Wuliang Advertiser

Wu Liang didn't offer features such as emoticons as gifts to advertisers within the advertising company. Of course, there are many reasons.

First of all, it's free, and Wu Liang doesn't do such thankless things.

Secondly, Qiuqiu does not have the software foundation for the development and growth of emoticons. The photos of Zhang Hongning taken by Liu Yuyan were once sent out as emoticons and spread widely. Many people like to use some of them.

However, too many follow suit and too many modified to achieve commercialization.

The last is the most important reason. A successful emoticon package should include two aspects, the implantation of marketing information, and the spread of the emoticon package.

The implantation of marketing information is easy to understand. It is similar to those posters designed by Wu Liang for Double One, which belongs to the implantation of marketing information.

The information implantation also has two parts, one is the visual content point such as animation or picture, and the other is the text content point, which is the expression description or a sentence.

In other words, the brand information is either embedded in the visual content point or embedded in the text content point, the implantation method is very simple, which poses a huge challenge to the emoji marketing.

The spread of emoticons is that everyone is willing to use them, so that they can spread widely.

As a result, since emoticons must be embedded with brand information, the freedom of production is very weak, and it is difficult to design extremely interesting emoticons. Therefore, the communication of emoticons with brand information is naturally weak.

This is not the same as emoticons abroad.

The kind of foreign emoticons is called interactive emoticons. In layman's terms, emoticons are used as an auxiliary tool to communicate information and can also accept users to click to jump to related links.

Take Sinbuck as an example. When a new cappuccino-flavored coffee is launched, the emoji marketing company will design an emoji for it, and then put them on its major cooperation platforms. Once the user clicks on this emoji , You can see the introduction content of the new coffee. If there is a promotional video, the promotional video will be displayed. Of course, the map is indispensable. The map will show which Sinbuck stores provide the coffee.

At this point, the merchant’s marketing is not over. If you want to go to this one, there is also the option of online car-hailing. If you add your departure point, you can also share it.

Then, those with likes will repeat the process you have gone through before.

Because it is active sharing, the communication effect is very good. Therefore, in foreign countries, emoji marketing is actually a kind of precision marketing, but the reason why it is not realized in China is definitely not technical means can not reach it, at least in Wu Liang’s era Absolutely not.

Wu Liang’s malicious speculation may be because Tianchao’s social software basically uses V letters, and Fujisun’s own advertising capabilities are not good enough, so he is unwilling to share this piece of cake?

This may be the negative impact of monopoly.

And because of this, the emoticons that caused the heavens can only be so simple.

However, in this life, with Wu Liang, his main business is advertising. With him as the major shareholder of Fujixun, isn't it easy to do this?

Therefore, after Wu Liang briefly explained the current difficulties, he outlined a bright prospect for Wu Li.

Wu Li's reaction was peculiar. She hugged Wu Liang's head and began to rub it, while exclaiming like a chicken coop, "Brother, why do you have a long head, why I don't have a head like yours?"

Wu Liang resisted with a black face, "Men can't touch their heads..."

At the same time, there was another person with a dark face and glaring at him. Wu Liang was startled and asked Wu Li with a puzzled look, "It seems that your employees are not very satisfied with me?"

Wu Li followed Wu Liang's gaze and coughed awkwardly, "Ahem, your old girl's admirer, Sha Chenxin, come and get acquainted."

The young man opposite Wu Liang, with his immature face, suddenly lost his interest in talking. Although it is not advisable to watch people serve dishes, Wu Liang still couldn’t help but beat Wu Li, "Just take a moment, don’t think you don’t I’ll sue, and I’ll also sue my parents."

Wu Li's mouth was bitter and he pulled at Wu Liang's clothes corner. Wu Liang ignored him, stepped forward and introduced himself, "Wu Liang, the creator of the copyright of the big meow emoji package."

Sha Chenxin suddenly felt as if making an oolong, and handed it over at a loss, "Good Angkor."

"Younger than my sister?"

Sha Chen confessed honestly, "In 85 years, one year younger than Sister Wu."

Wu Liang laughed and taught Wu Li, "You can't pass the postgraduate entrance exam, so be careful when you go home and get beaten."

The education of Wu Liang’s family has always been like this. My father and mother have high expectations, and they will use a sentence that Wu Liang’s cousin once said, “I’m still able to go to school now, I can think of it in one breath, even if I work in the future. Enough."

