Wuliang Advertiser

Wuliang Advertising Company has many customers, and their cooperation models are different!

Take Li Shufu's Geely car for example!

Wu Liang only made one commercial, and Wu Liang did not intervene in all the advertising work!

The reason is that Jili has its own marketing department, and Li Shufu is a pauper. He can cut off the supplier's accounts payable for his own development. To put it bluntly, it is a "poor" word!

Without money, there will be various ideas for saving money!

The simplest one is to directly cooperate with the TV station!

how to cooperate?

The survival mode of advertising companies is mainly advertising agency system!

The usual process is like this. Advertisers find an advertising company to advertise. After receiving the order, the advertising company will plan, make commercials or various copywriting, and then find a medium for delivery!

In this process, the advertising company is equivalent to the agency business!

In other words, if the advertising company intends to spend 10 million, there is usually 10%-15% agency fees in the middle. These are the so-called advertising agency fees!

Two thousand years ago, this cost was normal, and the advertising industry was a hugely profitable industry.

The reason is that the advertising industry at that time was an era dominated by media!

The competition in the entire market is not high, and the effect of advertising is much more prominent than today.

The simplest example is Biaowangjiu, relying on China Television, Biaowangjiu is everywhere.

Drive in a Poussin, drive out of the era of a big run.

This is the product of a particular era-media resources are scarce, except for television, newspapers and magazines, etc., nothing else!

China TV is the dominant one, and it is the largest medium of the heavenly dynasty.

And the various advertising companies relying on ZTV are even more dazzling!

Their survival is the agency fee of the media, which is also the so-called advertising agency fee!

This 15% of the cost can be divided into three parts, 5% is customer service, 5% is creative production, and 5% is so-called media planning and purchase!

So here comes the problem!

Li Shufu has no money. The production cost of the advertisement for "Colorful Days" is less than 500,000 yuan, which is the cost of creative production.

Customer service is not needed by Jili, just connect with advertising companies and media companies directly!

As for media purchases, Li Shufu's marketing department got away from media-based advertising companies and talked directly with China Television!

This is a way of saving money, but for advertising companies that survive on advertising agency fees, life is getting harder and harder.

However, on the other hand, for advertisers who do not have media channels, the role of advertising companies is still there, and life is relatively tiring.

Among them, the advertiser's media delivery volume is large enough, and the advertising company can directly withdraw 15% of the total purchase commission from the media industry as a remuneration for the full service of its customers.

Some accounts receivable were not recovered by Wu Liang before the end of the year.

Of course, there is another kind of advertising company that is very tired. The advertising department of a media company has a set of two signs, or authorizes certain privileged affiliates to exclusively undertake certain channel or column advertising business. They are sitting on huge profits Value-added exploiters, these talents are the biggest harm to the advertising professional system and agency system of the celestial dynasty.

All in all, fish have fish paths and crabs have crab paths, all for survival.

However, Wu Liang's development plan for advertising companies is that media and creativity go hand in hand.

The idea is to win over customers. The medium is to let the resources be in his own hands. Otherwise, he would not be so deeply involved with the BAT three, especially Ali? These resources and channels are not mastered or have the greatest influence. The advertising agency is great, that is, like Ye Maozhong, it is a small mess, relying on creativity to survive, and earning hard work.

Regarding the media, Wu Liang asked Wang Weilai to take down the advertising space resources of Super Girl. God knows how big the problem will be in this process. It is normal for Wang Weilai to suffer from a face.

But that's how it works.

As the boss, Wu Liang can't rely on him to solve everything. As a small soldier, he must have the consciousness of a small soldier. If he should be charged in the battle, he must be in the front. Otherwise, the boss will come out to talk and collapse, and there will be no way out.

It’s rare for Wu Liang to hold a meeting, whether everyone understands it or not. As a boss and a successful rich man, he still has deterrence. In addition, he has the Heisei advertising company in his own pocket. Who If you are working against Wu Liang, first consider whether you can stabilize your position under the p-share.

However, Wu Liang was not blindly commanding. After the meeting, Wu Liang left Liu Yuyan and Wang Weiwei alone to encourage him, "Let’s talk first. I will find a way to put the music phone on Bodao Island on Mango TV. This is an important bargaining chip. Make good use of it! Report in time when you encounter difficulties, and I will take a trip personally when the time comes!"

Wang Weiwei just felt a little relieved, and said, "I have a boss as my strong backing, I can rest assured!"

Wu Liang nodded and agreed, "Come down and negotiate with Sui Bo, you can join in!"

Wu Liang looked at his mobile phone. At half past nine, people should have arrived. Several people moved to the chairman's office.

Sui Bo was already waiting. Wu Liang smiled and shook hands with him to apologize, "We have a meeting temporarily, sorry!"

Sui Bo was a little speechless. Isn't it just a matter of your sentence whether the meeting is held or not?

If Wu Liang's attitude towards Sui Bo has not changed, it is false.

Sui Bo represents Bodao. He came over to ask for creative ideas. There must be a spokesperson's expense in the 50 million yuan. There are very few who can actually fall into Wu Liang's hands. It must be based on five points, which is two hundred and five. One hundred thousand, such a big list, the difference between fifteen points and five points is really too big.

Therefore, Wu Liang is not a big deal about Sui Bo's visit to a cold nail, public is public, private is private!

Sui Bo didn't come alone. He also brought a team. Here, whether Xu Lihua's people were put in, it was simply a lice on the bald head.

Both parties introduced their own teams. Liu Yuyan distributed Wu Liang’s plan to Sui Bo and the others, and put forward his own opinions straightforwardly, "If other products enter the European Cup, I have no opinion, but music phones, I think it is still Variety shows like "Super Girl" would be more suitable!"

Sui Bo did not immediately express his position. A marketing director sitting next to him asked, "Wu Dong, I have two questions!"

Wu Liang raised his head and signaled, "Please speak!"

The supervisor frowned slightly, feeling that he was a little despised, "First, the program of Super Girl is a variety show of a provincial TV station after all. No one knows how effective it is. Second, as far as I know, Dong Wu , You also have a mobile phone brand yourself, and you are also a major player in music phones, and are in competition with us. Are you advertising this entertainment program?"

Wu Liang laughed. He could see it. This should be Xu Lihua's person. Apart from anything else, the cooperation between Wu Liang and Bo Dao is basically equivalent to barter trade. Wu Liang provides advertising services and Bo Dao acts It’s hard to tell with a work phone, who is who’s customer, this one who knows and pretends to be confused is obviously not a good talker.

It's just that the question he raised is also upright. In the eyes of people who are not familiar with the inside story, it is hard to say whether he will fall into the pit if he talks about business with his competitors.

Wu Liang really couldn't help but explain when the other party asked dignifiedly. He took a sip of tea slowly and explained, "I'll talk about the show first, and I will ask a question. Do your kids watch it?"