Wuliang Advertiser

Wu Liang said that the coordinated operation of land, sea and air is Shi Yuzhu's unique skill.

The brainwashing advertisement Brain Platinum, which is broadcast on TV all day long, is his handwriting. To paraphrase what advertisers often say, the pursuit of advertising is not art and aesthetics, but effectiveness.

In the traditional era, the consumer's behavior model is AIDMA: attention-interest-desire-memory-action.

In short, consumers noticed an advertisement while watching TV, and then became interested in the products in the advertisement, and further transformed into a desire to buy. Then the consumers remembered the brand and went to the supermarket a few days later. When I remembered, I bought it.

However, I remembered when I went to the supermarket, but the supermarket did not sell it. This is the function of the channel.

When I went to the supermarket, I didn't think of what to do. I needed to do offline promotion.

This is where Shi Yuzhu is great.

Sea, land, and air work together to remind you of him when you go to the supermarket, and then put it into action.

In other words, the biggest problem with marketing in the traditional era is that the two behaviors of consumers viewing advertisements and buying products are disconnected and cannot be synchronized, so it is important to remember.

Therefore, advertising in the traditional era pays much attention to repetition, and brand awareness is very important. If you can’t remember it, you won’t remember it when you buy, and the advertising will be useless.

Wu Liang basically adopted this model for the ball point card. With channels, there will be sales.

However, with the rise of the Internet, the traditional era will eventually pass and will soon enter the era of network segmentation.

The consumer behavior pattern in this period has become AISAS: Attention-Interest-Search-Action-Share.

There are two changes:

First, if consumers are interested in watching an advertisement, they can search for products immediately and then place an order to buy.With online media and e-commerce platforms, viewing advertisements and purchasing can be synchronized.This means that the importance of remembering decreases, and it is the most important that consumers have an immediate impulse to buy.

Second, users can comment and share on social media after purchase and use, and this kind of user reputation has a great influence on subsequent purchasers.In the traditional era, consumers of course have no channels and platforms to share, and can only verbally inform a limited number of people around them.

Therefore, there is a change, which means a change in the operation mode of the industry.

Wu Liang's advertising company uses the advertising model of the online focus era. If the offline links are closely linked, no one will be able to shake the strength of his advertising company.

On the way back by car, Wu Liang talked about the changes in the advertising industry for Yan Yisheng, and finally concluded, "People’s understanding of advertising still stays in the traditional sense of TV advertising, newspaper advertising, etc. This is really consistent The times are out of touch!"

Yan Yisheng finally figured it out, "It turns out that you are a big hammer, but you didn't leave the advertising circle at all!"

Wu Liang chuckled, sighing with emotion, "The world laughs at me too crazy, I laugh at them for not seeing through."

Yan Yisheng gave him a white look, and leaned against Wu Liang again, smiling and cursing "Virtue!"

Rarely, Yan Yisheng was shown as a little girl by a strong woman. Wu Liang felt that this was a change, a change for women to live by relying on the strong. "Now you understand the future direction of investment?"

Yan Yisheng put his head on Wu Liang's chin, "In fact, it's nothing, traditional advertising companies, plus Internet technology companies!"

Yan Yisheng is right to understand this way. Her previous IDG was mainly to invest in companies that were kicked out. However, it is not worth it that network technology companies also score points!

Take Jinshan Network Technology, which was hot in 2004, and in Wu Liang's words, is there any investment value?

Yes, it's just that the rate of return on investment is not so good-even the general manager of Jinshan went out to do it alone. Where can such a company develop?

It is also an investment. Wu Liang may make money if he invests, and IDG may lose money if he invests.

The difference lies in Wu Liang's so-called "consultant" status. Just two sentences while taking care of it is enough to make the company embark on a broad road. Therefore, Wu Liang's confident answer to Yan Yisheng did not hit her, but rather tactfully mentioned it. One mouth, "Many Internet companies have not figured out their profit model, but it does not matter, I am here!"

Wu Liang is more confident than Yan Yisheng, which gives Yan Yisheng a sense of security.

Wu Liang flew a round trip a day. He was a little tired and fell asleep after sitting. The car stopped at Wu Li’s apartment for a long time. Wu Liang woke up and squeezed Yan Yisheng’s earlobe embarrassedly. It's uncomfortable, but high-speed rail is better!"

"High-speed rail, what is that?"

Wu Liang's face turned dark and he sighed deeply, "Qin-Shen Railway doesn't know?"

In the face of Yan Yisheng's ignorance, Wu Liang felt a sense of powerlessness. He has never understood how so many people who travel through can be perfectly integrated with society?Not used to it?

"You can search online!" Wu Liang didn't give too much explanation. He paused and added, "The media resources of the high-speed rail will be the focus of the advertising company's future development!"

Yan Yisheng nodded and straightened up and rubbed his numb arm. Wu Liang looked distressed and smiled embarrassedly, "Go up!"

Back at Wu Li's house, there was a burst of hot pot aroma as soon as the door opened. Wu Li and Majestic came out of the hot pot in a leisurely manner.

Yan Yisheng hurriedly stepped forward to help. Zhang Jianjian sent Wu Liang into the door and was about to leave. Wu Liang grabbed him and said, "Come on, let’s eat together!"

Zhang Jianjian did not hesitate, and he was not stupid. Wu Liang was obviously looking for a blocker, and he nodded grinningly and went up to help.

He has been a soldier and has done everything in the army. He is familiar with these things, washing vegetables and processing semi-finished products is not a problem.

The only one left was Wu Liang, who called to Wu Li to ask her where the sleeping pills came from?

Wu Li’s answer surprised Wu Liang for a long time, "I'm a little nervous, otherwise I will move out and live, it will be much better! Later, because of the studio's affairs, it was a bit repetitive, so I moved the studio from here. !"

Wu Liang felt distressed, "Say it earlier, isn't it just one floor, I will let your sister Chu do it for you!"

Wu Li was a little confused, "Why is sister Ziman?"

Wu Liang briefly explained, "She bought a lot of houses, so she knows how to do this!"

"Is that sister Chu coming to the magic city?" Wu Li looked very excited. Her favorite person is Chu Ziman. Not only did she take care of some extra needs during school, but also Wu Liang. Once said to Chu Ziman, "Wu Li, this girl is sometimes a little indecisive. When she encounters something she doesn't want to tell me, you can help me out."

It can be said that Chu Ziman is really taking care of Wu Li like a big sister.

Chu Ziman would also tell Wu Liang a variety of information about Wu Li from time to time. Only this neurasthenia was something that Wu Li concealed. It was not until Wu Liang asked the girl that the girl gave an explanation.

Wu Liang didn't have a good way, just comforted her, "Just rest well!"

Wu Li gave him a white look, "You said, can't you always take a bath in the middle of the night?"