Wuliang Advertiser

Thousand Baidu uses the three tricks of the Niu Ka plan, the share dilution plan, and the seven-person board of directors plan to firmly control the shares in its own hands. This can be said to be a lesson for the many companies that have been kicked by the sky.

Li Yanhong felt at ease, and there were still many people who were uninterested, including IDG, who followed up in the second round.

IDG’s investor is Yang Feng. After he learned about the recent changes in Thousand Baidu, he was really speechless. However, Defengjie, who led the investment, agreed, and he could only acquiesce in that he only made capital with investment, before and after investment. , The relevant procedures for withdrawal are handled by the lead investor, and the follow-up investment only needs to cooperate.

The first time, the dividend rights represented by 7,800 advertising spaces were converted into equity. It is understandable. After all, people are also investors. In the second time, Li Yanhong used the advertising space rent collected in advance to buy back shares. The flash blinded everyone.

After Yang Feng asked carefully, he learned that the gold master was Wu Liang, and he suddenly felt that thousands of alpacas were flying past. Who didn't understand what Wu Liang's shot meant?Xiong Xiaoge clearly told him that as long as Wu Liang intervened in the project, he tried all kinds of ways to participate in it, but the meat of his mouth could fly?

Is it tolerable or unbearable!

Yang Feng decided to file a complaint. He called Xiong Xiaoge. After hearing the whole story, Xiong Xiaoge sighed, "Why did this kid Wu Liang find this entry point? It's a very good timing! "

But what if Xiong Xiaoge knows?The shares have already reached Wu Liang's pocket, and want him to spit it out again, really thinking that he is the kid who he thought was stupid two years ago?

Thousands of calculations, Xiong Xiaoge was also the one who was teased by Wu Liang-swapping Tengxun's shares for Dapingyang Computer Network's shares, this is a decision that can only be made with many troubles. Take a look at Fujixun, the management team The shares have already been repurchased. Now, even the founder of Dapingyang Computer Network can't be found. A person named Liu Dong is there to learn from Ali and engage in Betutsi.

With such an investment, Xiong Xiaoge was also quite speechless. After answering Yang Feng’s call, he deliberately asked Wu Liang what exactly he planned, but he thought about it, and opened his mouth if Wu Liang refused it over the phone. I'm afraid there is really no chance to speak again.

As for what Wu Liang thinks, his goal is very clear.

Thousand Baidu’s Tianchao Company, which is the search website that people often log in to Qianbaidu to Kaomu. At the beginning of its establishment, his business scope included website management and online advertising business. This is the origin of 8,000 Thousand Baidu members and related to it. This is the business model of Qianbaidu, which has changed from the previous 8,000 advertising spaces to a bidding ranking model.

So, for the 7,800 of these 8,000 advertising spaces, the right to belong in theory still belongs to Wu Liang. This is the real benefit, and Wu Liang does not want to waste it.

Especially for a traffic portal similar to the post bar that was launched in 2003, each post can be embedded with a varying number of ads, and post bar is almost a "group" that most people in the celestial dynasty can think of, for example, A company has released a new game, and I can’t find any information or strategy on the Internet. Then, try your luck at the post, maybe you can find a different world. It turns out that someone has already settled in and gave it Brand new strategy.

Of course, this is just one of the simplest features of Post Bar, and after exiting from 2003, it has been bringing very objective traffic to Thousand Baidu, and advertising here will get twice the result with half the effort.

After talking about the Niu Ka plan, Wu Liang put forward straightforwardly, "Then how does Li Dong plan these 7,800 advertising spaces?"

Wu Liang asked this. The purpose is not only to be greedy for these undiscovered treasures, but also for some actual business needs. Take Feng Xiang’s Internet operations position as an example, how to make advertisers’ products spread overwhelmingly on the Internet In addition to the current traffic portals, Qianbaidu is actually a very good choice.

Li Yanhong was able to match Wu Liang as his partner, of course, after careful consideration, otherwise, why only Wu Liang took the original shares of Qianbaidu through the advertising space?

You know, Qianbaidu has 88,000 members in the world, called founding alliance members, 80,000 foreign, and 8,000 domestic. These people have the right to dividends after the listing, because the domestic China TV report, the domestic 8,000 members He retired seven thousand and eight, but was picked up by Wu Liang.