Wu Liang's cousin was a Ph.D. in a university in his hometown. It was a nightmare Wu Liang grew up with. The child of other people's father and mother said.

After Wu Liang University, he didn’t even have the intention to continue studying. This pressure naturally fell on Wu Li. Moreover, Wu Li’s school was still the top three schools in the magic capital and even the country. This made Wu Liang’s parents even more attracted Proudly, Wu Li has also become a child of another family in the eyes of other parents.

Therefore, Wu Liang's parents are not cold about the fact that Wu Li makes money when he goes to school. However, when the child is older, they can't control it. Only graduate students must fight for it.

Wu Li wailed and began to scold Wu Liang, "You said you are a scumbag, can't you go to a graduate student to relieve my pressure?"

Wu Liang chuckled and stretched out his hand to Wu Li pretentiously, "Re-acquaint me, my honorary professor and graduate student of the School of Media and Communication of Pengcheng University, alas, no one can accept me in this life."

Wu Li slapped the back of Wu Liang's hand, "Go away."

Wu Liang shrugged and looked at his watch, "I've ordered the meal, and said while eating, Chenxin, let's be together."

Lunch is downstairs. The Plaza 66 is composed of three buildings, one is a commercial building and the other two are office buildings. Since its opening in 2001, Plaza 66, the tallest building in Puxi, has become a fashionable highland in the sky and the world.

Many of the world's top brands are proud to have opened stores in Hang Lung, and some even set up their first specialty store or even flagship store in the Tian Dynasty here, which shows that Hang Lung Plaza has an unshakable noble status in the hearts of luxury brands in the world.

No wonder Wu Li wanted to choose here, but for a moment, if Wu Liang had a rich brother like himself, he would also choose here.

A shopping paradise, er, should be a shopping paradise for the rich. Wu Liang remembered that sentence inexplicably, but he didn't even know he was poor if he didn't reach the devil.

Just like the Oriental commercial building that Wu Liang cooperated with, even after renovation, it is really incomparable with Plaza 66, the location is not embarrassing or awkward, and it is not high or low.

Before Wu Liang finished his emotions, Wu Li said "Wow", "What a beautiful bag."

Wu Liang looked in the direction where Wu Li was running, and blurted out, "I'm protruding (), Pula Da."

There are only two kinds of people who buy luxury goods in the Tian Dynasty. One is truly affordable, and the other is one who spends all the money to consume one of them. Wu Li belongs to the former at least.

Wu Liang all maliciously guessed that there is his own big brother, who is not taking advantage of it, "Is this still the little girl I know?"

Similarly, Wu Li told Wu Liang a very realistic sentence, "Obviously you can wear 100 yuan a pair of socks, why should I buy five yuan?"

Wu Liang once had this idea. However, in fact, the higher his position, the more he extinguished his thoughts. He gave Wu Li an explanation, "The richer, the more low-key."

Wu Li rolled his eyes. Wu Liang didn't know how to explain to him how miserable the last Chinese tycoon who said "you earn money, spend it whatever you want", had to sit on the sofa in the store. Above, watching Wu Li wandering around the store for half an hour, he didn't follow, just looking at the decoration style of the store. The 13 grid is high and it was made by a famous foreign designer.

This is of course different from the door design of Qin Ling Pharmaceutical, which He Xiu received, and it is completely two concepts. Will anyone make the big door design of Pula into a template?

Therefore, as an advertiser, the perspective is different from that of ordinary people. For example, Wu Liang’s creative ideas for advertising, he met in a small shop, he would be arrogant and ask the other party why he bought this product.

This is a form of market research. In the long run, Wu Liang seems to be a very down-to-earth boss in the eyes of others. This is an important reason.

However, his behavior seems to be somewhat different in the eyes of many people?

At least, Wu Liang’s dress is obviously different. Take the simplest example, Polo shirt, Wu Liang of pure cotton will never wear it. If you want to wear it, pearl cotton plus 20% Lycra, with a little flexibility, Better to carry around.

In other words, tight-fitting polo shirts, pencil pants, and canvas shoes are exclusive to young people at Wu Liang's age. This is the youthful spirit contained in polo shirts.

Then, it is normal for his appearance to attract the attention of others.

Many ladies walk on the street wearing a nice dress, and they will be asked where you bought your clothes, but it is rare for a big man to walk on the street and someone asks where he bought his clothes.

