Wuliang Advertiser

After a year of development, Qin Feng's spear station agent did a good job in Los Angeles. In fact, Wu Liang never thought that he would do it well.

Qin Feng is a veteran agent, because the quality of Biaowang wine has been silent for a few years, and there is no shortage of ability and channel sinking. It can be seen from the fact that he can play with Qin Ling Pharmaceutical's maca health wine.

In addition, 2004 was the first year of the golden ten-year development of the Tiandi liquor industry. All wine companies across the country have ushered in a great leap in development. The distributors are naturally getting bigger and bigger. Of course, spears are not worried about selling.

However, Wu Liang, as one of the shareholders of Maotai, is naturally not only satisfied with this point, he can simply be a dealer.

The shareholder behind the Los Angeles Qinfeng Wine Co., Ltd. is not only Qin Feng, but also Liu Fei holding shares on his behalf. Uncle Liu Fei has also stepped up a step to serve in the province. This is a very critical signal for Hao Yi Shi. , Chu Ziman also began a great leap-forward development in Henan Province, achieving 400 stores within the year.

So, how to maintain such an important relationship, Qinfeng Wine Industry is naturally a very good entry point, and better performance and dividends are the most tangible things.

Similarly, if liquor distributors want to achieve great-leap-forward development, on the one hand, channels are sinking and intensive farming. In this regard, Qin Feng has done a good job. The three core channels of the liquor industry, catering channels, circulation stores, community old-brand stores, and professional Among the liquor sales chain stores, some large hotels, such as Golden Sunshine Hotel, relied on the relationship between Secretary Zhao and Dong Zhihong to easily win. The rest of the major hotels are customers of Qinfeng Liquor Industry.

The specialty liquor sales chain stores can only get goods from Qinfeng. As for the stores in circulation stores, such as community supermarkets, they mainly focus on maca health wine. The high-end road is taken, and the low-end products are basically vacant. Of course, product vacancies also mean that the low-end channels of ordinary circulation stores are vacant.

This is the real reason why it is difficult to find spear sets in ordinary small shops, and no one will go to these places to buy spear sets.

However, Qin Feng uses maca health wine to firmly occupy these low-end channels, which are large enough, and will also plan ahead for the launch of the low-end Maotai Prince wine in the future. This is also why Qin Ling did not particularly oppose Qin Feng. One of the reasons for the agency's contradiction-the channel itself does not conflict.

Then, when the channels are perfected, there are not many methods that can be used to develop. In addition to e-commerce, the rest is to develop a new business, and liquor banks are similar methods.

Liquor Bank is a foreign product. To put it bluntly, it is in fact sealed, and it is the same as buying gold or futures.

However, the value of liquor is too much, and manufacturers have pricing power rather than market pricing power. Therefore, entering the liquor market by means of financial management or investment can only be a contradiction. Wuliangye is far-fetched because there is no stable price and market recognition value.

Of course, Qin Feng also has the confidence to do this. Wu Liang clearly knows the changes in the price of Maotai liquor. Investing in liquor is not only the stock of liquor companies, but Maotai itself has the added value of collection, so take a small amount of money to help. While Qinfeng's wine industry is developing rapidly, it can also satisfy its own liquor collection.

And he didn't want to take care of this matter personally, so he took pains to buy a spear and save it every year. Since there is such a rigid need, this matter can naturally be brought up, and it can be regarded as a multi-purpose.

Wu Liang puts out 10 million yuan to deposit wine every year, and there is no loss, and there are five points of profit, which is considered to be deposited in the bank.

With this funding, Qin Feng can continue to expand the scale and even extend his tentacles to the provincial capital.

Most importantly, there are loans.

After the dealer has obtained the cooperation contract with the wine company, he can apply for funds at the bank. The wine becomes a collateral product and is sealed by the bank, and the dealer can get a relatively large bank loan, which can be regarded as Common practice in the industry.

In other words, with this million, Qin Feng can use the money to get the goods from the manufacturer, and then mortgage the loan of 20 million for development. The wine is nothing more than being sealed up. Besides, it was originally to be sealed up.

With Wu Liang's endorsement, Qin Feng can use Wu Liang's signboard to contact various entrepreneurs to operate. The scale of hundreds of millions is not a problem.

In short, for Qin Feng, his profit model is that as long as the wine goes out and there is a turnover, there will definitely be a profit. Using the profit to expand the market, that is, to do promotion and tasting, and to recruit more social salesmen, and he only needs to maintain High-end customers can.

Qin Feng came back from the capital to operate the liquor bank. First, he found Qin Ling and said to the other party, "Wu Liang has set up a liquor bank and bought 10 million spears to store in my place. Something too?"

Qin Ling does not lack this little money. He also has a rigid need for drinking spear sets, especially at the end of the year for various entertainments. For a few boxes of spear sets to scold Qin Feng to death, now with this horse flea operation, at least there is no need to end the year After asking for the reason, Qin Ling immediately said, "Save one million first!"

Then came He Xiuxian, Chu Ziman, Bai Zheng, Su Xiang and others. Anyway, they were all big consumers of liquor. They used to get the goods from Qin Ling, so it's okay to save some in advance.

Wu Liang asked, Qin Feng embarrassedly explained, "Except for your ten million, there are now three million."

"It's only a few days, and the effect is good! Didn't you ask Bai Zheng to put some pressure on the manufacturer?"

Qin Feng said, “The issue of tight supply may be caused by others, but not for me, especially now that it is the off-season. My list is too big, and the manufacturers attach great importance to it.”

Wu Liang let go of his heart, and gave He Shaoxie another task, "You can help me watch this for me."

He Xiuxian's first reaction was, "Why?"

Chu Ziman gently tugged at the corner of her clothes and whispered in her ear, "You are stupid, let you watch, every year is half a million rebates, the next year one million, you just lie at home and do everything. If you don't do it, you have money to spend."

He Xiuxian only then reacted. He knew Wu Liang's joking expression, that he could not refuse, and nodded reluctantly.

Several people are more interested in such a new thing as a baijiu bank, and they talked about details, including tax issues, and considered the five points of income each year.

Wu hesitated to see that He Xi ashamed and Chu Ziman had saved them, and he felt a little moved, "I don't have much money, so I can save a dozen boxes every year!"

Qin Feng said, "It must be possible!"

It can also be seen from Wu Heyu’s performance that ordinary people will be eager for things similar to financial management products. However, in order to maximize the benefits, as a manufacturer, there are more ways to do it, such as customizing special collections. Liquor, especially those in jars or cans, starts at 27 kilograms per jar, specifically for the liquor bank market or more high-end markets.

The threshold for the general population is also limited. The lowest starting point is 27 kilograms, which is equivalent to five boxes of ordinary liquor, which is more convenient to manage, and the taste of jars of wine as a collection and investment is stronger-twenty Seven kilograms of liquor can be used in such a large amount for wedding banquets, and ordinary business banquets cannot be used.

Wu Liang told Qin Feng very clearly about these small avenues. Qin Feng also said that in the near future, he was going to go to Qian Province to have a talk with the manufacturers. In addition, he would go to Wanwan Province to investigate the specific operation mode of the liquor bank there.