Wuliang Advertiser

With such a farce, the development of the Grand Canyon should enter a virtuous circle. Especially for Su Wan, she has experienced the whole event throughout the whole process. It seems that the matter is small enough, but when Wu Liang made suggestions, she was still able to Realizing the helplessness in Wu Liang's heart, he almost regarded things like the scenic spot as a game with the villagers, and it was a long-term game.

Coincidentally, on the second day, China Television reported that tour guides in a certain scenic spot forced tourists to shop. This was a lesson for Su Wan and Su Xiang. I don’t understand anything else, and the truth is clear.

After this battle, the original management team was not very cold for Su Xiang, the general manager, and was convinced by the handling of this matter, and expressed that they wanted to make the Grand Canyon a beautiful business card in Los Angeles, which would impact within three years. 5A scenic spot.

Su Wan knew in her heart that the Grand Canyon was basically regarded as the dowry given to her by the old man. The old man had a meeting at night, and she listened and learned while watching.

Su Xiang was also very pleased to see that, the little girl who was about to be spoiled actually knew how to learn management from her, and she didn't know which of the tendons was convulsed or had another purpose.

In fact, He is the only one who understands Su Wan's psychology best.

In that scene in the lounge, He was ashamed to see clearly. Su Wan would say that she didn’t like Wu Liang at all, that would be a fake, but why was she ashamed as Wu Heyu and Chu Ziman compared to her. There is a huge advantage, as can be seen from the discussion between Wu Liang and her father. Wu Liang at most regards her as a second-generation, and this advantage is a gap with the entrepreneurs who are well-fed. Two different classes of people.

He shy and shy turned his head and came back. Why didn't you give Su Wan a slap in the face—what else do you have a little kid besides having a good father?Is it a pure vase?

This is how ashamed of self-confidence, women still have to rely on themselves after all.

What Wu Liang didn’t know was, didn’t he just go to a tourist attraction for a day, and how did he suddenly change the two women’s views on things. This was something he didn’t expect. Besides, although he was very delicate, he I can feel the chaos after a kiss, but, after all, a woman's heart needle, if he really guesses, it would be really exhausting.

Therefore, Wu Liang often reveals his true temperament, not deliberately doing something, just like he would rather have his arm sore and numb than move him to wake up Xiao Muxi, Chu Ziman understands it, and more What she could realize was that at that moment, she suddenly felt that this was a happy family, and she wanted time to stay at this moment.

So, returning to the night in Los Angeles, after Chu Ziman put Xiao Muxi to sleep, he aggressively announced that Wu Liang belonged to her tonight...

The next day, Wu Liang was sleeping in a daze. He was awakened by a messy sound. He rubbed his eyes and went downstairs. Why was he ashamed to shout that this ad was absolutely absent.

Wu Liang was stunned before asking, "Whose advertisement?"

"Platinum Pen!"

"Platinum? Golden Crown?"

He shyly nodded, Wu Liang touched his mobile phone to call Huang Xide and realized that this guy was also instigated by Ma Yun. He wanted to make a wave of promotion with the help of the self-made festival of May 20th, and Ma Yun gave it. The condition is to add the website of Taotao Mall and the slogan "Taotao Mall will go on sale in May 20th" at the end of the commercial.

This can be regarded as the second plan of Taotao.com's promotion of May 20th. It can be regarded as a marketing event. It is a new way of platform and brand joint marketing, and it is also the simplest one.

On August 12, 2015, the first Taotao Mall Trendy Brand Day project was launched, which was the starting point for Taotao Mall’s Super Brand Day.

The mall will select 10 to 20 brands every month, and promote one every day, so that consumers can enjoy the super experience and price of the brand, and at the same time give merchants full platform capacity support and realize customized connections, making this day "exclusive to the brand itself" Double eleven".

Over the past five years, Super Brand Day has cooperated with global brands for more than 500 Taotao Mall Super Brand Day activities, creating a large number of marketing events, and the title of "deservedly" "first marketing IP on the whole network" has become a phenomenon in the marketing industry. exist.

Therefore, traditional advertising companies have really fallen. From a deeper level, the value of Tmall’s Super Brand Day to the brand is a lever for digital marketing to instigate the upgrading of corporate digital intelligence. It integrates platform technology, digital capabilities, and operations. Ability to carry out marketing innovation together with the brand, refresh brand awareness, strengthen consumer experience, reconstruct consumption links, and realize the acceleration of digital and intelligent transformation.

In other words, Taotao Mall not only helps brands sell goods, but also allows brands to do marketing while selling goods. Compared with traditional marketing, it must make a difference, do better, and create phenomena.

Similarly, May 15th is the Super Brand Day of Golden Crown.

The only flaw in the fly in the ointment is that due to the influence of Internet speed, it is basically impossible for the Golden Crown’s artisan’s heart advertisement to be played on the Internet. The most suitable way is to give an advertisement prompt on the big screen of the Taotao Mall homepage, “Every day at ten o’clock, lock One set of China Television.

This is also helpless.

However, the effect is obvious. People's recognition of the brand stems from the phrase "all big brands can be advertised in China."

Ten minutes later, Huang Xide called again, "The pre-sale has exceeded one thousand."

The event is not only on the day of May 20th, but the pre-heating, especially the gimmick of the world's first ink sac pen is enough to attract people's attention.

In order to carry out activities on May 20th, Huang Xide put on the shelves of three products: high-end, middle- and low-end products. The high-end models include Shenzhou VI with commemorative models, mid-range business models, and low-end daily writing models.

What Huang Xide is talking about is the carrying model. The price of 799 is a bit more expensive than the classic Parker 51. The big sales of this pen means the success of brand planning activities.

Especially when fountain pens have become a sunset industry, there is no price-performance ratio, the brand is the most important thing, and the sales of goods means the success of the brand.

Since Taotao Mall dare to choose the golden crown pen as the opening show of the May 20th event, it is naturally confident, and once it succeeds, it will be crowned with a declining industry that can be re-infused with new vitality by Taotao Mall , What else is impossible?

Wu Liang smiled and said congratulations to Huang Xide. Huang Xide's words were filled with the joy of success, and he repeatedly expressed his gratitude to Wu Liang, especially the success of the commercials for the brand's blessing effect.

Like his previous life, Wu Liang’s advertisement invited music talent Li Zongsheng. The purpose of choosing him is of course not without the help of celebrities. But more often, most of the pen users are older, and those who like his songs have a high degree The coincidence of the same, with his endorsement, can be regarded as a memory of an era.

The most important thing is the implication of the advertisement and the spirit of craftsmanship. In the advertisement, "Among all the finely crafted objects, the most precious and irreplaceable is only the word'person'". People who have seen the advertisement will naturally be focused on by a musical talent The luthier is shocked, and even more shocked because the nib of the Golden Crown can be polished for a whole week.

I believe that many people have seen themselves from this, and are moved by this precious quality, which is calm and stable because of their focus on skills.

It's no wonder why he shy will yell there.

Wu Liang hung up the phone and told He Xiushu calmly, "Advertising is my creativity..."