However, Wu Liang's handsome appearance and advanced dress have attracted the attention of many young ladies. In a luxury store, people seem to be somewhat reserved, but there are still many people who do not intend to let this opportunity go.

A young lady with Yassy's hairstyle approached the clerk and asked, "Is this the model you invited?"

The clerk was surprised, followed her eyes and shook his head.

Yaxi didn't give up, and continued to ask, "Is he wearing your new style?"

The clerk still shook his head.

Yassy, ​​who didn't know any information, began to think of a way. The easiest way is to directly ask the person involved.

Wu Liang was bored. He looked left and right, and he seemed to find that someone was actually looking at him. He remembered that he still had the identity of a singer, and he was relieved now and responded with a kind smile.

It seemed that such a friendly smile gave Yaqian great confidence. She went straight to Wu Liang and smiled before saying, "This gentleman, can you stand up and let me see?"

Wu Liang looked at the sofa behind him, thinking that the other party had caught the sofa in the store. He hurriedly said "Oh", stood up and stood next to the little sister, talking awkwardly, "The sofa style is quite fashionable."

Yaxi chuckled, took a step back, looked at Wu Liang carefully, and said, "Sir, can you turn around?"

Yassi looked at him, and he was also looking at Yassi. He immediately remembered that Yassi’s bumper mousse advertisement he had seen in high school. One of the advertising heroines combed this hairstyle. Straight hair has an obvious curvature at the neck, and the temperament of the whole person becomes cute because of this curvature.

It seems that this hairstyle has awakened the dream of the former high school. He was not particularly disgusted. He just couldn't figure out her true purpose. After thinking about it, he still did.

Wu Liang turned around and heard a sigh of admiration coming from behind him, he turned back and saw Yassi actually took off the big sunglasses, "Model?"

Although Wu Liang is satisfied with his figure, especially the so-called celestial body, he is far from the standard of a model. He subconsciously replied, "Have you seen a model with a height of 1.8 meters?"

Indeed, the male model's height is 1.85 meters up, Wu Liang is still so much less, but this does not prevent the other party from having a strong interest in Wu Liang, Yaqian smiled embarrassedly, and seemed right The 185-meter model limits that Wu Liang was referring to are very familiar. "For me, the 1.8-meter and 185-meter are no different. They are taller than me anyway."

Yaqian stood in front of Wu Liang, absolutely not looking up, she could look directly at Wu Liang when she raised her head slightly, Wu Liang subconsciously looked at her feet, a pair of very simple high heels, very new, should be just from New models bought in a big store in Pula.

Wu Liang smiled awkwardly, "Nice, it's very high."

Miss sister said three grams of oil, and finally turned to the topic, "Which brand of polo shirt and pants are you wearing?"

The smile on Wu Liang's face was stagnant, he wanted to say something, customized, and worried that his pretending beep might be struck by lightning. He really didn't want to be struck by lightning anymore, and explained honestly," Hailan House."

The other side thought carefully in his head, and asked in confusion, "What brand is this?"

Wu Liang introduced in earnest, "ZTV has advertised, haven't you seen it? Visiting Hailan House twice a year?"

What he is puzzled is that, according to the theory, this advertisement of Hailan House should be regarded as a relatively successful advertisement in 2004. On the one hand, the slogan itself has conflicts, "There is actually a brand that wants you to come to me only two times a year. Consumers find it strange, so the memory effect is very good and the communication is strong.

On the other hand, it actually caters to the living habits and attitudes of male consumers-I am more "rational and wise". If you want to buy, you can buy good ones, and if you want to buy quality ones, you don't have to go so many times.

This advertisement is Ye Maozhong’s masterpiece. However, under Wu Liang’s strong intervention, Hailan House ended its cooperation with Ye Maozhong. Wu Liang gave “Hailan House, a man’s wardrobe”.

Although such an advertisement hasn't been released yet, the phrase "visit twice a year" still caused a sensation in the advertising world of the celestial dynasty. The beauty in front of me didn't know?

This is obviously not normal.

Beauty Yaxi also gave an explanation, "I just came back from abroad and I am investigating...Uh, the clothing market of the Chinese Dynasty."

Okay, this reason is strong enough. Wu Liang shrugged and became very interested. He heard the beauty Yaqian ask again, "Can I touch it?"