Wuliang Advertiser

May 20 is really here.

Unlike previous years, this day in 2004 seems to be quite festive. Thanks to the gradual popularization of mobile phones, text messages are naturally the first way to spread information, and jokesmen are busy again.

"The long and beautiful ones have already begun to receive 5.20 Valentine's Day gifts. I looked in the mirror and gave up.-There are two kinds of people, one is good-looking, and the other is ugly. I'm caught in the middle, which is so ugly. ..."

"There was a buddy who had a cold war with his girlfriend. He wanted to reconcile, but his girlfriend ignored him. So he only transferred 520 yuan to his girlfriend, and then another 1,314. Then she sent a message: If you are sincere, one sentence Don't say it separately..."

Wu Liang used it in the brand promotion of Double One, and the effect was good, similar to the spread of disease.

However, this May 20th this year, Wu Liang does not feel like a festival, he is a bit busy.

For several projects, the big framework has basically been set, and the rest is the specific work arrangement. Regarding the board of directors, Wu Liang has his own ideas, let’s talk about Luochai first.

From the internal point of view of the enterprise, there used to be a group's constraints, such as finance, the card is very dead, then after the joint venture, finance is also the most important link.

The finance of the manufacturing industry is not the same as the advertising industry that Wu Liang is familiar with. The biggest one, as Wu Liang mentioned before, is that there is another aspect of inventory and receivables, namely expenses.

There are more content included in the cost. Take the three guarantees for service parts. There are two common methods in China. One is the enterprise's self-built accessories center library, which is set up in various agricultural provinces across the country or in places with convenient transportation. Radiate surrounding service stations.

The other is completely socialized. Large parts dealers build their own central warehouse to support the placement of service parts and so on.

The two models have their own advantages and disadvantages. The first one is self-built by the enterprise. In order to ensure the timeliness of service, the central warehouse must store a large number of service accessories. The necessary personnel for such a central warehouse include managers, outbound and inbound storage. It’s difficult to manage the staff and so on. Now Luochai uses this model.

The advantage is that the service is timely, but there are also disadvantages, which are the need for huge financial support, that is, inventory. The most important point is that most of the service accessories are commonly used parts that have a fast turnover, but there are some special parts. Not commonly used.

These infrequently used parts are depleted. It is normal that a 5% loss per year is normal. For example, rubber parts are forced to be scrapped for more than two years, and for example, storage is damp, rusted, etc., the reason is more, this is also It is easier to breed tricky places.

Wu Liang knows that a certain agricultural machinery brand in southern China relies on services to occupy the market and adopts the method of distributing goods. The inventory of service parts outside is as high as 200 million, which is a heavy burden for the enterprise.

The second model is the socialization model, that is, the commission system. The central library buys service parts from the manufacturer and sells them to the service station for service. After the service is generated, the manufacturer pays the service station to the service station while the old Service parts are then bought back in the form of repurchase.

The advantage of this is that the risk is passed on to the accessory dealers, but there are also disadvantages. When it comes to buying and selling, there will be a problem of exchange. The three-level relationship, layer by layer, is sold to the central warehouse. , Service station, and repurchase, then it will become 150 yuan.

This difference of 50 yuan is the so-called extra expenditure.

For example, the fourth son store basically adopts this similar model. Therefore, the accessories in the fourth son store are all outrageously expensive. Sometimes because the merchants are not kind, they will encounter fake engine oil and fake accessories.

All in all, the first is the risk of inventory. Taking the 50 million service parts placement quota, only calculating the capital cost, the annual interest expense is about 3 million, and the loss is about 2.5 million.

The second type is the extra cost of repurchase, calculated by half of the shop, 25 million, there will be 12.5 million extra expenses.

It seems that the first type of saving money is actually not the case. Inventories will increase. This year, 50 million, and the next year may become 60 million or even more. The corresponding loss is also greater. Of course, there is also labor. The cost is calculated on the basis of eleven central libraries in the country. Each central library has three people as standard, and the average per capita is 50,000 including travel expenses, etc. This part is close to 2 million per year.

In addition, since it is a buying and selling relationship, the ex-factory price is 100, which is equivalent to the sales of parts of the enterprise. This includes profits. Calculated at 20% of the profit, there is a profit of 5 million in it. However, this part is shown in the financial statement. It is the profit from the sales of accessories, not the expenses.

Therefore, finance is always the father. If finance is understood, and use this part of the profit to explain to the general manager the reason for the high service fee, the pressure on the after-sales service group may be much less, otherwise, if you encounter a person who doesn’t understand anything, Can give you madness.

