Wuliang Advertiser

After dinner, Wu Liang returned to Wu Li's company, this time it was more formal.

Wu Li formally introduced to Wu Liang about the emojis mentioned by Green Air Conditioning. Wu Liang thought, "It is not difficult, it depends on how you understand it."

Wu Li made a listening form, and Wu Liang explained with a smile, "Anyway, this is Party A. It is enough to make money by finding a way. As for the effect, it doesn't count if you say it, and what he says does not count."

Wu Li didn't understand, and asked, "Make it clear."

"First of all, the commercialization of emoticons is to inject brand connotation. It is too formal. How many people will have nothing to do to send?

Secondly, the emoji package needs to be spread. Everyone is reluctant to use this emoji. What is the meaning of such spread?For another example, everyone knows that Lafite in 1982, with this stalk, I can play with flowers, for example, let me eat a 82-year-old steamed bun, let me drink a 82-year-old cola, etc. Stand?

Therefore, brand placement is not that simple. The difficulty is very large. Don't look at a small picture or animation. If there is no good text to match, it is definitely a big problem."

Wu Li didn't bother to think about these things, and asked bluntly, "Tell me what you think."

"Joint with the advertising company."

Wu Li rolled his eyes, "Are you embarrassed to grab your sister's job?"

Wu Liang curled his lips, "By the way, let me introduce you. You charge for your emoticon pack, and I charge for advertising, without delay."

Wu Li's eyes rolled for a long time, "Okay, you say first."

Wu Liang has two ideas. "Use the most recognizable Aunt Dong as the starting point. One is the cartoon version and the other is the live version. The topic focuses on the extremely controversial things she once said."

Majestic interjected, "Which Aunt Dong?"

Wu Liang's brain went down instantly, "Dong Ming...Uh, you don't know it's not strange."

Indeed, the first advertising spokesperson for Green was Chen Jieke, not Aunt Dong. This is also the only company that Chen Jieke endorsed successfully. The phrase "good air-conditioning is made in good manner" has been called out from 1997 to the present. Li called the throne of the world's number one sales. Of course, this is not just the credit of the advertisement. The quality of Green really passed the test. The phrase "mastering core technology" is not something anyone can say casually.

It’s not surprising that Majestic doesn’t know Aunt Dong. After all, she can’t see it in the advertisement, and Majestic will not deliberately learn about the related information about Green Company.

The friends who may be teasing Aunt Dong’s clumsy endorsements are because they only see the appearance. Borrowing what Aunt Dong once said, "Geli Electric can make the best products in the world. What Dong Mingzhu said in the advertisement is Speaking on behalf of Green Electric! We will do what we say!"

However, this sentence is still superficial, or just one of the reasons. It is Aunt Dong's most powerful counterattack against the outside world questioning her endorsement. In fact, Aunt Dong is also an entrepreneur with a Chinese character background in the same tragic heavenly style as Li Jingwei. .

The environment of her struggle is extremely harsh, and all the decisions she makes are struggling to make in a complex crack, including her own endorsement.

There is a saying in the sky, "The better you do, the faster you die." The first half refers to state-owned enterprises, and the second half refers to these state-owned enterprises.

In the relentless elimination of market competition, corporate governance must follow the laws of the market and act in accordance with modern corporate management concepts and systems. The more excellent companies are, the more so, and this is precisely inconsistent with the administrative logic of the state-owned management system. This irreconcilable contradiction often ends up at the end of the enterprise’s decline or at the expense of the entrepreneur’s future and self-defense.

Lei Jingwei will not be the first, let alone the last, and the situation currently facing Aunt Dong is naturally the same.

Wu Liang was silent for a moment, but instead asked a question that both Wu Li and Majesty couldn’t figure out, “Have you seen that in order to gain absolute control, government officials and entrepreneurs have fought for many years, at the cost of losing control of the enterprise, resulting in The enterprise is dying in chaos?"

Wu Li is a small business, how could he have thought about this, and shook his head without saying a word.

Wu Liang continued to ask, "Then have you ever seen an outstanding entrepreneur with boundless fame, jailed and imprisoned?"

Wu Liang was very emotional, "Have you ever seen the local government sell state-owned celestial enterprises to foreign competitors, even if an outstanding celestial enterprise has fallen, and a national brand has been hidden as a result?"

Majestic couldn't imagine that she just asked who Aunt Dong was, so Wu Liang came to her soul to torture her?

I saw a look of sorrow appeared on Wu Liang’s face, and slowly explained, “Whether you have seen it or not, this is a drama that has never been lacking in the history of Chinese enterprises since the opening. In the case list, you can list a long A string of: Little Nurse, Dabao, Nanfu Battery, Zhonghua Toothpaste, Jianlibao, Li Jingwei..."

