Wuliang Advertiser

Wu Liang also has some customers in the magic city, such as Yang Yang Yang, Golden Crown Pen, etc. Wu Liang visited one by one, and even brought his personal network resources to Wang Weiwei and Cai Zhengzi.

For Wu Liang, it is not his character to do it personally. He needs a few people who are against the big beams to help him realize his strategic intentions. Wang Future bears a heavy burden.

Huang Xide, the owner of the Golden Crown, was extremely indignant at Wu Liang’s friendship as a landlord in the capital city. He threatened to find him in the wine court. Inevitably, Wu Liang drank a little dizzy, so that he saw Mo Guang the next morning. The general manager Guo Lijuan still has a faint taste of alcohol in his mouth. This is still the effect of eating Lingzhi and Liquorice Capsules.

Guo Lijuan slapped the smell of wine in front of him and complained, "How much wine did you drink? Drink less if you can't."

Wu Liang smiled bitterly, "Because I was too busy, I inadvertently released customers as pigeons, this is not here to apologize."

"Yes, Party B's life is not easy." Guo Lijuan was very understanding, but for a moment, Guo Lijuan teased Wu Liang again, "Party B who is as strong as you is quite rare."

Wu Liang explained with a smile, "I have a good mentality. Everyone treats Party A as a father, and I treat Party A as a grandson."

Guo Lijuan smiled, "Why do you think so?"

Wu Liang replied helplessly, "Only grandson would make so many rude requests to grandpa!"

After that, Wu Liang looked at Guo Lijuan with the wrinkles in the corners of his eyes twisted together and shrugged, "So my mentality has always been good."

These words, Wu Liang can only say with his own colleagues-you can’t make such a joke to his subordinates, and tell others that they don’t realize the helplessness of Party B. Only Guo Lijuan can understand, and Guo Lijuan is in the magic city Wu Liang is in Pengcheng. There is not much conflict between the two customers. The cooperation relationship between the two parties is greater than the competition. It is a warming up to say two jokes casually.

Guo Lijuan asked briefly about the operation of the media companies that Wu Liang had acquired. Wu Liang briefly introduced, "On the aviation side, we have acquired ten small companies. The scale is not large enough, and the scale effect has not yet formed. I plan to Within this year, the listing operation will be completed, and now it is still in the stage of establishing a framework, and a lot of talents are needed."

"The steps are really big, but I can also understand that media resources can be integrated with money. I believe you have this strength. It happens that some customers in my hand also need this kind of resources and can cooperate."

Wu Liang exclaimed, "Thank you Sister Guo for the delicious meal."

Guo Lijuan shook her head, "Normal cooperation, I heard that you are going to take Metro Line 1 of Pengcheng?"

Wu Liang was surprised again, "Do you know this too?"

Guo Lijuan explained, "Moguang and Pengcheng media have also cooperated. It is said that they are under considerable pressure."

Wu Liang chuckled, "It's not a big deal to spend money on it, I'm looking for someone too."

Wu Liang is talking about Teacher Zhuo. With her help, at least there can be a level playing field. Now we only wait for the bidding at the end of the month to see the results.

Guo Lijuan nodded and asked, "Where is the magic capital? Haven't the subway resources been considered?"

Wu Liang did not deny, "It's arranged, we have to meet the right opportunity."

Guo Lijuan understands this. Most of the local subway media companies in the Celestial Dynasty are mostly state-owned. The shareholders are basically the subway group and the local media group or newspaper group. They are backed by big trees to enjoy the cool, the newly formed subway media company The exclusive agency management right is then sold in the form of auction for three years, five years or ten years, which is basically a transaction with stable profit without loss.

For Wu Liang, when sufficient funds are available, it is the most cost-effective to win the exclusive agency operation right, which is equivalent to a large package. Take Gansu Provincial Capital Rail Line 1 as an example, ten years later, ten years of exclusive The agency's operating rights bid more than 180 times, reaching as much as 800 million, which is only the bottom province in the economic ranking.

This shows how cruel competition will be for the Pengcheng Metro Line 1, which was opened at the end of 2004. This is an industry with a relatively high threshold. At the same time, the subway media resources are relatively concentrated, which is convenient for management. A very important reason for the media layout.

In addition, this is 2004, and the resource value of the subway media has been far underestimated. Even if many giants such as Yashiwei and Mordo Degao participate, the value of the subway media has no value due to financial and technical barriers. Reach more than one billion in a line at every turn.

Undoubtedly, subway advertising has long been optimistic, and Wuliang Advertising Company has many customers, so there is no need to worry about advertising not being sold.

