Wuliang Advertiser

Wu Liang’s suggestion was not fully adopted. One hundred was too high and changed to fifty. Wu Liang asked inexplicably, "Is there a difference?"

It is expensive. However, do people who really want to spend fifty to buy an expert number care about one hundred?

Otherwise, how can so many scalpers survive?

However, Dr. Wang asked for peace and peace of mind, and he couldn't say anything, just follow her wishes.

In the end, Xiao Muxi didn't prescribe much medicine, her throat was okay, take a piece of anti-fever medicine, go home and cover her body with sweat.

After leaving the clinic, Chu Ziman asked Wu Liang, "I wrote down the license plate number of the woman just now, so I can find someone to check it?"

Wu Liang thought for a while and wanted to answer, "You have to be forgiving and forgiving. We don't cause trouble, but we are not afraid of trouble."

Chu Ziman nodded, and Wu Liang asked her another thing, "Why don't you look at the smile on the face of the pharmacist who just gave you the medicine?"

Chu Ziman thought about it carefully, "If you don't tell me, I really haven't noticed it. It seems that Deng Yu did it for you, smile and serve!"

Wu Liang wondered, "The employee may have a child sick today, may be broken in love, or quarrel with someone on the road. Once they get to the store, they have to show her teeth and smile at customers. Is this easy?"

Xiao Muxi's illness was not serious, which made Chu Ziman feel a little relaxed. Wu Liang asked like this. She obviously didn't think about it, and hesitated to answer, "Should I ask the dean to ask the situation?"

Chu Ziman took out his mobile phone, and the dean sighed and replied, "I am indeed broken in love, but I don't want to lose my job. I have not been very emotional these days."

She hung up the phone and stared at Wu Liangmeng, "How do you know someone is broken in love?"

Wu Liang smiled bitterly, "Where do you want to go, I just want to tell you that in a good life, employees must be first, customers second, and shareholders third."

"why?"

"Because only satisfied employees can create satisfied customers, and if employees and customers are served well, shareholder returns will naturally come."

Wu Liang quoted the management philosophy of Parkson Group. Haoyi and Parkson also have strong similarities. According to Haoyi’s current development speed, there will be thousands of stores within a few years. This is Haoyi’s strategy. However, what these waiters or pharmacists at the grassroots level think about is the company's strategy?

The answer is no. Their questions are very specific. First of all, we must make them happy and proud. Customers are of course very important, but when employees are taken care of, customers will be taken care of.

When it comes to the management of the company, Chu Ziman is interested, "Then you talk about how to satisfy employees?"

"Store managers and marketing managers should be trained internally. You don't have to rely on any relationship. The company is your backer and employees are first."

"What else? Can you be more detailed?"

"If you think about it in another way, what do they care about, whether the salary is high, the environment is good, the boss is not friendly, the uniform is not beautiful, especially the fact that the work clothes are not beautiful is too important to Xiao Gu Liang."

"What are the standards for the uniform designed?"

"There is one standard. It must be beautiful enough for employees to come to work for this uniform. Fashion trends are changing rapidly. We also have to cooperate with big names to customize uniforms for employees. This is what we have always said to make employees proud. enterprise."

Chu Ziman understood, "I think you have to wear a white coat to look professional at the pharmacy. Wait, do you want this uniform? I wear it to you at night?"

Wu Liang sprayed nosebleeds, "Ah, I was found by you..."

Chu Ziman smiled, "Okay, I remember what you said."

Wu Liang repeatedly urged, "Deng Yuwei has also worked step by step in the enterprise. Her experience is very rich, but after all, it is a cross-industry. You can require all future executives to have an internship in a store for a week after taking up their posts."

Chu Ziman nodded and agreed, "I don't see that you don't care about the company all day, but you know everything. In fact, Deng Yuwei's ability is still very strong, and her current salary is actually negotiated between us."

Wu Liang originally wanted to talk to Chu Ziman about this, but when she saw that she was willing to say it, he smiled and asked, "Oh? What's the result?"

"Basic salary plus commission. Basic salary is 30,000 yuan per month. At the end of the year, the general ledger is calculated. Earn more and less use performance to speak."

Wu Liang laughed and teased her, "Don't be reluctant to post until the end of the year."

"How is that possible? With her helping me, how much can I worry about? It is not a problem for her to get eight figures this year.

Wu Liang whistled, "Wow, I'm catching up with you."

The basic salary plus commission mentioned by Chu Ziman is the same as the so-called low salary and high performance. It is also a common pattern in the future generations. Take Deng Yuwei as an example, there is no profit target, but a step commission. , One hundred million two percent, two hundred million three percent, five hundred million five percent, how much money you can make.

