Wuliang Advertiser

Wu Liang, who returned to Los Angeles, was still busy. The Tianxi incident had not yet ended, and there had been news that "Advertising Go" would need to be further revised.

The reporter is the one who gave his opinion. The Tianxi incident was caused by him. He has a deep understanding of the chaos in the advertising industry. On the other hand, it can be regarded as a rectification for him-even though he stabbed the basket. However, if this poison sac is not pierced now, and two or three years later, I am afraid that the amount involved in the case will not be the current tens of billions, and it is very likely that it will rise to 40 to 50 billion.

Some people do not like it, and of course some people will make this case an iron case. Then, if the parties are treated as whistlers and properly protected, it can also be regarded as setting the tone for the case, involving journalists and listening to industry professionals. This move is a good move. Of course, lawyer Xia Qianjun’s guidance as a lawyer's consultant will also help the spread of the reputation of Qianjun Law Firm-the more serious and important the case, the more qualified lawyers will be. .

Wu Liang also provides private security protection, not afraid of ten thousand just in case.

The reporter told Wu Liang that he always made more than a dozen suggestions, and how many of them were finally adopted was beyond his control.

Wu Liang asked, "Is the main health care products and daily chemical industries the most affected?"

The reporter replied with an embarrassed smile, "Where the chaos is the most, the impact will be the greatest."

Wu Liang knows that health care products started, and health care products are definitely the one that has suffered the most. Based on his understanding of Guipai Qigong, this product can be resigned from the Los Angeles Evening News. Otherwise, he would not ignore the newspaper's worries and insist on exposing the poor hygiene in the kindergarten where Chu Muxi went to school, and was suspended for a while.

But in any case, the advice and suggestions returned to the reporter will definitely affect Wu Liang and his advertising agency, which is why he is nervous and reports to Wu Liang in the first place.

To his surprise, Wu Liang actually supported what he did, "Indeed, these industries are too messy! It is time to rectify and rectify!"

It’s not that Wu Liang didn’t get involved in the business of health care products. In terms of advertising, there is Qinling Pharmaceutical’s maca health wine, and among Haoyi, there is the general agent of Pripulai. For this foreign health product, Haoyi I didn't exaggerate when doing product promotion, but relied more on word-of-mouth communication, which seemed extremely low-key.

If the new advertising is implemented, Wu Liang believes that this will be good for Premier. The advertising will protect these companies that do not exaggerate the effectiveness of the product. It should be able to protect the product itself and the quality of the industry. To a very good protective effect.

This is one of them.

Second, what the Guipai Qigong said may clarify the responsibility of the advertising spokesperson, which Wu Liang agreed with.

In this way, spokespersons will not cooperate with advertisers as they did in the past, and they will also have to bear corresponding responsibilities. This may have a subversive impact on the industry. Health care products want to complete sales through the influence of celebrities. The leap is really weighed.

The implication is that if such an advertisement is issued before the Tianxi incident, Wu Liang believes that whoever uses this advertisement may not have it. Even if Uncle Zhao accepts this advertisement, at least he will Take one capsule first to try the effect.

As for the fact that Tianxi Group conceals the truth in its products, Uncle Zhao will also take up the weapon to defend his rights and interests, and show that he is the one who has been deceived, rather than the Tianxi investor who has been hundreds of thousands of investors like now Curse cool.

However, without the outbreak of the Tianxi incident, whether the new advertisement will be released or not, even if it is released, there will be a question mark whether there will be such a severe punishment.

There is no doubt that in the two years since Wu Liang was struck by lightning, he has changed the original historical process so much that his "prophet" function is at risk of failure.

But Wu Liang is not worried, he still has the phrase "the powerful inertia of history" to comfort himself.

Hang up the call of Guipai Qigong, why don't you be ashamed to ask, "What happened to the new advertisement you mentioned?"

Wu Liang still has an official tone, "Let’s impose some restrictions on the chaos in the industry, it is possible that the advertising slogan of the Bodao mobile phone may have to be changed!"

He was ashamed and confused, and asked, "The fighter in the phone?"

Wu Liang shook his head, "This year's new words have been the No. 1 in sales for three consecutive years."

He Xiuxian was even more surprised, "Is there anything wrong with the first?"

Wu Liangzheng Guqian explained that Sui Bo's phone came in, "Wu Dong, have you heard about the advert?"

Wu Liang stared at the phone for a moment, and said to He Xi ashamed, "Look, the main phone is coming, and the nose is really bright."

After answering the call, Wu Liang laughed loudly, "Old Sui, how about such a coincidence? I was just talking about changing the advertising word for your family. As a result, your phone came in. Where did you get the news?"

Sui Bo told the truth, "Where else can it be, Zhongshi!"

Wu Liang laughed again, "The group of people are close, their noses are bright, don't worry, I have already thought about your advertising words, just do a dubbing again!"

Sui Bo relaxed, and his tone became more relaxed, "It's still old Wu, you can do it, then, when will you come to guide and guide the work?"

Wu Liang went back angrily, "When you come to Wu Yinliang, I will guide you whenever you want."

Wu Liang still reiterated the old saying that Sui Bo was not happy about the island of Bo Island. He was affected by the large-scale closure of physical stores on Bo Island, and the boss pushed all the accusations on him. The more they shut down. , His pressure is also greater, although after such a shutdown, the profit of Pau Island has not fallen but increased, however, such a big change has to find someone to carry it.

He Sui Bo is a very good backer. Like most companies, those who dare to speak out and admonish often end up with bad results, and almost everyone is looking at immediate benefits. How can we consider the long-term after reform? If there are real benefits, there may be another achievement if it jumps out.

Sui Bo's answer was simple, "I have to pass the certificate first, right?"

What Sui Bo said was not about Wu Yinliang’s music phone, but Bodao’s music phone. Wu Liang suggested that Bodao should abandon China TV’s expensive advertising costs and turn to large variety shows, especially Mango. Taiwan’s super girl, it is best to win the naming rights.

The real fire for Supergirl was at the end of 2004. Unfortunately, there was no sponsorship and naming in 2004. Only in 2005 did Lao Niu and Supergirl cooperate. The naming fee of 8 million plus follow-up The continuous investment of nearly 80 million yuan in exchange for Lao Niu’s 50% growth in performance also allowed Lao Niu’s yogurt drinks to soar from 700 million in 2004 to 2.5 billion in 2005.

Similar advertising classic marketing cases, others do not understand, how Wu Liang would not know, so for the marketing strategy of Bodao mobile phone, Wu Liang recommends Supergirl, and the user groups and supergirls that Bodao Music Phone faces The group is similar, all girls are 14 to 18 years old. Listening to the classic songs of Supergirl on the Wave Island music phone is a good selling point.

Moreover, this is the first talent show in the celestial dynasty, which has the prerequisite for success. Wu Liang has arranged for Gao Qingsheng to contact the Supergirl column group. If nothing else, it is not a big problem to win one or more of the broadcast advertisements. As long as it is an advertiser who can associate with the show, Wu Liang has made recommendations, including his own Wu Yinliang’s mobile phone.

Wu Liang didn't bother the two masters for nothing, Sui Bo expressed his opinion and encouraged him to charge up, "You can also help Wu Yinliang's mobile phone to talk about the advertising contract!"

Sui Bo suddenly felt a little pain. He had no problem talking about Bodao with Mango. He himself was the vice president of sales for Bodao, but Wu Yinliang? Negotiate the advertising contract for the competitor. If this matter is let the owner know, hehe, it is obvious that this is the real vote. He sighed heavily through the phone, "Old Wu, you are really Will employ people..."