Wuliang Advertiser

As we all know, listing this kind of thing is like drawing a big pie. You have to fool investors in the U.S. to make them think that I can make money by investing. The usual domestic practice is to find a benchmarking company, such as "I am from the Celestial Empire". Weak, the Amazonian of the Celestial Empire..."

It is relatively easy to explain this way, otherwise no one knows what the profit model of your company is?

Thousands of Baidu obviously do it too, known as the celestial Google, but there are differences between the two. They are also dominated by advertising revenue. The two models have different embedded advertising models. One is embedded advertising and the other is bidding ranking.

The bidding ranking is easy to bring about negative effects. Simply using it as a means to deceive investors is slightly single. Then, what about changing the name?

In order to deceive investors, it is obviously a very common thing to compose new words. A 40-page slide, there can be 20 pages of this kind of chaotic words. It must make people feel like a person after a short distance. I am illiterate, and I hear incredible doubts about life. When investors faint, can investment be far behind?

All in all, deliberately create barriers, fool outsiders, and raise the industry threshold.

Regardless of whether Li Yanhong understands it or not, Wu Liang did not explain this too much. Anyway, he has already thrown out a concept of search engine marketing, and Li Yanhong is watching it.

What he needs to do is to push Qian Baidu before it goes public to make the company's profitability data look better, which is nothing but a spark.

"Give me the advertising business of Tieba? Give you 10 million a year?" Wu Liang knew that he couldn't get in on the bidding ranking. Only this business, which was similar to forums, Li Yanhong didn't know his value. It is not prepared to steal it.

Li Yanhong thought for a moment, then hesitated and said, "Tieba has a good profitability now, ten million, not enough!"

Wu Liang smiled, "Just rely on the advertisement banners with three-legged cats on both sides of the post bar?"

Li Yanhong was immediately embarrassed.

Since the launch of Tieba, the traffic has been considerable, but in order to reflect the simplicity and beauty of the forum, we can only sacrifice advertising space. Therefore, the page of Tieba has only two sides and scattered advertising banners, and it is not a big company. Products and advertising profits are even more impossible to talk about. In the face of Wu Liang’s questions, Li Yanhong can only continue to play stupid, "The business of Tieba is the core of Qianbaidu in the future. Not making money now does not mean that it will not make money in the future!"

Wu Liang began to bargain, "Dong Li was right. I paid 10 million for a year. It is my advertising company's own money to advertise for my advertisers. I also want to open up the business of Qianbaidu. If Li Dong feels embarrassed , Forget it!"

Li Yanhong felt aggrieved, and negotiated the price. I haven’t made a price yet. The other party directly raised the table, his face was dazzling, and he hurriedly agreed with a smile, “Everything is difficult at the beginning, Dong Wu has the heart, then it’s up to you, but your customers Can you advertise on the homepage or something?"

Li Yanhong doesn’t think this condition is excessive. Wu Liang is an advertiser. Thousand Baidu needs someone who understands the Internet like Wu Liang to help him develop his business. Cooperation and cooperation will benefit both sides. He just hides what Wu Liang does. He expressed great indignation in his heart, even saying something like this, this is not Wu Liang-look at him at Fujisun and Ali, and he is a consultant, and he is giving advice. Why come to me? Is it different?

What Li Yanhong didn't know was that Wu Liang was also one of the tens of millions of people. He would naturally be outraged when he saw Wei Zedong's incident. There is nothing wrong with hating Wu and Wu.

However, in any case, both parties have their own needs. It is fundamental to join together to make the advertising business bigger and stronger. Of course Wu Liang thinks the same way, so he nodded without hesitation, "No problem, the two sides have strategic cooperation. Anything!"

"Strategic cooperation?" Li Yanhong was a little delighted. The first time he heard that an advertiser was willing to sign a strategic cooperation agreement with him, he suddenly felt a sense of happiness over his face.

Wu Liang felt that he was a bit evil, and he felt like a big bad wolf looked at the little white rabbit, "You give me a half discount on the external price!"

Li Yanhong fell from the top of the cloud in an instant, shaking his mouth, "This..."

Wu Liang cheered up, "Is it too few to pick up for nothing?"

Li Yanhong’s worries are that if he really follows Wu Liang’s words, then his own advertising business is very likely to be monopolized by Wu Liang. In layman's terms, it is equivalent to collusion of goods—customers know the price and The price you give is half the price, why bother to directly cooperate with you?

Wu Liang dug a hole, but Li Yanhong did not dare to jump.

"Minimum 10% off!"

"Strategic cooperation, is this price worthy of the strategic partner?"

"15% off, can't be lower!"

"I can bring you at least 10 million in advertising revenue a year, ha ha! Li Dong, show some sincerity."

"20% off?"

"Then our step price? A year to reach 10 million 20% off, 20 million 30% off, 50 million 60% off, 150 million off? The highest 50% off?"

Compared with the pit just now, this pit seems to be very sincere, but in fact, it is that the expected revenue from advertising is extremely asymmetry, and the tens of billions of advertising is 50% off. What does it mean?And he just used a price of 100 million to whet the other's appetite.

However, Li Yanhong still has some worries, what if it really reaches 100 million?At that time, Wu Liang split all the income in half, and even poached his own customers. This is a big loss. "Even if it is 20% off, Wu Dong’s advertising company will have a great impact on Thousand Baidu’s advertising business. Let my original client turn around and work with you?"

Wu Liang understood, "Then the rebate model can be adopted, my external prices are kept in sync with you, how many ads I advertise, and you follow the corresponding steps to give me rebates?"

Li Yanhong thought for a while and felt that this was a way. He gritted his teeth and agreed, but added another one, "Then we will make an agreement in the contract. In addition, the level is too low, one billion can reach the 30% off level!"

Wu Liang did a full set of the show and thought for a long time, "One billion, this is almost an impossible task. Forget it, let's make a contribution to the listing of Qianbaidu, sign a long-term contract!"

Li Yanhong readily agreed that his stronger desire is to live first, and talk about other things until the day of listing.

The basic framework of the two parties was negotiated, and the teams of both parties continued to discuss the details of the contract. Wu Liang called Feng Xiang to come to the capital to handle it together with Xia Qianjun.

When she went out, Yani sneered with a question mark, "Come again!"

Wu Liang didn't take it seriously. Some fashionable words often popped out of his mouth. When he was an advertiser, it was normal for him to come up with fresh things from time to time to attract attention.

However, Tian Tongyuan raised his own question, "Why didn't the master carefully explain to Li Yanhong?"

Wu Liang smiled and shook his head, "First, it's so simple on paper, let him realize it. Second, remember our own identity. We are only major shareholders. Don't interfere too much in the other party's management This is something that was determined before we invested. Third, Qianbaidu will be listed after all, and we will make money! Fourth, I am a major shareholder in the first half and an advertiser in the second half, just fighting for some benefit for myself. "

Tian Tongyuan thought for a while. It seems that this is the same reason. Li Yanhong is not doing things like search engines. Zhou Hongwei is also doing it. It is enough to make money after listing.

He suddenly understood why Wu Liang was drooling at Qianbaidu. When Wu Liang proposed search engine marketing, he vaguely felt that when Qianbaidu's business became formal, his Internet layout in advertising was over. It is pure investment, which is what Liangzheng Fund has to do.

In the final analysis, the master is still in the advertising circle, and did not jump out of this circle, but this circle is based on the Internet as the main battlefield.