Wuliang Advertiser

The hot pot base is the latest product of Majia Spice that Chu Ziman sent to Wu Li.

Majia Spice has become famous, and many people who have the formula and lack the funds come to cooperate. This person who came to the door is an old brand in Sichuan Province for more than 30 years, "Qiaotou" hot pot base.

According to Ma Xiaoyang, his acquaintance with the owner of Qiaotou hot pot base material was quite dramatic.

He went to Rongcheng Man Street to taste various hot pots and stayed for 15 days. However, technology is technology, and no one wants to share it with him. Apart from sadness, he began to specialize in various alleys and found that many families do I make the hot pot base by myself, and what I can smell is the spicy flavor of the hot pot base.

He once thought it was difficult to break through the technical barriers of hot pot bottoms. After seeing that every household had their own tricks, his confidence was resurrected again. He knocked on one of them at will to explore the tricks of hot pot bottoms.

The host is a mother and a daughter, and the mother is very hospitable. She gave Ma Xiaoyang a demonstration on the spot, which made Ma Xiaoyang amazed, especially when it comes to the boiling of the chili oil, his saliva dripped half a foot. This aunt came to be a technical consultant for her hot pot bottoms company.

The host was surprised. After inquiring about Ma Xiaoyang in detail, his daughter also searched the Internet for the actual information of the company Majia Spices, and found that it was indeed the young owner of Majia Spices who was investigating the market and hurriedly called the male host home.

After the male protagonist returned home, he heard Ma Xiaoyang's request, and said straightforwardly, "I'm not talented, I opened a hot pot base material manufacturer, if you are willing, I can accept your investment, and the shares are all easy to discuss! "

Ma Xiaoyang was aroused, and he stopped eating. He went to this factory and said the deal was done on the spot after reading it. Ma Xiaoyang invested 5 million yuan, and both parties held half of the shares. Brand promotion and market development outside the province are based on Majia Spice Be responsible for.

The general manager of the new company is the boss’s daughter. The name is Ouyang Xiao, who is seven-point similar to Wu Heyu, has a great body, and has better skin than Wu Heyu. In Ouyang Xiao’s words, “I eat more chili peppers. Sweat and detox!"

Ouyang Xiao studied business administration at school. After graduation, she took charge of finances in her father's factory. With the superficial management knowledge in textbooks, she worked hard to support the company's operations.

Fortunately, during the SARS period last year, dine-in meals decreased, and more people chose to cook hot pot at home. The sales of Qiaotou brand hot pot base ingredients entered a blowout. However, after SARS passed, sales dropped sharply. The newly expanded production line also started less than half of the time, and it was even worse during the Spring Festival.

This is about to enter the summer again, and sales are really a big problem.

Coincidentally, Ma Xiaoyang came to the door, the two sides hit it off, and the company's affairs were settled in this way.

After returning to Los Angeles, Ma Xiaoyang brought Ouyang Xiao and their hot pot ingredients to the door to find He Xishu, and asked He Xishu to help design the packaging.

He Xiuxian, Wu Heyu, and Chu Ziman ate the hot pot for a whole week, and finally gave a set of plans. The products are divided into six series, seafood-flavored "open sea and sky", tomato flavored "Yangfan Yuanhang", "Curry Curry" with curry flavor, "Spirits Fight" with sauerkraut flavor, "Hot Youth" with spicy and clear oil flavor, and spicy butter.

Different from the ordinary packaging on the market, this package is trendy enough. The explanation given to Ouyang Xiao by He Xiaxie is, “You know that after reading Jiang Xiaobai’s advertising plan, emotional planning is very important, especially for young people. They choose the old-fashioned fatty sheep hot pot base, they would rather try the hot and youthful!"

In terms of sales channels, Majia Spice has a smoother channel. In a short period of time, hot pot bases with the Majia Spice logo have been spread throughout the Central Plains.

The fact is just as what He Xiuxian said, this is almost an explosive product tailored for young people, and Pu has won praise as soon as it went on the market.

The packaging is trendy, eye-catching, and emotional appeal. Of course, in terms of quality, the 30-year-old brand "Qiaotou" has enough technical background.

Most importantly, the most acceptable to people in the Central Plains is the Majia Spice brand, which represents the quality of the ingredients.

Ouyang Xiao never thought that it was originally a big problem for her, but it was solved by Ma Xiaoyang in a short time, and she also had a secret feeling for Ma Xiaoyang.

In fact, when Ma Xiaoyang decided to cooperate, it was due to Ouyang Xiao's factor. His goodwill for Wu Heyu was only hidden in his heart. After seeing Ouyang Xiao suddenly, under the agitated heart, he felt that he finally found true love.

His hard work paid off, using what he boasted to Wu Liang, "Old Wu, you are the king of Taoism, I am the king of hot pot!"

Wu Liang ate the seafood-flavored "sea and sky" at night. Buy some mutton rolls and fresh vegetables in the supermarket. Come back to melt the sesame sauce, add some fermented bean curd and oyster sauce and other concoctions. At home, one can make a big meal. .

For the first time, Wu Liang took a closer look at the packaging. The flavor of the seafood soup base material. The blue packaging has a breath of ocean. The various seafood ingredients on the cover feel that you have smelled the taste. This is He Xi's consistent style. , And her previous packaging design for the Majia Spice Braised Pork Bag is exactly the same-wins in green onion.

He secretly gave He Xiushu a compliment.

After eating it, Wu Liang began to praise his little sister, "Girl, you can open a hot pot restaurant by yourself!"

The speaker had no intention, but the listener had the heart. Wu Li's eyes lit up when he heard it, and a sentence popped out from his mouth, "Brother, shall I open a hot pot restaurant?"

Wu Liang heard a toothache, "Are you okay with your leisure time? If you can't pass the postgraduate exam, you will bear the rent for the office building!"

Wu Li shrank his neck and stopped talking. Yan Yisheng seemed to be singing against Wu Liang, poking his heart aside, "Sister, if you really want to develop in the catering industry, I will introduce you to it. There is no need for management. I wait every month. Just pay dividends!"

Wu Li glanced at Wu Liang secretly, then stared at Yan Yisheng, his lips moved, but finally there was no sound.

Wu Liang knew the model Yan Yisheng said, and it is very popular in Pengcheng.

In fact, it is the full-custodial model of the restaurant chain. The brand is responsible for training, and the investor is responsible for the capital. In the first two years, the brand will operate and train the team for the investor. Both parties adopt a profit sharing model.

This kind of chain is suitable for the expansion of catering brands. In short, it is to use investors’ money to develop their own chain brands and earn two years of income. Investors don’t have to worry that their investment will fail. The brand’s management team is responsible for operation. The only thing that needs to be done is to look for a brand.

Different from full trusteeship, there are naturally two types of semi-self-operated and fully-self-operated franchisees. Yan Yisheng is mingling in the investment circle, and there are still such contacts.

Wu Liang looked a little funny at Wu Li's cowering look, "Did you get into the eyes of money?"

Wu Li retorted, "Come less, I just want to realize financial freedom as soon as possible. Is this also wrong?"