Guo Lijuan expressed support, "If you need help from my sister, please mention it."

Wu Liang smiled and said yes.

Guo Lijuan asked about the Effie again, and Wu Liang said casually, "Small things, there are so many people in the company, so I don't need to come forward."

Guo Lijuan pretended to be angry, "This is the most well-known award in the industry. It is very important for improving the ranking of advertising companies. You have to rest assured."

In this case, it is estimated that Guo Lijuan can say it, Wu Liang hurriedly hugged his head, "Don't worry, I will be on stage when I receive the award."

"You have done so many creative advertisements. It is very simple to win prizes. Don't waste these opportunities." This is an industry event, it is a Vanity Fair. Guo Lijuan is a little annoyed by Wu Liang's lack of cold. Wu Liang still needs to refute. Guo Lijuan said politely, "Even if you think it doesn't matter, the designers under your hand are very important."

Wu Liang was immediately stunned. Thinking about it, he can understand that a designer does not want to write a strong stroke on his resume. "I forgot about the rift. I will arrange it later. I will submit it if I can sign up. ."

Guo Lijuan breathed a sigh of relief. She really couldn't see through this young man who was younger than herself, saying that he was indifferent to fame and fortune. He also learned from Ye Maozhong to publish books and became a textbook for everybody in the Tian Dynasty. However, similar industry events have no interest.

Say he is a newcomer in the advertising industry, but so many advertisements have been produced, creative and widely disseminated, and they have even ignited the sales of these manufacturers. Even she herself is a little envious.

In any case, as a predecessor in the industry, there is a close relationship between the two sides. Seeing such a talented young man who is not doing business, she can't stand it. A few sermons can be regarded as a brother to Wu Liang.

Wu Liang was able to receive this love, and Wang Weilai, who had been sitting on the side without a word, sincerely thanked Guo Lijuan for his cultivation over so many years.

He can be recommended to Wu Liang by Guo Lijuan. Guo Lijuan can't bear to bury such a good seedling. However, the development space in Moguang is limited, and a young company like Wuliang Advertising Co., Ltd. can even expand its ambitions. Guo Lijuan sighs. With a cry, "You and An Jiliu are too detached. It is the most suitable to be with Wu Dong."

In a state-owned enterprise, it is such a development. Talents are easy to mix out. However, talents are not necessarily reused and it is normal. Personality is one aspect. When encountering people who are particularly appreciated, the behavior is a bit harmless, but, after all, It is also easy to be criticized. There are many factions within a company and it is normal to be excluded.

This problem does not exist on Wu Liang's side. Wu Liang recognizes things, even if he says, following Wu Liang's choice will not be wrong.

Wang Weiwei has been in the magic city for a long time. The magic city branch is mainly based on the media. He cooperates with Cai Zhengzi, which is a strong alliance. Cai Zhengzi’s vision is relatively advanced, and Wang Weiwei’s assistance is twice the result with half the effort. The status of the branch office is still mainly based on the media, and the advertising creative needs to be completed by the head office of Pengcheng.

Cai Zhengzi has not been in the magic city for a short time, and he also has a clear understanding of the industry. When he learned that the famous general manager of Moguang he was going to meet today, he couldn't help being shocked by Wu Liang's broad communication.

In particular, Guo Lijuan did not avoid them and Wu Liang. He deeply felt Wu Liang’s real position in the advertising industry-sitting on one of the few 5A advertising companies in the country, and at the same time interacting with the major players in the industry. Tan is very happy, and he is also a guest of many big clients. With this network, it is difficult for such a boss not to take off. Moreover, he is the only person who owns shares in an advertising company.

After eating at noon, Wu Liang still arrived at his final destination, starting from the Chinese website.

After a long time, the website has changed a lot. Thanks to Wu Liang’s new revision, the recommendation system works well. In the same period, the pk mechanism has also given many novels an equal opportunity to compete. This chapter says that it has gathered quite a bit with the book circle. A lot of popularity, the good interaction between the author and book friends has made the website's popularity burst, and many great gods who have left are also returning.

In addition, these revisions are the objects that domestic colleagues are vying to learn from, and they drive the rapid development of the industry.

Lao Lin and several shareholders gave a detailed report on the operation of the website to Wu Liang. The profit is not much, and it can reach five million in half a year. However, this data is much better than the previous loss.

Wu Liang said bluntly, "The most important thing is to make the cake bigger. We must slowly cultivate a group of book friends."

