Wuliang Advertiser

To paraphrase the ad for Xiang Piao Piao Nai Tea, "Xiang Piao Piao Nai Tea sells more than 300 million cups a year and can circle the earth for seven consecutive years, leading the country in sales!"

Even if Youlemei did not sell more than 300 million cups, there will always be 100 million cups. The advertising cost for each cup of Naicha is 50 cents. If such a high advertising cost cannot support sales, then Li Yongjun will have to cry to death.

Guo Lijuan can roughly guess the advertising investment of Youlemei in China Television, and you can basically analyze it in every advertising period. And Youlemei is still advertising in some provinces of Dongsan. Obviously , The sales in these areas did not drop much with the warmer weather.

The hot sales volume is largely a direct impact of advertising, which also means that the hard lever for participating in the Effie Awards has reached the standard-helping companies achieve sales targets.

The so-called KPI, performance indicator, this one weighs up to 30%, and among the other three indicators, background goals, strategy creativity and creative implementation evenly share the remaining 70%, which is considered the most important one. , Which also embodies the essence of the Effie Award for the hero.

This is what Guo Lijuan admires most about Wu Liang. His advertisements always bring high commercial value to customers, and his creativity always touches people's hearts inadvertently. The entry point is very good. She sees Wu Liang so confident. , Did not have reservations because of being a competitor, and replied straightforwardly, "Hope is great! However, the gold award requires hard work!"

"Oh? Why is this?" Wu Liang was obviously taken aback. He had no experience in participating in the election. He always felt that only time-sensitive advertisements could win the award. It seems that there is another secret in this?

Guo Lijuan explained with a smile, “On the basis of support for key performance, there is no doubt that Youlemei ranks high. However, there are also a few companies that are relatively strong. And this is the first session of the Celestial Dynasty. You know, all aspects Have to think about it!"

The smile on Wu Liang's face stopped abruptly, and he said angrily, "I know a kangar..."

However, he suddenly felt that it was not very polite to say this, a little gloomy, changed his tone, and answered casually, "Okay, I understand!"

In fact, Wu Liang can guess that one of the previous gold award winners is of a public welfare nature. It is nominally three gold awards for products and services, but in fact there are two. The other special categories have relatively high gold awards. But the gold content is, after all, the three words special category, which is inferior to burning.

As for

Moreover, in terms of the setting of awards, those who have applied for products and services can also apply for special categories. Take the Golden Award in the Tianchao District held by the Effie Headquarters in 19 Won the gold award in the product and service category, and also the gold award in the special category.

There is also a clause in the conditions for registration. One case can be declared for one product and service award, but no more than four subcategories of special awards can be declared at the same time. The only difference is that to declare one subcategory requires an additional 3900 A fee of 80 yuan is enough.

It is understandable that commercial awards are set in this way, and everyone recognizes it.

Wu Liang looked at the "Entry Manual" handed over by Guo Lijuan, and smiled bitterly, "In fact, the public service advertisement of Nongfu Shanquan has a high chance of winning a gold award!"

Guo Lijuan agreed, and the confused Majesty who listened to the audience asked curiously, "Isn't it said that the Effie is focused on timeliness? How can the public welfare category be awarded?"

Majesty’s question was very tricky. Guo Lijuan had a strange look at her. She originally thought Majesty was just one of Wu Liang’s, er, female companions. Who would have expected that she could ask such insightful questions.

Guo Lijuan glanced at Wu Liang and found that Wu Liang didn’t mean to explain, so she could only answer it herself. “The purpose of the Effie Awards for public welfare awards is to closely integrate business goals and social interests for profit-oriented companies. Together, and successfully have an impact on the overall brand strategy, and ultimately generate positive commercial and social value."

Wu Liang rolled his eyes, and then Guo Lijuan explained, "To put it bluntly, it is to make the public service advertisement realize the commercial value!"

Majestic still listened to what seemed to understand, like a curious baby. Wu Liang explained to her the mountain spring water advertisement. It was then that Majestic realized it, and immediately followed by a cold snort, "You advertising are all deceiving people. The Lord who does not pay for his life uses people's kindness to make money with black hearts!"

Wu Liang made a "pouch", choking a little while drinking water, and looked at Majestic amusedly, "It turned out to be a master with a sense of justice!"

However, the world's understanding of charity is still only at this stage, Wu Liang feels it is necessary to break her over, otherwise in Majesty's mind, his Wu Liang advertising company will really become an unscrupulous advertisement.

He explained with a smile, "The purpose of charity has always been one, to eliminate misfortune, not to raise money!"

Majestic smiled, "Yes, not fundraising!"

"After all, I gave the mountain kids a basketball, didn't they?"

Majestic is obviously a little aggressive, and she continues to argue, "There are more reports on the Internet. Can you ensure that every cent of the donation can be used for real?"

"Uh..." Wu Liang was a little stuck. He was too aware of how low some people's bottom line was, and somewhat uninterested, "Well, let's not do it all by partiality!"

Majestic’s words clearly touched Wu Liang’s pain points. The slogan he used during the SARS slogan that “every ten masks bought was donated to medical workers” was scolded by people on the Internet. Majestic understood that. This made Wu Liang a little bit injured. He spent nearly 200 million to block You You's mouth. When it came to his head, even Mei Qi didn't understand it.

Guo Lijuan knew about Wu Liang’s starting point, and was busy to comfort him, “It’s normal to get a little wronged when doing charity, just stick to my heart!”

Wu Liang finally felt better after hearing the words of warm heart.

Majestic suddenly remembered that Wu Liang had also been criticized, knowing that she had said something wrong, and she was busy and pitifully explained, "Oh, I almost forgot, I have a boyfriend of a great philanthropist, please forgive me!"

Majestic learned a lot of new words from Wu Liang. This plea for forgiveness caused Wu Liang to laugh, her stern face almost couldn't be stretched, and she went back angrily, "Go back tonight to clean up you!"

Majestic stuck her tongue out, then struck her neck and replied, "I can't ask for it!"

Seeing that this topic was a bit dirty, Guo Lijuan shook her head and exclaimed, "You are so young!"

Wu Liang smiled confidantly, Guo Lijuan didn’t say much, took out her phone to check the time, ready to leave, and glanced at the phone Wu Liang put on the table. He was immediately unhappy, "Wu Liang, I said your kid has a little conscience. No, can you buy Wu Yinliang’s mobile phone?"

Wu Liang asked ignorantly, "Huh? What's wrong?"

Guo Lijuan became more and more angry, "You have been marketing hunger for two months, why can't you still supply it in bulk?"

When Wu Liang heard that this was the case, he hurriedly took a handbag from behind and handed it over, "Look at my memory, I almost forgot, Sister Guo, I gave it to you!"

Guo Lijuan took the bag probe and looked at it, and found that it was Wu Yinliang’s mobile phone. He was full of joy and gave Wu Liang a white look, "It's almost the same!"

When she unpacked, she was surprised again, "Hey, why is it different from others?"