bo's view, Wu Liang's previous analysis has now all been confirmed. As the trend of product homogeneity in physical stores becomes more and more serious, the original strategy of low-price impact on the market is becoming more and more difficult to support the company's profitability.

Even in the past three years, Bodao once again won the crown of Celestial mobile phone sales, but with huge marketing expenses and channel expenses, Bodao’s profit in Zero Three was only less than 200 million.

After careful calculation, the gross profit level of all physical stores is not as high as that of the online store.

There is a gap only after comparison. During the channel optimization process in 2004, Sui Bo continued to shrink and shut down stores with poor performance. Sui Bo made this determination because he saw the hot sales situation on Taotao.com.

However, Xu Lihua, Bo Island’s boss, did not say support or disapproval of Sui Bo’s move, which made Sui Bo very embarrassed. It is impossible to make a one-size-fits-all approach in the optimization of the terminal. Various intricate relationships, Sui Bo adjusted Tian deal with these things is already exhausted, and Xu Lihua's support is limited. Sui Bo admits that he is now a knife in the hands of his boss, and he will be pushed out as a perfect scapegoat when he will arouse public anger.

Sui Bo's position is a bit embarrassing. The 50 million advertising contract he gave Wu Liang is not his idea, but the boss's intention-Sui Bo can't be the owner of this 50 million fund.

As for why Wu Liang was chosen, Xu Lihua certainly understands how strong Wu Liang’s advertising planning ability is. The success of Wu Yinliang’s product is a fake if he has not touched him.

In any case, online stores are an emerging industry, and manufacturers with weak product sales channels will not give up; those with products and channels are just worried about profits. The real conflict is nothing more than the more they sell, the more they pay.

Wu Liang hung up the phone and saw that Chu Ziman was a little worried about himself, and was busy with a smiley face, "There are still people who are unwilling to take advantage of the god-given opportunity of fewer competitors to seize the FLAG!"

Chu Ziman followed his words and said, "If you want me to say it, just close the physical store, and change it to online sales!"

Wu Liang's face turned black, "All nonsense, okay, let's not talk, watch the movie!"

The movie is The Lord of the Rings. Wu Liang has watched it many times, but it is really the first time he can see it in a cinema. At this time in his previous life, Wu Liangyang seemed to be obsessed with games?

But the more I watched, the more familiar I became with the plot, Wu Liangsheng gave such a blockbuster the feeling of a popcorn movie.

Wu Liang was a little absent-minded. Chu Ziman understood that the purpose of watching a movie was never to watch a movie. She leaned on Wu Liang and asked quietly, "What do you want?"

Wu Liang had a little bit of thoughts, and he licked his teeth and replied, "The person I saw in the afternoon looks familiar. I can't remember who it is?

Chu Ziman gave a thought, "Standing at the door of Yangyangyang, the question is about the Yangyangyang brand. Either the company engages in brand management or the boss. Who else cares about this?"

As if a flash of lightning flashed, Wu Liang suddenly remembered, this is the wool king Yang Yang Yang, uh, Liu Ruiqi, his experience has too many similar templates in Wu Xiaobo’s "Thirty Years of Excitement"-MBO, Management acquisition, thus achieving a great leap in development.

Liu Ruiqi also implemented MBO in 2001. In less than three years, the brand-new Yangyangyang Group has achieved great-leap-forward development. The one that supports his development is advertising and the other is cashmere in the international market The price has soared and doubled in one year, giving the sheep and sheep group whose wool industry is the main industry wings to take off.

Wu Liang didn't recognize such a person, and suddenly felt that he had missed hundreds of millions.

Seeing that Wu Liang hadn't spoken for a long time, Chu Ziman looked up at him, and then the faint light reflected from the big screen, she saw Wu Liang winking and was so disappointed, she hurriedly asked, "Who do you miss? Ashamed?"