He also brought another good news this time, that is, the "Triumph" game, which is draped in the skin of "Dragon Harness", has the conditions for listing and is initially scheduled to be released around November.

This news will be a major event of great historical significance for the website. An IP around "Dragon" is about to be formed. Wu Liang is not stingy with his indoctrination of the concept of IP, "Revolve around what "Dragon" can do. There are too many, comics, fan fiction, movies, animation, peripherals, games, which will become a cash cow. If you lack talents in this area, you should explore them. Don't worry about losing money. I think everyone will understand the principle of buying horse bones. This is the best way to attract many great authors to the website. Let them see that we have the strength and determination to make writers grow into well-known writers like JK Rowling."

In 2001, Harry Potter moved to the screen, with a global box office of 300 million meters. This result is a broad road for everyone. The quality of "Dragon Servant" does not belong to Harry, and it can be started when there is a suitable opportunity. Operation.

"Everyone may know that I bought a film and television distribution company in Beijing. It can be said that as long as you have a good script, you can put it on the screen. This is the temptation. I don't think I need to say more. The website can focus on this aspect. To start the promotion, I arranged for Director Ning Hao to come to our website to do a research. He is also a very talented screenwriter. As long as it is a novel he is in, the adaptation will definitely sell well."

The good news of Wu Liang came out one by one, which inspired Lao Lin and others. However, to be honest, the website also has many problems, of which traffic is a very important part. Wu Liang gave a solution, "Thousands of Baidu posts The diversion effect is very strong. In addition, the ball groups and interested tribes can be advertised, and the price is not expensive, which is very appropriate."

Lao Lin asked again, "What kind of form should such an advertisement take?"

Wu Liang meditated slightly and said straightforwardly, “Use eye-catching novels to advertise. For example, she used a pregnancy abortion book as a gift for him. At this moment, he panicked and added the pictures of the book. It's fine if it can be pulled."

Majestic laughed. Wu Liang glared at her, and then wanted to slogan, "A fool's husband who has been in the family for three years, he was taken to a state banquet by his wife for the first time. !"

Lao Lin seemed to understand, Wu Liang directly arranged a person for him, "Dai Zhikang, who made the comment section of the website, is most familiar with this kind of thing, you just need to contact him."

Lao Lin knew him and knew that Dai Zhikang’s community software had basically occupied half of all the websites of the Tian Dynasty. He also knew clearly that the funder behind him was Wu Liang, but he was still a little entangled, "We can’t get ads. Not to mention, now I actually want to take the initiative to advertise, this..."

Wu Liang sighed secretly, "After all, the pattern is a bit smaller! I have been emphasizing that the cake is bigger, millions of stable readers and hundreds of millions of readers are not of the same order of magnitude, so don't be too concerned about shortness. Time gains and losses, as soon as the "Dragon" game is launched, the website will have sufficient funds for development."

After a pause, Wu Liang explained with all his heart, "The three magic weapons for the development of novel websites are digging the gods, buying out, and channeling readers. All of them are indispensable. Without these, there will be no good authors, and without good authors, there will be no popularity. Is there a crisis that just changed last year? If it weren’t for "Dragon Harness", it would be two different things whether the revision was successful."

To say a thousand words and ten thousand, the demand for traffic on the website is endless. Wu Liang has such a good resource as a thousand Baidu. These people still don't know how to apply, and they should really think about it.

However, Wu Liang can also understand the change in the mentality of these people who are poor and rich. Those who do not dare to invest, he hesitated to put forward another suggestion, "There is also a diversion method, do you consider it?"

Lao Lin didn’t say anything. Wu Liang thought for a while. After all, this step is going to be taken. Sooner or later, it will be mentioned. Everyone who said it will save me intrigue and beware of me. Many peers have acquired several large ones to serve as sub-platforms for the website.

Lao Lin's face suddenly became ugly, "Forget it, let's find a post to divert it, and the acquisition will not be too late until "Dragon Stalker" is launched."

Wu Liang sneered secretly. Sure enough, seeing the development prospects of the website, these shares in his hand became more important.

The reason is simple. To acquire, additional investment is definitely needed. Wu Liang has money in his hands, and if he wants to increase his capital, he will inevitably dilute the shares in their hands. It is strange that they are willing. The capital and the founder team are really a pair Difficult to reconcile contradictions.

Generally speaking, Wu Liang came here today and did not achieve the desired goal. Lao Lin is indeed a little conservative, but in any case, website profitability is a good thing. When the day of development and growth, we will solve external competitors through acquisitions and mergers. This is one of the development trends of the industry, but Wu Liang is a little impatient.