Wu Li was surprised and reacted randomly, with little stars in his eyes, one hand covering his mouth, and the other pointing at Wu Liang, "Brother, is it possible that the advertising business you are doing now is just to save these people and these brands?"

Wu Liang said bitterly, "What do you think?"

Others don’t know, and how Majesty doesn’t know. She hammered the sofa with her hand and laughed. "Sister, you can pull it down. I know now, why you can’t beat your brother.

Wu Li acted innocently and hated it at random, "Damn it, I was deceived by this unscrupulous guy again, hey, can you have a conscience?"

Wu Liang falsely glared at Majesty, still not admitting defeat, "You know summer, right?"

"Yeah, I know!" Majestic nodded very happily. She heard Wu Liang say that this former general manager who used to be a double umbrella, is said to have resigned now, and seems to be Wu Liang's partner.

Wu Liang briefly introduced his affairs, even including the fact that the current general manager Ding Xiaobin almost failed to keep his position.

Wu Li was dubious, "Brother, are you sure this is what you are doing now?"

Wu Liang continued to give an example, "Take Jianlibao as an example. Li Jingwei is in jail. Jianlibao is dead and alive. The current chairman Zhang He is engaged in capital operations all day long, which is not good for the company's development. Xin, if Li Jingwei's share reform was completed smoothly that year, Jianlibao would definitely not be what it is now."

In fact, Wu Li didn't dare to be interested in the stories of these entrepreneurs that Wu Liang told, and she retorted with her help, "Then why don't you give Jianlibao to it?"

Wu Liang chuckled, "I accept it, but others have to sell it?"

Wu Li sneered, "It sounds holy to say that the one named Zhang He can buy it, but you can't buy it?"

Wu Liang sighed again. He didn't want to. He thought about it when he was a street writer. However, when he was struck back by lightning, Jian Libao had been acquired by Zhang He, and he wanted to insert it. Kongzi only made some actions on Zhang He's attack, but there was no way to declare these, he could only counterattack weakly, "How do you know I didn't have such actions?"

Wu Li still has the mentality of watching the excitement, "Don't go far, let's talk about Gree's emoji."

Wu Liang hated Wu Li's criticism of iron failure, "I have been talking about Ge Li, including why the purpose of using Aunt Dong's head as an emoticon is this."

Wu Li was puzzled, and Wu Liang explained to her patiently, "When doing business, we never look at the things on the surface, but the purpose behind the other party. Similarly, I ask you, why did he ask you to make a meme?"

"Anything else besides advertising?"

Wu Liang laughed, "Talking to you is just advertising. Talking to me is not necessarily the case, so how do you think I can talk to each other when the people from Griffin arrive?"

As soon as the voice fell, Wu Li's phone rang. She looked at the phone and shook her phone towards Wu Liang, "Say Cao Cao, Cao Cao is here."

Wu Li answered the phone and said that he was waiting at the company.

Wu Liang asked how long it would take to arrive. Wu Li thought about it for a while and wanted to answer, "I got on the subway, ten minutes?"

Wu Liang stood up, looked around, found a drawing board, randomly clipped a piece of cardboard, and quickly sketched a picture of Aunt Dong shaking hands with her arms akimbo according to the impression in her memory.

After a while, he again wrote the words "Cheer" on the top of the picture, and then nodded with satisfaction, took off the cardboard, folded it in half and pinched it in his hand.

Majestic put her arm on him and said softly, "Here is someone."

Wu Liang looked towards the door. Wu Li came in with a meticulously combed middle-aged man wearing a shirt and trousers. Wu Liang hurriedly greeted him. Wu Li briefly introduced Chen Zili, the head of the marketing department of Gree Electric.

Unexpectedly, Chen Zili was surprised and asked, "It turned out to be Dong Wu, who has been admiring his name for a long time."

Wu Liangzhen didn't expect his name to spread so far, so he asked curiously, "Bu Chen knows me?"

Chen Zili laughed, "Wu Dong's advertising agency is quite well-established throughout Guangdong Province, and I have contacted many advertising agencies, how can I not know?"

Wu Liang smiled and ran on Chen Zili with a slight bitterness, "Then I didn't see the Department of Chen inspect our company."

Chen Zili explained a little embarrassingly, "This is okay. Let's make an appointment when Dong Wu returns to Pengcheng."

Wu Li interjected, "Stop standing, sit down and talk."

Wu Li started pouring water, and straight to the point, "I consulted Wu Dong about the emoji that Chen Bu said. He thinks it is completely feasible and has a mature plan. Why not please introduce Wu Dong?"

Wu Liang secretly scolded Wu Li's pig teammate. He started without even knowing which department the opponent is in. He nodded silently, "Uh, before I talk about the plan, I would like to ask Chen Bu a question..."

