Wuliang Advertiser

Wu Liang is really busy.

Every company doesn't want to let go of the hotness, especially those customers who invested in advertising last year.

Jacques's chocolates have basically established their status as the No. 1 brand in China after the wave of advertisements on the Youth Day. Cheng Tianzheng has been planning how to use the European Cup to exert its strength again.

However, Wu Liang refused. Wu Liang gave the reason: "The advertisement shows the mellow and strong love of chocolate. You put the chocolate in your mouth, and taste it slowly, and you will feel silky. Stay up late. Would you like a chocolate to watch the ball?"

Cheng Tianjiu was obviously unwilling, "You are right, but what happened to women participating in the European Cup? Can't you come to watch a game with a husband? Does the wife feel that her husband has a hard time watching the game, and give him a chocolate to replenish his energy?"

Wu Liang's face turned dark, and he asked, "You mean people know that this thing can replenish energy, and then lose the largest consumer group of women?"

Cheng Tianzheng stopped speaking immediately, and obviously, he was a little bit brooding.

Wu Liang just so grandiosely refused!

Ordinarily, from the company's point of view, is there any reason not to do the orders delivered to the door?

However, from the perspective of being responsible to the customer, Wu Liang felt a little distressed when he refused-it was all money. Considering the long-term cooperation, Wu Liang could only reluctantly cut love.

However, there are exceptions to everything. Starting from the 2002 World Cup, the World Cup is not just a men’s holiday. China Television has added female anchors to comment together. The purpose is nothing more than to involve women.

Wu Liang also worries that this is 2004, not 18 years.

In 18 years, through the big data analysis of Taotao.com, it can be seen that this festival is not a man's patent.

For example, although men still have a certain lead in the proportion of purchases of sports goods, women's purchases have also increased significantly during the period after the start of the World Cup. They may be taking advantage of this period of national sports The atmosphere is to urge myself to lose weight. I bought sports headphones and sports T-shirts, but the purchase of training shoes must be for football!

Of course, the standard wine and lo-mei for watching football are indispensable, as well as facial masks. After all, staying up late is the "killer" of the skin, and you should not miss any maintenance.

In any case, the participation of female football fans is a general trend. In 2004, it was only a small group. With the high-energy stuff of chocolate, Wu Liang was really worried. Instead of this, it is better to be realistic about chewing gum.

Wu Liang was about to talk about chewing gum. Cheng Tianzheng took the second place and said it first, "Then advertise chewing gum!"

Wu Liang agreed. Anyway, the original "Sweet, Bitters, and Spicy" advertisement preached that after eating and drinking, chewing and chewing teeth, highlighting the effect of tooth protection.

Similarly, staying up late to watch the game, maybe falling asleep watching it, chewing gum right to brush your teeth.

Wu Liang came out to deal with this matter, and make another commercial.

Of course, the male and female protagonists of the advertisement are Peng Yuyan and Gui Lunmei. The setting of the story is very simple, inserting a paragraph in the "sweet" of the "sweet and bitter" chapter.

The male protagonist stayed up late at night to watch the game, watching and falling asleep, the female protagonist secretly stuffed two gums into the male protagonist’s mouth, curled up in the male protagonist’s arms to watch the game with him.

Voice-over, "Stay up late to watch football, don't forget to take care of your teeth!"

Anyway, it is forcibly feeding the dog food. It will be broadcast during the European Cup. After this time point, the article "Sweet" will continue to be played.

Everything was ready, Wu Liang’s queen director Ning Hao and Wu Liang also contacted, and the other party agreed to fly to Yangcheng by plane in the afternoon.

In addition, Chen Hongdao begged to see you.

Similarly, this man is finally determined to enter the national market.

Wu Liang feels very complicated about him. On the one hand, the person who built the 100 billion brand empire with his own hands has been in the remote control command of Xiangjiang all the year round because of the Li Yimin case. Wu Liang admires such a bigwig.

On the other hand, Wu Liang felt a little unspeakable for the plagiarized ad slogan "I am afraid of getting angry and drinking Wang Laoji".

In short, it feels a little strange.

Wu Liang finally gave himself a suitable reason, which can be regarded as self-comfort. Without me, would you take another four years of detours?

On the contrary, Chen Hongdao didn't have much reaction. He just took the Longjing tea handed by Wu Liang and chatted with Wu Liang casually, "Wu Sheng, I am taken!"

Wu Liang’s commercials for Jiaduobao were not broadcasted nationwide, but only broadcasted on the three provincial stations of Guangdong, Jiangxi, and Zhejiang. These three main markets were targeted.

As mentioned above, Zhejiang Province is the traditional market of Jiaduobao, especially the market for wedding banquets and apprenticeship banquets, while the economy of Jiangxi Province is not very developed. Can you get canned drinks with retail prices as high as four and five dollars? Local recognition is crucial.

Jiangxi Province is a testing area for Jiaduobao's price positioning, and it is also an area for Wu Liang to launch commercials to verify the effect.

The success of Jiangxi Province means that the country can be rolled out and promoted.

The smile on Chen Hongdao's face was very full, and Wu Liang congratulated him with a smile, "Chen Sheng is here, congratulations!"

Chen Hongdao didn't take credit, instead he said sternly, "Wu Sheng, thanks to you really!"

The two people flattered each other for a while, and Chen Hongdao asked Wu Liang about taking advantage of the European Cup to promote the product to the whole country.

Wu Liang thought for a while, and asked, "Are the terminal channels ready?"

Wu Liang's question is not without purpose. The purpose of advertising is to sell products better. This is not wrong in itself. If the channel is not smooth, the production capacity of the product will not keep up, and the market demand will not be met. It will not be obvious in a short time, and the time will be long. , Is a great harm to the market.

This is the same as hunger marketing. You can play this way for one month or two months. You can try it for three months?

Even if someone wants to buy it, when you look at the manufacturer, you don’t need to ask a question mark, and the various negative reports of competing products add to the flames. If you want to enter the hard-won market, it’s too difficult.

The reputation is broken, and if you want to save it, it is better to rebuild a brand.

Wu Liang is obviously overwhelmed. Chen Hongdao is very confident, "The second-phase production line has already started, and production capacity is not a problem! In addition, in terms of channels, preparations are already being made. As long as the advertisements can keep up, the dealers said that the first payment will come later. Goods are all right!"

Wu Liang nodded, handed him the advertising plan in his hand, squinted at him, "I'm ready!"

Chen Hongdao was taken aback for a moment, then smiled and asked, "Oh, Wu Sheng, this is an unknown prophet!"

Wu Liang explained with a smile, "Wu Liang Advertising Company has never just advertised for the sake of advertising. My purpose of advertising is very clear. If it can't increase customer sales, I will not take orders even if the advertising creative is good! "

Chen Hongdao looked down at the creative idea of ​​the advertisement.

Scene drama, a bunch of people staying up late to watch football, various skewers on the table, a lively scene, voice-over, "Stay up late to watch football, afraid of getting angry and drinking Wang Laoji!"

It's very simple. It was born for the European Cup. There is not much new idea, but it is very suitable.

Audiences in the three provinces of Guangdong, Jiangxi and Zhejiang may be familiar with "for fear of getting angry and drinking Wang Laoji", but the whole country is not necessarily. Anyway, the meaning is enough. At the same time, the voice sent to the market is, "Watching football matches is no longer The beer world is over, and Wang Laoji is also fine!"