Wu Liang understands, so Wu Liang's requirements for Luo Chai's board of directors are finances.

He came out of Bai Lao's room to check the time. There was still time before dinner. He counted the room number and found Liu Nanfeng. He found that her eyes were full of red blood. Obviously she hadn't rested well. Wu Liang asked strangely, "What's the matter? "

Liu Nanfeng pointed to his hair, "I'm stressed and all have gray hair."

Wu Liang replied with a smile, "Finally understand that at the end of each year, Finance will always say, if you don't get the money back, you will sell it to the sky. You have worked hard."

Most of the time Liu Nanfeng and Wu Liang communicated was telephone communication, focusing on work matters. In fact, there were very few conversations like today. She was regarded as Wu Liang's housekeeper.

At least from the current situation, Liu Nanfeng is doing his best to complete his work, but Wu Liang’s assets are really too complicated. From time to time, he makes a purchase. Wu Liang is not a manager. He left a big one. The framework of the cooperation agreement is over, and everything else is ignored. It is normal for Liu Nan to be tired.

However, this is not a long-term solution. Seeing Wu Liang's emotions, Liu Nanfeng put forward the plan he had thought of countless times in his mind, "I am not worried about the hard work, but sometimes I feel a little unwilling to let go. I personally suggest , Dong Wu, you still set up a company like an investment company to take charge of your assets. Of course, the personal assets can be handled separately."

Wu Liang also had a similar plan. Liu Nanfeng suggested that he reconsidered, "Okay, just do as you said. When you finish the two tasks here, you will set up a new company and bring in related assets."

Liu Nanfeng helped his forehead, "Wu Dong, you won't leave things to me again, will you?"

Wu Liang wondered, "What can't be?"

Liu Nanfeng explained, "Should you have a meeting or something? I can use tiger skin as a coat."

Wu Liang heard what he said, "You mean, there are many people who don't cooperate with finances?"

Liu Nanfeng was silent and sighed, "In fact, it's nothing. It's just that there are often business issues that you don't understand in finance. This is a very common thing in various companies, and I am used to it."

This is the truth. Business operations will definitely encounter various difficulties. Finance is a department that is very sensitive to numbers. The same applies to receivables. The agreement stipulates a corresponding payment cycle. When you order money, you should If it is in place, it will not work for more than a day, but in the real situation, will you encounter an overdue?

The answer is yes. For example, three days later, the reason is that the other party did not catch up when handling the acceptance or wire transfer, and there was a slight error. The ticket was issued a few days late, but it was not non-payment.

But as far as the financial system is concerned, finance is very rigorous. If the accounts are less than a penny, then the financial gang can be crazy. Some people may say, then I can take a penny to the account bank?

Yes, the accounts have been adjusted temporarily, actually?What if I find this penny?

Therefore, the financial rigidity is here. It seems a bit unfavorable. In fact, if there is no strong restraint ability of the system, the enterprise will suffer. Liu Nanfeng understands this.

Does Wu Liang know?

Liu Nanfeng didn't know that Wu Liangzhi didn't know that finance was like this. She just relied on years of financial experience to strictly handle affairs, which was not wrong in itself.

When Wu Liang was only playing an advertising company, she could handle it alone. After that, Wu Liang set up a financial company to manage her own companies, also in response to Wu Liang’s constant attack on "spending money", and Wu Liang Investment also has its own characteristics. He is not obsessed with management, and is more about holding shares.

When participating in shares, it is very necessary to ensure the safety of funds. That is to say, the corresponding financial personnel must be stationed and perform various monitorings. This will inevitably increase the number of financial personnel, such as Qianqianquege and Excellent Real Estate. , Qianbaidu, Ali, Fujitsu, etc., all have Wu Liang arranged for Liu Nanfeng to be stationed in the financial affairs. He has to know clearly where the company's money is spent, and a monthly financial statement is handed over to Wu Liang.

This also creates new problems. For example, Mr. Bai supports Wu Liang to send financial personnel over, but what about the other people in the company?If you don’t say anything on the face, do some small moves behind your back, what can you do to me?

The financial side has to find Liu Nanfeng. After a long time, Liu Nanfeng also feels a little powerless. Who would let her stand with such an unreliable boss?

All in all, Liu Nanfeng proposed to set up an investment company to deal with it, which is more than a single financial constraint, which is imperative, but Liu Nanfeng cannot be the only one to form a company, she needs help.

So Liu Nanfeng no longer entangled, "Hurry up and set up, many things are beyond my financial control."