Wuliang Advertiser

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Wu Liang introduced Tian Tongyuan and his wife to Ning Hao and Xu Zheng. They learned that Tian Tongyuan had a private equity fund in his hand. The smile on Ning Hao's face was brighter than that of autumn daisies. Wu Liang watched with a chill.However, the people in Beijing have mixed eyelids and sleek thinking. There is nothing incomprehensible to Wu Liang, including the implication that one more friend means one less risk.

In the end, Ning Hao didn't see any outsiders and began to cry.

The reason is that Wu Liang started to do film promotion.

Needless to say, the propaganda on the Internet, all kinds of pushes, all kinds of advertisements are overwhelming, however, this kind of hype finally aroused some people in Beijing to be wary.

In general, Ning Hao's foundation in the capital is unstable, and he belongs to Xiao Mengxin's kind. It is nothing more than Wu Liang's investment in making a movie.

How could it be so easy to release the movie. Ning Hao broke his leg, and finally got a not-so-good schedule-it was released at the same time as him, and there was another blockbuster film, which was also selected during the summer vacation of the students. And the summer files for a few days before and after.

Then came the problem. The most direct thing was the filming rate, which was only five points. As for the premiere of the film, Ning Hao posted a lot of invitations, and the replies he received were extremely uniform, "If you have time, you will definitely join in."

Ordinarily, it is not a wise thing to offend a star of hope based on the shrewdness of the people in Beijing. However, the strange thing is here.

One of Ning Hao's seniors had a good relationship with him before, and his words flickered when he received the invitation. When he looked at him, this made Ning Hao very angry.

However, after getting angry, Ning Hao had to face it calmly.

He didn't ask Wu Liang to complain, but he didn't want to show a weak face in front of Wu Liang. The most important thing is that he still subconsciously thinks that Wu Liang's influence in the film and television circle is too weak, just like his song, song Reds are not red.

The reason behind this is also quite thought-provoking.

Wu Liang has his own fans, and his songs are even more popular in the celestial dynasty. Even if someone deliberately suppresses them, they can’t stop these songs from becoming popular. Wu Liang’s songs are really nice, just kidding, the local preserved on the ball The music doesn't sound goodEven at dawn, there are two versions, one made by Tang Xiaogu.

It's just that Wu Liang is a little low-key, and never participates in various interviews, activities, etc. This has also caused the public to hardly see some of Wu Liang's public information.

The only two times, one was Jay Chou’s concert, and the other was the Xiaonian concert in Zhejiang Province, nothing more.

Ordinary people’s perception of Wu Liang probably still remains in the way that Wu Liang did for Jili in the advertising film, with long hair fluttering and a "very wave" look.

All in all, Wu Liang's songs rely on word-of-mouth, not hype, and he doesn't make money from it.

Of course, his indifferent attitude towards music offends many people. For example, the employees of his advertising company go to major TV stations to talk about media cooperation. TV stations come to say, let your boss participate in a program, right?

Is such a request excessive?

Do not!

The TV station also said that how many people want to come are not qualified yet!

Wu Liang has his own careful thoughts, and he also knows that he seems to have a lot of girlfriends?Too much walking in front of the public is not a good thing. For example, a story that Wu Liang and his women have to tell when a gossip report is written?

Gou is not a bad thing in this regard!

So Wu Liang refuses to participate, but the more he refuses, the easier it is to be remembered-what is not available is the best!The title of "Mysterious Rich Singer" is what a good topic of hype. It undoubtedly has greatly improved the ratings of TV stations. Even Jay Chou has been a lobbyist and invited Wu Liang to join him. participate.

It's not hard to guess the ending like this. It's better not to ask Wu Liang to run the film and television circle-just don't help.

In fact, things are far from that simple. Ning Hao's analysis is a point, "The cake is so big, you have it, what should others do?"

Fortunately, Wu Liang is a big man, what if it is a woman?Will Shuangbing Sidan put you on top?

Wu Liang used to watch the excitement only as a melon crowd, but now, he himself has been involved in some way.

Wu Liang was really confused, and what surprised Wu Liang was that Ning Hao's analysis of the Beijing circle said, "In general, it is a collision of capital! That is, Wu Dong, your capital comes in, and Hua Once you become a competitor, the other party deliberately suppresses it!"

Hearing what he said, Wu Liang finally understood. Ordinarily, the investment in a film of several million is not a big deal. In this era, taking advantage of the two money sponsors to invest in a film to win a star, or first Money or something, everyone tacitly knew, open one eye and close the other, and just slaughter it at the right opportunity.

However, behind Ning Hao is Wu Liang, the legendary rich man with billions of funds in his hands, which is terrible.

The most critical point is the emergence of Taobao tickets.

Ma Yun had a long-term vision on this point. Wu Liang told him about selling movie tickets online, which greatly touched him. He believed that this was the biggest entry point for the industry to enter the main entity.

Ma Yun worked overtime to build a software, and then found a company that made an integrated teller machine for the bank, and set up a ticketing system for trial operation in Hangzhou.

The effect is not generally good.

Ma Yun also claimed to the public that this is an idea to subvert people’s play mode-people don’t need to wait hard at the entrance of the movie theater, choose the show online, pay via Paypay, and receive a ticket code via SMS. In the cinema, you only need to enter it on the all-in-one machine and then get the ticket.

In addition, the changes to the theater are also obvious. People do not need to line up to buy tickets on the spot. The original three or four conductors now only need one person to meet the requirements.

As a result, Ma Yun's advancement in Hangzhou was extremely smooth. Almost all of the more than 30 theaters in Hangzhou were equipped with machines provided by Ma Yun.

Due to the increase in attendance, cinemas did not resist the promotion, and covered Hangzhou in a short time, followed by major cinemas in various parts of Zhejiang Province.

For Ma Yun, in any case, this is a perfect fit between the Internet and the real economy. What if you don't make money?Let's talk about the market first.

Of course, there are also theaters in Hangzhou that sneered at Ma Yun's system, thinking that a company that had been kicked would just toss on the Internet honestly, so why bother in this industry?

The result of the matter was not beyond Ma Yun’s expectation. In just two weeks, this theater could not hold on. A new blockbuster film was released. Other theaters were full, and his theater attendance rate was even 2%. Less than ten.

The time from Monday to Friday is even more horrible. Under detailed understanding, the theater owner understands how powerful Ma Yun's system is, and begged Ma Yun to give him access to the theater.

Ma Yun is not a friendly person either. You ignored me that day, and now I let you not be able to climb high, not to say too much, a machine is 30,000, and I love to pretend.

The theater owner gritted his teeth and admitted, and just the day after he accessed the ticket, the attendance rate of his theater increased significantly, and after a week it was consistent with the rest of the theater.

Then he realized what Ma Yun said at the time, "If the theater does not change, then I will change the theater?"

After the theater owner reported the incident, after a field investigation of the theater he joined, he decisively introduced it and spread it across the country. This is the first theater to eat crabs. Ma Yun knows more. He knows to win a family first, and then slowly. The method of differentiation is to provide machines at cost prices, and the model of free installation to provide services for this theater.

This is a win-win outcome.

However, some people are not happy!