Seeing Chen Zili nodded, Wu Liang tentatively began to explain, "Oh, that's it. The sales system of Gree is slightly different from many domestic appliances. It can almost be called a model of the industry. The marketing department where Chen is located Is it under Green Electric or Green Group?"

Wu Li beeped instantly, "Is there any difference between Green Electric and Green Group?"

Wu Liang smiled bitterly, while Chen Zili seemed to understand something, and asked slowly, "Wu Dong means to ask, am I from Dong's or Haizhu City? But what does this have to do with the emoji?"

Wu Liang smiled bitterly again, and solemnly explained, "I like stable partners."

Chen Zili's mouth was a little bitter, and he asked, "If I said that I was promoted by President Dong, would I lose this opportunity for cooperation?"

Wu Liang shook his head and handed him the origami just now, "Give it to Mr. Dong, maybe she can understand it."

Chen Zili feels a little injured. This is the first time he feels a little lacking in confidence since he was the first party?

Indeed, he did not have any pressure to face Wu Li. After saying a few words with Wu Liang, he was deemed by the other party to be incapable of dialogue. This is really a shock. However, he can't directly turn his face. After all, from the identity , The other party is also qualified to directly talk to Mr. Dong, especially the question he asked just now. Although there are many similar news in the industry, the young man in front of him clearly knows more.

He weakly unfolded Wu Liang's paintings and found that it was a cartoon of "Aunt Dong". What did Wu Liang mean by this?He subconsciously asked, "Can I borrow a computer?"

Wu Li began scanning in a hurry, changing the file format, and after finishing sorting it out, handed the computer to the other party.

Chen Zili logged in to his mailbox and posted the picture. At the same time, he said sorry that he occupied Wu Li's office and called.

Here, Wu Li began to complain about Wu Liang, "Why do you talk like that, isn't this pulling me back?"

Wu Liang rolled his eyes and explained briefly, "I said just now that Griffin is fighting fiercely internally, and you haven't figured out which camp this one belongs to. Let me introduce the plan and I will introduce an eggplant."

Wu Li angrily said, "Is this feeling my fault?"

Majestic persuaded her to make peace, "Sister, your brother must have his own reasons for doing this!"

After Majestic said, she looked at Wu Liang thoughtfully, which meant that, don't you give a reasonable explanation, I will take the younger sister's side for this matter today.

Wu Liang didn't know how many wry smiles and how many sighs, he continued to sigh and explain, "Let's put it this way, the major shareholder of Green Electric is Green Group, which is equivalent to Electric is the son and the Group is the father.

Ordinarily, it is a good thing for the son to have a good life.

But Dad has too many eyes and desires, and the'father-son dispute' is inevitable, and there will be no peace at home.

As the parent company of the parent company, Green Group has carried out disorderly diversification, investing in real estate and many subsidiaries.

Some subsidiaries, such as Green Electric Appliances, and Green Electric are targeting the same target customer groups. They not only use Green Electric's brand of Green Electric for nothing, but also have potential competition with Green Electric.

In layman's terms, the eldest son opened a business to make money, and he paid tribute to Lao Tzu for the profits. Lao Tzu was squandering all over the place. He also asked the other sons to open shops randomly, holding the eldest son’s name to open the shop. It's blocked in everyone's mind.

However, the son is also very helpless. Dad has 40% of the shares in his hand, and the son dare not rebel. The only result is that Aunt Dong is removed from her post, just like Li Jingwei. Therefore, this matter has to be discussed long-term."

What Wu Liang said was basically applied to many state-owned enterprises, and the same was true for the Agricultural Machinery Factory and its subsidiary Luochai. Otherwise, there would be no news of foreign acquisitions. There was also a scene where Wu Liang came to buy and Li Bin gladly accepted.

So easy to understand, Wu Li finally understood, and asked Wu Liang, "Which school do you support?"

Wu Liang answered without hesitation, "Of course it is Aunt Dong?"

Wu Li was confused again, "Then what do you want?"

"If Chen Zili is Aunt Dong's person, then we have a foundation for this cooperation. If not, we can also make emoticons, shout a high price, and make a fortune, but we can no longer use Aunt Dong's avatar."

"From your perspective, whose person is Chen Zili?"

"I just confirmed it, it should be Aunt Dong's person."

Wu Li vomited, "You have so many twists and turns..."

Wu Liang shrugged, "People who sell goods and know goods, you don't know how to shout."

Wu Li was a little injured and felt that her IQ was not online. Majestic couldn't bear to push Wu Liang. Wu Liang thought about it and apologized, "You don’t understand that it’s not your fault. The amount of information determines your horizons. Pay more attention in the future. Just pay attention to the stories behind these big companies."