Wuliang Advertiser

In the final analysis, Wu Liang just brought in a client, and the other party wanted to hire a big-name star, so he came up with an idea, forged a good bond, and worked hard for the future cooperation.

Jiang Peizhen didn't say much after listening to Wu Liangbai's life. According to the previous agreement, he handed the box with the balance payment to Wu Liang, and Wu Liang drew five more wads from the box and threw it to Ning Hao.

After leaving Ning Hao’s house, Jiang Peizhen expressed that he would go to China Television. Wu Liang felt that this was a good opportunity to inspect the operation of China Television’s advertising department. It used to be a business manager to connect with each other. Now it’s good to experience it as a customer. .

However, his wish did not come true. When Jiang Peizhen and Wu Lianggang arrived at the Media Center’s Zhongshi Building, the old site, not big pants, Guo Zhenxi, the director of the advertising department, complained dumbfounded, "Mrs. Jiang, is your advertisement good? Huh? This is not the legendary Wu Liang and Wu Dong? I finally saw the deity."

Jiang Peizhen did not rush to give the CD to Guo Zhenxi, but stood sideways and looked at Wu Liang curiously.

Wu Liang grabbed the unusually growing beard on his neck, and awkwardly stretched out his hand and shook Guo Zhenxi, "Director Guo, Yang Yang, I'm late, sorry."

Guo Zhenxi's office is very grand. After all, this represents the face of CTV. Whether it is an advertiser or the person in charge of major companies, he came to CTV to meet the most energetic person in the celestial advertising industry.

In 2003, China Television’s prime advertising bidding amounted to 3.3 billion, an increase of 700 million over 2002. However, the annual advertising did not grow against the market due to the influence of SARS, which also made it known as the "barometer of the celestial economy." The so-called Zhongshi Golden Rank advertising bidding is even more famous.

Guo Zhenxi’s speech at the annual bidding meeting and follow-up interviews will also be reprinted on major financial websites as soon as possible. They are also important learning materials for industry insiders to analyze the development of the advertising industry in the next year.

Guo Zhenxi was also quite curious about Wu Liang, and began to make a routine, "The boss of Heisei Advertising has the same surname as Wu Dong, what is his name?"

Wu Liang explained with a smile, "Wu Xiaobo, his company was acquired by me, and now he has turned his head in the industry. I heard that he is in the marketing department of a company."

"Oh, I'm still in the same business, I said, he didn't see him at the bidding meeting last year. Later, I learned that the company changed its boss."

Wu Liang secretly complained, and it turned out that the leader will always remember the one who didn’t come. “Originally, I was going to participate in the bidding meeting last year, but among my clients, there are very few who are willing to ask me as a media agent. I couldn't be jealous once, and I didn't come after thinking about it for fear of being hit. Anyway, I have to watch the annual event this year."

Guo Zhenxi is an expert, and she sighed, "Indeed, the advertising agency model of the Celestial Dynasty has changed a little. What media do companies look for in advertising companies? How to shoot ads? All are to let advertising companies take a full set of plans, come to the end, follow the ads The media promotion plan given by the company to contact the TV station on a single line is extremely unfair to you."

Jiang Peizhen retorted, "Enterprises are also poor, and advertising costs are not always waiting to be split between two cents."

Guo Zhenxi disagrees with Jiang Peizhen’s point of view, “In the long run, it will be difficult for advertisers in the Celestial Empire to develop. This is not a good thing for your company!”

It's very rare for Wu Liang to hear Guo Zhenxi helping advertisers to lobby these entrepreneurs, and he was immediately impressed, "Mr. Jiang said that next year's media agency will also ask me to do it!"

Guo Zhenxi was slightly surprised, and gave Jiang Peizhen a thumbs up, "A wise choice."

This time it was Jiang Peizhen's turn to be surprised. Guo Zhenxi saw that she didn't understand very well, and then he explained, "In the advertising industry in 2003, a dark horse came out, and it is Dong Wu in front of you."

Jiang Peizhen found Wu Liang’s advertisement before, with only one purpose, to cast the net and focus on fishing. Whoever can find me a big-name star I will give the advertising business to someone. I really don’t know much about Wu Liang’s record. Wait until Guo Zhenxi With such admiration, I felt that I was really making the right move.

Ordinarily, she is only a small entrepreneur at CTV now, and is not at the same level as a big boss like Duan Yongping. However, Guo Zhenxi was impressed by this seemingly unassuming middle-aged aunt, and the reason is of course hers. The product, the golden sangzi throat treasure, the host will inevitably have such an uncomfortable voice. After using it, he will say yes. Coupled with this year's European Cup advertising, Jiang Peizhen can be regarded as Guo Zhenxi.

What is particularly ironic is that the European Cup is about to go to war. Almost most of the corporate advertisements have been reviewed, and Jiang Peizhen has not even sent the advertisement. Otherwise, the first sentence of Guo Zhenxi's meeting is to ask for an advertisement.

Guo Zhenxi didn’t go into details, and there are some things that go to the end. For him, Wu Liang is young after all. In the past three years, he has been able to put the advertisements for big brands such as Bird, Xizhilang, and Jacques into his own hands. Third, he didn't believe it. By coincidence, he helped to beat the drum and left a good impression on Wu Liang. It was also considered as a way to leave some affection between the two parties in the future, whether it was public or private. This was an extremely cost-effective business.

However, after all the exchanges were shallow and deep, after the greeting, he still called to the person in charge of the Editing and Broadcasting Technology Section to ask the other party to quickly review the advertisement sent by Jiang Peizhen, and he used this free time to express in Wu Liang When thinking of visiting the entire advertising department, Guo Zhenxi did not shirk, and personally led Wu Liang to walk around the various departments under his control.

So far, Wu Liang has a completely new understanding of the entire advertising department of ZTV. In addition to the office, there are also marketing department, customer service group, product group, channel management group, time resource group, editing and broadcasting technology department, and contract management. Division and Monitoring Division. Among these departments, there are newly established departments as well as old ones. In short, these internal structure adjustments can be regarded as the new advertising management idea of ​​"customer-centric" proposed by Guo Zhenxi. The customer service group This is how it was established.

These are Guo Zhenxi’s achievements. When he introduced Wu Liang, he was confident and quite proud. Wu Liang also benefited a lot. Basically, his media business can be set up by referring to the organization of China Television. Advanced management experience.

After the visit, Wu Liang also sent his business card to the heads of these departments, especially the two important departments, the channel management group and the time resource group. The time resource group is responsible for the golden resource bidding products and a set of routines such as TV series. Sales and management of time-of-day advertising products. The channel management team collaborates with the time resource team to be responsible for the sales and management of contracted projects for each channel and self-operated advertising products. These two departments are the most closely connected departments for advertisers. Each of Wu Liang’s own company Business managers in large areas usually run these two points.

When Wu Liang was about to leave for China Television 5 after the visit, the chief of the Editing and Broadcasting Technology Division ran back with the CD-ROM, his expression on his face was cloudy and uncertain, and he stopped talking.

Wu Liang paused.