What Chu Ziman only needs to supervise is to avoid the short-term profit surge caused by blind expansion and the lack of follow-up development. Some of the flagship store settings must be approved by Chu Ziman.

Wu Liang doesn’t seem to care about Haoshi. Actually, he has his own reason. Haoshi’s model was originally a real estate agent with chain pharmacies. As long as the location of the store is selected and the liquidity is sufficient, how could it be possible to lose money and rush The nationwide network will be completed before 2007, and then it will be stable and stable for two to three years to continue the next round of development.

As long as you don't make too outrageous mistakes, there will be no problems in the good life.

In any case, Chu Ziman still admires Deng Yuwei very much, "Sister Deng has a lot of things I want to learn!"

Wu Liang was noncommittal, "You think it's okay!"

Seeing Wu Liang's disapproval, Chu Ziman smiled and gave him a chestnut. "One time, a manager wanted to invite a client to dinner and applied for 10,000 yuan. Guess how she dealt with Deng Yu. ?"

Wu Liang himself would encounter similar problems. He had more customers and was a little curious. He asked, "Oh? Tell me!"

"The answer that Sister Deng gave is very simple, it is equivalent to blocking, ten thousand can win the customer, I will pay for the money for you, and I will give you an extra five thousand bonus. The system comes."

Wu Liang stopped and answered with a smile, "It's interesting."

She looked at He ashamed again, "You have encountered this situation on your side, right?"

He Xiuxian nodded and was somewhat silent. This case also affected her a little. She also signed a similar hospitality order and encountered a situation where she did not get the order after spending a lot of money, but she did not encounter this kind of thing. Too strong management experience, maybe you should really ask a professional manager to help yourself.

He is ashamed and more depressed is the second point. Comparing the heart to the heart. She has worked hard to achieve a profit of tens of millions a year, and a profit of two to three million is already remarkable, but Chu Ziman's mouth is hundreds of millions and hundreds of millions. It is a bit of a blow.

This is the same as choosing the wrong career in an online game. Even if your operation is at the level of a great god, you will still surrender early if you get a character like Pei Qinhu.

The development of the advertising industry in Los Angeles, a third- and fourth-tier city, is really difficult. Even if the advertising company has major clients such as Qinling Pharmaceuticals and Excellent Real Estate, He Shame's business development on Taotao.com is not bad, but in the final analysis, The pattern of the city is still small. She has dedicated herself to developing real estate advertising. The purpose is also to see the golden age of real estate development, and this ride is enough to achieve rapid development.

But she was really tired. At this moment, she suddenly became a little envious of Chu Ziman, and she felt it necessary to make some changes.

In fact, this is why he is a little bit self-conscious.

When Wu Liang went south to Yangcheng, he never wanted to give up the Los Angeles advertising agency. From his own understanding, Los Angeles is his base. He has lived in Los Angeles for 20 years, and he has spent almost half of his life in Los Angeles. Yes, it's not an exaggeration to be the second hometown. At the same time, he also wants to make He Xishu understand that a simple advertising agency cannot solve all problems.

To reiterate the old saying, Ogilvy's advertising strength is so powerful, his parent company is not playing finance.

Similarly, even if the L.A. branch develops well, can it make a profit of 100 million yuan a year?

The answer is no, so it is really difficult for a pure advertising company to develop into an international company like Ogilvy Advertising.

Creativity can’t solve all the problems of advertising companies. Once the god of real estate advertising, Yang Haihua, He Xia, the man regarded as the godfather did not leave the Range Rover advertising and became obscure. Although it is the emotion of an era , However, the facts are right in front of us, pure advertising has only a dead end.

Especially in the era when the Internet is prevalent, there are not many ads that rely on traditional media to get a good death. In fact, companies like Qianbaidu and Ali Maida are the largest advertising companies in the celestial dynasty.

This brings us back to the question Wu Liang once discussed with He Xiuxian, what exactly does an advertising company rely on to develop?

Creative?

Order?

Or a split-level strategy?

These words, Wu Liang is willing to explain to He Xianxie. However, pure preaching will not solve the problem, just like He Xianxie is obsessed with Yang Haihua's real estate advertising creativity.

Wu Liang even wanted to use the sentence, "You never wake up a person who pretends to be asleep" to judge. He is a very assertive person, so Wu Liang does not want to cause tension between two people because of these things. His self-tour development of the Los Angeles branch is such a purpose, although Wu Liang will also tie several big companies to He Shame through his own contacts, the purpose is to let her understand that creativity is not a panacea.

All this, and only time will prove everything.

In the evening, the sand sculpture advertisement of Five Hundreds once again refreshed He Xiuxian's understanding of advertisements.