Those people only enjoy the dividend right, which is two concepts with Wu Liang's equity.

For Li Yanhong, Wu Liang has funds, advertising companies, and many more partners. Qianbaidu is equivalent to the "medium" of ordinary media, a platform for showing advertisements to others. If Wu Liang can strengthen his relationship The cooperation of the company will spend part of the advertising fee on the network, which is of great significance to Qianbaidu.

As his family knows his own affairs, Li Yanhong is also facing a dilemma. In 2004, just in the past April, Qianbaidu’s listing once again failed. This made the already loss-making companies even worse, with the source of Wu Liang. Constant customer resources, the first thing that can be solved is the survival problem of Qianbaidu.

In addition, Li Yanhong found that Wu Liang wanted to buy shares with his own mind. Leaving aside the factor of stupid money, there is only one thing that can explain the past. This talented young man is extremely optimistic about the prospects for the development of the Internet, and he can be regarded as a hero.

Li Yanhong wondered for countless times what he meant for this young man who had fallen into trouble. It was only when he understood that Wu Liang really ranked in the bidding rankings of thousands of Baidus. He realized that Wu Liang arranged a banquet as soon as he arrived in the capital. It is to repair the gap between the two sides.

Obviously, he succeeded. Wu Liang asked about advertising. He didn't hesitate to start drawing pie. "It is the general trend for society to slowly move towards the Internet. Entering the Internet industry has become a hot topic now. A brand new marketing model..."

Wu Liang expected Li Yanhong to put forward practical and effective measures on how the company will develop in the future, instead of talking about it in general, but he maintained a polite and reserved, and did not interrupt Li Yanhong’s remarks until Li Yanhong himself felt that, It seems that these should not be said?

Wu Liang smiled, "Li Dong is right, bidding marketing is a marketing model, but I have a word to specifically define, sem, search engine marketing."

For a tech fanatic, the fresher the words, the more attractive they are. Wu Liang puts forward a new concept, which is more acceptable to customers than what he calls bidding marketing. Li Yanhong's eyes are bright and excited. Ask, "This word seems to be more appropriate, and it is not easy to arouse customer disgust!"

Wu Liang nodded. He was not here to teach, but it is necessary to expand his thinking for the other party. "What is the reason for the failure of Qianbaidu's listing?"

The eyes that Li Yanhong just lit up were a little gloomy. Obviously, the failure to go public was a great blow to him. He summed up countless times, and when he saw Wu Liang mentioned it, he wanted to hear Wu Liang’s views. "Please also Wu Dong for advice. Maze!"

Wu Liang smiled, "There was a meeting, and I arranged the secretary like this:

In a while, we will align, review the campaign, focus on the opinions, and raise the water level.

Discuss how to dispose of the business this year, how to play the marketing in the next quarter, and let the rules go through to open up this link. We must take a long-term perspective and maintain the closed-loop content of the multi-dimensional matrix to empower the brand image. When problems arise, we should express our opinions in time and link users’ minds. Increase user stickiness, hierarchical marketing captures the head users, and adds warmth to the brand."

Li Yanhong caught blind in an instant, Wu Liang laughed and asked, "Is it right that I know every word at the beginning, or I don't know what I'm talking about when I serialize it?"

Li Yanhong told the truth, "Yes!"

Wu Liang’s vanity is a bit overwhelming, "Indeed, the secretary was also stunned for a long time, not knowing what I was talking about. Actually, it's very simple."

Tian Tongyuan seemed to have heard this stalk and laughed aside, Wu Liang saw it and brought him over, "Old Tian, ​​you explain!"

Tian Tongyuan sternly explained, "Wu Dong's meaning is: everyone come to the meeting, summarize the previous work, and everyone must reach an agreement, by the way, discuss what to do this year, and talk about this year’s KPIs. Finally, in The user is always the dad at work. If there is a problem, apologize quickly and take a long-term view. The Internet has no memory. Once the limelight passes, he is a hero."

Li Yanhong's expression was wonderful, Wu Liang smiled slightly and asked, "Li Dong, do you understand?"

"???"