Wuliang Advertiser

Once the promotion of "Triumph" ended, Wu Liang was relieved!

In his layout in the kicking world, Fujitsu is a very important link-triumphantly listed, Fujitsu's profitability has been greatly improved, and it has achieved somersault growth. After that, he can relax and focus elsewhere. Such as the real network promotion.

This time the promotion of "Triumph" is Wu Liang's little test, using the idea of ​​Internet operation to solve the problem.

The flow has also been maximized, and what you can use and what you know is used. As for the effect, I can only wait for the day when "Triumph" is actually launched.

That is also a real data for the conversion of traffic into actual consumption.

In other words, how many players can Wu Liang's promotion attract simultaneously online?

He estimated that the pop-up window of Qihoo 360 and Ball can cover almost every computer connected to the Internet.

In the past three years, according to the statistics given in the statistical report on the development of the Internet in the Chinese Dynasty, the number of Internet users in the Chinese Dynasty has surpassed the footbass, becoming the second in the world, second only to the United States, reaching 80 million.

With such a huge base, one percent of people are converted into gamers, which is an extremely terrifying number.

The legend is nothing but a million online.

Wu Liang gave a guess about the number of people online in "Triumph", let's start with 500,000!

No matter how much, Wu Liang can't give an accurate estimate. After all, this is a fact that Wu Liang has not experienced, not the triumph he knew.

The only certainty is that there are 180,000 players who signed up for the Triumph closed beta.

This is determined by the huge user base of Qiqiu. Fujitsu's mini-games are in full swing with Zhonglian, a company whose main business is board games.

In Wu Liang's eyes, there was no suspense in this battle.

There is only one reason. The user experience of the Zhonglian chess and card game is much worse than that of the ball.

Take a simple chestnut. After all, only a small group of people can play Siguojunqi on the Internet. These players have played for a long time and are of high level.

However, there are more people who are not so professional. They are just entertainment. Winning or losing is just entertainment. When users choose, one is a ball game with extremely rich graphics and a great experience, and the other is just looking Very professional and prohibitive, it is really not difficult to choose.

The two sides set off a scolding online.

Zhonglian claims to be "the game world of the celestial people", and gritted his teeth with hatred of Fujixun, a nasty copyist.

But Fujisun was not moved at all, sneered at the other party's so-called celestial game world, and replaced it with the slogan of "leisure and entertainment", which created a lot of novel gameplay.

There are many ways to play with just a single card, such as double-lift, tractor, egg break, etc., which attracted many people to stop in the ball game hall.

This also caused the number of online users of Zhonglian Game.com to drop from 400,000 at its peak to about 100,000 now.

There is a category in the game list of the Ball Game Hall, which is a large-scale online game.

Click on the title, there is only one game in it, that is Triumph, followed by brackets, and the May public beta is written in the middle, please look forward to it!

It can be said that relying on a large number of ball platforms is enough to support the popularity of Triumph. It is nothing more than how many people can convert into paying players?

Wu Liang is full of confidence, however, he is not satisfied. He and Ma Xiaoju made a phone call with the intention, "Triumphant is an advertisement in Zhongshi?"

Wu Liang could feel that Ma Xiaoju's face turned black like the bottom of a pot through the phone, "Don't call!"

In Ma Xiaoju's view, Wu Liang had forcibly added a halo to him.

Not surprisingly, Ma Xiaoju refused mercilessly. Wu Liang couldn't help but ask why?

Ma Xiaoju's answer is simple, "Fujixun is hated enough, am I finding myself uncomfortable?"

Knowing his concerns, Wu Liang smiled indifferently, and replied indifferently, "Oh, I got it!"

In fact, before the meeting, many people were thinking about making an advertisement for "Triumph" on TV. They also saw that the Taotao Mall advertisement was deeply rooted in the hearts of the people. It is also the Internet industry. Why can Ali be successful? Can't the news?

Wu Liang agrees from the bottom of his heart, but Wu Liang can't easily veto a decision that involves tens of millions, so he greeted Ma Xiaoju.

Sure enough, Ma Xiaoju refused.

However, among the reasons for rejection, Ma Xiaoju was only right.

At the beginning of the century, the vast majority of ordinary people had only bad impressions of online games, not good ones. They called this thing "online tooth bird film". The media was overwhelmingly reporting about black Internet cafes and how many were deceived. The young man is addicted to games, wasteful studies and so on.

Ma Xiaoju publicly promoted online games on TV. It was really a big mistake in the world, and the past can be said in a second.

What Wu Liang is a little hesitant about now is that his current promotion plan can be said to be basically costless, such as Qianbaidu’s Tieba, Qihu 360 and some pop-up advertisements of Sozhu input method, all of which are just a small mess .

His model is really dwarfed by Shi Yuzhu, who is also rooted in online games, and it is not an order of magnitude battle at all.

There are still two full years before such a real spoiler will appear on the Tianchao network.

In terms of the vitality of online games, in two years, "Triumph" is a prime man. How to deal with the impact of Shi Yuzhu without falling to the wind will be a very serious problem-"Stone-style advertising" is not a mere name. Generation.

Wu Liang once read "Shi Yuzhu's Self-report: My Marketing Experience", which talked about the birth process of Brain Platinum advertising. It is said that Shi Yuzhu went to the park to find out the psychological consumption needs of those middle-aged and elderly users of Brain Platinum. They chatted, and when he learned that the old people needed this product but were reluctant to buy it themselves, he wanted to let the children buy it for them.

As a result, Brain Platinum's advertising targets are not these middle-aged and elderly users, but their children, and the marketing positioning has become "Send Brain Platinum as a gift."

This is a terrible opponent, even if the opponent's product is not yet on the market, it is worthy of Wu Liang's vigilance.

Because the two games aimed at the game crowd is really too high overlap, the same is to fully embed the vanity of human nature and Gu Xiaowang in the game, Shi Yuzhu’s understanding of human nature in this respect is probably not what Wu Liang can expect. of.

Wu Liang's only advantage is that he knows what Shi Yuzhu will do and how to do it from the perspective of God, and Wu Liang was doing this two years in advance.

However, Ma Xiaoju disagrees, which is embarrassing!