Wuliang Advertiser

Wu Liang said that the relationship between public welfare and advertising is plain, it is a matter of the benevolent, the wise, and the wise. In the final analysis, it is still the phrase, "giving a rose to the hand to leave the fragrance", which means a win-win situation.

For companies, can unprofitable companies survive?

"A company is a mummy if it is not hyped, but hype is not the same as a show, but self-promotion using business wisdom!"

Wu Liang concluded with these words and stopped discussing the issue of public service advertisements of Spring Water. He affirmed to Liu Ruiqi, “When an enterprise reaches a certain degree of popularity, it should be given sufficient cultural connotation in time, and advertising is the most important thing. Good carrier!"

Liu Ruiqi was not very sure and asked, "Wu Dong meant that I also increase investment in public welfare?"

Wu Liang shook his head, "Public welfare is only one aspect. There are more business activities, such as the Olympics. This year Shanquan’s charity is a penny action to go with the Athens Olympics and support the Celestial sports industry. If you can become a sponsor of the Olympics, this will help The brand influence of Shanquan Water will be unprecedented!"

Liu Ruiqi replied in distress, "I also want to sponsor the Olympics, but my clothing and sports don't match up, how is this good?"

Wu Liang smiled and stopped speaking. Anyone who is familiar with Wu Liang knows that Wu Liang is ready to go fishing.

Sure enough, Liu Ruiqi smiled bitterly for a long time and suddenly realized that Wu Youyou was looking at him in his leisure time. Liu Ruiqi was slightly taken aback, and he also thought Wu Liang was quite interesting. He said straightforwardly, "Wu Dong, if you can help me become a sponsor of the Beijing Olympics , Until the 2008 advertising contract, I can leave it all to you!"

For Liu Ruiqi, in fact, what Wu Liang told him was very clear, and it was almost straightforward to tell him, "Yang Yang Yang is a time-honored brand, but now it lacks cultural heritage!"

So how to change people who know the brand of Yang Yang Yang through advertising to eliminate the negative impact of advertising?

The usual way, there are public welfare and of course large-scale event sponsorship, especially the Olympics and other events that the world is paying attention to, just as the Chinese people know that the big brands that can advertise in Zhongshi, more than half of consumers think, The official sponsors of the Olympic Games are "world-class" or "excellent" brands, provided that they are aware of the sponsorship.

Take the Oriental Magic Water Jianlibao as an example. After the successful development of Jianlibao, Li Jingwei did not know that the AFC leader at that time had a meeting in Yangcheng. It was placed on the table of the chair of the AFC, and then a reporter was found by the side. As long as he drinks, he will take pictures.

Later, there was no accident of Li Jingwei. He was thirsty. The reporter took more than 20 photos at the moment when the chairperson of the AFC just picked up the drink, and then Li Jingwei used these photos to flicker. "Then everyone drinks Jianlibao, how broad the market potential is!"

Afterwards, the effect was remarkable. Jianlibao's channel was established in this way and became the best-selling beverage in the celestial dynasty in the last century. Its annual revenue reached billions. Oriental Magic Water is a miracle.

This is only an Asian-level sports event, and the Olympics are for the whole world. If the chairperson of the Olympics is changed to the Olympic Games, how would it be a sensation if the seats were dressed in sheep's clothing and appeared before the audience?

Of course, this is just thinking about it.

In any case, Wu Liang told Liu Ruiqi that he could take the Olympic sponsorship route, which really touched him. You know, no non-sports textile and apparel company has ever sponsored it. If he succeeds, it will be the first in history. Thinking of this, Liu Ruiqi's heart was fierce, and the look in Wu Liang's eyes was a little wrong.

What Wu Liang finally waited for was Liu Ruiqi’s words. He didn’t feel too surprised. It’s almost one of the dreams of most companies to become a sponsor of the Olympics. Even the mountain spring water was lost because of the exclusivity of the Olympic sponsorship brand. The sponsor of the 2008 Beijing Olympic Games missed the honor of being an Olympic sponsor.

However, Wu Liang hadn't expressed his opinion, and an exclamation came from behind him, "Sponsoring the Olympics, this is really big!"

Wu Liang looked at the voice, and it turned out to be Huang Xide, the general manager of Golden Crown, who was making a sound. He did not know when he had escaped Wu Liang's text message to come to the door.

Wu Liang stood up hurriedly, stepped forward and shook Huang Xide's hand twice, and kept complimenting him, "Congratulations to Huang Dong, Hexi Huang Dong for the successful development!"

