Wuliang Advertiser

In Dong Mingzhu's view, Wu Liang meant several things. One of them is that Wu Liang has the ability to impact the existing dealer network.

Does Wu Liang have it?

Really, relying on Taotao.com, and doing it with determination, nothing can't be achieved. For example, a 100 million subsidy and other activity plan, it is not a big deal to move the market, and it is not a big deal. Do a wave of advertising, and then transfer the profits that originally belonged to the dealer to the user. There is no such low price as the middleman to make the difference. Wu Liang does not believe that few people will not be tempted.

After all, the essence of retail is low price and good quality.

Take a certain domestic cool air conditioner as an example. The official price is 3799. When the dealer is found, the price of the goods is only 2799. The difference in the price is almost the dealer’s profit.

Outrageous?

This is true!

Similarly, take a certain mobile phone as an example, the official price of 5899, to find someone in the store, 4700 won, the dealer's profit is so much, otherwise, the dealer can help you build a marketing channel if they are full?

Of course, there are also counter-examples. The agricultural machinery factory was once a leading domestic agricultural machinery company. With the development of product homogeneity, the dealer network was impacted. Originally, the product of the agricultural machinery factory was sold for 8000, but the same model from other factories can be sold. After earning 30,000, the distributor did not hesitate to secretly build another company and sell other brands. The channel of the agricultural machinery factory seemed to become a channel for competing products overnight, and the channel collapsed and the sales of the product declined.

This is the main point of view that the channel is king. The sales of the ball coin is based on the development of the channel. It is the same as the three-in-one marketing strategy of "Legend" in pk, including Fujisun’s Triumph. Success lies in the success of the channel, and the dealer makes money.

Wu Liang, who has a deep understanding of the importance of channels, is confident that it is not difficult to hit Green’s dealer network, because everything has two sides, as Wu Liang just said, Chengye dealers, Lost is also a dealer, is Dong Mingzhu's relationship with the dealer really so monolithic?

Hard to say!

When it comes to their own interests, dealers will not hesitate to turn back, and Green hopes to have its own channel to check and balance Green’s original channels. E-commerce is one of the very good methods.

It is true that using e-commerce, such a large-scale promotion will have an impact on the dealer network, but it should be clear that dealers do not have to do anything while sitting at home, and hundreds of thousands of orders will fall on their heads. , Get a profit in vain, and all they need to do is small tasks such as delivery or installation-just make a call and arrange them. These are all outsourced.

However, the adjustment of the sales policy is a very cautious matter. Especially Wu Liang’s words reveal a kind of evil in both the words and the outside. Dong Mingzhu decided to remain unchanged and respond to changes. “Wu Dong refers to e-commerce. Right?"

Dong Mingzhu can make her people pay attention to new things like emoticons. There is no reason not to notice e-commerce. She also has her own judgment.

Wu Liang did not deny, "Yes, the power of e-commerce must have been reported by Mr. Dong. Taotao.com's sales volume in the first quarter has reached 5.6 billion, and there is no suspense in the first half of the year."

Green's annual sales volume is at a compound growth rate of 30%. How about Taotao.com?

Almost more than 200%.

Many merchants settled in Taotao Mall. While expanding their own sales channels, they also occupied the market. This has already had an impact on some manufacturers that do not have online sales.

Green happens to be one of them. The reason for not building a mall, of course, is still the same. I am worried about the collapse of physical channels. In addition, Green is based on regional agency sales as its main model. Distributors have more weight and they are not willing to go. , Green is actually quite difficult.

This is similar to the situation on Bodao Island at the time. Wu Liang flickered to build an official flagship store. In order to avoid these things, he deliberately only sold a few products, but even because of this incident, It also led to Sui Bo, who advocated the development of e-commerce platforms, ate furniture and was thrown out by Xu Lihua as a shield to appease dealers.

To be sure, Dong Mingzhu will also encounter the same problem.

Sure enough, Dong Mingzhu straightforwardly expressed his concerns about the channel, "What should I do if there is a problem of collocation?"

Wu Liang still used the reason of online money to fool you, “designing a special online money separately, besides, there are already many small merchants playing the side ball in the name of engineering money.”

The project payment is not money, it is an engineering machine. For example, a wall-hung boiler is used for heating in a residential area. When a user purchases a real estate, the cost of floor heating installation and materials are already included in the room price, but he is only very dissatisfied with the wall-hung boiler that was sent. Buy it yourself.

Real estate developers have nothing to do with this situation, they can only use the form of deduction, the original price is 8,000, up to 2,000, or they can use it themselves.

Some of the owners are helpless and make do with it. In addition, owners who are not sensitive to wall-hung boilers will insist on buying products with mature foreign technology.

In the end, there will always be a large number of wall-hung boilers left unused in the community. It is basically impossible to return them to the manufacturer. Real estate developers have already enjoyed great discounts when buying them.

These idle wall-hung boilers will either flow into the second-hand market, or find someone who can do it for a second time. Of course, some people will also be listed on Taotao.com. Anyway, they don’t need to pay for them.

Can such a machine be used?

Yes, it is a product produced by a regular manufacturer. However, there is no after-sales service. You can only find someone to install it yourself. If there is a problem, the manufacturer will not guarantee it. You will repeatedly ask where your goods come from, and strictly check the behavior of collocation.

What needs to be explained here is that once it is sold on the Internet, there will definitely be a mix of goods. Zhang San’s store is in Zhuhai, Li Si is in Los Angeles, and Zhang San’s goods cannot be delivered by Li Si’s local distributor. Installation is inevitable.

The only solution is for the manufacturers and distributors to link up. Therefore, the problem Dong Mingzhu said is to be solved without the support of distributors.

Some people will also ask, why have to solve the problem of confusing goods?Anyway, the manufacturers sell the things, and the interests of the manufacturers will not be harmed.

This is back to the dealer's interest-if you sell more, mine will be less. What about the year-end rebate?

Anyway, Dong Mingzhu started selling these things, and his understanding of traditional channels must be several times better than that of Wu Liangqiang. However, e-commerce is a whole new field after all. Wu Liang thinks he must be better than Wu Liangqiang. Dong Ming and Zhu Qiang are on a lot. Fudge, how can you reflect your ignorance if you don't find areas you are not familiar with.

Wu Liang also threw another model, "One of the things Taotao Mall is currently doing is the right of online sales, which is similar to the agency power of dealers. It is not difficult to implement technical means to delimit areas."

Dong Mingzhu became interested as soon as he heard it, "In other words, provincial-level agents can only sell in their own regions, and can't cross-stock?"

Wu Liang smiled, "Yes, that's what it means."

Dong Mingzhu asked again, "Distributors all over the country are engaged in e-commerce, presumably they are also okay?"

Wu Liang nodded affirmatively, and added, "Geli Electric can also set up an e-commerce business unit by itself. There are always users interested in the official flagship store. In addition, if Taotao Mall cannot satisfy you, Dapingyang Computer Network, Oh, it should be called Dapingyang Mall now, and it can also meet your requirements."

The two people discussed the prospects of e-commerce for a long time. Wu Li who was waiting at the side was really depressed. At the end of June, she still had a lot of homework to do for the final exam. As a result, she came to Geli. Instead, Wu Liang talked about it endlessly on e-commerce, and immediately found a reason at random, "Brother, should you tell me first, I go back and earn my credits?"