Wuliang Advertiser

Wu Liang's purpose in supporting Chen Hongdao in this way is very clear. He is a shareholder and should do his best.

In addition, this is the business of the advertising company. The media cost is the money Wu Liang should make. At the same time, with the in-depth cooperation between the advertising company and the provincial and municipal television stations and advertising media across the country, this makes Wu Liang advertising company's business Expanding to the whole country is also of great benefit.

Finally, Wu Liang wants to personally witness the birth of a 100 billion brand from his own hands, so as to lay a huge name, and let Wu Liang advertising truly stand in the celestial advertising world.

The former partner of Jiaduobao, the famous work of Hanshi Advertising Company is Wang Laoji. This company, which was established in 2004, relies on Wang Laoji’s success and has made a big name in Yangcheng. His greatest advantage It lies in the unique "mind link" creation rule, which uses 15-second advertisements to grab customers' minds and make purchasing decisions easier.

The most magical advertisement is "Second-hand car with melon seeds", which is also a masterpiece of this company. It makes people remember a brand in 15 seconds.

After dinner, I separated from Li Yimin and Chen Hongdao. Wu Liang went to work in the afternoon and gave a public lecture for the brand management department and the creative planning department. The content was 15-second mental links.

With the holding of large-scale events such as the European Cup and the World Cup, the Chinese people have slowly turned these large-scale events into festivals, and various businesses will launch various activities.

And CTV’s advertising space for live events can be subdivided as soon as it can be subdivided. If there is one more advertising space, there will be one more, thereby increasing profits.

Fifteen seconds of hard marketing has become a battleground for many businesses.

This has also become a difficult problem for advertising workers. How to compress the original 30-second or longer commercial to 15 seconds without damaging the message that the advertisement conveys has caused many planning headaches.

Wu Liang's class came very timely.

His method is very simple. For an unfamous company, the most direct way is to advertise like sheep and sheep-telling important things three times.

After the brand is deeply rooted in the hearts of the people, new connotations can be injected into the brand through advertising.

The successful case is Pinqinqin.

At the very beginning, few people knew about Pin. Following the magical song of "Ping Pinduoduo", it instantly grabbed people's ears and used Moments to bargain for viral marketing.

After most people had this software on their mobile phones, Ping began to implement the next step of brand strategy management-for many farmers in the Tian Dynasty to enter Ping, and did it, "With Ping, Peaches don’t worry about selling!"

This slogan has a brand and a sales case. The most important thing is the strategic positioning of Pinfaming. He has never said that he wants to make a positive impact on Taotao.com, doing the same thing as Taotao.

It is to subdivide this field and occupy the middle and low-end rural market. You must know that this is a huge market with 800 million farmers.

Therefore, the charm of advertising lies in this.

He can even change a person's living habits. The original words of the U.S. President Wu Liang said to Chu Ziman, "If you don't be a president, you can be an advertiser" means that. He wants to change the world with advertising.

How to change?

Fifteen seconds of hard widening is a good method.

"In order to be more magical, the 15-second advertisement can even be divided into three and five seconds! At any time, please remember that to make consumers remember your advertisement, the strategy is-use repetition to fight forgetting!" Wu Liang on the whiteboard The three words "Yang Yang Yang" were written on the board, looking at the people present with an unhappy expression.

"I know that you live by creativity and believe that only creativity is the soul of advertising.

Some people think this advertisement is meaningless and don't know what it is talking about.

In fact, advertising is an unconscious pill that does not require consumers to think or understand, as long as they swallow it.

Therefore, the advertising slogan does not need to be clearly stated or persuaded, as long as it is active.

Facts have proved that this strategy is very effective. Although consumers are annoyed by this advertisement, they do keep in mind that it has become their choice when buying.

Obviously "Yang Yang Yang" achieved this goal.

Now, what you need to do is to make the commercial of Wang Laojie for fear of getting angry and make it into a five-second segment and three consecutive segments that constitute a fifteen-second stretch of clothing moth. When the European Cup is over, we will see the effect!"

Wu Liang has always been like this. He speaks with curative effects, even though he used to play various kinds of warm advertisements, which made his advertising company appear some bad signs, such as Su, always thinking about some sensational advertisement. come out.

This is not to say that sensationalism cannot be engaged, but it is not that simple to want to be sensational without disgusting the heart, even if you go through romantic novels to find a hint of inspiration from it.

The result of this is ultimately a bit nondescript.

So, these planners who are learning warmth and stepping like learning how to brainwash, shouldn't they?

Someone put forward different opinions, "Wu Dong, you just said that you can do this for unknown brands, but why? Is it not good for brands to be more deeply rooted? Advertising, advertised, why can’t this be used for well-known brands? What about a trick?"

Wu Liang nodded approvingly, and finally there are people who are willing to use their brains, "Let's take the entertainment industry as an example. You see, those who rely on scandals to fill their popularity are mostly newcomers and small stars. The big stars can't avoid these.

This is the same vulgar "door" event, which has made many small stars but ruined many big stars, understand?"

Her question, and Wu Liang’s wonderful answer really aroused the enthusiasm of these people. A planner who was in charge of Jiaduobao’s thinning hair stood up, "Wang Laoji is very famous, why use this kind of brainwashing advertisement? ?"

Wu Liang smiled and asked, "Arctic Ocean Soda, do you know?"

Sparse head planned to shook his head.

Wu Liang asked again, "Is there anyone from Beijing here? Do you know Arctic Ocean soda?"

A voice came from the audience, "I know too much, it's all over the street!"

Wu Liangtan explained, "We are all from Yangcheng, and we are very familiar with local brands. Wang Laoji is very famous. That's your perception. Others don't think so.

Therefore, if you want to do a good job in advertising, you must be familiar with the customer's products and the market, otherwise it can only be on paper."

Wu Liangshun brought this person’s consciousness around a bit and continued, "Wang Laoji is indeed still a local brand. What is a well-known brand? The simplest thing is that most people know that Wang Laoji does not know the people in Beijing Too much, so you can use this ad!

However, in the promotion of the three provinces of Guangdong, Jiangxi, and Zhejiang, 15-second advertisements are the main ones, and the five-second advertisements should not be used!"