Huang Xide has been a little proud of the recent breeze. Since he took over the patent for ink sac fountain pens from Wu Liang, he has taken the identity of the terminator of ink-absorbing fountain pens. He can't wait to take the newly designed ink sac fountain pen to Wu Liang for trial. The purpose is of course to strive for perfection-no one is more qualified than a patent inventor!He is the inventor of the patent.

When he found the address along the way according to the address Wu Liang told him, he found that Wu Liang was sitting with the owner of the famous Yangyangyang in the magic capital and planning for him how to obtain the Olympic sponsorship status. This made him feel that I really feel a little bit petty. Everyone is planning to sponsor the Olympics. At that time, I was still wondering whether to agree to Wu Liang's use of patents. He was not at the same level as him.

He smiled bitterly and greeted Wu Liang, "Heh, compared with Wu Dong and you, I'm just a little trouble!"

Wu Liang disagreed with this, "Why should Huang Dong be presumptuous, "poly card shirt, blue ink, half pen holder hanging in father's pocket", the most glorious era of domestic fountain pens may not be impossible to reproduce!"

Huang Xide was in awe.

No one has surpassed the brilliance created by the hero pen in the past. Now, the pen is gradually endowed with deeper uses from the original writing tool, such as high-end gifts, luxury goods, collectibles, etc. The original brilliance is used by ballpoint pens and disposables. However, with so many foreign brands, such as Parker, Pelikan, Montblanc, etc., which one is not chic and easy, what is wrong with his Duke and Golden Crown?

With the help of ink sacs, he believes that his company will achieve leapfrog development and unify the celestial dynasty, uh, in the celestial dynasty, it has become a hero pen.

Wu Liang's meaning to him was obvious, that is, "the hero has fallen and the Duke rises to replace it".

Huang Xide was very excited, and muttered, "I made a mistake in the original decision. We should exchange equity for Dong Wu to join. This business has lost!"

Wu Liang laughed and replied, "Or, I will return the money to you?"

The expression on Huang Xide's face suddenly became extremely exciting, and his eyebrows were twisted together.

Yan Yisheng really didn’t expect Wu Liang to have a customer in the magic city. He knows that this is the big player Wu Liang mentioned just now who is enthusiastic about the pen industry. It was authentic, and asked secretly on the side, "Wu Liang, why are you so familiar with pens?"

Wu Liang's mind suddenly appeared as a young man. Holding the Hero 100 series pen in his hand, he lined up waiting for the craftsmen who wandered from the south to his hometown. With a knife in his hand, he painted a pen on the barrel of his pen. Phoenix, fill it with colorful paint, and a beautiful fountain pen that is different from others will be made.

Although, it takes a huge amount of one dollar to go down with this cut, but now that I think about it, it is also a sweet memory.

Why people like pens, this is the most important reason.

Among the pen users, there is a small group of people who are pen lovers. They treasure the pens of various brands. Wu Liang remembers that there is a TV series "My Gentleman Fashion" in the footbass. One of the episodes is the popular science of pens, anyway. After Wu Liang finished reading it, he was coveted by the proprietress' pen.

Another reason these people love fountain pens is the smoothness of the fountain pen, the polished style, the size of the water, and the softness of the nib. All aspects can create a different writing experience. This is the charm of fountain pens. They are used to the existence of fountain pens and then use ballpoint pens. When writing, Wu Liang would curse, "What is that?"

There is a good saying, "Just by plugging in Pelikan before the fierce, I can feel that my personality has reached one or two steps!"

Therefore, when Wu Liang promoted the May 20th event on Taotao.com, he chose Golden Crown, a manufacturer of fountain pens, not only because of his writing habits, but also because of his respect for the craftsman-being able to persist. It is a fearless spirit to make a domestic brand pen.

Since 1998, the hero pen has declined. Wu Liang did not want to think too much about the reason. In addition, since the beginning of 2003, a large number of fake and inferior hero pens have appeared in the market, and the hero has existed in a celestial dynasty. The brand has been destroyed for more than 70 years. It is a fake to say that it is not heartache. Until now, Wu Liang's home still contains a hero 100 series pen that he used in the past.

It's a kind of feeling. People who don't understand think it's pretending to be one of a kind. People who understand will naturally laugh and not speak, but they will just say with contempt, "If you don't understand, let him really not understand!"

With such feelings in Huang Xide's eyes, he naturally understood that the same people who like pens will inevitably feel a sense of sympathy.