Wuliang Advertiser

Chapter 445: Game Promotion

Whether the game can be popular, Wu Liang said it didn't count, and Bai Zheng said it didn't count.

Wu Liang asked Bai Zheng just for comfort.

Bai Zheng’s explanation is, “In these days, as long as a game agent comes over, you can make a fortune!”

Indeed, this was only 2004, and the legendary fire seemed to have sounded the clarion call for free funds to enter online games. Otherwise, Ma Xiaoju would not have devoted himself to entering this industry.

But what everyone noticed is just a rough picture and nothing special. Such a game actually generates billions of profits every year. It is incredible that they did not delve into the cause of the fire?

In the early stage, when Qiqiu was implemented as a batch system, Wu Liang did one thing, that is, digging for people and legendary salespeople.

The main business these people are responsible for is to establish a huge point card terminal sales system. There is no longer a situation where you can't buy point cards or monthly cards if you want to play games.

Without realizing this, all efforts were in vain.

However, the sales momentum of this point card is slowly changing.

The reason is also very simple.

With the existence of Paypay, the channels for people to buy point cards are changing.

Many original physical point card sales terminals have moved their sales to the Internet!

To sell point cards like ordinary goods, the only thing needed is to confirm the order and send the serial number of the point card to consumers through Ali Wangwang’s chat software.

Heaven never lacks such people looking for business opportunities!

Take the sales of global coins as an example. According to the results of a salesperson’s survey of the top ten sales terminals, in the fourth quarter of 2003, online sales accounted for about 5%, and by the first quarter of this year, this figure became Ten percent.

The data doubled in just one quarter, which does not seem to be a good thing for companies like Fujisun and Legend!

Even if the overall sales volume is an upward trend.

However, the advantages of the physical terminal card sales network are slowly weakening. That is to say, the other companies that enter the online game industry can completely build a flagship on Taotao.com without spending huge costs on channel construction. The shop can solve these problems!

Traditional channels will eventually lose their advantages over Fujixun and Legend, which rely on the convenient sales of point cards and monthly cards. If measures cannot be taken on payment channels, they will be eliminated-who wants to always pay for a monthly card And go looking for it?

This is one of them.

Second, Wu Liang’s triumph is a free game that can be played without spending money.

This was an unimaginable existence in 2004.

However, Ma Xiaoju still agreed to Wu Liang's approach, the reason is the marketing model of the ball-earning a few people's money.

Especially those who have been verified in the online audition of the female protagonists of Youle Mino tea, so many rich people are just for their favorite girls to be shortlisted.

The celestial dynasty never lacks rich people, nor does it lack rich people who are rich and have nothing to do.

Let these people have a place for their money, staying in Internet cafes or staying at home without going out, perhaps it is also a matter of immense merit.

As for those who fell into the hole because they couldn't control their own hands, Wu Liang couldn't help it.

It’s free, and I don’t ask you to play it. I played the game that was stimulated by the big V to throw money. Wu Liang can only say, the game, persistence is the victory. Wouldn't it be fragrant to give him a number of tens of thousands of dollars for a hundred dollars?

It's not that Wu Liang has never played games, he knows the psychology of these people.

He was doing this with peace of mind and didn't need to look for any reason.

When Bai Zheng said that this game will definitely be popular, it is certain, that is, whether it can become a classic online game beyond the legend and the eyes of countless people, Wu Liang has no information.

In any case, after Wu Liang's test, the game can basically be marketed. What needs to be done now is of course how to promote it?

This is Wu Liang's business, and it is a big test for him in Internet marketing.

He didn't want to mess up, let alone fail.

People with the perspective of God still fail. That is really an insult to themselves.

With such thoughts in mind, Wu Liang went to Yangcheng, selected his team from the advertising company, and then rushed from Yangcheng to the magic city to join Li Xingping and Ren Yuxin.

The first thing Wu Liang did after arriving in the magic city was to set up an online promotion team. He was the team leader, and Yu Xin, Li Xingping, and Liu Yuyan were the deputy team leaders.

No one has an opinion on this group. Wu Liang holds the title of consultant to the game business department of Magic City, and even the overall structure of Triumph is completed by him himself.

The division of labor is also very clear.

Liu Yuyan is responsible for the online audition business, and directly cooperates with Fujisun headquarters.

For this online audition, you can refer to the previous successful experience of Youle Mino Tea. The theme can be "Who is the most beautiful cos", or it can imitate Victoria's Secret for a massive show.

Anyway, they are all with wings, even if it’s hot, it’s okay to call Victoria's Secret of the celestial dynasty-the world is flat, and there is no top fashion show anymore, everything becomes a marketing and A traffic game, and Tianchao is undoubtedly the traffic capital in the eyes of the world's top brands, so one day it will also become a fashion capital.

Liu Yuyan is no stranger to receiving this task, but she is a little bit happy. She can finally cooperate with Fujixun as the chairman of Wuliang Advertising Company, thus fully intervening in Fujixun's advertising business.

Li Xingping's task is to promote online, and to put it bluntly is to spend money to buy traffic.

At the end of 2003, Thousand Baidu's Tieba also came into being. Wu Liang knew what this meant?

There is not one of the most durable forums in the celestial dynasty.

Even in 19 years when Wu Liang was hacked back, he might be surprised when he went to Tieba when he couldn't find the information.

Wu Liang’s method of advertising is very simple. He cooperates with Tieba, embedding a bar-shaped advertisement at the bottom of each post, just like the Tieba model he has seen.

As for Li Yanhong's agreement or disagreement, that is not something that needs Wu Liang to consider. For business cooperation, Li Xingping doesn't know Li Yanhong. Seeing the two big brothers who have reached cooperation once again sparkle, Wu Liang suddenly has some expectations.

Of course, under Wu Liang's suggestion, Fujisun also has his own things similar to the post bar, the interest tribe built in the ball.

Wu Liang's request is to let the game promotion link of "Triumph" hang in every post.

In addition, Li Xingping is also responsible for the other websites that Wu Liang acquired, CN5566 needless to say, they are not profitable by advertising, and another game website, Yezizhu Game.com.

At the Tianchao Internet Conference held in Beijing last year, the owner of Ziliang, Yu Ziliang, attracted investment from Wu Liang and Xiong Xiaoge and updated the server. At present, it is considered a professional website among domestic gamers.

Wu Liang even thought about getting Yezizhu Game Network to participate, spending money on servers and earning some pocket money. However, Ma Xiaoju didn't like Wu Liang's way of eating inside and out.

Otherwise, Wu Liang doesn't need to continue blood transfusion for this website.

However, even if Wu Liang does not have a blood transfusion and relying on the cooperation with Triumph, Ye Zizhu can make a fortune. If Ren Yuxin's report is rejected by Ma Xiaoju, then Wu Liangfei has to find Ma Xiaoju's theory.